What Guma does

Guma AG is a Swiss B2B food manufacturer specializing in liquid and semi-finished food products, founded in 1972 by Rolf Hiltmann and headquartered in Bilten, canton Glarus. The company develops and produces custom liquid food solutions — including sauces, marinades, dressings, fillings, creams, and specialties — primarily for industrial food brand customers and the gastronomy sector. Its core business model is contract/OEM manufacturing, where Guma develops customer-specific recipes, produces tailored semi-finished products, and offers professional branding and labeling (including V-Label, Bio, Vegan, and Gluten-free certifications) under customer brands. Production occurs at a single specialized facility in Bilten using flexible batch processes (mixing, emulsifying, heating, cooling, homogenizing, packaging) with delivery formats ranging from 1,000L tanks to 10kg buckets and portion packs. An in-house laboratory supports continuous quality testing, complemented by accredited external laboratories.

The company generates revenue through custom manufacturing contracts (quote-based pricing, multi-year agreements) and increasingly through its owned brands, most notably Stalden Creme, acquired in 2021 and described as the most popular dessert cream in Switzerland. Guma also markets consumer-facing sub-brands including Guma Patisserie Crème and Guma Saucen Crème through its Austrian subsidiary (guma.at) in partnership with Emmi Österreich. Direct B2B sales are executed through a team of Key Account Managers and Inside Sales staff, targeting enterprise industrial customers in Switzerland and Austria. The company holds FSSC 22000 food safety certification, ISO 14001-aligned environmental management, RSPO, ProCert Bio, and V-Label certifications, and operates under Sedex/SMETA ethical trade audits. As of 2022-2024, Guma employs approximately 60-70 people. Leadership transitioned in 2024 with Alen Badzak replacing Markus Graeser as CEO, while Graeser became Chairman of the Board.

Name

Guma

Legal name

Guma AG

Website

https://guma.ch

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Guma AG is a Swiss B2B food manufacturer producing custom liquid food products — sauces, marinades, dressings, creams, and fillings — for industrial food brand customers and the gastronomy sector, operating from a single facility in Bilten with ~60-70 employees and branded products including Stalden Creme.

Ownership category

akta.pro rank

Product category

Industrial Liquid Food Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro primary industry

Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)

akta.pro secondary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

Keywords

• Liquid food manufacturing
• Custom sauce production
• Industrial food ingredients
• Semi-finished food products
• Private label sauces

Headquarters

HQ city

Bilten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Manufacturing of Liquid Foods: Guma develops and manufactures custom liquid food products for industrial customers and gastronomy, including sauces, marinades, dressings, fillings, and creams. Revenue is generated through product sales with delivery options ranging from bulk tanks to portion packaging.
2. Brand Products (Stalden Creme): Sale of branded dessert products under the Stalden Creme brand, the most popular dessert cream in Switzerland, available in vanilla, chocolate, milk chocolate, and caramel flavors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Guma AG manufactures custom liquid food products and semi-finished goods for industrial food brands and the gastronomy sector. The company produces sauces, marinades, dressings, creams, sandwich fillings, and specialty products in customer-specific formulations, delivering in formats ranging from 1,000L tanks to 10kg buckets and portion packs. Guma also sells own-brand products (Stalden Creme, Guma Patisserie Crème, Guma Saucen Crème) through retail and professional channels.

Product overview

Guma is a Swiss food manufacturing company specializing in liquid foods and semi-finished products (Halbfabrikate) for the food industry, hospitality, and retail. The portfolio centers on six core product lines — Schlagcrèmes/Pâtisserie Crèmes, Kalte Saucen & Marinaden, Warme Saucen, Salatsaucen & Dressings, Sandwichfüllungen, and Spezialitäten & Spezialprodukte — which are produced in customer-specific formulations (custom OEM) as well as under own brands. Consumer-facing sub-brands include Guma Patisserie Crème and Guma Saucen Crème (available via guma.at for home and professional kitchen use). In 2021, Guma acquired the traditional Swiss dessert brand Stalden Crème (vanilla, chocolate, milk chocolate, caramel), expanding its portfolio into the retail dessert segment. All products are manufactured at the Bilten (GL) facility using flexible batch processes including mixing, emulsification, heating, cooling, homogenization, and packaging in formats from 1,000L tanks to 10kg buckets and portion packs.

Differentiator

Problem solved

Functional benefit

Brands

• Stalden Creme: Traditional Swiss dessert crème brand offering vanilla, chocolate, milk chocolate, and caramel flavored crème products. Acquired by Guma in 2021. Marketed as 'Die beliebteste Dessertcrème der Schweiz' (The most popular dessert crème in Switzerland).

