MyMemory

What MyMemory does

MyMemory is a privately-held UK-focused online retailer founded in 2003, specializing in digital memory products and consumer electronics accessories. The company operates a direct-to-consumer Shopify e-commerce storefront (mymemory.co.uk) selling memory cards (SD, microSD, CFast, CFexpress), USB flash drives, computer RAM, SSDs, hard drives, mobile phone accessories, chargers, cables, headphones, and Apple-specific accessories. Its catalog spans 265 products across more than 50 brands including Kingston, SanDisk, Samsung, Apple, Integral, UGREEN, Baseus, and HAVIT, supplemented by a small own-brand MyMemory line of card wallets, travel cases, and lanyards.

The business runs on a traditional e-commerce retail model, generating revenue through product margins on one-time individual transactions. Pricing is unit-based with no subscription or recurring revenue component, ranging from £1.98 (USB neck straps) to £177.96 (CFast 2.0 memory cards). Marketing is conducted through a combination of SEO-optimized device-specific landing pages, social media channels (Twitter, Facebook, Instagram, TikTok), email newsletters, an affiliate program, and a content blog. The operation is lean, with 1-10 employees and no disclosed funding, parent company, or institutional backing.

The customer base consists of individual UK consumers and small businesses seeking memory storage and mobile accessories, segmented into Consumer Electronics Users, Mobile Phone Accessory Buyers, Computer Upgraders, and Gift Shoppers. MyMemory serves exclusively the UK domestic market with free delivery on qualifying orders and free returns, positioning itself as one of Europe's established online digital memory retailers based on its 20+ year operating history.

Name

MyMemory

Legal name

MyMemory

Website

https://mymemory.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

MyMemory is a UK-based online retailer founded in 2003 that sells memory cards, USB drives, SSDs, RAM, mobile accessories, and headphones through a Shopify e-commerce storefront, serving individual UK consumers and small businesses across 265 products from 50+ brands.

Ownership category

akta.pro rank

Product category

Online Electronics Retail

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)

Keywords

• Memory card retail
• USB flash drives
• Consumer electronics accessories
• Mobile phone accessories
• Online electronics retail

Headquarters

HQ city

St. Helier

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail Product Sales: Traditional e-commerce retail model selling physical products (memory cards, USB drives, mobile accessories, cables, chargers, headphones) at marked-up prices from wholesale suppliers. Revenue generated through product margin on individual transactions processed through their Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MyMemory is an online retailer selling memory cards, USB flash drives, SSDs, RAM modules, and consumer electronics accessories (including mobile phone, headphones, and Apple accessories). The company operates a Shopify-based e-commerce storefront offering approximately 265 products across 50+ brands, focused on storage media and complementary accessories.

Product overview

MyMemory is an e-commerce retail platform specializing in memory cards, USB flash drives, and electronic accessories. The company operates as an online retailer offering a wide range of products across multiple categories including Computer Memory (Laptop RAM, PC RAM, Server RAM), Data Storage (Hard Drives, SSD Drives, USB Flash Drives), Memory Cards (CFast, CFexpress, Micro SD, SD Cards in various formats), Mobile Phone Accessories (cases, batteries, chargers, cables), Headphones (wireless, Bluetooth, sports), Apple Accessories, and Bluetooth products. The product portfolio includes their own MyMemory branded accessories like card wallets and travel cases, alongside third-party branded products from Kingston, SanDisk, Samsung, Integral, Kingston, HAVIT, Baseus, UGREEN, Apple, and many other major electronics brands. MyMemory also sells refurbished iPhones and SIM cards, positioning itself as a comprehensive online destination for digital memory and mobile accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory cards Retail sale of memory cards compatible with cameras, phones, and other consumer electronics, offered across multiple brands for individual consumer purchase.
• USB flash drives Retail sale of USB flash drives in various capacities and brands, targeted at individual consumers for portable storage needs.
• SSDs (solid state drives) Retail sale of solid state drives for consumer device storage upgrades and replacements across multiple brands.
• RAM modules Retail sale of computer RAM modules for individual consumer memory upgrades and replacements.
• Mobile phone accessories Retail sale of mobile phone accessories such as cases, chargers, and related add-ons for individual consumers.
• Headphones Retail sale of consumer headphones from multiple brands for individual consumer purchase.
• Apple accessories Retail sale of accessories designed for Apple devices (iPhone, iPad, Mac), sold to individual consumers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Currys: UK's largest consumer electronics retailer carrying memory, storage, mobile accessories, and headphones across both online and physical stores — overlaps on most categories but operates at significantly greater scale and breadth.
• Amazon UK: Dominant UK online marketplace selling every category MyMemory carries — defines the competitive pricing benchmark for memory cards, USB drives, cables, and mobile accessories.
• Argos: UK general merchandise retailer with a meaningful electronics accessories and mobile phone accessories assortment, competing directly with MyMemory on convenience and price.

Direct peers

• Novatech: Long-established UK online retailer of computer hardware, memory, storage, and accessories with a directly comparable product catalog and UK-only direct-to-consumer model.
• CCL Online: UK online computer hardware retailer offering RAM, SSDs, memory cards, and accessories with overlapping SKU categories and a similar Shopify/online-storefront GTM to MyMemory.
• Ebuyer: UK-based online retailer specializing in computer components, storage, memory, and consumer electronics accessories — directly comparable assortment, customer base, and pure-play e-commerce model to MyMemory.
• Scan.co.uk: UK online retailer of memory, SSDs, storage, and PC components with a similar specialist-in-digital-memory positioning to MyMemory, though with deeper systems integrator roots.
• Aria PC: UK online retailer specializing in PC components, memory, and storage — comparable direct-to-consumer electronics accessories model serving enthusiast and prosumer buyers.
• Box.co.uk: UK online memory and storage specialist retailer with a tightly focused assortment similar to MyMemory's core memory card and USB drive categories.
• MemoryC: Online memory and storage specialist retailer with a tightly overlapping assortment of memory cards, USB drives, and computer upgrades — among the most direct competitors to MyMemory's core range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mymemory
• Facebookfacebook.com/mymemoryuk
• Instagraminstagram.com/mymemoryuk
• TikToktiktok.com/@mymemoryuk
• LinkedInlinkedin.com/company/mymemory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyMemory