Cedar Holding

What Cedar Holding does

Cedar Holding (هلدینگ سدار / Sarv Paydar Iranian) is a Tehran-based private Iranian holding company operating 11-12 wholly-owned subsidiaries in the laboratory equipment, medical diagnostics, and healthcare services sectors. Founded in 2007 with the establishment of Tabas Med (laboratory equipment import), the holding was formally structured in 2016 and has since expanded through systematic subsidiary creation across clinical chemistry, molecular diagnostics, flow cytometry, pathology, chromatography, IVD manufacturing, clinical laboratory services, and digital home healthcare. The group serves approximately 1,600 hospitals and laboratories across Iran and reports performing roughly 4.5 million diagnostic tests annually through its laboratory network.

The group's core technology stack combines exclusive distribution of international laboratory and diagnostic brands (including Beckman Coulter, Cytek Biosciences, Agilent, Waters, AB Sciex, Eppendorf, Master Diagnostica, and approximately 30 others) with domestic manufacturing capabilities. Behan Teb Azma produces ISO 13485-certified biochemistry IVD reagent kits domestically, while Tab Mehr Alborz Medical operates as a knowledge-based enterprise for molecular diagnostic kit production. Distribution subsidiaries (Lian Azma Bahar, Tabas Med, Darman Negar Ayandegan, Sama Tashkhis Aria, Chrom Abzar Parseh, Farmand Danesh Abzar) supply instruments, reagents, consumables, and after-sales service across clinical, pathology, molecular, flow cytometry, and chromatography segments. Service subsidiaries include Asa Pathobiology Laboratory (clinical diagnostics with 20+ insurance contracts) and Hi-Teb (digital home healthcare/telehealth platform).

Cedar Holding generates revenue through multiple streams: B2B hardware and consumable distribution to laboratories and hospitals (enterprise sales with multi-year contracts and quote-based pricing), domestic IVD reagent manufacturing (recurring biochemistry kit sales), clinical laboratory service fees at Asa Pathobiology Lab (insurance-reimbursed), home healthcare and teleconsultation fees at Hi-Teb, and distribution margins from exclusive international brand representation. Customer segments span medical diagnostic laboratories, hospitals and medical centers, scientific and research institutions, individual patients, and corporate/government clients. The go-to-market is consultative enterprise field sales targeting institutional buyers across Iran, with supporting presence at medical congresses and exhibitions. Geographic scope is exclusively domestic (Iran) and the group operates without disclosed external institutional investment or public market participation.

Name

Cedar Holding

Legal name

Cedar Holding (Cedar Holding Group)

Website

https://cedar-holding.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cedar Holding is a Tehran-based Iranian holding company operating 11-12 subsidiaries that import, distribute, and domestically manufacture laboratory equipment, IVD reagents, and molecular diagnostics, while running clinical laboratory services and a digital home healthcare platform. The group serves 1,600+ hospitals and laboratories across Iran with exclusive representation rights for approximately 30 international diagnostic brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory and Medical Equipment Import and Distribution: The group imports and distributes a wide range of laboratory equipment, medical devices, IVD kits, reagents, consumables, and chromatography instrumentation from international partners. Revenue is generated through product sales, installation, commissioning, and after-sales services to laboratories and hospitals across Iran.
2. Domestic IVD Reagent Manufacturing: Following ISO 13485 certification, Behan Teb Azma manufactures biochemistry reagent kits domestically under license from the Iranian Ministry of Health, generating recurring revenue from IVD kit sales to diagnostic laboratories.
3. Clinical Laboratory Diagnostic Services: Asa Pathobiology Laboratory provides medical diagnostic and pathology services directly to patients and healthcare institutions, generating revenue from diagnostic testing, sample analysis, and laboratory service fees.
4. Home Healthcare and Telehealth Services: Hi-Teb provides at-home medical and laboratory services, online medical consultation, and organizational HSE services, generating revenue through service fees for home visits, teleconsultations, and corporate health contracts.
5. Exclusive Distribution Partnerships: The group holds exclusive representation rights for numerous international diagnostic and laboratory equipment brands in Iran, generating revenue from distribution margins on imported products sold to the domestic market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cedar Holding is an Iranian holding company that imports, distributes, and locally manufactures laboratory and medical diagnostic equipment, IVD reagent kits, and chromatography instruments through 11 subsidiaries. The group also operates a clinical pathology laboratory (Asa Pathobiology Lab) providing diagnostic testing services, and a home healthcare platform (Hi-Teb) offering at-home medical and laboratory services to patients across Iran.

