TP1
Havas Creative Canada is a full-service creative agency in Montréal serving enterprise and mid-market brands across Canada with advertising, brand strategy, digital marketing, and content creation. It operates as a subsidiary of Havas Group within five specialized divisions.
- Company typePrivate
- Founded2002
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TP1 does
Havas Creative Canada is a full-service creative agency operating as the Canadian subsidiary of Havas Group, a French multinational media and communications conglomerate publicly traded on Euronext Paris. Headquartered at 7520 Marconi in Montréal, Québec, the agency delivers integrated brand strategy, advertising, digital marketing, content creation, social media, visual identity, and campaign execution services to enterprise and mid-market clients across Canada, with particular specialization in the Quebec market. The agency serves a diverse portfolio of named clients including Keurig Canada, Circle K/Couche-Tard, The Laughing Cow (Bel), Flair Airlines, Cogeco, Jamp Pharma, Richter, Ungava, the Quebec government, and the Protégez-vous nonprofit organization, spanning consumer goods, retail, airline, financial, pharmaceutical, beverage, and government sectors.
The Canadian operation is structured around five sub-brand divisions: Havas Creative (core advertising and brand services), Havas Media (media planning and buying), Havas CX (customer experience), Havas Health (healthcare and pharmaceutical marketing), and Havas Play (entertainment and experiential marketing). The agency's revenue model is professional services-based, with project-based and retainer engagements typical of full-service creative agencies. Client acquisition is driven through direct enterprise field sales led by a dedicated New Business President (Stéphane Mailhiot), supported by case study demonstrations and a digital portfolio. The agency differentiates through bilingual English/French capabilities, Quebec-market cultural expertise, and the backing of Havas Group's global network spanning 80+ countries.
The senior leadership team includes President Stéphane Mailhiot, VP Creative Jack Latulippe, VP Account Marie-Josée Bourque, VP Strategy John Pankert, VP Client Services & Operations Marie-Claude Landry, VP Finance Matthieu Parent, VP Design & Innovation Patrick Williams, and partner/CTO Joe Blauer. The firm was founded in 2002 and operates as a private subsidiary within the Havas Group corporate structure. No proprietary technology, AI/ML capabilities, patents, or funding rounds are disclosed in the available material.
TP1 firmographics
Firmographics- Name
- TP1
- Legal name
- Havas Canada
- Website
- https://tp1.ca
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Havas Creative Canada is a full-service creative agency in Montréal serving enterprise and mid-market brands across Canada with advertising, brand strategy, digital marketing, and content creation. It operates as a subsidiary of Havas Group within five specialized divisions.
- Ownership category
- akta.pro rank
TP1 industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where TP1 is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
TP1 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Havas Creative Canada generates revenue through professional services rendered to enterprise and mid-market clients. Services include brand strategy, advertising campaigns, digital marketing, content creation, and brand identity work. Revenue is likely project-based or retainer-based, typical for full-service creative agencies serving major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
TP1 product offering
Product offeringCore offering
TP1 is a full-service creative agency operating as Havas Creative Canada, offering advertising, brand strategy, digital marketing, content creation, social media, visual identity, and shopper marketing services. The agency serves enterprise brands across Canada with specialized bilingual capabilities and deep expertise in the Quebec market, delivering integrated campaigns from strategy through execution and performance measurement.
Product overview
Havas Creative Canada is a full-service creative agency operating as part of the Havas Group network. The company offers an integrated portfolio of five distinct divisions: Havas CX (customer experience), Havas Media (media planning and buying), Havas Creative (core creative services including advertising, brand design, digital marketing, social media, and visual identity), Havas Health (healthcare/pharmaceutical marketing), and Havas Play (entertainment and experiential marketing). These divisions work together to provide comprehensive marketing services, from strategy and brand development through campaign execution and performance measurement, serving clients across various sectors including consumer goods, retail, travel, and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Havas Creative
Companies that use TP1
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
TP1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TP1 partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
TP1 competitors and assessment
Company assessmentDirect peers
- Lg2: Lg2 is a large independent Montreal-based creative agency offering brand strategy, advertising, and digital services to enterprise brands across Quebec and Canada. It is the most directly comparable peer given its shared Montreal base, bilingual Quebec expertise, and full-service creative positioning.
- BleuBlancRouge: BleuBlancRouge is a Montreal-based independent creative agency serving Canadian and Quebec enterprise clients with integrated brand, advertising and digital capabilities. Directly comparable on geography, scale and service mix.
- Juniper Park\TBWA: Juniper Park\TBWA is a Toronto-based creative agency operating under TBWA's global "Disruption" methodology, serving enterprise brands across Canada. Comparable as a similarly scaled Canada-based full-service creative shop competing for similar enterprise mandates.
- Zulu Alpha Kilo: Zulu Alpha Kilo is a Toronto-based independent creative agency known for brand strategy, advertising campaigns and digital marketing for enterprise clients. Comparable on full-service creative positioning and Canadian enterprise client base.
- Rethink: Rethink is a Canadian independent creative agency with offices in Vancouver, Toronto and Montreal offering advertising, brand and digital work for major national brands. Highly comparable as a Canada-headquartered full-service creative shop of similar scale.
- john st. john st. is a Toronto-based independent creative agency providing advertising, brand and digital services to major Canadian brands. Comparable as a similarly sized Canadian full-service creative competitor pursuing enterprise clients.
Broad incumbents
- DDB Canada: DDB Canada is the Canadian office of Omnicom-owned DDB Worldwide, offering creative advertising and brand strategy services. Comparable as a major holding-company-owned full-service creative agency competing in the same enterprise Canadian market.
- Leo Burnett Canada: Leo Burnett Canada is the Toronto-based Canadian office of Publicis-owned Leo Burnett, offering brand strategy, advertising and integrated creative services. Comparable as a holding-company-owned full-service competitor in the same Canadian enterprise market.
- McCann Canada: McCann Canada is the Canadian operation of IPG's McCann Worldgroup, providing advertising, brand strategy and digital marketing to enterprise clients. Comparable as a holding-company-owned creative competitor serving similar enterprise Canadian clients.
- BBDO Canada: BBDO Canada is the Canadian affiliate of Omnicom's BBDO network, providing advertising, brand and digital marketing services to enterprise clients. Comparable as a holding-company-owned full-service competitor pursuing similar Canadian enterprise accounts.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TP1 social profiles
Digital presenceTP1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
TP1 leadership team
Management profileNumber of profiles
Profiles8 records
TP1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TP1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TP1
What does TP1 do?
TP1 is a full-service creative agency operating as Havas Creative Canada, offering advertising, brand strategy, digital marketing, content creation, social media, visual identity, and shopper marketing services. The agency serves enterprise brands across Canada with specialized bilingual capabilities and deep expertise in the Quebec market, delivering integrated campaigns from strategy through execution and performance measurement.
Is TP1 a public or private company?
TP1 is a private company. It is classified as corporate owned and is currently operating.
When was TP1 founded?
TP1 was founded in 2002. It employs 11 to 50 people.
Where is TP1 based?
TP1 is headquartered in Montréal, Canada, in the North America region.
How does TP1 make money?
One revenue line is on record: creative Agency Services.
Who are TP1's main competitors?
Direct peers on record are Lg2, BleuBlancRouge, Juniper Park\TBWA, Zulu Alpha Kilo, Rethink and john st.. Broad incumbents are DDB Canada, Leo Burnett Canada, McCann Canada and BBDO Canada.
Does TP1 have an API?
No public API is recorded for TP1.
What industry is TP1 in?
TP1's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7310.