The Pelvic Floor Institute
The Pelvic Floor Institute is a privately held, physician-owned urogynecology and pelvic floor reconstructive surgery practice led by Dr. Lennox Hoyte, serving high-net-worth women across the Southeastern US and internationally through robotic surgery, native tissue repair, the WHRTAC cerclage technique, and integrated wellness and hormone therapy under its Circle of Care framework.
- Company typePrivate
- Founded2016
- HeadquartersBartow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Pelvic Floor Institute does
The Pelvic Floor Institute (PFI), doing business as My PFI and PFI – Restore, is a privately held, physician-owned urogynecology and pelvic floor reconstructive surgery practice headquartered at 1625 N. Carpenter Avenue, Bartow, Florida, with additional consultation sites in Sarasota and Clearwater and surgical anchor relationships at Tampa General Hospital and Sarasota Memorial Hospital. Founded and led by Dr. Lennox Hoyte — a fellowship-trained urogynecologist with an MIT electrical engineering background, a Stanford MD, Harvard residency, and dual board certification — the practice applies an engineering-based analytical approach to pelvic medicine, treating complex pelvic organ prolapse, urinary and fecal incontinence, chronic pelvic pain, mesh complications, recurrent pregnancy loss, interstitial cystitis, and menopause-related conditions.
Its core technology stack centers on the da Vinci robotic surgical platform, a proprietary adaptation of e-LASV to 3-D in-office pelvic floor ultrasound for diagnostic mapping, and the registered Whiteman-Johnson-Hoyte Robotic Transabdominal Cerclage (WHRTAC) technique, which the practice reports at a 100% fetal survival rate. Service lines include PFI – Restore (customizable pelvic floor restoration), Pelvic Floor Wellness Therapy under Director Dr. Lisa Johnson, Bioidentical Hormone Replacement Therapy, and Interstitial Cystitis / Painful Bladder treatment, all unified under a proprietary Circle of Care framework integrating diagnostics, surgery, physical therapy, and hormonal support. Pricing is quote-based and not publicly disclosed, with a one-time $50 administrative registration fee plus convenience fee as the only publicly surfaced pricing detail.
PFI monetizes through professional services delivered to a concentrated, high-net-worth patient base across the Southeastern US, Northern seasonal snowbird corridor, and international patients from Canada, the UK, Europe, the UAE, and South America served via a dedicated concierge channel. The go-to-market model is high-touch, field-led concierge medicine with direct patient consultations, medical travel coordination, and selective multi-channel content marketing (website, YouTube, social media, testimonials, blog). The practice has no disclosed venture, private equity, or institutional ownership, and its growth is fundamentally tied to Dr. Hoyte's individual surgical capacity and brand.
The Pelvic Floor Institute firmographics
Firmographics- Name
- The Pelvic Floor Institute
- Legal name
- The Pelvic Floor Institute
- Website
- https://mypfi.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pelvic Floor Institute is a privately held, physician-owned urogynecology and pelvic floor reconstructive surgery practice led by Dr. Lennox Hoyte, serving high-net-worth women across the Southeastern US and internationally through robotic surgery, native tissue repair, the WHRTAC cerclage technique, and integrated wellness and hormone therapy under its Circle of Care framework.
- Ownership category
- akta.pro rank
The Pelvic Floor Institute industry classification
Industry- Product category
- Urogynecology and Pelvic Floor Reconstruction
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC)
- akta.pro secondary industries
- Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG), Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine) (HLAKAJAE)
Keywords
Where The Pelvic Floor Institute is headquartered
LocationHeadquarters
- HQ city
- Bartow
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Pelvic Floor Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Surgical Procedures: Revenue from advanced robotic reconstructive surgeries including native tissue repairs, mesh revision procedures, and robotic TAC procedures performed at affiliated hospitals
- Pelvic Floor Wellness Therapy: Specialized physical therapy and rehabilitation services provided by pelvic floor wellness experts, including manual therapy, post-surgical optimization, and menopause support
- Administrative/Registration Fee: One-time non-refundable administrative fee of $50 plus convenience fee for patient registration and priority scheduling access
- Bioidentical Hormone Replacement Therapy: Customized HRT protocols including subcutaneous pellets, precision sub-linguals, and vaginal hormones for menopause management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Administrative Registration Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Pelvic Floor Institute product offering
Product offeringCore offering
The Pelvic Floor Institute is a private urogynecology and pelvic floor reconstruction practice delivering advanced robotic-assisted surgery, mesh-free native tissue repair, 3D ultrasound diagnostics, specialized pelvic floor wellness therapy, and bioidentical hormone replacement therapy. Clinical services are organized under the proprietary PFI – Restore framework and Circle of Care model, addressing pelvic organ prolapse, urinary and fecal incontinence, mesh complications, chronic pelvic pain, recurrent pregnancy loss, and genitourinary syndrome of menopause.