Product overview

Cedar Holding (سدار / Sarv-e Paydar Iranian) is a holding company operating 11 subsidiary companies across Iran's laboratory equipment, medical diagnostics, and healthcare services sectors. The portfolio comprises two principal activity types: (1) import, distribution, and service subsidiaries — Tab Abzar Asia (trading/instruments), Darman Negar (molecular diagnostics/equipment), Sama Tashkhis Aria (pathology products), Chrom Abzar Parseh (chromatography/equipment), Lian Azma Bahar (consumables), and Farmand Danesh Abzar (flow cytometry) — and (2) manufacturing subsidiaries — Behan Teb Azma (biochemistry analyzers and IVD kits, ISO 13485 certified since 2021) and Tab Mehr Alborz (molecular diagnostic kits, knowledge-based enterprise). Healthcare service subsidiaries include Asa Pathobiology Laboratory (clinical diagnostics/pathology) and Hi-Teb (at-home medical/lab services). Sakoo Accelerator supports health-tech startups. The company additionally serves as exclusive representative for approximately 30 international brands from the USA, Germany, China, South Korea, Spain, Italy, Australia, Netherlands, and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Hi-Teb (های‌طب): Online medical and laboratory services brand providing home healthcare, laboratory testing at home, and online medical consultation services.
• Sakoo (سکو)
• Asa Lab (آسا)
• Tabas Med

Products and services

• Clinical Diagnostic Laboratory Services (Asa Pathobiology Laboratory) Clinical pathology laboratory operating since 2018, providing medical diagnostics and pathology services including reception, microbiology, and pathology sections, with contracts covering major Iranian insurance providers.
• At-Home Laboratory Testing and Medical Services (Hi-Teb) At-home medical and laboratory service company launched in September 2020, providing online booking for diagnostic tests, medical consultations, nursing care, and HSE services for organizations, dispatched by licensed personnel authorized by Iran's Ministry of Health.
• IVD Biochemistry Kit Manufacturing (Behan Teb Azma) In-vitro diagnostics (IVD) company established in 2017, initially importing auto-analyzers and diagnostic kits, then transitioning to ISO 13485-certified domestic manufacturing of biochemistry kits since 2021, authorized by Iran's Ministry of Health.
• Molecular Diagnostic Kits (Tab Mehr Alborz Medical) Knowledge-based private company established in 2020, specializing in the production of molecular diagnostic kits for infectious and genetic diseases, supply of laboratory quality control materials, and import/export of laboratory equipment.
• Startup Acceleration Services (Sakoo Accelerator) Business acceleration services including training workshops, mentorship, and coaching provided to early-stage healthcare startups, covering business development and growth skills, focused on elder care and child health sectors.
• Laboratory Equipment Import and Distribution (Tabas Med) Laboratory equipment trading and import company established in 2007, specializing in medical and laboratory devices including sweat test analyzers, osmometers, hematology staining systems, and electrolyte analyzers. Operates as the original founding subsidiary of Cedar Holding.
• Molecular Diagnostics Equipment Distribution (Darman Negar Ayandegan) Molecular diagnostics and genetics company founded in 2013, supplying equipment, PCR kits, enzymes, nano spectrophotometers, gel documentation systems, and thermal cyclers to laboratories, research centers, and universities across Iran.
• Pathology and Immunohistochemistry Products Distribution (Sama Tashkhis Aria) Pathology laboratory products company established in 2016, exclusive distributor of Master Dignositca immunohistochemistry (IHC) and Cytognos flow cytometry antibodies, serving pathology laboratories across Iran.
• Chromatography and Laboratory Equipment Distribution (Chrom Abzar Parseh) Chromatography and laboratory equipment company founded in 2014, providing supply, installation, training, repair, and maintenance of HPLC systems, LC-MS mass spectrometry devices, and related diagnostic kits for amino acid, vitamin, and hemoglobin analysis.

