International Coaching Academy

What International Coaching Academy does

International Coaching Academy (ICA / Международная Академия Коучинга, МАК) is a Moscow-based, private limited liability company (OOO) founded in 1997 by Svetlana Yuryevna Chumakova — the first Master Certified Coach (MCC ICF) in Russia and recipient of the ICF Circle of Distinction award. ICA delivers ICF-accredited professional coaching training programs to individual learners and corporate clients, operating as the first and longest-standing coaching school in Russia and CIS. The core curriculum is structured across four tiers — an Initial Stage foundation program (86 academic hours), Level 1 ICF certification (86 hours), Level 2 ICF certification (90 hours), and a comprehensive ДПО 285 professional retraining program (285 hours) — all delivered exclusively via distance learning through the proprietary my.coacha.ru portal built on GetCourse 2.0 LMS infrastructure.

The academy generates revenue primarily from per-program tuition fees ranging from 5,000 RUB (supplementary Legal Handbook course) to 465,000 RUB (full DPO program), with installment payment options, alumni discounts, and tiered early-bird pricing. Revenue streams extend beyond certification tuition to include corporate customized coaching programs (with named clients such as VTB, Beeline, MTS, Sberbank, Yandex, RosAgro, Bayer, Johnson & Johnson, Severstal, and others), master classes and webinars led by Svetlana Chumakova and Marcia Reynolds (30,000-38,000 RUB per training), and ongoing mentoring/supervision services delivered through the SPACE.coacha.ru community platform. The business model combines B2C individual certification, B2B corporate engagements, and supplementary content/community monetization.

ICA has held continuous ICF accreditation since 2013 and, on May 29, 2026, became one of the first coaching schools in Russia to receive Professional-Society Accreditation (POA) under the national 'Consultant in Personnel Management (Business Coach)' standard — a regulatory milestone that enables graduates to take independent qualification assessments (NOK) and enter state registries. The company operates with 11-50 employees, no external institutional funding, and a leadership team led by Chumakova (Founder/MCC ICF), Elena Zvereva (CEO/Head of Corporate), Arsen Avetisov (Managing Partner), and Yuliya Sevostyanova (Head of Training Center), supported by a faculty of PCC ICF credentialed trainers.

Name

International Coaching Academy

Legal name

OOO Mezhdunarodnaya Akademiya Kouchinga (ООО "Международная Академия Коучинга")

Website

https://coacha.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

International Coaching Academy (МАК), founded in 1997 in Moscow, provides ICF-accredited distance-learning coaching certification programs (Initial Stage, Level 1, Level 2, and DPO 285) to individual professionals and Russian corporate clients, supported by an alumni community platform and supplementary master classes.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Coaching Education Programs: Revenue from tuition fees for accredited coaching education programs at multiple levels: Initial Stage (Basic Business Coaching), Level 1, Level 2, and Full DPO (Professional Retraining) programs. Programs are priced from 106,900 RUB (initial) to 465,000 RUB (full DPO). Programs are delivered exclusively via distance learning.
2. Master Classes and Webinars: Individual master classes from Svetlana Chumakova (MCC: Secrets of Mastery series) priced at 3,750-5,500 RUB per session, and Marcia Reynolds programs at 30,000-38,000 RUB per training.
3. Mentoring and Supervision Services: Individual and group mentoring sessions for practicing coaches, charged per session.
4. Legal Handbook Online Course: 7-lesson online course on legal aspects of running a coaching practice, priced at 5,000 RUB with document templates.
5. Corporate Programs: Customized coaching programs for corporate clients including team coaching, leadership coaching, and organizational development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

International Coaching Academy (ICA) is a private educational institution founded in 1997 that delivers ICF-accredited professional coaching training programs — from foundational courses (89 academic hours) through Level 1 and Level 2 certification tracks and the full DPO 285 professional retraining program (285 hours) — delivered exclusively via distance learning through the my.coacha.ru student portal. ICA also provides customized corporate coaching and leadership development programs for enterprise clients and an ongoing professional development community (SPACE.coacha.ru) featuring mentoring, supervision, and master classes.

