Business Alignment
Business Alignment PCL is the exclusive Thai distributor of Varian Medical Systems radiotherapy equipment, supplying linear accelerators, brachytherapy systems, and treatment planning software to government and university hospitals across Thailand, with adjacent operations in cancer hospital services and consumer DNA testing.
- Company typePublic
- Founded2000
- HeadquartersBang Rak, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Business Alignment does
Business Alignment Public Company Limited (BIZ) is a Thailand-based distributor of cancer treatment equipment and radiotherapy solutions, operating as the exclusive Thai distributor of Varian Medical Systems (now a Siemens Healthineers company) for over 20 years. The company distributes a comprehensive portfolio including linear accelerators (TrueBeam, Halcyon, VitalBeam, Edge, Ethos), brachytherapy systems (BRAVOS), treatment planning software (Eclipse, HyperArc, RapidPlan, MCO), the ARIA oncology information system, and quality assurance tools. Beyond the Varian core, BIZ distributes complementary radiotherapy products from IBA Dosimetry, Xstrahl, Vision RT, Radformation, Ashland, and CIRS, positioning itself as a full-ecosystem solution provider for radiation oncology departments.
The business model centers on one-time equipment sales to enterprise hospital customers, with revenue generated from equipment distribution, turnkey installation services (including radiation room construction), and ongoing maintenance contracts. Primary customers are Thai government hospitals under the Department of Medical Services, university-affiliated hospitals (Siriraj, Chulalongkorn, Songklanagarind, Srinagarind, Ramathibodi, Phramongkutklao), cancer specialty hospitals, and a growing private hospital segment. Distribution is direct enterprise sales with no intermediary channel. Beyond equipment distribution, BIZ has diversified into cancer hospital operations via its wholly-owned Cancer Allianz Sriracha Hospital and into consumer genetic testing via the BIZGenes brand.
Listed on the Stock Exchange of Thailand under ticker BIZ, the company was founded in 2000 by CEO Sompong Chunekitiyanone (32.08% ownership), originally listed on the mai in 2016, and transferred to the SET main market in 2022. The company expanded into Cambodia via a joint venture in 2025, marking its first cross-border move. FY2024 profit reached 224 million THB with Q3/2024 profit of 86.97 million THB representing 86.88% year-over-year growth, and a 590 million THB new project was secured in 2025.
Business Alignment firmographics
Firmographics- Name
- Business Alignment
- Legal name
- Business Alignment Public Company Limited (บริษัท บิสซิเนสอะไลเม้นท์ จำกัด (มหาชน))
- Website
- https://bizalignment.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Business Alignment PCL is the exclusive Thai distributor of Varian Medical Systems radiotherapy equipment, supplying linear accelerators, brachytherapy systems, and treatment planning software to government and university hospitals across Thailand, with adjacent operations in cancer hospital services and consumer DNA testing.
- Ownership category
- akta.pro rank
Business Alignment industry classification
Industry- Product category
- Radiotherapy Medical Equipment Distribution
- NAICS
- Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Hospitals (8060)
- akta.pro primary industry
- Oncology & Cancer Specialty Hospitals (HLAFAHAC)
Keywords
Where Business Alignment is headquartered
LocationHeadquarters
- HQ city
- Bang Rak
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Business Alignment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medical Equipment Distribution and Installation: Sale and installation of radiotherapy equipment including linear accelerators, treatment planning systems, oncology information systems, and quality assurance tools. The company acts as exclusive distributor for Varian Medical Systems and provides comprehensive solution services from construction to installation.
- Maintenance Services: Repair and maintenance services for medical equipment to ensure longevity and optimal performance of radiotherapy systems
- BIZGenes DNA Testing Kits: Personalized DNA testing kits including MyLifestyle DNA Test, MyHealth DNA Test, and Premium DNA Test for health and lifestyle analysis
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Business Alignment product offering
Product offeringCore offering
Business Alignment is the exclusive distributor of Varian Medical Systems radiotherapy equipment in Thailand, supplying linear accelerators, brachytherapy systems, treatment planning software, and oncology information systems to hospitals. The company also provides installation, training, and ongoing maintenance services, plus operates the BIZGenes personalized DNA testing service and a cancer specialty hospital (Cancer Allianz Sriracha).