Product overview
The Pelvic Floor Institute operates as a clinical practice offering an integrated suite of pelvic floor healthcare services organized around its proprietary 'Circle of Care' framework. The core offering is PFI – Restore, a customizable program combining advanced surgical reconstruction with pelvic floor wellness therapy. Surgical services include mesh-free native tissue prolapse repair, robotic bladder resuspension, and pioneering Robotic Transabdominal Cerclage (TAC). The practice is supported by Pelvic Floor Wellness Therapy for rehabilitation, Bioidentical Hormones & Menopause Wellness for hormonal optimization, and e-LASV 3D ultrasound diagnostics for structural mapping. The architecture is organized as distinct clinical service lines unified through the Circle of Care model, not a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- PFI - Restore: Signature pelvic floor restoration program featuring customized surgical and reconstructive services
- Pelvic Floor Wellness Therapy
- Whiteman-Johnson-Hoyte Robotic TAC (WHRTAC)
Products and services
- PFI - Restore (Pelvic Floor Restore) Comprehensive, personalized surgical and reconstructive service program for pelvic floor restoration. Provides scalable care tracks from postpartum wellness through complex robotic reconstruction, including mesh-free native tissue repairs and synchronized Pelvic Floor Wellness Therapy integration, designed for women seeking permanent anatomical restoration of pelvic floor dysfunction.
- Pelvic Floor Wellness Therapy Specialized physical therapy and rehabilitation service including post-surgical optimization, clinical resets for intractable pelvic pain using Botox under anesthesia (with greater than 99% success rate for trigger-points and dyspareunia), and boutique menopause and Genitourinary Syndrome of Menopause (GSM) support. Operates under Dr. Hoyte's direct guidance using proprietary structural protocols, intended for women undergoing or recovering from pelvic floor treatment.
- Robotic Transabdominal Cerclage (TAC) Pioneering robotic surgical procedure using the da Vinci Surgical System to place cerclage at the highest, most secure anatomical point of the cervix, preventing recurrent pregnancy loss due to cervical insufficiency. Performed using the proprietary Whiteman-Johnson-Hoyte Robotic TAC (WHRTAC) technique developed in collaboration with the late Dr. Valerie Whiteman, with a reported 100% success rate; intended for women who have failed prior vaginal cerclages or experienced recurrent pregnancy loss.
- Bioidentical Hormones & Menopause Wellness Bioidentical hormone replacement therapy program utilizing subcutaneous pellets, precision sublinguals, vaginal hormones, and testosterone supplementation, integrated with GLP-1/GLP-2 therapies and a muscle-preservation focus. Addresses heart health, bone density, and cognitive clarity during menopause for women seeking comprehensive hormonal optimization alongside pelvic floor care.
- Interstitial Cystitis (IC) & Painful Bladder Treatment Multi-disciplinary treatment protocol for interstitial cystitis and painful bladder syndrome combining targeted Botox injections, specialized physical therapy, bladder retraining, and advanced nerve stimulation. Designed for women whose chronic bladder inflammation has not responded to systemic medications, addressing root causes rather than symptom suppression.
- Native Tissue Prolapse Repair 100% mesh-free surgical reconstruction for pelvic organ prolapse using the patient's own native biological tissue, offering zero erosion risk and mechanical flexibility. Includes complex mesh revision and removal services for women with prior mesh complications, with optional aesthetic benefit from abdominal tissue harvesting; intended for women seeking permanent structural repair without synthetic implants.
- Robotic Bladder Resuspension & Prolapse Repair Robotic surgical procedure utilizing the da Vinci system to lift and re-anchor vaginal walls to their original engineered positions, restoring bladder and bowel control. Backed by 2,500+ robotic procedures performed by Dr. Hoyte, and incorporating sacral neuromodulation (Axonics) options for patients with electrical 'wiring' issues. Designed for women with prolapse-related incontinence who have not responded to conservative treatment.
- The Circle of Care Proprietary integrated clinical framework unifying advanced reconstructive surgery led by Dr. Lennox Hoyte, musculoskeletal rehabilitation by Pelvic Floor Wellness Experts, and faith-based compassionate care under a single patient experience. Bundles diagnostics, surgery, physical therapy, and hormonal support into one coordinated program for women with complex pelvic floor disorders.
- e-LASV 3D Pelvic Floor Ultrasound Innovative adaptation of e-LASV technology to 3D in-office ultrasound, producing dynamic three-dimensional mapping of specific pelvic floor defects for pre-surgical planning and structural blueprint consultation. Used as a standalone diagnostic service prior to treatment-plan discussion for women with pelvic floor dysfunction.
Quantifiable outcome
- 100% fetal survival rate for WHRTAC robotic transabdominal cerclage procedures
- +2 more outcomes
Companies that use The Pelvic Floor Institute
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Pelvic Floor Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Pelvic Floor Institute partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tampa General HospitalcorePremier surgical anchor for advanced robotic procedures. TGH serves as the core surgical location for Dr. Hoyte's complex reconstructions and provides top-tier, nationally ranked surgical infrastructure. Patients receive care at a top-10 nationally ranked healthcare institution.
- Sarasota Memorial HospitalcoreRegional surgical anchor providing localized advanced care for Sarasota and Southwest Florida residents. Seamless, localized surgical access close to home for barrier island and coastal patients.
