Verbo

What Verbo does

Verbo Comunicación is a boutique press and public relations agency headquartered in Buenos Aires, Argentina, founded in 1993 and directed by founding partner Mariela Ivanier. The firm provides integrated communication services to corporate, institutional, and individual clients, spanning strategic communication, press management, media training, audiovisual production, public affairs, digital content creation, event production, and crisis management. Service delivery is sales-led and direct, executed on a project or retainer basis through a small in-house team supplemented by a network of strategic allies that extends the agency's reach to Latin America and Europe.

The agency's most distinctive asset is its proprietary "Té de Colección" event series, a recurring curated gathering hosted at the Colección de Arte "Mora & Mariela Ivanier" (with special editions at ArteBA, Hotel Alvear Icon, and Palacio Duhau) that convenes cultural, artistic, political, and business leaders to generate networking and relationship capital for clients. During 2020, Verbo pivoted to virtual events delivered via Zoom and YouTube, featuring prominent figures such as Benjamín Vicuña, Axel Kuschevatzky, Mercedes Morán, Mora Godoy, Susana Balbo, José Zuccardi, and judges Daniel Rafecas and Julio Piumato, reaching over 20,000 contacts, 3,000 registered participants, and 2,000 attendees. No proprietary technology platform, software product, or AI tooling is referenced; Verbo operates as a traditional professional services agency with no disclosed funding, M&A activity, or institutional investors.

Name

Verbo

Legal name

Verbo

Website

https://verbocomunicacion.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Verbo Comunicación is a Buenos Aires-based boutique press and public relations agency, founded in 1993, that provides strategic communication, media relations, event production, and crisis management services to corporate and institutional clients across Argentina, Latin America, and Europe.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Crisis communication
• Press management
• Strategic communications
• Event production

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Communication Services: Verbo generates revenue through provision of communication services including strategic communication, press management, media training, digital content production, audiovisual production, event creation, public relations, and crisis management. Services are delivered directly to clients on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Verbo is a boutique press and communication agency that delivers integrated strategic communication, press management, media training, audiovisual production, end-to-end digital content, public affairs, event creation, and crisis management services to corporate, institutional, and individual clients in Argentina, Latin America, and Europe. The agency also operates a proprietary networking event series ("Té de Colección") and produces virtual events, with services delivered on a project or retainer basis since 1993.

Product overview

Verbo is a communication and public relations agency based in Argentina, founded in 1993 and directed by Mariela Ivanier. The company operates as a service-based agency rather than a software product company, offering an integrated portfolio of communication services including strategic communication, audiovisual production, press management, public affairs, digital content creation, event production, and crisis management. The agency also organizes proprietary event series such as 'Té de Colección' and virtual events. Verbo serves clients seeking to establish presence in national conversations and strengthen their business reputation.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicación Integral (Comprehensive Communication) Comprehensive communication services encompassing strategic planning, media relations, and reputation management for clients seeking to establish presence in national conversations.
• Producción Audiovisual (Audiovisual Production) Audiovisual production services for creating video content, promotional materials, and multimedia assets for communication campaigns.
• Comunicación Estratégica (Strategic Communication) Strategic communication planning and execution to support business development and strengthen corporate reputation.
• Creación de Eventos (Event Creation) Special event creation and production, including in-person and virtual formats, bringing together cultural, artistic, political, and business figures.
• Gestión de Prensa (Press Management) Press management and media relations services, including media training and journalist coordination.
• Relacionamiento – Asuntos Públicos (Public Affairs) Public affairs and stakeholder relationship management to build and maintain connections with key audiences and institutions.
• Contenido Digital End to End (End-to-End Digital Content) End-to-end digital content creation and management across multiple platforms and channels.
• Gestión de Crisis (Crisis Management) Crisis communication management including strategy development, media response, and reputation protection during challenging situations.
• Té de Colección A recurring proprietary event series created by director Mariela Ivanier that brings together culture, art, politics, business, and media figures to foster connections and permanent relationships, hosted at Colección de Arte 'Mora & Mariela Ivanier' with special editions at ArteBA, Hotel Alvear Icon, and Palacio Duhau.
• Eventos Virtuales (Virtual Events) Virtual event production via Zoom and YouTube featuring prominent personalities from culture, entertainment, business, and justice sectors, with reach exceeding 20,000 contacts and 3,000 registered attendees in 2020.

Quantifiable outcome

• Over 2,000 attendees, 3,000+ registered participants, 20,000+ contacts, and 20+ media repercussions for virtual events in 2020

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Strategic Allies NetworkminorOthersVerbo works with a network of strategic allies that provide flexibility in designing comprehensive communication strategies. These allies enable the agency to operate not only in Argentina but also across Latin America and Europe.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Llorente & Cuenca: Leading Spanish-headquartered PR and communications consultancy with deep Latin American operations across multiple markets. Directly comparable to Verbo as a corporate, institutional, and crisis communications agency operating in Spanish-speaking markets, though at significantly larger scale.
• Atrevia: Spanish-origin PR and corporate communications agency with strong Latin American presence. Comparable to Verbo in offering integrated corporate, institutional, and crisis communications services, with cross-border Iberian-American client work.
• JeffreyGroup: Latin America-focused communications and public affairs agency serving multinational corporates. Closely comparable to Verbo in targeting institutional and corporate clients across the region, with similar positioning in strategic communications and stakeholder engagement.

Broad incumbents

• Edelman Argentina: Argentine arm of the world's largest independent PR firm. Competes with Verbo for corporate reputation, crisis, and public affairs mandates in Buenos Aires, but operates as part of a global network with substantially more resources.
• Hill+Knowlton Argentina: Global communications consultancy with Argentine operations under the H+K Strategies network. Comparable to Verbo in serving corporates and institutions on reputation and public affairs, with much greater international reach.
• Burson Cohn & Wolfe (BCW) Argentina: WPP-owned global communications agency with Argentine operations. Competes with Verbo for corporate, institutional, and crisis mandates, with deeper multinational client relationships and broader service portfolio.
• Weber Shandwick Argentina: Local operation of the global Interpublic-owned communications agency. Overlaps with Verbo on corporate communications, media relations, and crisis work, with global network capabilities beyond Verbo's regional scope.

Regional players

• FSB Comunicação: Brazil-based integrated communications agency with strong LatAm presence. Comparable in offering corporate, crisis, and public affairs services, but primarily serves the Brazilian market rather than competing directly with Verbo in Argentina.
• Grupo Albión: Spanish communications and public affairs consultancy with Latin American operations. Comparable to Verbo in integrated corporate communications and stakeholder engagement, with primary Spanish/European focus and growing LatAm footprint.

Others

• FleishmanHillard Argentina:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/verbo_ar
• YouTubeyoutube.com/channel/UCrxKoTIrHvIkPWtOwqp1yYA
• Facebookfacebook.com/VerboAR
• Instagraminstagram.com/verbo_ar
• LinkedInlinkedin.com/company/verbo-ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbo