The Normandy Senior Living

What The Normandy Senior Living does

The Normandy Senior Living is a privately-held Continuing Care Retirement Community (CCRC) located on a 30+ acre campus along Lake Erie in Rocky River, Ohio, a suburb of Cleveland. Founded in 1967 and owned since 1986 by the Orlean family via The Orlean Company, the community operates three integrated facilities providing a full continuum of senior care: Breakwater Apartments for independent living, Lakeside Assisted Living with Edie's Place memory care, and the Normandy Care Center for skilled nursing and rehabilitation including Arthur's Place advanced memory care. The campus includes approximately 80 assisted living and memory care units, a 150-bed skilled nursing facility (50 private and 50 semi-private rooms), plus dedicated amenities such as a 3,500-square-foot rehabilitation gym, Snoezelen multi-sensory rooms, Avalon Hall dining, a pub, game room, and landscaped walking paths. Specialized clinical services span IV therapy, wound care, diabetes management, fall prevention, hospice coordination, and physical/occupational/speech therapy, supported by Certified Dementia Practitioners.

Revenue is generated through recurring monthly private-pay fees bundled into housing, meals, housekeeping, utilities, transportation, and amenities, supplemented by care-level add-ons for medication management, incontinence care, skilled nursing, and specialized memory support. Disclosed assisted living rates range from $3,900 to $5,550 per month, with a $900 second-person fee, and an additional $900/month for second occupant in two-bedroom units. Respite care provides flexible temporary stays, and outpatient therapy services extend to non-residents. Distribution is direct-to-consumer via the company website, phone consultations, and on-campus tours, supplemented by referral partnerships with senior advisor platforms such as Care.com and A Place for Mom. Strategic programming partnerships with Case Western Reserve University's Siegal Lifelong Learning program, Active for Life, and the Rocky River Public Library differentiate the resident experience and support the premium positioning.

Name

The Normandy Senior Living

Legal name

Normandy II Limited Partnership

Website

https://thenormandy.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

The Normandy Senior Living is a family-owned Continuing Care Retirement Community on a 30+ acre Lake Erie campus in Rocky River, Ohio, offering independent living, assisted living, memory care, and skilled nursing across three integrated facilities serving Cleveland-area seniors.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADAEAB

Rental / Fee-for-Service CCRCs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

SECONDARYHLADACAD

Continuing Care Retirement Communities (CCRC) with Memory Care

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADAAAF

Independent Living within CCRC Campuses (IL Component)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAEAK

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

Keywords

• Senior living community
• Assisted living services
• Independent living apartments
• Skilled nursing care
• Memory care facility

Headquarters

HQ city

Rocky River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly rental fees (all-inclusive): Residents pay monthly fees that bundle housing, meals, housekeeping, utilities, transportation, and access to amenities. Fee structure varies by care level and unit type.
2. Care level supplements: Additional charges for enhanced care services including medication management, incontinence care, skilled nursing services, and specialized memory care. Private pay model.
3. Respite care stays: Flexible, temporary stays for caregivers needing respite. Includes furnished suite, three meals daily, 24/7 caregiver supervision, medication administration, and social activities.
4. Outpatient therapy services: Physical, occupational, and speech therapy services available to both residents and outpatient clients. Add-on service to base care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Normandy Senior Living operates a Continuing Care Retirement Community (CCRC) on a 30+ acre campus in Rocky River, Ohio, providing a continuum of senior care services across independent living (Breakwater Apartments), assisted living (Lakeside), memory care (Edie's Place and Arthur's Place), and skilled nursing/rehabilitation (Normandy Care Center). Residents receive bundled monthly services including housing, meals, housekeeping, transportation, social activities, and 24/7 caregiver support, with seamless transitions between care levels without relocating.

Product overview

The Normandy Senior Living is a Continuing Care Retirement Community (CCRC) offering a continuum of care across multiple facilities on a 30+ acre campus in Rocky River, Ohio. The portfolio includes Breakwater Apartments (independent living), Lakeside Assisted Living (assisted living with Edie's Place memory care), Normandy Care Center (skilled nursing with Arthur's Place memory care), and specialized services including rehabilitation, respite care, and hospice care. Residents can transition seamlessly between care levels without relocating to a new community.