Products and services

• Schlagcrèmes / Pâtisserie Crèmes (Whipped Creams / Pastry Creams) Sweetened whipped creams and pastry creams with natural flavor, functionality, and visual appeal for professional kitchens and industrial use.
• Kalte Saucen & Marinaden (Cold Sauces & Marinades) Cold sauces, dips, and marinades for meat, fish, and vegetable accompaniment, including mayonnaise, ketchup, mustard, and seasoning sauces.
• Warme Saucen (Hot Sauces) Hot sauces including béchamel and cooking pastes, serving as versatile stars in refined, modern cuisine from creamy to spicy.
• Salatsaucen & Dressings (Salad Sauces & Dressings) Salad sauces and dressings in various consistencies and flavor directions, including seasonal and vegan options.
• Sandwichfüllungen (Sandwich Fillings) Prepared and fresh sandwich fillings and spreads, including tuna masses and toppings for an attractive and individual sandwich offering.
• Spezialitäten und Spezialprodukte (Specialties & Special Products) Specialty products including soy sauces, energy drinks, punch mixtures, flammkuchen cream, and other exotic or classic specialty items.
• Guma Patisserie Crème Airy-creamy and buttery whipped pastry cream that provides form, volume, and stability for cakes and tortes, designed for home use.
• Guma Saucen Crème Versatile sauce cream used like cream but with superior binding properties, heat and acid stability, and optimized flavor profile for professional kitchens. V-Label certified.
• Stalden Crème The most popular dessert cream brand in Switzerland, available in vanilla, chocolate, milk chocolate, and caramel varieties; owned by Guma since 2021.
• Custom Liquid Food Contract Manufacturing / OEM Solutions Customer-specific development and manufacturing of liquid food products (sauces, marinades, dressings, creams, fillings) with custom recipes, tailored semi-finished products, and special packaging according to customer specifications. Includes professional branding and customer-specific labeling (V-Label, Bio, Vegan, Gluten-free). Delivered in 1,000L tanks, 10kg buckets, or portion products.

Quantifiable outcome

• Market leader position in sauce manufacturing in Switzerland
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Stalden CremecoreOthersGuma acquired the Stalden brand in 2021, expanding their portfolio with a traditional Swiss dessert brand. Stalden Creme is described as the most popular dessert cream in Switzerland, available in vanilla, chocolate, milk chocolate, and caramel flavors. The acquisition enabled Guma to expand dessert expertise and access new sales channels.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bell Food Group: Swiss-listed food manufacturer with meats, convenience, and dairy/vegetable products. Bell previously acquired Hügli, making it a relevant counterpart in Swiss/B2B food manufacturing with comparable customer channels.
• Unilever Food Solutions: Global food manufacturer's professional division supplying sauces, dressings, and culinary products to foodservice and industrial customers. Comparable in serving gastronomy and B2B customers in Switzerland with branded sauce and dressing products.
• Hero Group: Swiss-headquartered global food manufacturer with portfolio in baby food, spreads, desserts, and convenience. Overlaps with Guma in dessert creams and convenience foods but operates at much larger scale and broader geographic scope.
• Emmi Group: Swiss dairy and desserts manufacturer with a strong presence in Switzerland and Austria. Overlaps with Guma in dessert creams and partnerships (Guma sells via Emmi in Austria), and provides a comparable benchmark for Swiss premium dairy-adjacent food manufacturing.
• Zentis: German manufacturer of fruit preparations, confectionery, and spreads serving both B2B (industrial customers) and consumer brands. Comparable to Guma in OEM/private-label model and dessert/spread categories.
• Homann (Nestlé Professional): German manufacturer of sauces, dressings, and convenience foods (now part of Nestlé Professional). Comparable to Guma in sauces/dressings portfolio and foodservice/catering customer base in DACH.

Direct peers

• Develey Senf & Feinkost: German manufacturer of mustards, sauces, dressings, and condiments, serving both retail and foodservice channels. Comparable in product mix (sauces, dressings, marinades) and B2B/OEM structure to Guma's cold sauces and dressings lines.
• Hügli Holding: Swiss-headquartered B2B food manufacturer of sauces, soups, dressings, and convenience products for private-label and brand customers across Europe. Operates an OEM/private-label model very similar to Guma's, with comparable certifications and customer base in DACH.
• Kühne (Carl Kühne KG): German manufacturer of vinegar, mustard, sauces, and condiments. Direct competitor in the sauces and condiments category with deep retail and foodservice penetration in DACH, comparable to Guma's sauce and dressing portfolio.

Others

• OSI International Foods: Global private-label food manufacturer with significant B2B and contract manufacturing operations, including sauces and dressings. Comparable to Guma as a fellow privately-held contract manufacturer for industrial food customers, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guma-ag
• Facebookfacebook.com/GUMAcreme

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guma