Product overview
Business Alignment operates as a distributor and installer of medical equipment for cancer treatment via radiotherapy, serving as the exclusive distributor of Varian Medical Systems products in Thailand for over 20 years. The company's product portfolio includes: Linear accelerators (TrueBeam, Halcyon, VitalBeam, Edge, Ethos) for external beam radiotherapy supporting IMRT, VMAT, SRS, SBRT techniques; Brachytherapy systems (BRAVOS) for internal radiation therapy; Treatment planning software (Eclipse with HyperArc, RapidPlan, MCO); Oncology information systems (ARIA, ARIA Connect); Quality assurance tools (Mobius 3D, Velocity, Identify, DoseLab); IBA dosimetry equipment (BluePhantom, myQA series, detectors, electrometers); Xstrahl superficial/orthovoltage systems (100, 150, 200, 300, Radian); Radformation automation software (RadMachine, AutoContour, QuickCode, ChartCheck, ClearCheck, RadMonteCarlo); and BIZGenes DNA testing services for personalized health screening. The company also provides maintenance services and acts as a Solution Provider, offering comprehensive equipment and services for radiotherapy departments.
Differentiator
Problem solved
Functional benefit
Brands
- BIZGenes: Personalized DNA testing kits for lifestyle, disease risk assessment, and health management
- Cancer Allianz Sriracha Hospital
Products and services
- TrueBeam Linear Accelerator Digital linear accelerator for external beam radiotherapy supporting 3D conformal, IMRT, VMAT, SRS, SRT, and SBRT treatment techniques with image-guided radiation therapy (IGRT) capabilities. Sold to hospitals and cancer centers for cancer treatment.
- Halcyon Radiotherapy System Rotational tunnel-style linear accelerator with high safety standards, fast IMRT and VMAT treatment delivery, and 100% IGRT imaging system. Sold to hospitals for cancer treatment.
- Edge Radiosurgery System Linear accelerator system designed for stereotactic radiosurgery (SRS) and stereotactic body radiotherapy (SBRT) treatments. Sold to hospitals and cancer centers.
- VitalBeam Radiotherapy System Linear accelerator system for advanced radiotherapy treatments including IMRT, VMAT, and stereotactic treatments. Sold to hospitals.
- Ethos Adaptive Radiotherapy System Adaptive radiotherapy system that enables treatment adaptation based on daily patient anatomy changes. Sold to hospitals for personalized cancer treatment.
- BRAVOS Brachytherapy System High-dose-rate brachytherapy afterloader Ir-192 system for precise internal radiation treatment of cervical, endometrial, and prostate cancers. Enables 3D image-guided brachytherapy treatment planning using CT or MRI.
- Xstrahl Superficial and Orthovoltage Systems Range of superficial and orthovoltage radiotherapy systems (Xstrahl 100, 150, 200, 300 and Radian) for low-energy radiation treatment including skin cancer treatment.
- Proton Therapy Systems Proton beam therapy systems for precision cancer treatment with reduced side effects.
- BIZGenes DNA Testing Service Personalized DNA testing kits for health screening covering lifestyle recommendations, disease risk assessment, hereditary conditions, and medication response. Includes MyLifestyle DNA Test, MyHealth DNA Test, and Premium DNA Test offerings.
- Radiotherapy Equipment Installation and Maintenance Services Comprehensive solution services including construction, installation, and ongoing repair and maintenance services for radiotherapy equipment to ensure longevity and optimal performance.
- BIZGenes MyLifestyle DNA Test DNA test kit for discovering personalized lifestyle recommendations including diet, sleep, and exercise optimization.