Differentiator

Problem solved

Functional benefit

Brands

• Breakwater Apartments: Independent living senior apartments at The Normandy Campus offering 1, 2, and 3-bedroom units for residents 55+
• Lakeside Assisted Living
• The Normandy Care Center
• Edie's Place
• Arthur's Place

Products and services

• Breakwater Apartments - Independent Living Independent living community offering 1, 2, and 3-bedroom senior apartments with maintenance-free living, chef-prepared dining, fitness center, pub, game room, salon, and walking trails. Targeted at active seniors 55+ who want to shed daily chores while retaining privacy and independence with support available if needed. Renovated in 2018.
• Lakeside Assisted Living Assisted living facility with studio, 1-bedroom, and 2-bedroom suites featuring chef-prepared meals, 24/7 caregiver support, medication management, and housekeeping. For seniors needing assistance with daily activities while maintaining an engaging lifestyle. Opened August 2018 as part of $25 million project.
• Normandy Care Center - Skilled Nursing and Rehabilitation 150-bed rehabilitation and skilled nursing facility with 50 private rooms and 50 semi-private rooms, offering IV therapy, wound treatment, diabetes management, physical therapy, occupational therapy, and speech therapy. Holds a 5-star CMS quality rating with 5.1% ER visit rate versus 11.9% nationally.
• Edie's Place Memory Care 40-suite memory care unit at Lakeside with secure environment, shadow boxes for room identification, and Certified Dementia Practitioners providing specialized Alzheimer's and dementia care. Includes Snoezelen multi-sensory therapy rooms with laser projections, aromatherapy, multi-colored lighting, and audio tracks.
• Arthur's Place Memory Care 48-unit memory care facility within the Normandy Care Center for seniors in advanced stages of memory loss, featuring Certified Dementia Practitioners, Snoezelen rooms, and 24/7 skilled nursing support.
• Respite Care Flexible, temporary stays at Lakeside Assisted Living with fully furnished suites, chef-prepared meals, 24/7 caregiver supervision, medication administration, and social activities. For caregivers needing respite or families wanting to trial the community before full-time residency.
• Hospice Care

Quantifiable outcome

• 5-star quality rating from CMS - highest possible ranking
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Case Western Reserve University (Siegal Lifelong Learning)coreStrategic or Co-development PartnerPartnership with Case Western Reserve University to offer lifelong learning at Breakwater campus. Delivers academic lectures by university faculty and local experts with interactive sessions. Open to all seniors beyond just residents.
• The Drugless DoctorsminorStrategic or Co-development PartnerChiropractic, family health and wellness practice located in Westlake and Naples, Fla. Provides specialized fitness classes at Lakeside teaching drugless approach to nutrition. Part of holistic wellness programming.
• Rocky River Public LibraryminorStrategic or Co-development PartnerLibrary services partnership providing book deliveries to residents. Curated selection of books from the Rocky River Public Library available in the library/media center.
• Active for Life (Melissa Renner)coreStrategic or Co-development PartnerPartnership with fitness instructor Melissa Renner and her company Active for Life to deliver the patent-pending Tap Time program. Inclusive tap dance classes for seniors including memory care patients. Designed to improve physical and mental wellness through music and movement.
• Steinway Piano Gallery of HudsonminorOthersPiano vendor that provided Boston by Steinway grand piano for Avalon Hall at Breakwater Apartments. Gifted by residents Harriet and Russell Sanders.
• VA Benefits OrganizationsminorOthersPartnership with organizations to coordinate VA assisted living benefits for seniors and VA pension plans. Available for veteran residents needing financial assistance.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sunrise Senior Living: Private, large-scale U.S. and U.K. operator of assisted living and memory care communities with a strong premium-brand positioning. Closely mirrors Normandy's emphasis on quality dining, signature wellness programming, and dedicated memory care neighborhoods.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities across the U.S. (subsidiary of Diversified Healthcare Trust). Comparable recurring-revenue rental model and care-level transition framework as The Normandy.
• Atria Senior Living: Private operator of ~250+ senior living communities across the U.S. and Canada, providing independent living, assisted living, and memory care. Comparable in scale to Normandy on a per-community basis and in recurring subscription-style rental pricing.
• Life Care Centers of America: Privately held operator of skilled nursing, rehabilitation, and assisted living facilities across the U.S. Comparable to Normandy's Care Center on skilled nursing, post-acute rehab, and memory care delivery, with similar reliance on Medicare/Medicaid reimbursement.
• Brookdale Senior Living: Largest senior living operator in the United States (NYSE: BKD), offering independent living, assisted living, memory care, and skilled nursing across ~650 communities. Directly comparable to The Normandy as a multi-level CCRC operator with similar service categories.

Regional players

• Eliza Jennings: Cleveland-area nonprofit providing independent living, assisted living, memory care, skilled nursing, and rehabilitation across multiple campuses in Northeast Ohio. Direct regional competitor to The Normandy with overlapping service lines and target population.
• Ohio Living: Largest not-for-profit provider of life plan communities and senior services in Ohio, operating continuing care retirement communities, skilled nursing, and home health across multiple Ohio cities. Comparable in continuum-of-care scope and Ohio geographic footprint, though structured as a nonprofit rather than family-owned for-profit.
• Judson Senior Living: Cleveland-based nonprofit operator of independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single large campus in Cleveland Heights. Directly competes with The Normandy in the same Cleveland-area market for similar resident demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/normandyliving
• LinkedInlinkedin.com/company/normandy-senior-living
• Instagraminstagram.com/normandyliving
• Xx.com/normandysrlv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Normandy Senior Living