What Stift Klosterneuburg does

Stift Klosterneuburg is an Augustinian Canons Regular monastery founded ~1113 in Klosterneuburg, Lower Austria, operating today as a diversified multi-business enterprise. The institution combines religious ministry (mass, pastoral care, parish management, the Lourdes Flugwallfahrt pilgrimage) with five commercial segments: (1) Weingut Stift Klosterneuburg — Austria's oldest winery operating 110 hectares of vineyards across Klosterneuburg, Vienna, Tattendorf, and Gumpoldskirchen, selling direct-to-consumer via an online shop and Vinothek; (2) Cultural tourism — ~100,000 visitors annually to the Stiftsmuseum, treasury, Galerie der Moderne, and special exhibitions, priced at €10/adult general admission and €8–€39 for events; (3) Real estate management — ~700 rental apartments/offices and ~5,500 lease contracts across Vienna districts 18–22 and Lower Austria via Stiftsbetriebe Klosterneuburg GmbH and Liegenschaftsverwaltung; (4) Agriculture and forestry — 9,500 hectares of forest across four districts plus ~400 hectares of organic farmland; and (5) Event venue rental — Augustinussaal, Binderstadl, Sala terrena, Vinothek, and Quartier 1114 seminar center.

The entity generates approximately €50 million in annual turnover across these segments and employs ~200 staff. Proprietary assets include the Verduner Altar, the Erzherzogshut, Escorial bronzes, and the largest private scientific library in Austria (Stiftsbibliothek). It operates through wholly-owned subsidiaries Weingut Stift Klosterneuburg GmbH, Stiftskellerei Klosterneuburg GmbH, Stiftsbetriebe Klosterneuburg GmbH, and a social project for street children. Commercial activity is conducted under the umbrella of an ecclesiastical foundation governed by Propst Anton Höslinger Can.Reg. with Wirtschaftsdirektor Andreas Gahleitner (since 2008) and Kämmerer Elias Carr Can.Reg. (since February 2024) managing the economic operations.

Technology footprint is conventional and non-differentiated: ticket sales via bookingkit with Stripe payment processing, email distribution through CampaignMonitor / Brevo / Klicktipp, web analytics via Google Analytics, podcast hosting on Simplecast, and CDN delivery via bunny.net. The Online Collection portal extends access to the institution's art holdings digitally. Pricing is publicly disclosed for tickets, events (€8–€39), venue rentals, and the biennial St. Leopold Friedenspreis (€30 submission fee, €12,000 prize), while real estate lease pricing is not publicly disclosed. Go-to-market combines on-site direct visitor sales, an e-commerce wine shop, group and corporate venue rentals, and B2C recurring residential / commercial leases — a model that has been stable for centuries but is incrementally extended via digital channels and programmatic cultural events.

Name

Stift Klosterneuburg

Legal name

Stift Klosterneuburg

Website

https://stift-klosterneuburg.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stift Klosterneuburg is an Augustinian monastery in Lower Austria operating as a multi-business enterprise: Austria's oldest winery (110 ha vineyards), ~700 rental units and ~5,500 lease contracts, 9,500 ha of forestry, cultural tourism (~100,000 visitors/year), and event venue rentals — generating ~€50M annual turnover.

Ownership category

akta.pro rank

Product category

Religious and Cultural Institution Operations

NAICS

Religious Organizations (81311), Historical Sites (712120), Museums (71211), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Religious Orders & Monastic Communities (Monasteries, Convents) (BPAGAJAC)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines) (THAJACAG), Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB), Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Winery and viticulture
• Heritage tourism
• Event venue rental
• Real estate management
• Forestry and agriculture

