Van Vugt Kruiden
Van Vugt Kruiden is a Dutch family-owned specialist in growing and packaging fresh herbs, edible flowers, and babyleafs, supplying B2B food service, retail, and hospitality customers across the Netherlands and Europe via a direct sales and same-day pickup model.
- Company typePrivate
- Founded1995
- HeadquartersRidderkerk, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Vugt Kruiden does
Van Vugt Kruiden is a Dutch family-owned specialist grower and packager of fresh culinary herbs, edible flowers, and babyleafs, founded in 1995 and headquartered at Hoogzandweg 16 in Ridderkerk, Netherlands. The company cultivates a broad assortment across three product lines — fresh herbs (basil, chives, coriander, mint, parsley, dill, lemongrass, and 15+ additional varieties), edible flowers (marigolds, roses, lavender, violets, and 15+ varieties grown year-round under growth lamps), and babyleaf salads (rocket, spinach, chard, mizuna, and 15+ varieties) — across two domestic sites at Ridderkerk and Brielle and four international growing origins in Spain, Italy, Kenya, and Morocco, enabling year-round supply.\n\nThe company operates as a B2B supplier to food service, retail, and hospitality buyers primarily in the Netherlands and broader European market, using a direct sales motion in which customers place daily orders and pick up same-day at the Ridderkerk facility. Orders are processed through SuperVugt, a proprietary in-house order management system that links customer orders directly to production. The company offers multiple packaging formats (flowpack, trays, bulk) and holds a portfolio of sector certifications — GLOBALG.A.P., GRASP, PlanetProof, IFS Food, and SKAL Bio — across all Dutch and international cultivation locations, with validity extending through 2026-2027.\n\nVan Vugt Kruiden remains under founding-family ownership, led by Piet van Vugt together with his four children and son-in-law; the third generation formally joined the management board in 2021. In 2019 the company relocated to a purpose-built, gas-free, 100% emission-free facility equipped with 3,400 solar panels, residual heat buffer storage, and electric boilers. Sustainability investments include a packaging reduction program that has saved over 85,000 kg of plastic, a 2022 herb-waste composting pilot with Robin Food Hub (financially supported by the BAR region), and a circular-economy collaboration with Vet & Lazy Brouwerij and Stichting Duurzaam Brouwen to produce a specialty Pale Ale from basil and lemongrass rest streams. The company employs 101-250 people.
Van Vugt Kruiden firmographics
Firmographics- Name
- Van Vugt Kruiden
- Legal name
- Van Vugt Kruiden B.V.
- Website
- https://vanvugtkruiden.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Van Vugt Kruiden is a Dutch family-owned specialist in growing and packaging fresh herbs, edible flowers, and babyleafs, supplying B2B food service, retail, and hospitality customers across the Netherlands and Europe via a direct sales and same-day pickup model.
- Ownership category
- akta.pro rank
Van Vugt Kruiden industry classification
Industry- Product category
- Fresh Produce
- NAICS
- Other Food Crops Grown Under Cover (111419), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
- akta.pro secondary industries
- Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
Keywords
Where Van Vugt Kruiden is headquartered
LocationHeadquarters
- HQ city
- Ridderkerk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Van Vugt Kruiden business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B product sales: Van Vugt Kruiden generates revenue through the sale of fresh herbs, edible flowers, and babyleafs to B2B customers. The company sells a broad assortment with various packaging options (flowpack, trays, bulk packaging) directly to customers who pick up orders daily. No consumer e-commerce channel is described.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Van Vugt Kruiden product offering
Product offeringCore offering
Van Vugt Kruiden is a specialist grower and packager of fresh herbs, edible flowers, and babyleafs, supplying B2B food professionals across the Netherlands and Europe. The company cultivates domestically at its Ridderkerk and Brielle locations and supplements with international growing operations in Spain, Italy, Kenya, and Morocco to ensure year-round availability, with all produce checked, sorted, and packaged at the energy-efficient Ridderkerk facility. Orders placed by customers are processed through the proprietary SuperVugt system and picked up the same day, with multiple packaging formats including flowpack, tray, and bulk options.
Product overview
Van Vugt Kruiden is a specialist in growing and packaging fresh herbs, edible flowers, and babyleafs. The company operates as a family business based in Ridderkerk, Netherlands, offering a comprehensive product portfolio consisting of three core product lines: Verse kruiden (fresh herbs including basil, chives, coriander, mint, parsley, and 15+ more varieties), Eetbare bloemen (edible flowers including marigolds, roses, violets, and 15+ more varieties), and Babyleafs (young leaf salads including rocket, spinach, chard, and 15+ more varieties). All products are grown in the Netherlands and internationally, controlled, sorted, and packaged at the Hoogzandweg location in Ridderkerk. The company also provides recipe inspiration content as a supplementary service for customers.