Product overview

International Coaching Academy (МАК) operates as a multi-level educational platform offering professional coaching training and certification programs. The core portfolio includes: the entry-level 'Начальный Этап' foundation program (86 hours), progression through LEVEL 1 (86 hours) and LEVEL 2 (146 hours) ICF-accredited certification tracks, and the comprehensive ДПО 285 professional retraining program (285 hours). The SPACE platform provides ongoing professional development through mentoring, supervision, and community resources including the ЦУП practice management center. Supplementary offerings include the 'Юридическая шпаргалка' legal compliance course, 'Сила Коучинга' master-class series by founder Svetlana Chumakova, and Marsha Reynolds training programs. All programs follow ICF standards with continuous accreditation since 2013 and professional-public accreditation (ПОА) achieved in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• SPACE: Online community and support platform for professional coaches providing mentoring, supervision, webinars, and professional development resources.

Products and services

• Initial Stage - Basics of Business Coaching (Начальный Этап - Основы бизнес-коучинга) Entry-level professional development program (89 academic hours) providing foundational knowledge and skills in business coaching, covering ICF competencies, coaching models, and practical session techniques. Completes with a certificate of qualification enhancement (86 academic hours) and partial Level 1 ICF certificate (56 hours).
• LEVEL 1 ICF - Reflective Practice of a Coach (LEVEL 1 ICF - Рефлексивная практика коуча) First-level certification program (86 hours) aligned with ICF standards, focusing on deepening coaching competencies, developing reflective practice, and preparing for ACC ICF certification. Includes 11 hours of mentoring, 6 hours of supervised practice, and examination session.
• LEVEL 2 ICF - Professional Business Coach Skills (LEVEL 2 ICF - Навыки профессионального бизнес-коуча) Advanced certification program (90 hours) for practicing coaches, providing in-depth study of ICF core competencies, advanced coaching techniques, and preparation for PCC ICF certification. Includes 10 hours of mentoring, group supervision, and certification examination session.
• DPO 285 - Professional Retraining (ДПО 285 - Профессиональная переподготовка) Comprehensive professional retraining program (285 academic hours, ~7 months) covering all aspects of professional coaching across 8 intensive modules. Completes with a diploma assigning the qualification 'Consultant in HR Management (Business Coach)' and eligibility for the independent qualification assessment (NOK).
• SPACE - Professional Platform for Coaches (SPACE - Профессиональное пространство для коучей) Dedicated online platform for professional coach development, providing access to mentoring, supervision, webinars, coaching tastings, and practice management resources for ICA graduates and members.
• Legal Handbook for Coaches (Юридическая шпаргалка для коуча) Online course (7 video lessons with ready-to-use document templates) covering legal aspects of coaching practice including business registration, contracts, personal data processing, and advertising compliance for the Russian market.
• Sila Kochinga - Master Classes by Svetlana Chumakova (Сила Коучинга - Мастер-классы от Светланы Чумаковой) Series of 8 advanced master-classes (12 hours total) by MCC ICF Svetlana Chumakova focused on deepening professional coaching position, working with complex client requests, and achieving transformation beyond techniques.
• Marcia Reynolds MCC ICF Programs (Программы Марши Рейнольдс MCC ICF) Training programs by global coaching legend Marcia Reynolds including 'From Problems to Opportunities', 'Coaching Mindset Development', emotional intelligence, and leadership presence, available in corporate and individual formats (English with Russian translation).
• Mentoring Program (Менторинг - Программа менторинга) Mentoring service connecting less experienced coaches with certified PCC ICF mentors for professional development, available in individual and group formats, required for ICF certification.
• Supervision (Супервизия) Supervision service for practicing coaches to reflect on client work, develop competencies, and receive professional support, offered in individual and group formats.
• Mentoring - Profession of Your Present and Future (Менторинг - профессия вашего настоящего и будущего) Advanced mentor training program for PCC-level coaches seeking to become professional mentors, covering ICF competencies, group mentoring, and business mentorship.
• Corporate Coaching Programs (Корпоративные программы) Customized coaching programs for corporate clients including team coaching, leadership coaching, executive coaching, and organizational development for Russian and global enterprises.