- BIZGenes MyHealth DNA Test DNA test kit for assessing cancer, cardiovascular, and infectious disease risks.
- BIZGenes Premium DNA Test Comprehensive DNA test combining MyLifestyle and MyHealth reports plus ancestry, physical traits, and oral microbiome analysis.
Quantifiable outcome
- First TrueBeam installation in Southeast Asia at Chulaporn Cancer Hospital
- +1 more outcomes
Companies that use Business Alignment
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Business Alignment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Business Alignment partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Varian Medical Systems Inc. (now Siemens Healthineers)coreExclusive distributor of Varian radiotherapy equipment in Thailand for over 20 years. Varian is a globally recognized manufacturer of advanced medical equipment and software systems for cancer treatment. The partnership covers treatment delivery systems, treatment planning systems, oncology information systems, and quality assurance software.
- IBA Dosimetry GmbH (Germany)supportingInternational supplier of dosimetry equipment including absolute dosimetry, relative dosimetry, and quality assurance products for radiotherapy
- Thermo Fisher Scientific Inc. (USA)supportingSupplier of scientific equipment and instruments for medical and laboratory applications
- Xstrahl Limited (UK)supportingSupplier of superficial and orthovoltage radiotherapy systems for low-energy radiation treatment including Xstrahl 100, 150, 200, and 300 models plus RADiant system
- Deltabit Oy (Finland)supportingInternational supplier of specialized medical equipment for radiotherapy applications
- Vision RT Ltd. (UK)supportingSupplier of surface guidance and motion management systems for radiotherapy
- Computerized Imaging Reference Systems, Inc. (CIRS) (USA)supportingSupplier of imaging phantoms and quality assurance equipment for medical imaging
- Radiation Product Design, Inc. (USA)supportingSupplier of radiation measurement and dosimetry products
- Ashland Inc. (USA)supportingSupplier of Gafchromic film and quality assurance products for radiotherapy verification
- Radformation (USA)supportingSupplier of automation software for radiation therapy including RadMachine, QuickCode, ChartCheck, ClearCheck, AutoContour, EZFluence, RadMonteCarlo, and ClearCal products
- Cancer Alliance Sriracha HospitalcoreAssociated specialized cancer hospital in Chonburi Province, Eastern Thailand. BIZ holds a stake in this facility which serves as both a customer and strategic demonstration site for the company's equipment. Mr. Sompong Chunekitiyanone serves as President of Cancer Alliance Sriracha Hospital.
- BIZGenes (Geneplanet)supportingDNA testing kit provider offering personalized genetic testing for lifestyle, health risks, and disease prevention. Tests include MyLifestyle, MyHealth, and Premium DNA tests.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Business Alignment competitors and assessment
Company assessmentBroad incumbents
- GE HealthCare: GE HealthCare supplies imaging, oncology, and monitoring equipment to the same Thai hospital customers that BIZ serves. While GE does not directly compete in linear accelerators, it competes in adjacent diagnostic imaging, oncology software, and hospital capital budget categories.
- Philips Healthcare: Philips is a broad healthcare technology incumbent with radiology imaging, oncology informatics, and treatment planning capabilities. Philips competes for capital budgets at Thai hospitals alongside BIZ's Varian-centric offering, particularly in oncology information systems and advanced imaging.
- Varian Medical Systems (Siemens Healthineers): Varian is the upstream manufacturing partner whose radiotherapy equipment Business Alignment distributes exclusively in Thailand. Comparison is direct because BIZ's product line is built around Varian's TrueBeam, Halcyon, Ethos, Eclipse, and ARIA systems, and BIZ's competitive moat is the exclusive distribution relationship.
Direct peers
- Elekta AB: Elekta is the other global major in linear accelerators, brachytherapy, and radiosurgery systems (Elekta Infinity, Versa HD, Flexitron, Leksell Gamma Knife). Elekta competes with Varian/BIZ indirectly through rival distributors in Southeast Asia and offers comparable technology to the same Thai government hospital customers.
