Oversea Enterprise

What Oversea Enterprise does

Oversea Enterprise Berhad (KLSE:OVERSEA) is a publicly listed Malaysian restaurant group incorporated in 1994 and headquartered in Petaling Jaya, Selangor. The company operates a multi-brand portfolio of nine owned restaurant outlets across four Malaysian states — Selangor, Kuala Lumpur, Pahang, and Perak — specializing in contemporary Chinese cuisine with emphasis on Cantonese dishes, dim sum, and Hong Kong-styled cafe offerings. Its brand architecture comprises the core Oversea Restaurant banner (with locations at Genting Highlands, Jalan Imbi, Bandar Baru Sri Petaling, two Ipoh sites, and 1 Utama), supplemented by seafood-focused sub-brands Oversea Palace Seafood and Oversea Seafood, and the events-focused EMP KL brand. Beyond dine-in, the group generates revenue through banquet and ballroom services for weddings, corporate events, and seminars, and through a Mooncake/OEM packaged product platform. The business model is direct-to-consumer via owned outlets, with customers reached through the corporate website, per-outlet WhatsApp reservation lines, and walk-in dining; pricing is pay-as-you-go across à la carte menus, signature set menus, and bespoke wedding/corporate packages. Recognized internationally with awards including "International Restaurant of Chinese Cuisine" from the World Chinese Cuisine Association and the 2017 Asia Pacific International Honesty Keris Award, Oversea positions itself as a leading established Chinese dining group in Malaysia.

Name

Oversea Enterprise

Legal name

Oversea Enterprise Berhad

Website

https://oversea.com.my

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Oversea Enterprise Berhad is a publicly listed Malaysian restaurant group operating nine owned Chinese dining outlets across Selangor, Kuala Lumpur, Pahang, and Perak under the Oversea, Oversea Seafood, and EMP KL brands, serving individual diners, families, and corporate/wedding events.

Ownership category

akta.pro rank

Product category

Chinese Restaurant Services

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

akta.pro secondary industry

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Chinese restaurant dining
• Cantonese cuisine restaurants
• Wedding banquet services
• Dim sum dining
• Corporate event catering

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant Dining Services: The company generates revenue primarily through dine-in restaurant services at multiple outlets across Malaysia, offering à la carte menus and set menus for daily dining, banquets, and special occasions including weddings and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oversea Enterprise Berhad runs a multi-brand restaurant group in Malaysia serving contemporary Chinese cuisine, Cantonese specialties, Dim Sum, and Hong Kong-styled cafe offerings across approximately nine owned outlets under the Oversea Restaurant, Oversea Palace Seafood, Oversea Seafood, and EMP KL brands. It also provides banquet and event hosting for weddings and corporate functions, and retails Mooncake and OEM food products.

Product overview

Oversea Enterprise Berhad operates a multi-brand restaurant group in Malaysia, comprising the core Oversea Restaurant brand (specializing in contemporary Chinese cuisine, Cantonese specialties, Dim Sum, and Hong Kong-styled cafe), along with sub-brands Oversea Palace Seafood and Oversea Seafood for seafood-focused dining, and EMP KL for wedding and banquet services. The group also offers Mooncake and OEM food products through its product platform. The portfolio includes multiple outlet locations across Malaysia (Genting Highlands, Kuala Lumpur, Petaling Jaya, Ipoh, Sri Petaling), providing à la carte dining, signature set menus, and comprehensive banquet/catering services with venues for corporate events, weddings, and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Oversea Restaurant Contemporary Chinese restaurant brand offering Cantonese-themed cuisine, Dim Sum, and Hong Kong-styled cafe items across multiple Malaysian outlet locations; targeted at individual diners, families, and groups.
• Oversea Palace Seafood Seafood-focused restaurant brand under the Oversea Group located at Menara Lien Hoe in Petaling Jaya, offering signature seafood dishes and set menus.
• Oversea Seafood Seafood restaurant brand in Kuala Lumpur offering signature set menus and à la carte seafood options.
• EMP KL Wedding and event-focused restaurant brand under the Oversea Group in Kuala Lumpur, specializing in banquet services and wedding packages.
• Banquet and Event Services Full-service banquet and catering offering including ballroom rentals, LED backdrop design, sound system, and professional event coordination for weddings, corporate events, birthdays, and seminars across Oversea outlets.
• Mooncake / OEM Products Mooncake products and original equipment manufacturing (OEM) food product offerings sold through the Oversea Group's product platform.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Canton-i: Malaysian dim sum and Cantonese casual dining chain. Comparable in cuisine (Cantonese dim sum) and target occasion (everyday dining plus banquets) to Oversea Restaurant's core offerings.
• Dragon-i Restaurant: Malaysian chain serving Cantonese dim sum and Chinese cuisine in casual-to-mid-scale settings. Closest direct competitor to Oversea's core brand given identical cuisine category, similar banquet capabilities, and overlapping KL/Klang Valley outlet presence.
• Grand Imperial Restaurant: Premium Chinese restaurant group in Malaysia with strong banquet and wedding positioning. Highly comparable to Oversea on cuisine (Cantonese-focused), occasion mix (weddings, corporate banquets), and premium pricing tier.

Broad incumbents

• Tealive: Fast-growing Malaysian beverage and casual dining chain with aggressive domestic outlet expansion. Comparable as a scaled, multi-outlet Malaysian F&B operator competing for the same household dining-out spend.
• Marrybrown: Malaysia's largest homegrown QSR chain with domestic and international franchised outlets. Comparable as a scaled Malaysian F&B operator with publicly listed parent (MYX-listed), providing benchmarking for Oversea's domestic unit economics.
• PappaRich: Malaysian restaurant chain specializing in traditional coffee and local cuisine with broad outlet footprint. Comparable as a Malaysian multi-outlet dining group with similar domestic focus, though cuisine is local rather than Chinese.
• OldTown White Coffee: Iconic Malaysian F&B brand with café-restaurant outlets across the country. Comparable as a publicly recognized, multi-outlet Malaysian F&B group competing for similar household-dining occasions, though its cuisine positioning is broader.
• Secret Recipe Cafe & Restaurant: Established Malaysian multi-cuisine casual dining chain with nationwide outlets and event services. Comparable as a scaled Malaysian restaurant operator with event/banquet capability, though broader cuisine mix rather than Cantonese-specialist.
• Sushi King: Malaysia's largest Japanese casual dining chain, with outlets in shopping malls (including 1 Utama where Oversea also operates). Comparable as a Malaysian multi-outlet, mall-anchored dining chain competing for similar foot-traffic occasions.

Regional players

• The Chicken Rice Shop: Malaysian-origin casual dining chain with strong domestic footprint and selective regional expansion (e.g., Indonesia). Comparable as a Malaysian multi-outlet casual dining operator with similar event/daily dining model, and a reference point for cross-border expansion potential.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/overseamy
• LinkedInlinkedin.com/company/oversea-enterprise-berhad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oversea Enterprise