Vereniging van Evenementenmakers

What Vereniging van Evenementenmakers does

Vereniging van Evenementenmakers (VVEM) is a Dutch non-profit trade association founded in 2001 (operating since ~2000) and headquartered in Houten/Tilburg that represents the three pillars of the professional public events industry: event organizers, venues, and suppliers. It serves roughly 85+ member companies — including major Dutch players such as Mojo Concerts, Rotterdam Ahoy, Johan Cruijff ArenA, Dekmantel, Superstruct, Ticketmaster, and Ampco Flashlight — providing them with regulatory advocacy, knowledge resources, training workshops, and networking events. Members gain access to a private online portal (member directory, personalized event agendas, and a knowledge center), the proprietary Evenementen Stikstof Tool (an AERIUS-compatible nitrogen deposition calculator launched July 2026), and representation to bodies such as the Veiligheidsberaad.

VVEM's core technology stack consists of a member-facing association platform (WordPress-based public site plus a private login portal) integrated with Mailchimp for newsletters and Google Analytics for traffic measurement. The flagship digital product is the Evenementen Stikstof Tool, a deterministic compliance calculator that ingests generator, machinery, traffic, cold-start, and idling inputs to generate legally required AERIUS reports and provincial supporting reports for nitrogen deposition permits. Adjacent products include the Monitor Festivals & Concerten industry-statistics dashboard produced with Respons, workshops on permits/safety/labor/accessibility, and the annual CPFE congress co-organized with VNPF at TivoliVredenburg.

VVEM operates as a membership-based association on tiered annual subscriptions, with fees ranging from €1,090 for sole-proprietor ("extraordinary") members to €15,818 for organizations with 51+ employees, invoiced each January based on a defined employee-counting methodology. Recruitment is community-led, requiring written endorsement from two existing members, KvK registration, at least one year of operating history, and proof of substantial event-related revenue. The organization is governed by a member-elected board with representation from major promoters, venues, suppliers, and the Nederlandse Veiligheidsbranche Sectie EHB, and is supported by a small secretariat (association manager, assistant, and a knowledge-center lead).

Name

Vereniging van Evenementenmakers

Legal name

Vereniging Van EvenementenMakers

Website

https://vvem.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

VVEM is a Dutch non-profit trade association uniting event organizers, venues, and suppliers under one roof, serving ~85+ member companies with regulatory advocacy, training, networking, and the proprietary Evenementen Stikstof Tool for AERIUS-compliant nitrogen calculations.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Trade association services
• Event industry networking
• Membership association services
• Nitrogen emission calculation
• Event safety training

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership fees based on company size categories. Fees range from €1,090 for extraordinary/zzp members to €15,818 for companies with 51+ employees. Invoiced annually in January based on estimated fixed employee count.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VVEM is a Dutch non-profit trade association that delivers membership-based services to the professional public events industry, including event organizers, venues, and suppliers. Its core offering is a paid annual membership that grants access to a private member portal, a proprietary AERIUS-compatible nitrogen deposit calculation tool (Evenementen Stikstof Tool), a members-only knowledge center, workshops and training, networking events such as VVEM On Tour and the CPFE congress, and representation to government bodies on event safety, permits, and labor regulation.

Product overview

Vereniging van Evenementenmakers (VVEM) is a Dutch trade association for the public events industry founded in 2001. The organization's primary offering is its membership-based service platform, which includes a private member portal with exclusive access to the knowledge center, member directory, and personalized event agendas. The flagship digital product is the 'Evenementen Stikstof Tool' (Event Nitrogen Tool), a specialized AERIUS-compatible nitrogen deposition calculator launched in July 2026. Additional products include workshops and training programs on topics like inclusivity, permit procedures, and working at heights; an events platform for VVEM-organized activities; the Monitor Festivals & Concerten industry statistics dashboard; and published materials including the VVEM Manifest. Members are categorized as Organizers, Venues, or Suppliers and pay annual dues based on company size.

Differentiator

Problem solved

Functional benefit

Products and services

• Evenementen Stikstof Tool (Event Nitrogen Tool) A specialized nitrogen deposition calculation tool for event organizers that calculates emissions from generators, machinery, and traffic flows. Fully compatible with AERIUS legal requirements, enabling members to generate required environmental reports independently without external parties. Includes a quick-check function showing what percentage of maximum emissions the event uses.
• VVEM Membership Annual paid membership for event industry professionals (organizers, venues, suppliers) that includes access to the member portal, knowledge center, networking events, workshops, government advocacy, and exclusive tools such as the Evenementen Stikstof Tool. Annual fees range from €1,090 for sole proprietors to €15,818 for organizations with 51+ employees.
• VVEM Events Platform and Workshops An event calendar and registration platform for VVEM-organized events and those organized in collaboration with other parties, offering workshops, training sessions, networking opportunities such as VVEM On Tour, and the annual CPFE congress. Topics include inclusivity, permit procedures, working at heights, and labor regulations.
• Monitor Festivals & Concerten An online dashboard providing industry statistics and figures from the Dutch festival and concert market, including visit numbers, ticket sales, and market trends, produced annually by Respons on behalf of VVEM and presented at ESNS.