- Accuray Incorporated: Accuray manufactures the CyberKnife and TomoTherapy systems for stereotactic and image-guided radiotherapy. Accuray is a relevant peer because Thai cancer hospitals evaluate CyberKnife and TomoTherapy alongside BIZ's Varian TrueBeam and Edge systems in the same procurement processes.
- IBA (Ion Beam Applications): IBA is both a dosimetry supplier Business Alignment already distributes (BluePhantom, myQA) and a proton therapy competitor. The dosimetry line is directly part of BIZ's product catalog, and IBA's Proteus proton therapy competes with the proton system at Chulalongkorn Hospital that BIZ supports.
Others
- Radformation: Radformation is an automation software vendor (RadMachine, AutoContour, ClearCheck) whose products Business Alignment distributes in Thailand. Radformation is a peer for the software/automation segment of BIZ's portfolio and provides one of the higher-growth product lines in BIZ's catalog.
Regional players
- Bangkok Chain Hospital (BCH): Bangkok Chain Hospital operates a network of private hospitals including oncology centers in Thailand. As a Thai-listed healthcare provider, BCH is a comparable regional peer for the hospital operations side of Business Alignment's business and is part of the same domestic healthcare capital market ecosystem.
Emerging players
- Hitachi High-Tech (Radiation Therapy): Hitachi (now part of Fujifilm) supplies proton therapy systems and has expanded into radiation oncology equipment. Hitachi competes with the proton and advanced radiotherapy installations that BIZ supports for Thai university hospitals.
- ViewRay Inc. ViewRay's MRIdian system combines MRI with linear accelerator technology for real-time tumor tracking during radiotherapy. ViewRay is an emerging alternative to BIZ's Halcyon and Ethos adaptive radiotherapy offerings in the same oncology-hospital procurement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Business Alignment social profiles
Digital presenceBusiness Alignment compliance and trust
Trust signalCompliance1 record
Business Alignment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Alignment leadership team
Management profileNumber of profiles
Profiles8 records
Business Alignment subsidiaries and ownership
Company hierarchySubsidiaries2 records
Business Alignment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Alignment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Alignment
What does Business Alignment do?
Business Alignment is the exclusive distributor of Varian Medical Systems radiotherapy equipment in Thailand, supplying linear accelerators, brachytherapy systems, treatment planning software, and oncology information systems to hospitals. The company also provides installation, training, and ongoing maintenance services, plus operates the BIZGenes personalized DNA testing service and a cancer specialty hospital (Cancer Allianz Sriracha).
Is Business Alignment a public or private company?
Business Alignment is a public company. It is classified as public and is currently operating.
When was Business Alignment founded?
Business Alignment was founded in 2000. It employs 1 to 10 people.
Where is Business Alignment based?
Business Alignment is headquartered in Bang Rak, Thailand, in the Asia region.
How does Business Alignment make money?
Three revenue lines are on record. Medical Equipment Distribution and Installation is the primary driver. The others are maintenance Services and BIZGenes DNA Testing Kits.
Who are Business Alignment's main competitors?
Broad incumbents on record are GE HealthCare, Philips Healthcare and Varian Medical Systems (Siemens Healthineers). Direct peers are Elekta AB, Accuray Incorporated and IBA (Ion Beam Applications). Radformation is listed as an others. Bangkok Chain Hospital (BCH) is listed as a regional player. Emerging players are Hitachi High-Tech (Radiation Therapy) and ViewRay Inc..
Does Business Alignment have an API?
No public API is recorded for Business Alignment.
What industry is Business Alignment in?
Business Alignment's product category is Radiotherapy Medical Equipment Distribution. Its primary akta.pro industry code is HLAFAHAC, Oncology & Cancer Specialty Hospitals. Its NAICS code is 622310 and its SIC code is 5047.