Forth Smart Service
Forth Smart Service (FSMART) operates the Boonterm automated kiosk network of 120,000+ service points across Thailand, providing mobile top-up, wallet loading, internet package sales, and banking deposit/transfer services to Thai consumers.
- Company typePrivate
- Founded2008
- HeadquartersPhaya Thai, Thailand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Forth Smart Service does
Forth Smart Service (FSMART) operates the Boonterm automated kiosk network, an extensive physical service infrastructure across Thailand that delivers mobile airtime top-up, mobile data package sales, digital wallet loading, prepaid card code purchases, and basic banking deposit and transfer services. The Boonterm network comprises more than 120,000 self-service service points distributed in communities throughout the country, with transactions available from a minimum of 10 Baht and support spanning 6 Thai mobile network operators and 8 Thai banks including SCB and Krungthai. FSMART functions as the primary consumer-facing operating subsidiary within the publicly-listed FORTH CORPORATION PUBLIC COMPANY LIMITED group, headquartered in Phaya Thai, Thailand, with 101 to 250 employees.
The company runs a product-led, self-service go-to-market model in which consumers initiate and complete transactions at kiosks without direct sales interaction. Revenue is generated through transaction fees on mobile top-ups, internet package sales, wallet reloads, prepaid card codes, and bank transfer services processed through the network. A Boonterm membership program integrated with LINE Corporation's messaging platform awards one loyalty point per transaction, redeemable through the @boonterm.th LINE Official Account, providing a digital engagement and retention layer on top of the physical footprint. Distribution is concentrated entirely within Thailand, with no disclosed international operations, and the company is reachable through branded Facebook, TikTok, LINE, and YouTube channels.
Within the broader FORTH group, FSMART operates alongside affiliated entities in adjacent verticals: FORTH SMART DISTRIBUTION (operating GINKA EV charging), FORTH SMART CAPITAL (consumer lending), and FORTH VENDING (Tao Bin automated vending), with FORTH CORPORATION PUBLIC COMPANY LIMITED acting as the strategic parent responsible for research and development, technology, engineering, and government projects. This conglomerate structure allows FSMART to focus on its core automated service network while leveraging shared technology and engineering capabilities from the parent. No FSMART-specific standalone financial statements, equity structure details, or dated operational milestones are disclosed in the available source data.
Forth Smart Service firmographics
Firmographics- Name
- Forth Smart Service
- Legal name
- FSMART (Forth Smart Service)
- Website
- https://boonterm.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Forth Smart Service (FSMART) operates the Boonterm automated kiosk network of 120,000+ service points across Thailand, providing mobile top-up, wallet loading, internet package sales, and banking deposit/transfer services to Thai consumers.
- Ownership category
- akta.pro rank
Forth Smart Service industry classification
Industry- Product category
- Mobile Payment Services
- NAICS
- Telecommunications Resellers (517121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Processing & Data Preparation (7374), Finance Services (6199)
- akta.pro primary industry
- Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
- akta.pro secondary industries
- P2P Transfers & Remittances Platforms (BPAMAFAE), Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ)
Keywords
Where Forth Smart Service is headquartered
LocationHeadquarters
- HQ city
- Phaya Thai
- HQ country
- Thailand
- HQ region
- Asia
Markets served
Forth Smart Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Mobile Top-up Services: Transaction fees from mobile airtime top-up across multiple telecom networks. Customers top up from as low as 10 Baht.
- Internet Package Sales: Sales of data/internet packages with value-added pricing through the kiosk network
- Wallet Top-up and Card Codes: Fees from digital wallet recharging and prepaid card code purchases supporting 6 networks
- Banking Deposit/Transfer Services: Transaction services enabling deposits and transfers across 8 Thai banks through kiosks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mobile Top-up Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Forth Smart Service product offering
Product offeringCore offering
FSMART operates the Boonterm automated kiosk network of over 120,000 service points across Thailand, delivering prepaid mobile top-up (all-network, from 10 Baht), internet data package purchase, digital wallet top-up (6 networks), and banking deposit/transfer services (8 Thai banks). Customers transact on a self-service basis, with loyalty points earned per transaction and managed through the LINE messaging platform.
Product overview
Forth Smart Service operates the Boonterm kiosk network — an automated service platform providing mobile top-up, bill payment, wallet loading, and banking services across over 120,000 physical service points in Thailand. The core Boonterm Kiosk product serves as the primary service delivery channel, supplemented by the Boonterm Membership loyalty program. Affiliated products under the Forth corporate umbrella include GINKA Charge Point (EV charging), Tao Bin (vending machines), and loan services through Forth Smart Capital. The company is led by Forth Corporation Public Company Limited, which handles research, development, and government projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Boonterm Kiosk
Companies that use Forth Smart Service
Customer profileSegments1 record
Ideal customer profiles1 record
Forth Smart Service technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Forth Smart Service partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FORTH CORPORATION PUBLIC COMPANY LIMITEDcoreParent company and affiliated entity responsible for research and development, technology, engineering, and government projects. FSMART operates under the name Boonterm as part of the Forth Corporation group.
