Sex og samfunn

What Sex og samfunn does

Sex og samfunn (legal name: Stiftelsen Sex og samfunn) is a Norwegian non-profit foundation established on February 8, 1971, operating Norway's largest specialist center for sexual and reproductive health and rights (SRHR). Headquartered at Skippergata 17 in Oslo, the foundation operates a clinical center delivering approximately 12,042 consultations annually, including contraception (IUD and hormonal implant insertion, oral and emergency contraception), STI testing and treatment (8,904 self-tests in 2025), medication abortion (launched August 2025 as Norway's first primary healthcare abortion service and only one operating without routine ultrasound), fertility counseling, and support for victims of violence and abuse.

The foundation operates multiple service channels: an anonymous chat service staffed by health professionals (5,911 conversations in 2025, approximately 88,000 total since 2015 launch), contracted sexuality education for all Oslo 9th graders via Oslo kommune (262 classes in 2025, running since 1992), the annual HFU-dagene national conference (nearly 750 participants in 2025), and digital knowledge platforms including eMetodebok.no (376,797 page views in 2025). The Metodebok for seksuell helse handbook is in its 8th edition and is referenced by Helsedirektoratet as a national standard.

The business model is non-profit foundation-based, with revenue derived from public funding and grants, government subsidies for healthcare services (including abortion care), and service revenue from consultations. Initial foundation capital was NOK 100,000. The organization coordinates two national networks (Nasjonalt SRHR-nettverk and SRHR Ung-nettverket) and runs Skamløsprisen, an annual award recognizing efforts to eliminate shame around sexuality. Management is led by Maria Røsok (daglig leder), with a five-member board chaired since January 2026 by Kaveh Rashidi. The organization employs 11-50 staff and serves both individual consumers in the Oslo area and healthcare professionals nationwide through training and resource platforms.

Name

Sex og samfunn

Legal name

Stiftelsen Sex og samfunn

Website

https://www.sexogsamfunn.no

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Sex og samfunn is Norway's largest non-profit specialist center for sexual and reproductive health and rights, founded in 1971 and based in Oslo. It delivers clinical services (contraception, STI testing, medication abortion), sexuality education to Oslo schools, professional training via eMetodebok.no, and national SRHR network coordination.

Ownership category

akta.pro rank

Product category

Sexual and Reproductive Health Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAJAG

Family Planning & Contraception (Including Abortion Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKAGAI

Sexually Transmitted Infections (STI)

Healthcare & Life Sciences/Specialist Medical Practice/Infectious Disease

SECONDARYHLAJAAAL

Sexual Health & STI/HIV Prevention Health Departments

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Agencies & Health Departments

SECONDARYEDALAFAG

Sexual & Reproductive Health Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYHLALAHAB

Contraception & Family Planning Telehealth (birth control, counseling, follow-up)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Sexual health services
• Reproductive healthcare
• STI testing
• Contraception services
• Sexuality education

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Public funding and grants: As a foundation established in 1971, Sex og samfunn operates as a nonprofit receiving public funding. The organization receives government subsidies for healthcare services including abortion care, and operates under public health mandates. The foundation's grundkapital (initial capital) is NOK 100,000.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sex og samfunn is Norway's largest specialist center for sexual and reproductive health and rights, operating a clinical center in Oslo that provides contraception (IUD and hormonal implant insertion, oral and emergency contraception), STI testing and treatment, medication abortion (from August 2025, Norway's first primary healthcare provider to do so), fertility counseling, and support for violence and abuse victims. The foundation supplements its clinical work with an anonymous chat service, sexuality education in Oslo schools, a national handbook (Metodebok) for healthcare professionals, and coordination of national SRHR networks.

Product overview

Sex og samfunn is Norway's largest specialized center for sexual and reproductive health and rights (SRHR), organized as a foundation established in 1971. Its core offering is its clinical center in Oslo, which provides walk-in and appointment-based services including contraception (IUD insertion, hormonal implants, oral and emergency contraception), STI testing and treatment (approximately 8,904 self-tests in 2025), and medication abortion (from August 2025, Norway's first primary healthcare provider to do so). This clinical service is supported by an anonymous chat-tjeneste (chat service) staffed by health professionals, which celebrated 10 years and nearly 88,000 conversations in 2025. Complementing the clinical offering, Sex og samfunn delivers sexuality education (Seksualitetsundervisning) to Oslo's 9th graders since 1992, hosts the annual HFU-dagene conference, and operates two professional knowledge platforms — the digital eMetodebok.no and the print/online Metodebok for seksuell helse handbook — used as curriculum by universities and referenced by Helsedirektoratet as a national standard. The organization also coordinates two national networks: Nasjonalt SRHR-nettverk and SRHR Ung-nettverket, and administers Skamløsprisen, an annual award recognizing efforts to eliminate shame around sexuality.

