The Pelvic Floor Institute

What The Pelvic Floor Institute does

The Pelvic Floor Institute (PFI), doing business as My PFI and PFI – Restore, is a privately held, physician-owned urogynecology and pelvic floor reconstructive surgery practice headquartered at 1625 N. Carpenter Avenue, Bartow, Florida, with additional consultation sites in Sarasota and Clearwater and surgical anchor relationships at Tampa General Hospital and Sarasota Memorial Hospital. Founded and led by Dr. Lennox Hoyte — a fellowship-trained urogynecologist with an MIT electrical engineering background, a Stanford MD, Harvard residency, and dual board certification — the practice applies an engineering-based analytical approach to pelvic medicine, treating complex pelvic organ prolapse, urinary and fecal incontinence, chronic pelvic pain, mesh complications, recurrent pregnancy loss, interstitial cystitis, and menopause-related conditions.

Its core technology stack centers on the da Vinci robotic surgical platform, a proprietary adaptation of e-LASV to 3-D in-office pelvic floor ultrasound for diagnostic mapping, and the registered Whiteman-Johnson-Hoyte Robotic Transabdominal Cerclage (WHRTAC) technique, which the practice reports at a 100% fetal survival rate. Service lines include PFI – Restore (customizable pelvic floor restoration), Pelvic Floor Wellness Therapy under Director Dr. Lisa Johnson, Bioidentical Hormone Replacement Therapy, and Interstitial Cystitis / Painful Bladder treatment, all unified under a proprietary Circle of Care framework integrating diagnostics, surgery, physical therapy, and hormonal support. Pricing is quote-based and not publicly disclosed, with a one-time $50 administrative registration fee plus convenience fee as the only publicly surfaced pricing detail.

PFI monetizes through professional services delivered to a concentrated, high-net-worth patient base across the Southeastern US, Northern seasonal snowbird corridor, and international patients from Canada, the UK, Europe, the UAE, and South America served via a dedicated concierge channel. The go-to-market model is high-touch, field-led concierge medicine with direct patient consultations, medical travel coordination, and selective multi-channel content marketing (website, YouTube, social media, testimonials, blog). The practice has no disclosed venture, private equity, or institutional ownership, and its growth is fundamentally tied to Dr. Hoyte's individual surgical capacity and brand.

Name

The Pelvic Floor Institute

Legal name

The Pelvic Floor Institute

Website

https://mypfi.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pelvic Floor Institute is a privately held, physician-owned urogynecology and pelvic floor reconstructive surgery practice led by Dr. Lennox Hoyte, serving high-net-worth women across the Southeastern US and internationally through robotic surgery, native tissue repair, the WHRTAC cerclage technique, and integrated wellness and hormone therapy under its Circle of Care framework.

Ownership category

akta.pro rank

Product category

Urogynecology and Pelvic Floor Reconstruction

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC)

akta.pro secondary industries

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG), Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine) (HLAKAJAE)

Keywords

• Urogynecology services
• Pelvic floor reconstruction
• Robotic surgery
• Native tissue repair
• Menopause wellness therapy

Headquarters

HQ city

Bartow

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: Revenue from advanced robotic reconstructive surgeries including native tissue repairs, mesh revision procedures, and robotic TAC procedures performed at affiliated hospitals
2. Pelvic Floor Wellness Therapy: Specialized physical therapy and rehabilitation services provided by pelvic floor wellness experts, including manual therapy, post-surgical optimization, and menopause support
3. Administrative/Registration Fee: One-time non-refundable administrative fee of $50 plus convenience fee for patient registration and priority scheduling access
4. Bioidentical Hormone Replacement Therapy: Customized HRT protocols including subcutaneous pellets, precision sub-linguals, and vaginal hormones for menopause management

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Pelvic Floor Institute is a private urogynecology and pelvic floor reconstruction practice delivering advanced robotic-assisted surgery, mesh-free native tissue repair, 3D ultrasound diagnostics, specialized pelvic floor wellness therapy, and bioidentical hormone replacement therapy. Clinical services are organized under the proprietary PFI – Restore framework and Circle of Care model, addressing pelvic organ prolapse, urinary and fecal incontinence, mesh complications, chronic pelvic pain, recurrent pregnancy loss, and genitourinary syndrome of menopause.