Quantifiable outcome

• Companies using coaching for executives report 53% productivity improvement, 48% organizational strengthening, 34% customer complaint reduction, 32% reduction in manager turnover
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ICF Russia Chapter (International Coaching Federation Russia)coreStrategic or Co-development Partner · 1 January 2002Founded by Svetlana Chumakova in 2002, the ICF Russia Chapter was the first ICF representation in Russia. Svetlana Chumakova served as its first President from 2002-2009. ICA continues to follow ICF standards and promotes coaching per ICF competency model.
• Sovet HR (Union of HR Professionals)coreStrategic or Co-development PartnerICA joined the Union of RPCh (HR Professionals) to contribute to the formation of a national model and legitimization of the coaching industry in Russia. This partnership is key for professional-society accreditation (POA) and industry development.
• Marcia Reynolds (TOP 5 Global Coach, MCC ICF)coreStrategic or Co-development PartnerMarcia Reynolds, one of the world's top 5 coaches and ex-ICF President, delivers programs through ICA including training on emotional intelligence, leadership, and advanced coaching skills. Programs available in English with professional sequential translation.
• NASDOBR (National Association of Distance Learning)minorStrategic or Co-development PartnerSvetlana Chumakova is a member of the NASDOBR accreditation commission (business coaching direction).
• Association of Managers (Rossiyskaya Assotsiatsiya Menedzherov)minorStrategic or Co-development PartnerSvetlana Chumakova is a member of the Public Council of the Association of Managers, contributing to the professional development of the management community.
• Charitable Foundation 'Arithmetics of Good' (Fond 'Arifmetika Dobra')minorStrategic or Co-development PartnerSvetlana Chumakova is a member of the Board of Trustees of this charitable foundation. ICA supports social programs and projects for society.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Co-Active Training Institute (CTI): One of the largest globally-recognized ICF-accredited coach training schools, offering multi-level certification (Co-Active Coach, CPCC, etc.) comparable to ICA's Level 1/Level 2 and DPO pathways. Both serve professional coach certification via live and online delivery.
• Academy of Executive Coaching (AoEC): ICF-accredited executive coach training provider with postgraduate certificates and corporate programs. Directly comparable to ICA's executive and corporate coaching offerings, with similar target audience of senior leaders and HR buyers.
• New Ventures West: ICF-accredited professional coach training program (PCP) with a 30+ year lineage, focused on Integral Coaching. Comparable to ICA as a long-running, ICF-accredited coaching school serving professionals seeking certification.
• iPEC Coaching: ICF-accredited coach training program (CPC, ELI-MP) targeting aspiring professional coaches and corporate leaders. Comparable to ICA in offering multi-tier certification and executive coaching emphasis, with delivery via live and distance formats.
• Coach Training Alliance (CTA): ICF-accredited online coach training school with nationally recognized certifications, comparable to ICA's distance-learning model. Both target career changers and professionals seeking ICF credentials through self-paced/online delivery.
• International Coach Academy (ICA, Australia): Australia-based ICF-accredited coach training school with an almost identical name and similar multi-level certification model (Foundation, Intermediate, Advanced). A long-standing international direct peer in the same coaching school category.

Emerging players

• Marshall Goldsmith Stakeholder Centered Coaching: Premium executive coaching certification and methodology run by Dr. Marshall Goldsmith (MCC ICF #1 globally). Differs from ICA by focusing on a single proprietary methodology rather than a full multi-tier certification school, but competes for the same executive coaching talent pool.

Broad incumbents

• Center for Creative Leadership (CCL): Global leader in leadership development offering executive coaching and coaching education as part of a broader portfolio. Overlaps with ICA's corporate executive coaching offerings but operates at much larger scale and across multiple leadership development services.

Others

• International Coaching Federation (ICF): Global industry body that accredits ICA's programs and sets the coaching competency standards. Not a commercial peer but the central ecosystem enabler for ICA's value proposition and revenue model.

Regional players

• Ward Howell: Leading Russian executive search and leadership development firm offering executive coaching and corporate leadership programs in Russia/CIS. Competes with ICA for corporate coaching budgets in the same Russian enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coacha.ru
• LinkedInlinkedin.com/company/coachacademy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Coaching Academy