Ser Group International

What Ser Group International does

Ser Group International is a privately held, Paraguay-based business consulting and training firm headquartered in Asunción, founded in 2008 by CEO Daniel Ciccone. The company operates a dual-track offering spanning personal development (Desarrollo Personal) and organizational development (Desarrollo Organizacional), framed around its proprietary 'SER-HACER' (Being-Doing) methodology, which links individual transformation to organizational outcomes. Its served market is described horizontally, addressing both individual professionals and organizations seeking personal growth, leadership development, and corporate culture improvement.

The product portfolio is unusually broad for a firm of this size, bundling eight named offerings under the unified methodology. These include Spa del Alma (personal well-being/holistic development service), Spa Soft (software), El Estanque de Ranas — branded as a 'Corporate Healthy Culture' framework — Medir Nivelar Crecer (an assessment/measurement tool), Focus (strategic prioritization), Plan Estratégico (strategic planning), Skedio (scheduling/planning), and a Libros (books) line of published works. The proprietary content library, particularly El Estanque de Ranas, is positioned as the company's principal differentiator.

The business model appears to be a mix of consulting/training services and branded software/content sales, distributed primarily through a content-marketing website (ser.life) built on WordPress. The firm has 11-50 employees, no disclosed revenue, no disclosed funding, no named customer logos, no public pricing, and no documented partnerships. Geographic footprint is concentrated in Paraguay, with a 'Comentarios Internacionales' section on the website suggesting some cross-border content reach, though no active international operations were documented.

Name

Ser Group International

Legal name

Ser Group International

Website

https://sergroupint.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ser Group International is a privately held Paraguay-based consulting and training firm offering personal and organizational development programs, branded software tools, and published books under a proprietary Being-Doing methodology for individuals and organizations.

Ownership category

akta.pro rank

Product category

Business Consulting and Organizational Development

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Business consulting services
• Organizational development
• Personal development training
• Corporate culture consulting
• Strategic planning software

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Marketing channels1 record

Core offering

Ser Group International is a consulting and training firm that provides personal and organizational development programs, including corporate culture transformation, strategic planning, and executive mentoring. Its portfolio bundles consulting services with proprietary software products (Spa Soft, Skedio, Focus, Plan Estratégico, Medir Nivelar Crecer, El Estanque de Ranas) and published methodology books targeting both individuals and companies seeking personal growth and organizational performance improvement.

Product overview

Ser Group International offers a multi-product portfolio focused on personal and organizational transformation. The company provides various products organized under two main development areas: Personal Development (Desarrollo Personal) and Organizational Development (Desarrollo Organizacional). The core products include Spa del Alma and Spa Soft for well-being services, El Estanque de Ranas for healthy corporate culture development, measurement tools like Medir, Nivelar, Crecer, strategic tools including Focus and Plan Estratégico, and Skedio for scheduling/planning purposes. The portfolio also includes international commentary resources and published books.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa del Alma

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• VitalSmarts: Corporate training company focused on leadership, culture, and communication skills with published bestselling methodologies; comparable to Ser Group's training-led approach to organizational transformation.
• The Ken Blanchard Companies: Leadership and management training company built around proprietary methodologies and authored content; closely mirrors Ser Group's model of monetizing branded frameworks (e.g., El Estanque de Ranas) and personal development content.
• Dale Carnegie & Associates: Long-established personal development and corporate training firm offering published books, structured courses, and organizational training — directly comparable to Ser Group's combined personal + organizational development portfolio.
• FranklinCovey: Global leader in leadership, organizational culture, and execution consulting with published methodologies and content libraries; highly comparable to Ser Group's El Estanque de Ranas corporate culture work and Plan Estratégico offerings, but at significantly greater scale and geographic reach.
• Tony Robbins Companies: Personal development, coaching, and corporate training brand built on a founder-led methodology and published books; comparable to Ser Group's personal/organizational development positioning anchored by a single named leader.
• BTS: Strategy execution and leadership development consulting firm working with executives on strategic alignment and organizational change; directly comparable to Ser Group's Plan Estratégico and Focus strategic planning offerings.

Broad incumbents

• Gallup: Global analytics and advisory firm with widely adopted employee engagement, leadership, and organizational culture assessments (e.g., CliftonStrengths); overlaps with Ser Group's Medir/Nivelar/Crecer measurement and culture development products but at vastly larger scale.
• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and strategic advisory; comparable in category to Ser Group's organizational development and strategic planning services but operating as a broad incumbent across many practice areas.
• Heidrick & Struggles: Executive search and leadership advisory firm providing organizational consulting, culture assessment, and CEO/executive coaching; overlaps with Ser Group's leadership growth and corporate culture development use cases.
• McKinsey & Company: Premier global management consulting firm with organizational, strategic, and transformation practices that compete for the same enterprise transformation budgets Ser Group targets at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sergroupint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ser Group International