Product overview

The Pelvic Floor Institute operates as a clinical practice offering an integrated suite of pelvic floor healthcare services organized around its proprietary 'Circle of Care' framework. The core offering is PFI – Restore, a customizable program combining advanced surgical reconstruction with pelvic floor wellness therapy. Surgical services include mesh-free native tissue prolapse repair, robotic bladder resuspension, and pioneering Robotic Transabdominal Cerclage (TAC). The practice is supported by Pelvic Floor Wellness Therapy for rehabilitation, Bioidentical Hormones & Menopause Wellness for hormonal optimization, and e-LASV 3D ultrasound diagnostics for structural mapping. The architecture is organized as distinct clinical service lines unified through the Circle of Care model, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PFI - Restore: Signature pelvic floor restoration program featuring customized surgical and reconstructive services
• Pelvic Floor Wellness Therapy
• Whiteman-Johnson-Hoyte Robotic TAC (WHRTAC)

Products and services

• PFI - Restore (Pelvic Floor Restore) Comprehensive, personalized surgical and reconstructive service program for pelvic floor restoration. Provides scalable care tracks from postpartum wellness through complex robotic reconstruction, including mesh-free native tissue repairs and synchronized Pelvic Floor Wellness Therapy integration, designed for women seeking permanent anatomical restoration of pelvic floor dysfunction.
• Pelvic Floor Wellness Therapy Specialized physical therapy and rehabilitation service including post-surgical optimization, clinical resets for intractable pelvic pain using Botox under anesthesia (with greater than 99% success rate for trigger-points and dyspareunia), and boutique menopause and Genitourinary Syndrome of Menopause (GSM) support. Operates under Dr. Hoyte's direct guidance using proprietary structural protocols, intended for women undergoing or recovering from pelvic floor treatment.
• Robotic Transabdominal Cerclage (TAC) Pioneering robotic surgical procedure using the da Vinci Surgical System to place cerclage at the highest, most secure anatomical point of the cervix, preventing recurrent pregnancy loss due to cervical insufficiency. Performed using the proprietary Whiteman-Johnson-Hoyte Robotic TAC (WHRTAC) technique developed in collaboration with the late Dr. Valerie Whiteman, with a reported 100% success rate; intended for women who have failed prior vaginal cerclages or experienced recurrent pregnancy loss.
• Bioidentical Hormones & Menopause Wellness Bioidentical hormone replacement therapy program utilizing subcutaneous pellets, precision sublinguals, vaginal hormones, and testosterone supplementation, integrated with GLP-1/GLP-2 therapies and a muscle-preservation focus. Addresses heart health, bone density, and cognitive clarity during menopause for women seeking comprehensive hormonal optimization alongside pelvic floor care.
• Interstitial Cystitis (IC) & Painful Bladder Treatment Multi-disciplinary treatment protocol for interstitial cystitis and painful bladder syndrome combining targeted Botox injections, specialized physical therapy, bladder retraining, and advanced nerve stimulation. Designed for women whose chronic bladder inflammation has not responded to systemic medications, addressing root causes rather than symptom suppression.
• Native Tissue Prolapse Repair 100% mesh-free surgical reconstruction for pelvic organ prolapse using the patient's own native biological tissue, offering zero erosion risk and mechanical flexibility. Includes complex mesh revision and removal services for women with prior mesh complications, with optional aesthetic benefit from abdominal tissue harvesting; intended for women seeking permanent structural repair without synthetic implants.
• Robotic Bladder Resuspension & Prolapse Repair Robotic surgical procedure utilizing the da Vinci system to lift and re-anchor vaginal walls to their original engineered positions, restoring bladder and bowel control. Backed by 2,500+ robotic procedures performed by Dr. Hoyte, and incorporating sacral neuromodulation (Axonics) options for patients with electrical 'wiring' issues. Designed for women with prolapse-related incontinence who have not responded to conservative treatment.
• The Circle of Care Proprietary integrated clinical framework unifying advanced reconstructive surgery led by Dr. Lennox Hoyte, musculoskeletal rehabilitation by Pelvic Floor Wellness Experts, and faith-based compassionate care under a single patient experience. Bundles diagnostics, surgery, physical therapy, and hormonal support into one coordinated program for women with complex pelvic floor disorders.
• e-LASV 3D Pelvic Floor Ultrasound Innovative adaptation of e-LASV technology to 3D in-office ultrasound, producing dynamic three-dimensional mapping of specific pelvic floor defects for pre-surgical planning and structural blueprint consultation. Used as a standalone diagnostic service prior to treatment-plan discussion for women with pelvic floor dysfunction.

