Forest Beach

What Forest Beach does

Forest Beach Natural Holiday Resort, operated by PRIMORSKO KLUB EAD (a publicly listed entity on the Bulgarian Stock Exchange, bse:PRMC), is a multi-property beach-and-forest resort complex located several kilometers from Primorsko, Bulgaria, nestled between the centuries-old oak forests of Strandzha Mountain and the Black Sea coast. The resort comprises four accommodation properties: Hotel Forest Beach 4* (150 m from sea), Hotel Les Magnolias 3* (200 m), Villas Ropotamo 3* (250 m), and Villas Holiday 3* (300 m), plus an on-site licensed airfield (Primorsko Airport) with a 910 m asphalt runway, a 160 sqm SPA & Wellness Center, and three conference halls totaling 435 seats. The company is part of the Albena AD group of resorts, sharing the Priority Club Albena loyalty program and corporate discount schemes; previously operated as MMC Primorsko (International Youth Center Primorsko) before rebranding.

The business operates seven distinct revenue streams: accommodation (including All Inclusive and other board types), food & beverage across multiple restaurants and bars, SPA & wellness treatments/packages, sports & activities rental (tennis, equipment), events & MICE (conferences, weddings up to 1,000 guests), airport operations (landing/refueling/hangarage), and snail-cosmetic products manufactured from an on-site snail farm. Pricing is quote-based in Bulgarian lev (BGN) with all taxes included; revenue model types range from per-night subscription (accommodation) to transactional fees (F&B, SPA, sports, events). Primary customer segments include family & leisure vacationers (Bulgarian, German, Romanian, French via TUI), wellness & SPA travelers, corporate & events groups, aviation enthusiasts, and pet-owning vacationers. Go-to-market channels combine direct digital booking (forestbeach.bg in BG/EN/RO), call center, tour operator partnerships (Flamingo Tours for Germany), and dedicated on-site hotel managers for MICE and wedding bookings.

Name

Forest Beach

Legal name

ПРИМОРСКО КЛУБ ЕАД

Website

https://forestbeach.bg

Company type

Public

Founded year

2000

Operating status

Operating

Short description

Forest Beach is a publicly listed Bulgarian Black Sea resort complex near Primorsko operating four hotels/villas (one 4-star, three 3-star) with on-site airfield, SPA, conference halls, and restaurants, serving family leisure, wellness, corporate, and aviation guests primarily from Bulgaria, Germany, Romania, and France.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

All Other Traveler Accommodation (721199), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Beach resort hospitality
• All-inclusive vacation
• Hotel accommodation services
• Spa wellness programs
• Conference event venues

Headquarters

HQ city

Primorsko

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room nights across four properties: Hotel Forest Beach 4* (150 m from sea), Hotel Les Magnolias 3* (200 m from sea), Villas Ropotamo 3* (250 m from sea), Villas Holiday 3* (300 m from sea). Pricing available upon request; rates vary by season, board type (All Inclusive, half-board, room only), and room category.
2. Food & Beverage: Multiple restaurants (Forest Beach Restaurant, Les Magnolias Restaurant, Hall Ropotamo) and bars (Lobby Bar Forest Beach, Lobby Bar Les Magnolias, Pool Bar, Bar Restaurant Les Magnolias, Parrot Bar) generate revenue from buffet meals, à la carte dining, and beverages. All Inclusive board includes local alcoholic and non-alcoholic drinks within defined hours.
3. SPA & Wellness: The SPA Center Les Magnolias charges per individual treatment (massages, body treatments, wraps) and multi-day wellness packages. Individual sauna: 10 EUR / 19.56 BGN; steam bath: 9 EUR / 17.60 BGN; individual use: ~20 EUR. Full-day packages from 76 EUR.
4. Sports & Activities: Revenue from tennis court rental (27 BGN/hour per person), equipment rental (rackets 7 BGN, balls 8 BGN), and potentially other paid sports activities. Football field, multifunctional court, beach sports, and outdoor fitness are provided free to guests.
5. Events & MICE: Revenue from hosting weddings, corporate conferences, and team-building events. Conference halls include Magnolia Hall (320 seats), Forest Beach Hall (70 seats), Lilia Hall (45 seats). Wedding venues include Restaurant Magnolia (270 indoor + 100 terrace seats) and Forest Beach Restaurant (700 indoor + 300 terrace seats).
6. Airport Operations: The on-site licensed airfield generates revenue from landing fees, overnight hangar/pad fees, refueling, and crew accommodation/transfer services. Operating season: 1 April to 1 November; winter by 24-hour advance request.
7. Cosmetic Products: Hotel Les Magnolias produces and sells snail-based cosmetic products (face creams, serums) manufactured from its on-site snail farm, sold through the Les Magnolias SPA Center.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Forest Beach Natural Holiday Resort is a multi-property beachfront resort on Bulgaria's Black Sea coast operating four accommodation properties (Hotel Forest Beach 4*, Hotel Les Magnolias 3*, Villas Ropotamo 3*, Villas Holiday 3*) with all-inclusive and room-only board options. The resort sells room nights, food and beverage packages, SPA and wellness treatments, sports facility rentals, conference and wedding hosting, and on-site airfield services to leisure travelers, families, corporate groups, and event organizers.