Headquarters

HQ city

Klosterneuburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Weingut (Winery): Austria's oldest winery operating 110 hectares of vineyards across Klosterneuburg, Vienna, Tattendorf, and Gumpoldskirchen. Revenue generated through direct-to-consumer wine sales (own online shop and Weingut Stift Klosterneuburg GmbH), wholesale, and Buschenschank (wine tavern).
2. Culture and Tourism: Approximately 100,000 visitors per year. Revenue from museum entry tickets (€10/adult including treasury and audio guide), event tickets (€8–€39 for individual events, €39 for special tours, €1,340 per person for Lourdes pilgrimage), venue rentals (Vinothek 250 m² for 120 standing/60 banquet, Augustinussaal, Binderstadl, Sala terrena, Quartier 1114 seminar centre).
3. Real Estate Management: Rental of approximately 700 apartments, offices, and commercial spaces; approximately 5,500 lease contracts for properties across Vienna districts 18–22, Klosterneuburg, Korneuburg, Bisamberg, Langenzersdorf, Tattendorf, and Anif in Salzburg. Ground rent (Bestandzins/Bauzins) billing.
4. Agriculture and Forestry: Forestry operation spanning 9,500 hectares across four districts (Wald- u. Weinviertel, Wienerwald u. Klosterneuburg, Schneebergland/Wölzer Tauern, St. Katharein/Schöttl). Organic agriculture on approximately 400 hectares (Langenzersdorf, Prinzendorf, Tattendorf). Biomass heating service for the monastery and municipal facilities.
5. Construction and Maintenance Services: Internal construction department with six workshops (carpentry, installation, electrical, masonry, painting, metalwork) serving the monastery's operational needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Stift Klosterneuburg is an Augustinian Canons Regular monastery operating as a diversified enterprise centered on wine production (Austria's oldest winery with 110 hectares of vineyards), cultural tourism (museum, treasury, gallery visits with ~100,000 visitors annually), real estate management (~700 rental units and ~5,500 lease contracts), forestry and agriculture (9,500 hectares of forest, 400 hectares of organic farmland), and event venue rentals (Augustinussaal, Binderstadl, Vinothek, Quartier 1114, Sala terrena). The monastery generates approximately €50 million in annual revenue across these segments, funding its religious, cultural, and charitable operations through its wholly-owned subsidiaries.

Product overview

Stift Klosterneuburg is an Augustinian Canons Regular monastery operating as a multi-business enterprise. The institution's core offerings span wine production (Weingut Stift Klosterneuburg, Austria's oldest winery), real estate management (approximately 700 rental units and 5,500 lease contracts), cultural tourism (100,000 annual visitors to the monastery museum, treasury, and galleries), and event venue rentals (including the Augustinussaal, Binderstadl, Vinothek, and Quartier 1114 seminar center). Supporting operations include the Stiftsbibliothek (largest private scientific library in Austria), Stiftsarchiv (historical archive), and Stiftsmusik (abbey music program). The monastery also operates the St. Leopold Friedenspreis art prize, publishes the Stiftsmagazin bi-annual magazine, and maintains the Online Collection digital access to its art holdings. A charitable initiative 'Ein Zuhause für Straßenkinder' provides social support services. The total enterprise generates approximately €50 million in annual revenue and employs over 200 staff.

Differentiator

Problem solved

Functional benefit

Brands

• St. Leopold Friedenspreis: Biennial art prize for humanitarian engagement in art, endowed with €12,000, awarded since 2008
• Weingut Stift Klosterneuburg
• Stiftskellerei
• Kulturbetrieb
• Galerie der Moderne
• Online Collection
• Stiftsmusik
• Willkommen im Stift
• Klosterneuburger Diskurse
• Klosterkräuter-Expedition
• Waldbaden
• Stiftsarchiv
• Immobilienverwaltung

Products and services

• Weingut Stift Klosterneuburg (Winery) Austria's oldest winery operating 110 hectares of vineyards across Klosterneuburg, Vienna, Tattendorf, and Gumpoldskirchen. Sells wine through direct-to-consumer online shop, Vinothek cellar door, Buschenschank (wine tavern), and wholesale distribution to the HORECA sector.
• Cultural Tourism and Museum Visits Guided tours and self-guided visits of the monastery complex including the church, Imperial chambers, treasury, Stiftsmuseum, and Galerie der Moderne. Museum entry is €10/adult including treasury and audio guide, with approximately 100,000 annual visitors.
• Event Venue Rental Rental of historic event spaces including the Augustinussaal, Binderstadl, Sala terrena, Vinothek (250 m², 120 standing/60 banquet), Quartier 1114 seminar centre, and Kaiserzimmer. Targets corporate events, weddings, seminars, and cultural functions.
• Real Estate Management (Immobilienverwaltung) Rental and management of approximately 700 apartments, offices, and commercial spaces, plus approximately 5,500 lease contracts (Baurecht/ground leases) for properties across Vienna districts 18-22, Klosterneuburg, Korneuburg, Bisamberg, Langenzersdorf, Tattendorf, and Anif in Salzburg.
• Vinothek Wine Tasting and Sales Direct wine sales and tasting at the medieval Vinothek (Rathausplatz 24, 250 m², 120 standing/60 banquet). Open Mon-Fri 10-18h, Sat 10-17h. Barrierefrei with lift. Housed in a medieval cellar vault built in 1300.
• Land- und Forstwirtschaft (Agriculture & Forestry) Agricultural and forestry operations including forest management across 9,500 hectares in four districts (Wald- u. Weinviertel, Wienerwald u. Klosterneuburg, Schneebergland/Wölzer Tauern, St. Katharein/Schöttl) and organic farming on approximately 400 hectares in Langenzersdorf, Prinzendorf, and Tattendorf. Includes biomass heating service for the monastery and municipal facilities.
• Stiftsmusik (Abbey Music Concerts) Music performances and concerts organized by the monastery, featuring choral and organ music in the historic church. Concerts are ticketed via the bookingkit platform.
• Lourdes Flugwallfahrt (Pilgrimage to Lourdes)

Quantifiable outcome

• ~100,000 visitors annually to cultural attractions
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Seven partnerships are on record, tiered minor.

