Groengroep

What Groengroep does

Groengroep B.V. is a Dutch garden design, construction, and maintenance company headquartered at De Oude Wijk 11 in Boskoop, Netherlands, founded in 1980 and operating for over 45 years. The company provides three core services — Tuinontwerp (custom garden design by an in-house garden architect, including lighting and furniture plans), Tuinaanleg (full garden construction by its own team of skilled gardeners, with coordination of specialists for irrigation, electrical, and wellness features), and Tuinonderhoud (recurring maintenance covering pruning, fertilizing, mowing, and weed control) — supplemented by certified Boomverzorging (tree care) and an Outdoor Styling line covering furniture, pots/planters, and garden lighting. All work is performed by direct employees using professional equipment and high-quality materials, with no intermediary channels.

The firm serves primarily private homeowners in the Dutch mid-market, with a smaller book of business clients, across the South Holland region and into North Holland and Utrecht, with named project locations including Amsterdam, Rotterdam, Leiden, The Hague, Alphen aan den Rijn, Wassenaar, Utrecht, and Aalsmeer. It is certified as a Tophovenier and is a member of the Vereniging van Erfgoedhoveniers, giving it credentials in heritage-garden preservation in addition to contemporary residential work.

The business model combines project-based professional-services revenue (design and construction fees quoted per project after free initial consultation) with recurring subscription-style maintenance contracts. Go-to-market is sales-led and relationship-driven, relying on the company's portfolio of completed projects, 100% 5-star customer reviews, and association memberships rather than paid advertising, with light organic presence on LinkedIn, Facebook, Pinterest, and Instagram. The company is privately held by Gerben van Dolder (execution lead) and Lisette van Dolder (HR, communications, operations), who acquired it from the founders in 2020. Revenue, headcount, and financial performance are not publicly disclosed.

Name

Groengroep

Legal name

Groengroep B.V.

Website

https://groengroep.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Groengroep is a Boskoop-based Dutch garden design, construction, and maintenance firm founded in 1980, serving private homeowners and select business clients across South Holland, North Holland, and Utrecht with in-house crews and certified heritage-garden credentials.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Garden design services
• Garden construction
• Garden maintenance
• Landscape services
• Tree care

Headquarters

HQ city

Boskoop

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Garden Design Services: Custom garden design services where their garden architect creates personalized digital designs based on client wishes, including lighting plans and furniture/accessories recommendations.
2. Garden Installation: One-time project-based fees for full garden installation and construction, including specialized work for pools, gates, automatic irrigation, and electrical work.
3. Garden Maintenance: Recurring garden maintenance services including pruning, fertilizing, mowing, weed removal, and tree care for both gardens they installed and existing gardens.
4. Outdoor Styling: Advisory and potentially sales of outdoor accessories including furniture, lighting, pottery, and decorative elements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Groengroep designs, builds, and maintains private and commercial gardens in the Netherlands. Its in-house team of skilled gardeners delivers the full lifecycle: custom digital garden designs with lighting and furniture plans, full garden construction (including pools, gates, irrigation, and electrical coordination), and recurring maintenance such as pruning, fertilizing, mowing, and certified tree care. A separate Outdoor Styling advisory covers furniture, planters, and garden lighting as add-ons.

Product overview

Groengroep is a garden design, construction, and maintenance company offering comprehensive services for private and business clients. The core offering consists of three main services: Tuinontwerp (Garden Design), Tuinaanleg (Garden Construction), and Tuinonderhoud (Garden Maintenance), supplemented by specialized Boomverzorging (Tree Care) services. The company also provides Outdoor Styling through sub-categories including Buitenmeubels (Outdoor Furniture), Potten (Pots and Planters), and Tuinverlichting (Garden Lighting). Groengroep operates as a Tophovenier with over 45 years of experience, serving clients in the Boskoop region and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinontwerp (Garden Design) Professional garden design service where a garden architect translates customer wishes into sustainable and harmonious garden plans, including lighting concepts and furniture/accessory specifications. Targeted at private homeowners and business clients in the Netherlands.
• Tuinaanleg (Garden Construction) One-time project-based garden construction service delivered by an in-house team of skilled gardeners, coordinating with specialists for electrical, wellness, irrigation, pools, gates, and other specialized installations. Targeted at private homeowners and business clients in the Netherlands.
• Tuinonderhoud (Garden Maintenance) Ongoing recurring garden maintenance service including pruning, fertilizing, mowing, weed removal, and seasonal care to preserve garden beauty and functionality, available for both newly installed and existing gardens. Targeted at private homeowners and business clients in the Netherlands.
• Boomverzorging (Tree Care) Certified professional tree care service including pruning, soil improvement, growth optimization, anchoring, and disease/pest diagnosis performed by certified arborist specialists. Targeted at private homeowners with mature trees or estates.
• Outdoor Styling Advisory and supply service for outdoor accessories including furniture, lighting, pottery, and decorative elements, integrated into garden designs to complete outdoor spaces. Targeted at private homeowners and business clients.

Quantifiable outcome

• 100% 5-star reviews from verified customers

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TophovenierscoreStrategic or Co-development PartnerGroengroep is a member of Tophoveniers, a select group of fellow gardeners, garden architects, and specialists who prioritize quality. The association provides a platform for knowledge exchange, critical peer review of work, and maintains high quality standards among members.
• Vereniging van ErfgoedhovenierscoreStrategic or Co-development PartnerGroengroep is a member of the Association of Heritage Gardeners, specializing in green heritage. This ensures that customers' monumental city gardens, farm estates, or country estates are in trusted hands with expertise in heritage preservation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Donkergroen: Dutch landscaping and grounds-maintenance firm serving residential, corporate, and public clients across the Netherlands with design, construction, and maintenance offerings. Closely comparable full-service scope to Groengroep.
• Koninklijke Ginkel Groep: One of the largest Dutch landscape contractors, offering design, construction, and maintenance of green spaces for public, commercial, and residential clients. Comparable to Groengroep in core service mix (design + build + maintenance) but at materially larger scale.
• Vaarkamp Hoveniers: Regional Dutch hovenier offering garden design, construction, and maintenance to private clients. Directly comparable on residential service mix, craft-led positioning, and regional operating model.
• Copijn: Dutch landscape architecture and garden-construction firm with heritage-garden expertise. Closely aligned with Groengroep's Erfgoedhoveniers positioning and garden-architect-led design model.
• BTL Groep: Netherlands-based landscaping and green-infrastructure contractor with design, build, and maintenance capabilities. Operates at greater scale and broader geography than Groengroep, but competes for the same design-led residential and commercial garden work.

Others

• Vereniging van Erfgoedhoveniers: Association of Dutch heritage gardeners, of which Groengroep is a member. Ecosystem enabler that channels high-end monumental-garden work to qualified member firms — directly relevant to Groengroep's specialist heritage positioning.
• Tophoveniers: Industry association of premium Dutch hoveniers of which Groengroep is a member. Not a competitor, but a credentialing and referral network that defines the premium tier Groengroep competes in.

Broad incumbents

• Krinkels: Large established Dutch civil-green and landscaping contractor operating across infrastructure, public space, and residential segments. A broader incumbent than Groengroep but a relevant comparator for design-build-maintain capabilities in the Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Groengroep
• LinkedInlinkedin.com/company/groengroep-bv
• Instagraminstagram.com/groengroep_hoveniers
• Pinterestnl.pinterest.com/groengroep
• Xx.com/groengroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groengroep