Quantifiable outcome

• 100% fetal survival rate for WHRTAC robotic transabdominal cerclage procedures
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Tampa General HospitalcoreStrategic or Co-development PartnerPremier surgical anchor for advanced robotic procedures. TGH serves as the core surgical location for Dr. Hoyte's complex reconstructions and provides top-tier, nationally ranked surgical infrastructure. Patients receive care at a top-10 nationally ranked healthcare institution.
• Sarasota Memorial HospitalcoreStrategic or Co-development PartnerRegional surgical anchor providing localized advanced care for Sarasota and Southwest Florida residents. Seamless, localized surgical access close to home for barrier island and coastal patients.
• Dr. Valerie Whiteman (Deceased)coreStrategic or Co-development PartnerWorld-renowned high-risk obstetrician who co-developed the Whiteman-Johnson-Hoyte Robotic TAC (WHRTAC) procedure with Dr. Hoyte. Legacy partnership continues as PFI carries forward their mission of preventing recurrent pregnancy loss.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Boston Scientific: Diversified medtech incumbent with a pelvic-floor and women's-health portfolio (mid-urethral slings, sacral neuromodulation, Bulkamid via acquisition) that competes at the device and procedure level with PFI's reconstructive offerings.
• Coloplast: Global leader in ostomy and continence care, with a women's-health and pelvic-floor repair product line that overlaps with PFI's incontinence and prolapse patient base via both surgical devices and downstream consumables.
• Caldera Medical: Established women's-health medical-device manufacturer of pelvic floor implants and surgical meshes used in prolapse and incontinence repair — a competing technology platform to PFI's native tissue approach in the same surgical indication.
• Mayo Clinic — Urogynecology: Major academic medical center with a dedicated urogynecology and pelvic reconstructive surgery division offering robotic and native tissue procedures — a broader incumbent competing for complex referral cases PFI also targets.
• CooperSurgical: Large women's-health medical-device company with urogynecology, fertility, and pelvic-reconstructive products — a portfolio competitor to PFI across both the surgical and reproductive-health service lines it offers.
• Cleveland Clinic — Female Pelvic Medicine & Reconstructive Surgery: National tertiary-care system with a Female Pelvic Medicine & Reconstructive Surgery program delivering robotic urogynecology, native tissue repair, and pelvic-floor PT — a comparable comprehensive offering at institutional scale.

Emerging players

• Renovia: Digital therapeutics company behind the leva pelvic-floor muscle-training device for stress urinary incontinence — overlapping with PFI's pelvic floor wellness therapy offering in the conservative/non-surgical treatment pathway.
• Axonics: Medical-device company commercializing sacral neuromodulation and Bulkamid for incontinence, which PFI explicitly offers as part of its robotic bladder resuspension program — an overlapping therapeutic modality in the same patient population.

Direct peers

• Coyle Institute: Independent specialty practice focused on pelvic floor disorders, urogynecology, and sexual wellness, with a similar concierge-style patient experience and on-site surgical offering — directly comparable in service mix and patient profile.

Regional players

• The Christ Hospital — Center for Pelvic Floor Disorders: Cincinnati-based regional health system with a multidisciplinary Center for Pelvic Floor Disorders offering urogynecology, colorectal, and pelvic-floor PT services — a comparable integrated care model operating in a different U.S. geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/my_pfi
• YouTubeyoutube.com/@thepelvicfloorinstitute101?si=4KcxhmU0GxpSIby1
• Facebookfacebook.com/mypfi
• Instagraminstagram.com/mypfi
• LinkedInlinkedin.com/company/pelvic-floor-institute-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pelvic Floor Institute