Product overview

Forest Beach Natural Holiday Resort is a multi-property vacation complex located in Primorsko, Bulgaria, offering diverse accommodation across four properties: Hotel Forest Beach 4*, Hotel Les Magnolias 3*, Villas Ropotamo 3*, and Villas Holiday 3*. The resort features comprehensive amenities including SPA and wellness services at Les Magnolias SPA Center (160 sqm), multiple dining venues (Restaurant Forest Beach, Restaurant Les Magnolias, Hall Ropotamo), conference and event facilities with three halls totaling 435 seats, sports facilities (tennis, football, volleyball, petanque), adventure activities (gyro-copter flights, yacht trips, river boat excursions), and an on-site airfield for small aircraft. The resort caters to families, couples, and corporate groups with services spanning accommodation, dining, wellness, entertainment, and outdoor recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Forest Beach 4* A 4-star hotel located 150 m from the sea coast in the Strandzha Mountain, renovated in 2019, offering comfortable rooms with 4-star amenities including free Wi-Fi, accessibility features, conference halls, and SPA access for leisure and family travelers.
• Hotel Les Magnolias 3* A 3-star hotel with French finesse located 200 m from the sea, featuring an award-winning restaurant recognized by TUI France Lookéa Club, the Les Magnolias SPA center, and an on-site snail farm producing cosmetic products. Pet-friendly accommodation available.
• Villas Ropotamo 3* Air-conditioned villas located 250 m from the sea in the Forest Beach resort center, offering budget-friendly accommodation with access to pools and all resort amenities.
• Villas Holiday 3* Budget accommodation option in the green heart of Forest Beach resort, 300 m from the beach, featuring All Inclusive packages, diverse sports facilities, and pet-friendly accommodation.
• SPA Center Les Magnolias A 160 square meter wellness facility offering heated indoor pool, jacuzzi, steam bath, sauna, Vichy showers, cardio fitness, and various massage, body, and cosmetic treatments. Multi-day wellness programs (1–4 days) include thalasso therapy, rose therapy, and anti-cellulite programs.
• Conference and Meeting Facilities Three conference halls — Magnolia Hall (320 seats), Lilia Hall (45 seats), and Forest Beach Hall (70 seats) — equipped with audio-visual technology, full catering, and event planning support for corporate conferences, seminars, and team-building events.
• Wedding Services Wedding venue services at Restaurant Magnolia (270 indoor + 100 terrace seats) and Forest Beach Restaurant (700 indoor + 300 terrace seats) with full wedding planning support from a dedicated wedding specialist (+359 885 853 455).
• Primorsko Airport Licensed airfield for small aircraft up to 5.7 t and 24 m wing span with a 910 m asphalt runway (30 m wide), taxiways, apron, control tower, hangar, and refueling station (Avgas 100 LL, A 95 H). Generates revenue from landing fees, overnight hangar/pad fees, refueling, crew accommodation/transfer, and offers attractions including powered paraglider flights, aero modeling competitions, and skydiving.
• Adventure Activities Outdoor adventure experiences including gyro-copter flights, yacht trips to Maslen Nos island, boat trips on Ropotamo river, and visits to the Begliktash ancient sanctuary.
• Sports Facilities and Rentals Sports complex with three tennis courts (chamotte flooring, 27 BGN/person/hour), football field with Italian artificial grass (Limonta), multifunctional court with polyurethane coating (Konica), beach volleyball, petanque, archery, and outdoor fitness. Equipment rental (rackets 7 BGN, balls 8 BGN) and professional tennis coaching available.
• Snail-Based Cosmetic Products Branded snail-based cosmetic products (face creams, serums) produced on-site at the Hotel Les Magnolias snail farm (Helix aspersa maxima) and sold through the Les Magnolias SPA Center.