- FORTH SMART DISTRIBUTION COMPANY LIMITEDminorAffiliated company under the Forth group offering GINKA Charge Point services
- FORTH SMART CAPITAL COMPANY LIMITEDminorAffiliated company providing loan services within the Forth ecosystem
- FORTH VENDING COMPANY LIMITEDminorAffiliated company operating Tao Bin vending services
- LINE CorporationcoreIntegration with LINE application for Boonterm loyalty points earning and redemption. Customers can add LINE Official Account @boonterm.th and check/redeem points through the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Forth Smart Service competitors and assessment
Company assessmentDirect peers
- epay (Euronet): Global prepaid and payment processing/distribution business with retail top-up networks across multiple geographies. Similar in integrating multiple mobile operators and digital wallets into a single distribution channel and earning transaction fees per top-up.
- PayPoint: UK-listed payments and consumer services network operating tens of thousands of retail kiosks that deliver top-up, bill payment, and cash services. Closely comparable to Boonterm in kiosk-led prepaid distribution, multi-network integration, and transaction-fee economics.
- Recharge.com: European prepaid top-up platform offering mobile airtime, gift cards, and digital payment products across multiple operators in one channel. Directly comparable to Boonterm's multi-network mobile top-up and card code purchase services from the consumer value-proposition standpoint.
- Payzone: UK and Ireland kiosk network providing mobile top-up, bill payments, and prepaid services through convenience retailers. Closely mirrors Boonterm's model of densely distributed agent/kiosk points aggregating multiple telecom and bill-payment services.
Regional players
- Birla Global (mCash / Birla Sun Life prepaid distribution): Indian digital payments and distribution network combining mobile top-up, bill payment, and financial services through an agent/kiosk footprint. Comparable in serving prepaid top-up via distributed retail points in an emerging Asian market.
- NETS (Network for Electronic Transfers, Singapore): Singapore-based payments network providing top-up, cash services, and merchant acquiring via physical/electronic touchpoints. Adjacent comparable as an established Southeast Asian retail payments network with multi-bank and multi-service integration.
Broad incumbents
- TrueMoney (Ascend Money): Thailand's leading digital wallet and payment app by Ant Group / Charoen Pokphand, providing mobile top-up, P2P transfers, and bill payment across the same Thai consumer base Boonterm serves via kiosks. Competes with Boonterm on the same use cases but through an app-first model rather than a kiosk network.
- Rabbit LINE Pay: Thai QR-based payment wallet operated under the LINE ecosystem covering top-up, P2P, and merchant payments. Targets the same Thai consumer base as Boonterm, but substitutes app-based transactions for kiosk-based ones — a partial substitute that defines Boonterm's competitive boundary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Forth Smart Service social profiles
Digital presenceForth Smart Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forth Smart Service leadership team
Management profileNumber of profiles
Forth Smart Service subsidiaries and ownership
Company hierarchySubsidiaries3 records
Forth Smart Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forth Smart Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forth Smart Service
What does Forth Smart Service do?
FSMART operates the Boonterm automated kiosk network of over 120,000 service points across Thailand, delivering prepaid mobile top-up (all-network, from 10 Baht), internet data package purchase, digital wallet top-up (6 networks), and banking deposit/transfer services (8 Thai banks). Customers transact on a self-service basis, with loyalty points earned per transaction and managed through the LINE messaging platform.
Is Forth Smart Service a public or private company?
Forth Smart Service is a private company. It is classified as corporate owned and is currently operating.
When was Forth Smart Service founded?
Forth Smart Service was founded in 2008. It employs 101 to 250 people.
Where is Forth Smart Service based?
Forth Smart Service is headquartered in Phaya Thai, Thailand, in the Asia region.
How does Forth Smart Service make money?
Four revenue lines are on record. Mobile Top-up Services are the primary driver. The others are internet Package Sales, wallet Top-up and Card Codes and banking Deposit/Transfer Services.
Who are Forth Smart Service's main competitors?
Direct peers on record are epay (Euronet), PayPoint, Recharge.com and Payzone. Regional players are Birla Global (mCash / Birla Sun Life prepaid distribution) and NETS (Network for Electronic Transfers, Singapore). Broad incumbents are TrueMoney (Ascend Money) and Rabbit LINE Pay.
Does Forth Smart Service have an API?
No public API is recorded for Forth Smart Service.
What industry is Forth Smart Service in?
Forth Smart Service's product category is Mobile Payment Services. Its primary akta.pro industry code is FSAMANAO, Prepaid Reload Networks & Distribution (Retail Top-Up), with a secondary code of BPAMAFAE, P2P Transfers & Remittances Platforms. Its NAICS code is 517121 and its SIC code is 7374.