Quantifiable outcome

• Festival and concert sector reached 29.9 million visits in 2024 (slight decline from 30.6 million in 2023), with festivals under pressure while concerts showed strong recovery

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• VNPF (Vereniging Nederlandse Poppodia en -festivals)coreStrategic or Co-development Partner · 24 February 2026VVEM and VNPF co-organize the annual CPFE (Congres Podia Festivals Evenementen), the premier national gathering for professionals shaping the Dutch live music sector. The congress takes place at TivoliVredenburg and features keynotes, panel discussions, and sessions on current topics such as personnel, inclusion, innovation, and financing.
• EB LiveflagshipGTM or Marketing Partner · 24 October 2025EB Live, the leading trade platform for the live entertainment sector, and VVEM entered into a structural cooperation agreement announced during the Amsterdam Dance Event (ADE). The partnership aims to strengthen collaboration between the two organizations for the benefit of the Dutch live entertainment industry.
• Respons (Evenementen Monitor)coreTechnology or IntegrationRespons annually produces industry statistics and market data (Festival Monitor, Monitor Festivals & Concerten) on behalf of VVEM. The data is presented annually at ESNS (Eurosonic Noorderslag) and provides insight into visit numbers, ticket sales, and market trends for the Dutch festival and concert sector.
• AERIUS (Rijksinstituut voor Volksgezondheid en Milieu)coreTechnology or IntegrationVVEM's proprietary Evenementen Stikstof Tool is fully compatible with the legally required AERIUS nitrogen deposition calculation system. The VVEM tool can generate complete AERIUS reports and the mandatory supporting reports required by Dutch provinces, saving event organizers from engaging expensive external parties.
• Techniek NederlandminorStrategic or Co-development PartnerTechniek Nederland collaborated with VVEM and other parties to produce the brochure on Lightning Protection for Outdoor Events (Bliksembeveiliging Bij Buitenevenementen), establishing safety guidelines for temporary event installations.
• Nationaal Coördinator voor Maatschappelijke WeerbaarheidminorOthersVVEM participated in the presentation of the Maatschappelijk Noodpakket (Social Emergency Package), which included advocacy for preserving the low VAT rate on essential public goods and establishing a National Coordinator for Social Resilience, presented at Nieuwspoort in The Hague.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NIVA (National Independent Venue Association): US trade association of independent music venues and promoters founded in 2020. Comparable advocacy, member-services, and crisis-response model (e.g., NIVA's role during COVID relief), focused on the venue/promoter subset of VVEM's scope.
• LIVE (Live music Industry, Venues & Entertainment): UK trade body representing the live music industry across promoters, venues, festivals, and suppliers. Closest international analog to VVEM's three-pillar model, operating a similar advocacy, training, and membership-services playbook in a comparable regulatory environment.
• ILEA (International Live Events Association): Global trade association for live event professionals and suppliers. Comparable member-network and education/training focus, with chapters serving live event organizers and suppliers — overlaps with VVEM's supplier and education programs.
• PLASA (Professional Lighting and Sound Association): UK-based trade association for entertainment technology, including lighting, sound, staging, and event production suppliers. Directly comparable to VVEM's supplier pillar (Ampco Flashlight, dBcontrol, Creative Technology) and offers similar training, standards, and advocacy services.
• VNPF (Vereniging Nederlandse Poppodia en -festivals): Dutch trade association for pop venues and festivals, co-organizes the CPFE congress with VVEM. Serves overlapping membership but is structurally narrower (venues/festivals only, no suppliers), making it VVEM's closest functional mirror in the same geography.

Broad incumbents

• A2IM (American Association of Independent Music): US trade body for independent music labels and trade members. Adjacent to VVEM in serving a music-industry membership base with advocacy and policy representation, but focused upstream on recorded music rather than live events.

Regional players

• BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft): German federal association for the concert and event industry. Comparable trade-association structure serving organizers, venues, and suppliers in the largest European live events market outside the Netherlands; functionally analogous to VVEM but Germany-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VerenigingVanEvenementenMakers
• LinkedInlinkedin.com/company/vvem

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereniging van Evenementenmakers