What Noah Corporation does

Noah Corporation (株式会社ノア) is a Tokyo-based wholesale trading company specializing in LED lighting equipment, distribution, installation, and maintenance, serving commercial, industrial, municipal, and government customers across Japan. Founded in February 2001 originally as a semiconductor process equipment distributor, the company pivoted to LED lighting in September 2010 and exited its legacy semiconductor business in February 2011. The firm is headquartered in Chuo-ku, Tokyo (Nihonbashi Horidome-cho) with registered capital of 30 million JPY and a workforce in the 11-50 range.

The company's product portfolio spans three main lines: (1) LED lighting products distributed from major Japanese manufacturers (Panasonic, Toshiba Lighting, Mitsubishi Electric, NEC, Hitachi, Ushio) covering straight-tube fluorescents, base lights, high-bay lights, gas-station canopy lights, outdoor floodlights, solar streetlights, and emergency blackout-activated fixtures; (2) proprietary value-added products including the patented HUG-400A portable emergency battery (Japan Resilience Award 2020), Luics LED insect traps, UV-A/photocatalyst sterilization LED lighting, and disaster preparedness boxes; and (3) the RF-01/RF-02 and BC1-NB40-20A cloud-connected smart alcohol detection devices paired with the AL Cloud service for commercial fleet safety compliance. End-customer segments include commercial buildings and real estate, gas stations and energy facilities, factories and warehouses, municipal infrastructure (including Self-Defense Forces bases), transportation/transit infrastructure, and fleet operators required to comply with Japanese road traffic alcohol-detection regulations.

Noah generates revenue primarily through one-time product sales supplemented by professional electrical installation services, with quote-based project pricing across direct enterprise sales, retail channel partnerships (major home appliance chains since 2010), and public tender participation. The company distinguishes itself through single-point accountability for product selection and installation, certified asbestos-handling credentials enabling renovation work on older buildings, and a niche proprietary disaster-prevention product line that addresses Japan-specific emergency preparedness needs. Geographic operations span at least 11 Japanese prefectures, with no disclosed revenue, headcount detail, or external funding since a 2003 round.

Name

Noah Corporation

Legal name

株式会社ノア

Website

https://noah-corp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Noah Corporation is a Tokyo-based wholesale trading company that distributes LED lighting equipment and provides electrical installation services to commercial, industrial, municipal, and government customers across Japan, supplemented by proprietary disaster preparedness and fleet alcohol detection products.

Ownership category

akta.pro rank

Product category

LED Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL)

Keywords

• LED lighting equipment
• Electrical installation services
• Disaster preparedness products
• Commercial fleet safety
• Wholesale distribution

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Equipment Sales: Sale of LED lighting products including linear tubes, base lights, high-bay lights, canopy lights, outdoor lighting, solar LED street lights, and disaster prevention lighting. Products sourced from major manufacturers like Panasonic, Toshiba, Mitsubishi Electric, and distributed alongside proprietary products.
2. Electrical Installation Services: On-site LED lighting installation services including existing fixture replacement, new LED system installation, and electrical work. The company provides end-to-end service from product selection to installation, reducing customer burden through single-point contact.
3. Emergency Power & Disaster Prevention Products: Sales of portable emergency batteries (HUG-400A), folding solar panels, disaster preparedness boxes, and related safety equipment for residential, commercial, and institutional disaster preparedness.
4. Alcohol Detection Equipment: Sales of smart alcohol checkers (RF-01/RF-02, BC1-NB40-20A) and cloud services (AL Cloud) for commercial vehicle fleet management and safety compliance with Japanese traffic safety regulations.
5. LED Insect Trap Products: Sale of proprietary Luics LED insect trap products including compact, stand, and flexible models with replacement adhesive sheets for commercial and residential use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Noah Corporation (株式会社ノア) is a Japanese trading company specializing in the wholesale distribution of LED lighting equipment—including linear tubes, base lights, high-bay lights, canopy lights, outdoor lighting, and solar LED street lights—along with end-to-end electrical installation services. The company also supplies proprietary disaster prevention products such as the HUG-400A portable emergency battery, Luics LED insect traps, UV-A sterilization LED lighting, and cloud-connected smart alcohol detection systems for commercial fleet safety compliance.

