LMS Organization & Human Resources

What LMS Organization & Human Resources does

LMS Organization & Human Resources (LMS ORH) is a Casablanca-headquartered HR and organizational consulting firm founded in 1984, operating as a subsidiary within the LMS Group alongside LMS Business Consulting. The firm delivers professional services across five practice areas: People & Culture advisory, Digital HR, organizational Transformation, Recruitment, and Formation (training). It serves 100+ enterprise clients in Morocco, with named relationships spanning OCP Group (mining), ONCF (rail), CDG (savings), CIH (banking), SOFAC, and ACAPS (insurance supervision) — a roster heavily weighted toward large Moroccan public-sector and quasi-public institutions.

The firm's underlying technology stack is not disclosed and no AI/ML capabilities are referenced; the "Digital HR" practice line appears to focus on HRIS implementation and HR process digitalization rather than proprietary technology products. The business model is fee-for-service consulting, sold via a direct sales-led go-to-market targeting enterprise accounts. The firm operates exclusively in Morocco with no disclosed geographic expansion, no funding rounds, and no public financial reporting, consistent with a privately held professional services partnership serving a domestic institutional market.

Name

LMS Organization & Human Resources

Legal name

LMS Organisation & Ressources Humaines

Website

https://lmsorh.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

LMS Organization & Human Resources is a Casablanca-based HR and organizational consulting firm, founded in 1984, serving 100+ Moroccan enterprises across People & Culture, Digital HR, Transformation, Recruitment, and Formation practice lines.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industry

Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• HR consulting services
• Organizational transformation consulting
• Talent acquisition services
• Corporate training programs
• Digital HR transformation

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting services in People & Culture, Digital HR, and Transformation. Revenue is generated through consulting engagements with enterprise clients, typical of B2B professional services firms with 40 years of practice in the Moroccan market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LMS Organisation & Ressources Humaines (LMS ORH) is a Moroccan HR and organizational consulting firm offering five integrated practice areas: Conseil en People & Culture (people and culture consulting), Digital RH (digital HR transformation), Pôle Transformation (strategy and organizational change), Recrutement (recruitment and assessment), and Formation (corporate training). The firm serves over 100 large Moroccan organizations, including state-owned enterprises, banks, and industrial groups, leveraging more than 40 years of consulting practice in the country.

Product overview

LMS Organization & Human Resources (LMS ORH) is an HR consulting group with 40 years of experience operating in Morocco. The company offers a portfolio of five integrated service lines: Conseil en People & Culture (strategic people and culture consulting), Digital RH (digital HR transformation), Pôle Transformation (strategy and organizational change), Recrutement (recruitment and assessment), and Formation (corporate training). The group serves over 100 companies and positions itself as pioneers in organizational and HR consulting for major national and regional organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Conseil en People & Culture: HR consulting services focused on people and culture transformation.
• Digital RH
• Pôle Transformation
• Recrutement
• Formation

Products and services

• Conseil en People & Culture Strategic consulting services focused on people management and organizational culture development for large enterprises in Morocco.
• Digital RH
• Pôle Transformation
• Recrutement
• Formation

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Right Management (ManpowerGroup): Global talent and career consulting firm focused on organizational effectiveness, leadership development, and outplacement. Comparable to LMS ORH's People & Culture, Formation, and Recrutement practices.
• Cegos: International training and HR development consultancy operating across Europe, Middle East, and Africa. Directly comparable to LMS ORH's Formation (training) and broader HR development offerings, with similar multi-country footprint ambitions.

Broad incumbents

• Mercer: Global HR and organizational consulting powerhouse serving large enterprises with strategy, transformation, and rewards advisory. Comparable to LMS ORH in HR consulting content, but operating at global scale with proprietary benchmarks and technology.
• McKinsey (Organization Practice): Top-tier management consultancy with a dedicated Organization practice covering HR transformation and operating model redesign. Competes for the same enterprise transformation mandates in Morocco.
• Deloitte (Human Capital): Big 4 HR transformation and organizational consulting practice serving multinational and state-owned clients. Comparable to LMS ORH on enterprise HR transformation mandates, particularly with Moroccan SOEs and banks.
• Aon (Human Capital): Global HR and risk advisory with assessment and rewards capabilities. Comparable to LMS ORH on assessment and people analytics dimensions of the recruitment practice.
• Willis Towers Watson: Global advisory firm with a Human Capital and Benefits practice covering organizational transformation and people strategy. Overlaps with LMS ORH's HR and rewards advisory work for large enterprise clients.
• PwC (People & Organization): Big 4 HR and organizational change practice with strong presence in MENA. Overlaps with LMS ORH's Pôle Transformation and People & Culture service lines for large enterprise clients.
• BCG (People & Organization): Global strategy consultancy with HR/People & Organization capability. Targets transformation work at the same enterprise tier (state-owned, financial services) as LMS ORH.
• Korn Ferry: Global organizational consulting and talent firm with deep HR practice and assessment IP. Direct adjacency to LMS ORH's People & Culture and Recrutement/assessment offerings, but at much larger global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/lms_formation
• Facebookfacebook.com/lmsorh
• LinkedInlinkedin.com/company/lms-formation

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMS Organization & Human Resources