• Edith Auer / Verein Dokumentation lebensgeschichtlicher AufzeichnungenminorStrategic or Co-development Partner · 15 October 2026Host of the Erzählcafé (storytelling café) on October 15, 2026, as a side event of the 'Karten auf den Tisch' exhibition. The association documents biographical testimonies.
• Matthias DäumerminorStrategic or Co-development Partner · 12 June 2026Literature scholar who moderated the reading of 'Niels Klims Unterirdische Reise' (utopian novel from 1741) on June 12, 2026 as a side event of the 'Karten auf den Tisch' exhibition.
• Wild und Fremd PodcastminorStrategic or Co-development Partner · 24 April 2026Podcast series 'Wild und Fremd' hosted a live event at the monastery on April 24, 2026, as part of the 'Karten auf den Tisch' exhibition side events. The two podcasters Ole and Tore reported on world discovery journeys.
• Klosterneuburger KünstlerbundminorStrategic or Co-development Partner · 1 January 2026Local artists' association hosting a group exhibition 'Frei sein' (Individual and societal freedom — 250 years of US independence) in the Sala terrena Gallery from December 3, 2026 to February 15, 2027.
• Wiener Städtische VersicherungsvereinminorOthersInsurance company listed as a partner of the monastery. Logo displayed on the homepage as a partner/sponsor of Stift Klosterneuburg.
• Wiener Städtische Vienna Insurance GroupminorOthersInsurance group listed as a partner of the monastery. Logo displayed on the homepage alongside Wiener Städtische Versicherungsverein as a partner/sponsor.
• Naturakademie Villa NaturaminorStrategic or Co-development PartnerNature academy co-hosting the Klosterkräuter-Expedition (herb walk) events at the monastery gardens with Dr. Patricia Purker and Mag. Christina Stella Lipovac.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stift Heiligenkreuz: Cistercian monastery in Lower Austria with active cultural programming, music, and tourism operations. Comparable as an Austrian monastic institution combining religious operations with public-facing cultural and economic activities.
• Weingut Schloss Gobelsburg: Historic Austrian winery housed in a former monastic estate (Cistercian origins) producing premium wines from Kamptal vineyards. Comparable as a heritage-anchored Austrian wine producer with similar vineyard scale and DTC positioning.
• Stift Melk: Austrian Benedictine abbey operating in a nearly identical model: nearly 900-year-old religious foundation with cultural tourism, museum, event venues, and commercial operations in Lower Austria. Most directly comparable peer given overlapping geography, age, and revenue mix.
• Stift Admont: Benedictine abbey in Styria, Austria, operating a major library, museum, and cultural tourism program alongside forestry and agriculture. Directly comparable diversified Austrian monastic enterprise.
• Kloster Andechs: Bavarian Benedictine monastery combining centuries-old brewing operations, religious services, hospitality, and tourism. Comparable as a German-speaking monastic institution that monetizes heritage via food/beverage production and visitor experiences.

Broad incumbents

• Schlumberger Wein- und Sektkellerei: Austria's leading sparkling wine producer with much larger scale than Stift Klosterneuburg. Comparable as an Austrian wine/spirits company with established brand, wholesale distribution, and export footprint, though secular and broader in product range.
• Schloss Schönbrunn: Austria's most-visited cultural heritage site (Imperial Palace) attracting millions of visitors annually. Comparable as a heritage/cultural-tourism competitor in the Vienna metro area, though secular and far larger in visitor scale.

Regional players

• Wachau Cultural & Wine Region Operators: Wachau-based heritage operators (e.g., Stift Dürnstein, Melk-related entities) competing for similar cultural-tourism visitors and Austrian wine consumers in the Vienna-daytrip corridor. Regional peers with overlapping tourist catchment.

Emerging players

• Augustiner Klosterwirt: Vienna-based monastery-affiliated restaurant and beer hall tradition operated with monastic heritage. Comparable as a religious-heritage food/beverage hospitality concept competing for cultural-tourist spend in Vienna.

Others

• Wiener Städtische Versicherungsverein (Vienna Insurance Group partner): Listed as an institutional partner/sponsor of Stift Klosterneuburg. Relevant as a corporate ecosystem partner enabling institutional support and insurance coverage for the monastery's commercial operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/stiftklosterneuburg
• Facebookfacebook.com/stiftklosterneuburg
• LinkedInlinkedin.com/company/weingut-stift-klosterneuburg
• Instagraminstagram.com/stift_klosterneuburg
• Xx.com/stift_klbg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stift Klosterneuburg