Product overview

Noah Corporation is a comprehensive trading company established in 2001, specializing in LED lighting equipment and environmental products. The company operates three main product lines: (1) LED lighting products including straight tube lamps, base lights, high-bay lights, canopy lights for gas stations, outdoor lights, solar LED street lights, and disaster emergency LED lights, supplemented by specialized products like Luics LED insect traps and UV/photocatalyst sterilizing LED lights; (2) disaster prevention and crisis management products including the HUG-400A portable emergency battery, foldable solar panels, and disaster response boxes; and (3) alcohol detection equipment including cloud-connected smart alcohol checkers and portable models. The company also provides electrical installation services for LED lighting.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Straight Tube Fluorescent Lamps LED straight tube fluorescent lamp type that replaces existing fluorescent tubes while reusing existing fixtures. Available in 20W, 40W, and 110W equivalents with multi-power supply and rotation-type base options, suitable for offices, retail, and commercial buildings.
• LED Base Lights LED base lights that replace entire existing fixtures. Includes Panasonic, Toshiba, Mitsubishi, Hitachi, and NEC major-brand products, suitable for office buildings, commercial spaces, and apartments.
• LED High-Bay Lights and Floodlights LED high-bay lights and floodlights replacing mercury vapor, metal halide, and ceramic metal halide lamps (250W-1000W equivalents). Consumes approximately 1/4 of traditional mercury lamp power. Designed for warehouses, factories, and gymnasiums with high ceilings.
• LED Canopy Lights LED canopy lights for gasoline stations. Designed for high brightness and visibility from drivers, with water-resistant models including IP68-rated options for petroleum/fueling station environments.
• LED Outdoor Lighting LED outdoor lights including floodlights, street lights, and security lights for parking lots and outdoor signage. Waterproof models with IP67 rating available for harsh weather conditions.
• Solar LED Street Lights Solar-powered LED street lights with built-in solar panels for installation in locations without power supply infrastructure.
• Emergency and Disaster LED Lighting Emergency LED lighting that automatically activates during power outages, providing illumination for up to 10 hours during blackouts. Suitable for evacuation centers, schools, hospitals, offices, stations, convenience stores, factories, and warehouses.
• Sterilization LED Lighting UV-A or photocatalyst-based sterilization LED lighting products for virus and bacteria prevention in indoor spaces. Available in UV-A 20W and 40W types and hybrid photocatalyst coating antibacterial models.
• Luics LED Insect Trap LED lamp-based insect trap that uses UV light to attract insects and captures them with adhesive sheets. Available in three types: compact (Luics-C), stand type (Luics-S), and flexible type (Luics-F). Pesticide-free, safe for homes with children and pets, for commercial and residential use.
• HUG-400A Portable Emergency Battery Compact portable emergency battery for disaster situations. Weighs 5.3kg; can charge smartphones approximately 60 times, power TV for about 3 hours, PC for about 5 hours, and LED bulbs for about 100 hours. Supports AC power and solar panel charging. Features design patent 1641980 and utility model registration 3222540. Awarded 5th Japan Resilience Award (Toughness Award) Most Excellent Award.
• PR-SOLARPANEL-100F Foldable Solar Panel Foldable solar panel with 100W output power and 23-25% conversion efficiency, compatible with the HUG-400A emergency battery for off-grid charging.
• Emergency Disaster Box (PR-EPB-1415W/R and PR-EPB-495P) Emergency disaster preparedness boxes containing HUG-400A battery, charging cables, foldable solar panel, LED lights, and AC adapter LED bulbs. Available in standard (PR-EPB-1415W/R) and compact mini (PR-EPB-495P) configurations.
• Smart Alcohol Checker RF-01 / RF-02 Cloud-connected smart alcohol checker with facial recognition, body surface temperature measurement, vehicle management via QR code, and driver's license expiration checking. AL Cloud service enables remote approval and data management. For commercial vehicle fleet safety compliance under Japanese traffic safety regulations.
• BC1-NB40-20A Portable Smart Alcohol Checker Portable smart alcohol checker with semiconductor gas sensor measuring breath alcohol concentration. Compact and lightweight design usable at home, in the office, or while traveling.
• Electrical Installation Services On-site LED lighting installation services including existing fixture replacement, new LED system installation, and electrical work. The company provides end-to-end service from site inspection and product selection to installation, with single-point contact for customers. Staff includes certified asbestos handling inspectors and supervisors.

Quantifiable outcome

• LED high-bay lights consume approximately 1/4 of traditional mercury lamp power consumption
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• 株式会社ホタルクス (HotaluX Co., Ltd.)coreStrategic or Co-development Partner · 1 June 2022Sales basic contract agreement signed in June 2022 for distribution and sales of HotaluX LED lighting products. HotaluX is a specialized LED lighting manufacturer, and this partnership expanded Noah's product portfolio and brand access.
• 大手家電量販店 (Major Electronics Retail Chains)coreChannel Partner/ Reseller/ Distributor · 1 September 2010Sales contract established in September 2010 for distribution of LED lighting products through major home appliance retail stores. Subsequent orders received for interior and exterior LED lighting installations at retail locations.
• Panasonic (パナソニック)majorTechnology or IntegrationProduct partnership for distribution of Panasonic LED lighting products including integrated LED base lights, with wide product range including XLX449DEN LE9 series specifications provided on company website.
• Toshiba Lighting (東芝ライテック)majorTechnology or IntegrationDistribution partnership for Toshiba TENQOO series LED lighting products including LEKT412403N-LS9 specifications.
• Mitsubishi Electric (三菱電機)majorTechnology or IntegrationProduct distribution partnership for Mitsubishi Electric MY series LED lighting including MY-V440330/N AHTN specifications.
• ウシオライティング (Ushio Lighting)majorTechnology or IntegrationCollaboration on railway station landscape lighting renewal projects including JR Rokkomichi station, JR Settu-Hommaya station, Hanshin Mikage station, and Hankyu Mikage station. Ushio provides specialized LED products (VAYA Flood HP RGB, LED pole sign lights) while Noah handles installation.
• NEC Lighting (NECライティング)majorTechnology or IntegrationDistribution partnership for NEC LED lighting products including disaster prevention LED base lights with blackout detection transmitters.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yamada Shomei Lighting Co., Ltd. Japanese lighting distributor and designer/manufacturer focused on interior and commercial LED fixtures, comparable as a mid-sized Japanese lighting solutions provider with B2B installation capabilities.
• Stanley Electric Co., Ltd. Japanese lighting manufacturer with strengths in LED automotive and specialty lighting — comparable as a mid-cap Japanese lighting player with proprietary products serving commercial and industrial customers.
• IRIS Ohyama Inc. Japanese consumer and commercial LED lighting manufacturer with strong domestic distribution in big-box retail, overlapping with Noah's LED tube, base light, and home lighting categories.
• Koizumi Lighting Technology Corp. Japanese commercial and institutional lighting manufacturer with overlapping LED product categories (base lights, emergency lighting, outdoor fixtures) and similar B2B distribution through contractors and wholesalers.
• HotaluX Corporation: Japanese LED lighting manufacturer (formerly NEC Lighting) that Noah distributes under a 2022 sales basic contract. HotaluX specializes in LED fixtures for commercial and residential applications, making it a direct product overlap and supplier/peer comparison.
• Endo Lighting Corporation: Japanese commercial and architectural lighting manufacturer with comparable LED product lines including base lights, downlights, and outdoor fixtures, serving similar B2B construction and renovation channels.

Broad incumbents

• Ledvance GmbH: Global LED lighting company (formerly Osram Sylvania) with broad commercial and industrial product portfolio; competes for LED retrofit and infrastructure projects at the international scale Noah cannot match.
• Panasonic Corporation (Lighting Division): Major Japanese lighting manufacturer whose LED products Noah distributes; a broad incumbent competing directly with Noah on commercial and residential LED retrofit projects.
• Signify N.V. (Philips Lighting): Global LED lighting leader with established Japan operations across commercial, industrial, and municipal segments — direct competitor for large infrastructure tenders like the Hadakano City ~1,800 LED deployment.
• Mitsubishi Electric Corporation (Lighting): Major Japanese OEM whose LED products Noah distributes; competes broadly in commercial, industrial, and outdoor LED lighting segments where Noah also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah Corporation