Winner Fashion

What Winner Fashion does

Winner Fashion (深圳市赢家服饰有限公司 / Shenzhen Winner Fashion Co., Ltd.) is a Shenzhen-headquartered private Chinese fashion enterprise founded in 2007 that designs, produces, markets, and sells premium women's apparel. The company operates a multi-brand portfolio architecture comprising seven wholly-owned fashion labels: NAERSI and CADIDL targeting professional and business attire; NAERSILING, NEXY.CO, and Koradior serving contemporary women's fashion; La Koradior positioned as the premium high-end couture line; and Koradior elsewhere covering casual lifestyle wear. Each brand maintains its own dedicated website and distinct identity, allowing the company to capture differentiated price points, style preferences, and occasions within the professional women's segment without diluting individual brand equity. The founder, Jin Ming, continues to lead the company.

The company's go-to-market is primarily direct-to-consumer through a network of brand-owned retail stores across China, supplemented by digital engagement on WeChat (Weixin) and Sina Weibo social platforms. Distribution is concentrated within mainland China with no global footprint claimed. The corporate website (eeka.cn) serves as the primary information and recruitment hub, with formal social and campus hiring channels indicating ongoing workforce buildout, including an internal corporate university ("Winner University") with a structured "Wild Goose Plan" talent development program. Marketing is anchored in organic social media presence and content marketing through the corporate site.

Revenue is generated through one-time apparel sales across the seven brand labels. No public pricing, revenue figures, funding rounds, or investor information are disclosed. The company is privately held with no parent company, no external investment, and no disclosed M&A history. Operating geographies are limited to China, and the ownership structure beyond the founder remains undisclosed in available materials.

Name

Winner Fashion

Legal name

深圳市赢家服饰有限公司

Website

https://szyingjia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Shenzhen-based private fashion company operating seven premium women's apparel brands (NAERSI, NAERSILING, NEXY.CO, Koradior, La Koradior, Koradior elsewhere, CADIDL) targeting professional women through brand-owned retail stores across China.

Ownership category

akta.pro rank

Product category

Premium Women's Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industries

Women’s Apparel Retail (CRAAABAB), Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)

Keywords

• Women's fashion apparel
• Multi-brand fashion retail
• Premium women's clothing
• Branded apparel design
• Professional women's wear

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fashion Apparel Sales: Winner Fashion generates revenue through the design, production, and sale of premium women's fashion apparel under its seven branded labels. The company operates retail channels including brand-owned stores and likely multi-brand retail partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Winner Fashion designs, produces, and retails premium women's fashion apparel under a portfolio of seven branded labels (NAERSI, NAERSILING, NEXY.CO, Koradior, La Koradior, Koradior elsewhere, and CADIDL). The brands collectively address business, contemporary, casual lifestyle, and high-end couture segments for professional women. Products are sold through a network of brand-owned retail stores across China.

Product overview

Winner Fashion (深圳市赢家服饰有限公司) is a multi-brand fashion enterprise operating a platform-plus-sub-brands architecture. The company manages a portfolio of seven distinct women's fashion brands targeting different market segments: NAERSI and CADIDL for professional/business attire; NAERSILING, NEXY.CO, and Koradior for contemporary women's fashion; La Koradior as a premium high-end line; and Koradior elsewhere for casual lifestyle wear. This brand portfolio collectively covers the full spectrum of women's fashion from business to casual and premium to accessible price points.

Differentiator

Problem solved

Functional benefit

Brands

• NAERSI: Fashion brand under Winner Fashion
• NAERSILING
• NEXY.CO
• Koradior
• La Koradior
• Koradior elsewhere
• CADIDL

Products and services

• NAERSI
• NAERSILING
• NEXY.CO
• Koradior
• La Koradior
• Koradior elsewhere
• CADIDL

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• UR (Urban Revivo): Large Chinese fast-fashion-adjacent apparel retailer with brand-owned stores nationwide. Comparable distribution model and Chinese women's customer base, though positioned at a more accessible price point than Winner Fashion.
• Peacebird Fashion Group: Larger publicly-listed Chinese multi-brand apparel company with women's fashion as a major segment alongside menswear and kidswear. Comparable multi-brand platform strategy but operates at significantly broader scale than Winner Fashion.
• Bestseller (ONLY, JACK & JONES, VERO MODA China): Denmark-headquartered apparel group with extensive Chinese operations and multi-brand women's fashion presence (ONLY, VERO MODA). Comparable in operating a portfolio of women's brands at scale inside the China market.

Direct peers

• Marisfrolg: Shenzhen-headquartered premium Chinese women's fashion brand with self-owned retail and an aspirational positioning. Comparable to Winner Fashion's Koradior and La Koradior brands in customer cohort and price ladder.
• LILY (Shanghai LILY Commerce Co.): Chinese women's business wear brand competing in the same professional-women segment Winner Fashion addresses through NAERSI and CADIDL. Similar target customer, comparable brick-and-mortar retail presence in mainland China.
• JNBY Group: Hangzhou-based Chinese contemporary women's fashion group operating multiple brands (JNBY, CROQUIS, jnby by JNBY, LESS). Highly comparable multi-brand architecture targeting similar premium, design-forward Chinese women customers.
• Ochirly: Chinese contemporary women's fashion brand with national retail footprint and similar target demographic (young professional women). Directly comparable to Winner Fashion's NEXY.CO and NAERSILING brands in style and price tier.
• Ellassay Fashion Group: Shenzhen-based Chinese premium women's apparel group with a multi-brand portfolio (Ellassay, IRO Paris, Edhardy, etc.). Direct structural peer to Winner Fashion — both operate as premium multi-brand women's apparel platforms headquartered in Shenzhen with brand-owned retail. (Note: Winner Fashion lists Koradior as one of its brands, suggesting a possible acquisition or brand-licensing linkage with Ellassay's historical portfolio.)

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-eeka-fashion-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winner Fashion