Quantifiable outcome

• The Les Magnolias Restaurant was named the World's Best Restaurant by TUI France Lookéa Club guests in 2017, 2018, and 2019
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ПОК Доверие (POK Doverie)minorGTM or Marketing Partner · 30 April 2021Corporate discount partnership providing a 5% discount on accommodation at Forest Beach for clients of ПОК Доверие who hold a valid insurance number (ОСИГУРИТЕЛЕН НОМЕР). Valid from 30 April 2021 to 30 October 2021. The discount applies to accommodation and board only and cannot be combined with early booking discounts, special offers, or Priority Club Albena discounts.
• Albena AD (Албена АД)coreStrategic or Co-development PartnerForest Beach / ПРИМОРСКО КЛУБ ЕАД is part of the Albena AD group of companies (publicly listed on the Bulgarian Stock Exchange). The group operates multiple resorts including Albena, Biala Laguna, and Forest Beach, sharing a common loyalty program (Priority Club Albena), corporate discounts, and cross-resort infrastructure. Albena AD shares are traded on the Bulgarian фондова борса.
• Flamingo Tours DüsseldorfminorChannel Partner/ Reseller/ DistributorRecommended transfer and booking partner for direct flights from Germany to Burgas Airport (55 km from the resort) during the summer season. Flamingo Tours markets Forest Beach to German tourists and provides charter flight and ground transfer packages.
• Albena AD ShareholdersminorGTM or Marketing PartnerAlbena AD shareholders owning at least 50 shares for 6 months or more receive a -10% corporate discount on accommodation at Forest Beach. Valid for up to 2 adults and 2 children (under 12). Must verify share ownership with a depositary receipt at booking. Discount cannot be combined with other offers but can be combined with early booking and online booking discounts.
• TUI France Lookéa ClubcoreGTM or Marketing PartnerHotel Les Magnolias 3* operates as a TUI France Lookéa Club property, serving European tourists through the TUI France Lookéa all-inclusive holiday program. The hotel has been recognized as the Lookéa World's Best Restaurant for three consecutive years (2017–2019), based on guest reviews.

Scale indicators8 records

Recent moves7 records

Expansion highlights12 records

Broad incumbents

• TUI Hotels & Resorts: Vertically integrated tour operator and hotel owner running all-inclusive brands (TUI Blue, Robinson, Magic Life) in Mediterranean and beach destinations. Directly relevant because TUI France Lookéa Club is already a key distribution partner for Les Magnolias.
• Iberostar Hotels & Resorts: Major Spanish beach-resort chain with strong all-inclusive, family, and sustainability positioning. Comparable on multi-tier Mediterranean properties, F&B variety, and SPA/wellness offerings, though at significantly larger scale.
• Meliá Hotels International: Large global resort operator with significant presence in Mediterranean beach destinations and Bulgaria specifically. Comparable on all-inclusive beach-resort product, multi-tier brand portfolio, MICE capacity, and scale advantage over a single-site operator like Forest Beach.
• RIU Hotels & Resorts: One of the world's largest all-inclusive beach-resort chains. Closely comparable business model (24-hour all-inclusive, multi-restaurant properties, animation, beach-front positioning) but at global scale across the Caribbean, Mexico, and Europe.

Direct peers

• Sentido Hotels & Resorts: All-inclusive resort brand operating primarily in Mediterranean and Black Sea destinations, with overlapping family- and couple-focused positioning, similar 3*–4* tier mix, and tour-operator distribution partnerships comparable to Forest Beach's TUI and Flamingo Tours relationships.
• Albena AD: Sister company under the same Albena group and primary Bulgarian Black Sea resort operator. Runs the flagship Albena resort plus Biala Laguna, sharing staff, marketing, and the Priority Club Albena loyalty program with Forest Beach — making it the closest operational and strategic comparable.
• Club Med: Global pioneer of the all-inclusive resort model, operating village-style beach resorts in Europe, the Mediterranean, and beyond. Highly comparable to Forest Beach on board structure (all-inclusive pricing, on-site F&B, animation, sports), tiered accommodation, and family/couple targeting.

Others

• Dertour Group (REWE): European tour-operator and hotel-distribution group running brands (Dertour, ITS, Meiers Weltreisen, Jahn Reisen) that package Bulgarian and Mediterranean all-inclusive beach holidays. Relevant as a competitor in Forest Beach's German and West-European inbound channels.
• Flamingo Tours Düsseldorf: German tour operator running charter flights to Burgas Airport and packaged holidays to Bulgarian Black Sea resorts. Indirect comparable as Forest Beach's primary German-market channel and an industry peer for the resort's inbound demand mix.

Regional players

• Sunny Beach Resort (NATC / Operators): Multi-operator large-scale resort complex on Bulgaria's northern Black Sea coast under government-managed concession. Comparable on Bulgarian Black Sea all-inclusive beach-resort product, though larger in scale, more mass-market, and located in a different Bulgarian region than Forest Beach's southern Strandzha setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbDtmr7GF9rNDOZZc9eGEgw
• Facebookfacebook.com/ForestBeachNaturalHolidayResort
• Instagraminstagram.com/forestbeachresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Beach