- Dr. Valerie Whiteman (Deceased)coreWorld-renowned high-risk obstetrician who co-developed the Whiteman-Johnson-Hoyte Robotic TAC (WHRTAC) procedure with Dr. Hoyte. Legacy partnership continues as PFI carries forward their mission of preventing recurrent pregnancy loss.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Pelvic Floor Institute competitors and assessment
Company assessmentBroad incumbents
- Boston Scientific: Diversified medtech incumbent with a pelvic-floor and women's-health portfolio (mid-urethral slings, sacral neuromodulation, Bulkamid via acquisition) that competes at the device and procedure level with PFI's reconstructive offerings.
- Coloplast: Global leader in ostomy and continence care, with a women's-health and pelvic-floor repair product line that overlaps with PFI's incontinence and prolapse patient base via both surgical devices and downstream consumables.
- Caldera Medical: Established women's-health medical-device manufacturer of pelvic floor implants and surgical meshes used in prolapse and incontinence repair — a competing technology platform to PFI's native tissue approach in the same surgical indication.
- Mayo Clinic — Urogynecology: Major academic medical center with a dedicated urogynecology and pelvic reconstructive surgery division offering robotic and native tissue procedures — a broader incumbent competing for complex referral cases PFI also targets.
- CooperSurgical: Large women's-health medical-device company with urogynecology, fertility, and pelvic-reconstructive products — a portfolio competitor to PFI across both the surgical and reproductive-health service lines it offers.
- Cleveland Clinic — Female Pelvic Medicine & Reconstructive Surgery: National tertiary-care system with a Female Pelvic Medicine & Reconstructive Surgery program delivering robotic urogynecology, native tissue repair, and pelvic-floor PT — a comparable comprehensive offering at institutional scale.
Emerging players
- Renovia: Digital therapeutics company behind the leva pelvic-floor muscle-training device for stress urinary incontinence — overlapping with PFI's pelvic floor wellness therapy offering in the conservative/non-surgical treatment pathway.
- Axonics: Medical-device company commercializing sacral neuromodulation and Bulkamid for incontinence, which PFI explicitly offers as part of its robotic bladder resuspension program — an overlapping therapeutic modality in the same patient population.
Direct peers
- Coyle Institute: Independent specialty practice focused on pelvic floor disorders, urogynecology, and sexual wellness, with a similar concierge-style patient experience and on-site surgical offering — directly comparable in service mix and patient profile.
Regional players
- The Christ Hospital — Center for Pelvic Floor Disorders: Cincinnati-based regional health system with a multidisciplinary Center for Pelvic Floor Disorders offering urogynecology, colorectal, and pelvic-floor PT services — a comparable integrated care model operating in a different U.S. geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Pelvic Floor Institute social profiles
Digital presenceThe Pelvic Floor Institute compliance and trust
Trust signalCompliance1 record
The Pelvic Floor Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pelvic Floor Institute leadership team
Management profileNumber of profiles
Profiles2 records
The Pelvic Floor Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pelvic Floor Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pelvic Floor Institute
What does The Pelvic Floor Institute do?
The Pelvic Floor Institute is a private urogynecology and pelvic floor reconstruction practice delivering advanced robotic-assisted surgery, mesh-free native tissue repair, 3D ultrasound diagnostics, specialized pelvic floor wellness therapy, and bioidentical hormone replacement therapy. Clinical services are organized under the proprietary PFI – Restore framework and Circle of Care model, addressing pelvic organ prolapse, urinary and fecal incontinence, mesh complications, chronic pelvic pain, recurrent pregnancy loss, and genitourinary syndrome of menopause.
Is The Pelvic Floor Institute a public or private company?
The Pelvic Floor Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pelvic Floor Institute founded?
The Pelvic Floor Institute was founded in 2016. It employs 11 to 50 people.
Where is The Pelvic Floor Institute based?
The Pelvic Floor Institute is headquartered in Bartow, United States, in the North America region.
How does The Pelvic Floor Institute make money?
Four revenue lines are on record. Surgical Procedures are the primary driver. The others are pelvic Floor Wellness Therapy, administrative/Registration Fee and bioidentical Hormone Replacement Therapy.
Who are The Pelvic Floor Institute's main competitors?
Broad incumbents on record are Boston Scientific, Coloplast, Caldera Medical, Mayo Clinic — Urogynecology, CooperSurgical and Cleveland Clinic — Female Pelvic Medicine & Reconstructive Surgery. Emerging players are Renovia and Axonics. Coyle Institute is listed as a direct peer. The Christ Hospital — Center for Pelvic Floor Disorders is listed as a regional player.
Does The Pelvic Floor Institute have an API?
No public API is recorded for The Pelvic Floor Institute.
What industry is The Pelvic Floor Institute in?
The Pelvic Floor Institute's product category is Urogynecology and Pelvic Floor Reconstruction. Its primary akta.pro industry code is HLAKAOAC, Female Pelvic Medicine & Reconstructive Surgery (Urogynecology), with a secondary code of HSADAIAG, Pelvic Floor Physical Therapy (Women’s & Men’s Health). Its SIC code is 8011.