Quantifiable outcome

• ~4.5 million diagnostic tests performed per year across the group's laboratory network
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• ELITechGroupcoreTechnology or IntegrationELITechGroup is an integrated in-vitro diagnostics company offering instruments, reagents, and software to hospitals and diagnostic laboratories in over 100 countries. Cedar Holding has collaborated with ELITechGroup for 8 years, distributing their diagnostic solutions in Iran.
• AlfawassermancoreTechnology or IntegrationWith over 50 years of experience, Alfawasserman provides clinical laboratory instruments and products used globally. The company also supplies major vaccine manufacturers worldwide. Cedar Holding distributes Alfawasserman products in Iran.
• CelltrazonecoreTechnology or IntegrationSouth Korean IVD, medical device, and reagent manufacturer established in 2007. Celltrazone has a collaborative history of 11 years with Cedar Holding.
• GenomicacoreTechnology or IntegrationSpanish molecular diagnostics company (owned by Pharma Mar) founded in 1990, focused on improving molecular diagnostic methods with automated, high-quality solutions. 6-year collaboration with Cedar Holding.
• VitrocoreTechnology or IntegrationSpanish company specializing in IVD development, manufacturing, and distribution of instruments, software, and reagents using non-invasive techniques including immunohistochemistry and molecular diagnostics. Over 30 years of experience. 5-year collaboration.
• ZybiocoreTechnology or IntegrationChinese advanced technology company specializing in R&D, manufacturing, sales, and technical services for laboratory diagnostic reagents and equipment. Zybio employs over 3,300 staff globally, with over 30% in R&D.
• Beckman CoultercoreTechnology or IntegrationGlobal leader in clinical diagnostics and laboratory solutions with over 80 years of experience. Cedar Holding's subsidiary Farmand Danesh Abzar holds representation for Beckman Coulter flow cytometry equipment in Iran.
• Cytek BiosciencescoreTechnology or IntegrationUS company pioneering next-generation cell analysis solutions using proprietary Full Spectrum Profiling (FSP) technology. Farmand Danesh Abzar holds Cytek representation in Iran.
• CytognoscoreTechnology or IntegrationSpanish biotech company with over 20 years of experience in flow cytometry products for IVD and RUO use. Collaborates with the EuroFlow consortium for new diagnostic development. Sama Tashkhis Aria holds exclusive representation in Iran.
• Master DignositcacoreTechnology or IntegrationInternational pathology diagnostics company. Sama Tashkhis Aria is the exclusive Iranian representative for Master Dignositca's immunohistochemistry, CISH, FITC antibodies, FISH probes, and Lymphoma kits.
• AgilentcoreTechnology or IntegrationGlobal life sciences, diagnostics, and applied chemical markets leader. Chrom Abzar Parseh distributes Agilent HPLC systems in Iran for clinical and pharmaceutical applications.
• AB SciexcoreTechnology or IntegrationProvider of LC-MS/MS systems for clinical diagnostics. Chrom Abzar Parseh distributes AB Sciex liquid chromatography-mass spectrometry equipment in Iran.
• Waters CorporationcoreTechnology or IntegrationGlobal analytical instrument manufacturer. Chrom Abzar Parseh distributes Waters chromatography and mass spectrometry products in Iran.
• EppendorfcoreTechnology or IntegrationGerman manufacturer of laboratory instruments with over 75 years of experience. Lian Azma Bahar is the official representative of Eppendorf in Iran, supplying samplers and other equipment since 2021.
• Medical Council of the Islamic Republic of Iran (IRIMC)coreStrategic or Co-development PartnerSakoo Accelerator partners with the Medical Council for regulatory guidance, professional networking, and credibility in the healthcare startup ecosystem in Iran.
• Vice Presidency for Science and Technology of IrancoreStrategic or Co-development PartnerGovernmental partner providing strategic support, funding alignment, and institutional backing for Sakoo Accelerator's startup support programs in the healthcare sector.
• Arian Tajhiz Engineering CompanyminorStrategic or Co-development PartnerEngineering company collaborating with Sakoo Accelerator to support healthcare startups with technical expertise and industry connections.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Siemens Healthineers: Global diagnostics and imaging giant offering laboratory diagnostics equipment and reagents. A multinational incumbent against whose products Cedar competes for budget at Iranian hospital customers, though at vastly greater scale.
• Mindray: Global medical device and IVD manufacturer with broad product portfolio. As an upstream manufacturer, it is larger and broader than Cedar, but competes indirectly where Cedar offers competing imported diagnostics solutions to Iranian hospitals.
• Agilent Technologies: Global analytical instrument leader in chromatography and mass spectrometry. Cedar's subsidiary Chrom Abzar Parseh distributes Agilent HPLC systems in Iran, making it directly comparable in product category even though Agilent is a much broader multinational.
• Sysmex Corporation: Global hematology and IVD leader with both instruments and reagents. Comparable in clinical diagnostics end-market and product overlap, though Sysmex is a publicly listed multinational with global reach where Cedar is regionally focused.
• Thermo Fisher Scientific: Global life-sciences and diagnostics conglomerate with a comprehensive analytical instrument portfolio that overlaps with Cedar's chromatography, molecular, and laboratory equipment franchises. Larger and globally diversified; relevant as a benchmark for the addressable equipment market.
• Beckman Coulter Life Sciences: Flow cytometry and laboratory automation major, whose products Cedar Holding distributes in Iran. As one of Cedar's anchor partners, comparable in product category though operating as a global manufacturer rather than regional distributor.

Direct peers

• Transasia Bio-Medicals: India-headquartered IVD and hematology distribution and manufacturing group supplying hospitals and labs. Its diversified portfolio of imported brand distribution plus domestic reagent manufacturing closely parallels Cedar's holding structure and clinical laboratory footprint.
• Agappe Diagnostics: Indian IVD reagent and instrument company serving clinical laboratories. Comparable in product category (clinical chemistry / immunoassay reagents) and in targeting emerging-market hospital and lab customers, though without Cedar's multi-modality subsidiary sprawl.
• Trivitron Healthcare: Indian medical technology group that distributes, manufactures, and services diagnostic and medical equipment across emerging markets. Most comparable to Cedar's combination of equipment distribution + IVD manufacturing + clinical lab services, though operating at significantly larger scale and broader geography.
• Erba Diagnostics: Transnational IVD company with both manufacturing and distribution operations across emerging markets. Comparable to Cedar through its combination of branded distribution rights and home-grown IVD reagent manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cedar_holding.ltd
• LinkedInlinkedin.com/company/cedar-holding

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Holding