Differentiator

Problem solved

Functional benefit

Products and services

• Sex og samfunns klinikk og tilbud The primary clinical services center in Oslo offering walk-in and appointment-based consultations covering contraception (p-stav, spiral, oral and emergency contraception), STI testing and treatment, medication abortion (from August 2025), fertility counseling, and support for victims of violence and abuse. Approximately 12,042 consultations were conducted in 2025.
• Chat-tjeneste Anonymous online chat service staffed by health professionals, available to anyone with questions about sexuality, sexual health, relationships, or related topics. Operates Monday–Thursday 12:00–16:00 and Friday 11:00–15:00. Handled 5,911 conversations in 2025.
• Seksualitetsundervisning (Sexuality Education Program) School-based sexuality education program delivered to all 9th-grade classes in Oslo under contract with Oslo municipality since 1992 (mandatory for 10th graders since 2009/2010). 262 classes received education in 2025. Program emphasizes self-determination, contraception, STI prevention, identity, boundaries, and respect for diversity.
• Metodebok for seksuell helse Professional handbook in sexual and reproductive health covering contraception methods, examination procedures, STI recommendations, and sexological counseling. Serves as course literature at several Norwegian universities and colleges and is referenced by Helsedirektoratet as a national standard for practitioners.
• eMetodebok.no Digital online version of the Metodebok for seksuell helse, providing online access to professional clinical guidance for healthcare workers. Received 376,797 page views in 2025; new platform scheduled for 2026 launch.
• Digital HFU-skole Digital training program for health professionals run by Sex og samfunn to build competence in youth sexual health across Norway.
• HFU-dagene Conference Annual national conference for professionals working with youth sexual health, organized by Sex og samfunn.
• Medication Abortion Service Medication abortion up to gestational week 10, for patients over 16 and registered in Oslo. Provided at the Sex og samfunn clinic in Oslo — the only non-hospital abortion service in Norway.

Quantifiable outcome

• 88,000+ chat conversations since 2015
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HelsedirektoratetcoreStrategic or Co-development Partner · 18 June 2025Sex og samfunn filed a complaint regarding the discontinuation of funding for their abortion services. Helsedirektoratet partially upheld the complaint, allowing continued funding for medication abortion services through 2026. This partnership is critical as it enables the only non-hospital abortion provider in Norway to continue operations.
• Nasjonalt SRHR-nettverkcoreStrategic or Co-development PartnerNational network coordinated by Sex og samfunn to unite stakeholders working in sexual and reproductive health and rights. Seeks to ensure all Norwegians can fulfill their sexual and reproductive rights and achieve optimal sexual and reproductive health.
• SRHR Ung-nettverketcoreStrategic or Co-development PartnerYouth-focused SRHR network coordinated by Sex og samfunn. Collaborates on events including Pride House programming on topics like violence in young queer relationships.
• SamtykkealliansencoreStrategic or Co-development PartnerCoalition that Sex og samfunn worked with extensively to advocate for consent-based rape legislation (samtykkebasert voldtektsbestemmelse). The law was passed by Parliament in June 2025 and took effect in July 2025.
• Oslo kommunecoreChannel Partner/ Reseller/ DistributorOslo municipality has contracted Sex og samfunn since 1992 to provide sexuality education to all 9th graders in Oslo schools. From school year 2009-2010, this became mandatory for all Oslo 10th graders. 262 classes received education in 2025.
• plasterietminorStrategic or Co-development PartnerCollaboration partner for Pride 2026. Sex og samfunn and plasteriet created hand-cast clitorises together, sold at Pride Park stand.
• RFSUminorOthersSwedish sexual health organization that provided stimulating goodie bags for quiz competition winners at Pride Park 2026.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• RFSU (Riksförbundet för sexuell upplysning): Sweden's national association for sexual and reproductive health education and rights. Directly comparable as a Nordic SRHR organization providing contraception guidance, sexuality education, advocacy, and clinical support — and an existing cultural/advocacy partner of Sex og samfunn (referenced via Pride 2026 collaboration).
• Sex & Samfund: Denmark's largest SRHR organization (formerly Foreningen Sex & Samfund). Direct Nordic counterpart providing sexuality education, clinical information, contraception guidance, and abortion-related advocacy — closely matching Sex og samfunn's service mix and target audience.
• Olafiaklinikken: Oslo-based specialist clinic for sexually transmitted infections and sexual health, part of Oslo University Hospital. Comparable Norwegian clinical SRHR provider focused on STI testing/treatment and sexual health — directly overlapping Sex og samfunn's clinical offerings within the same city.
• Helseutvalget for bedre homohelse: Norwegian nonprofit addressing sexual health among LGBTQ+ populations, including HIV/STI prevention. Overlaps with Sex og samfunn's sexuality/gender identity counseling and SRHR youth work, particularly via the SRHR Ung-nettverket.
• Sex og Politikk: Norwegian NGO advocating for sexual and reproductive rights nationally and internationally. Closely aligned with Sex og samfunn's policy/advocacy work (e.g., consent law advocacy) and overlapping with the Nasjonalt SRHR-nettverk ecosystem.

Broad incumbents

• Planned Parenthood Federation of America: Large US-based SRHR organization providing contraception, STI care, abortion, and sexuality education at scale. Broader and more diversified than Sex og samfunn, but serves as the most globally recognized analog of an integrated SRHR service-plus-advocacy model.
• MSI Reproductive Choices (Marie Stopes International): Global provider of contraception and abortion services across multiple countries. Comparable as a scaled SRHR clinical operator with strong abortion-service focus, though operating across many more geographies than Sex og samfunn.
• International Planned Parenthood Federation (IPPF): Global federated network of SRHR member organizations. Sex og samfunn operates at national scale within an ecosystem whose international coordination, advocacy, and clinical quality standards are set by entities like IPPF — comparable as a broader incumbent in the same category.

Emerging players

• RFSL: Swedish LGBTQ+ rights organization. Partial overlap with Sex og samfunn's gender identity counseling, SRHR Ung-nettverket work, and Pride programming — particularly on topics like violence in young queer relationships.
• HivNorge: Norwegian NGO for people living with or affected by HIV. Overlaps with Sex og samfunn's STI testing and sexual health work, especially among priority populations, and operates within the same national SRHR advocacy ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sexogsamfunn
• Instagraminstagram.com/sexogsamfunn
• Xx.com/sexogsamfunn
• LinkedInlinkedin.com/company/sexogsamfunn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sex og samfunn