Differentiator
Problem solved
Functional benefit
Brands
- edible flowers: The brand name used for Van Vugt Kruiden's edible flowers product line, presented in a sustainable, transparent, and product-focused packaging with peel & seal and a flower box.
Products and services
- Verse kruiden (Fresh Herbs) A wide assortment of fresh herbs grown in the Netherlands and selected countries, including basil, chives, coriander, lemongrass, lemon thyme, dill, mint, parsley, and more. Herbs are cultivated in open ground and greenhouses in Ridderkerk and Brielle, with international cultivation in Spain, Italy, Kenya, and Morocco ensuring year-round availability. Sold to B2B food professionals in flowpack, tray, and bulk packaging formats.
- Eetbare bloemen (Edible Flowers) Edible flowers cultivated year-round in the Netherlands, including marigolds, alyssum, carnations, begonias, borage, calendula, dahlias, roses, lavender, cornflowers, and more. Grown under specially developed growth lamps during winter months at the Ridderkerk location and presented under the sub-brand 'edible flowers' in sustainable, transparent peel & seal and flower-box packaging. Sold to B2B food professionals.
- Babyleafs Young leaf salads including baby green cabbage, baby spinach, bulls blood, landcress, mesclun, mizuna, premium leaves, red chard, red paksoi, rocket, lettuce, tatsoi, and wild herbs. Cultivated in the Netherlands during summer months and in Italy and Spain during winter to maintain year-round availability. Sold to B2B food professionals.
Quantifiable outcome
- 85,000 kg plastic saved in two years through packaging reduction and dilution
- +2 more outcomes
Companies that use Van Vugt Kruiden
Customer profileSegments1 record
Ideal customer profiles1 record
Van Vugt Kruiden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Van Vugt Kruiden partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Robin Food HubminorVan Vugt Kruiden ran a pilot in 2022 with Robin Food Hub to test composting of herb waste in an energy-efficient compost machine that works on biological heat. The pilot was financially supported by the BAR region. The goal is to close material loops by composting herb waste for reuse in herb cultivation.
- BAR RegiominorBAR (Barendrecht, Albrandswaard, Ridderkerk) region provided financial support for the 2022 composting pilot at Robin Food Hub.
- Stichting Duurzaam BrouwenminorCollaboration with Stichting Duurzaam Brouwen (Sustainable Brewing Foundation) to develop a herb beer using rest streams of basil and lemongrass from Van Vugt Kruiden's production, resulting in a Pale Ale with an accessible, herbaceous taste and light bitter finish.
- Vet & Lazy BrouwerijminorCo-developed with Vet & Lazy Brouwerij to create a specialty Pale Ale beer incorporating herb rest streams from Van Vugt Kruiden's basil and lemongrass production.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Van Vugt Kruiden competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Van Vugt Kruiden social profiles
Digital presenceVan Vugt Kruiden compliance and trust
Trust signalCompliance7 records
Van Vugt Kruiden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Vugt Kruiden leadership team
Management profileNumber of profiles
Profiles10 records
Van Vugt Kruiden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Vugt Kruiden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Vugt Kruiden
What does Van Vugt Kruiden do?
Van Vugt Kruiden is a specialist grower and packager of fresh herbs, edible flowers, and babyleafs, supplying B2B food professionals across the Netherlands and Europe. The company cultivates domestically at its Ridderkerk and Brielle locations and supplements with international growing operations in Spain, Italy, Kenya, and Morocco to ensure year-round availability, with all produce checked, sorted, and packaged at the energy-efficient Ridderkerk facility. Orders placed by customers are processed through the proprietary SuperVugt system and picked up the same day, with multiple packaging formats including flowpack, tray, and bulk options.
Is Van Vugt Kruiden a public or private company?
Van Vugt Kruiden is a private company. It is classified as family owned and is currently operating.
When was Van Vugt Kruiden founded?
Van Vugt Kruiden was founded in 1995. It employs 101 to 250 people.
Where is Van Vugt Kruiden based?
Van Vugt Kruiden is headquartered in Ridderkerk, Netherlands, in the Europe region.
How does Van Vugt Kruiden make money?
One revenue line is on record: B2B product sales.
Does Van Vugt Kruiden have an API?
No public API is recorded for Van Vugt Kruiden.
What industry is Van Vugt Kruiden in?
Van Vugt Kruiden's product category is Fresh Produce. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens), with a secondary code of AFAOAGAI, Leafy Greens & Salad Processing Packhouses (Fresh-Cut). Its NAICS code is 111419 and its SIC code is 2000.