Hoogt on Tour

What Hoogt on Tour does

Hoogt on Tour is a Netherlands-based nonprofit arthouse organization founded in 1973 and headquartered in Utrecht, operating with a small staff of 1-10 employees. Its operational arm is the De Sien community cinema, which runs the De Sien @Kanaal30 venue and produces a broad slate of programming including regular arthouse screenings, Cineville preview events, Cinekid children's programming, Previously Unreleased film showcases, international films with English subtitles or English dialogue, and a dedicated Filmclub. The organization also operates a film education vertical serving primary schools, secondary schools, and teacher training, and maintains touring film programming under the Hoogt on Tour banner.

The core offering is a physical screening experience anchored at one venue in Utrecht, augmented by digital reach through the PICL online viewing platform. Distribution and audience access are layered through partnerships with Cineville (Dutch cinema subscription pass), PICL (digital streaming), and Cinekid (children's film ecosystem), creating a hybrid physical-digital arthouse proposition. Marketing and community engagement run through a newsletter ("Nieuwsbrief Sien"), a "Word vriend" friends-of-the-cinema membership program, and website content updated through a CMS built by partner Eagerly.

The business model relies on ticket sales for screenings, ANBI-status-eligible donations, crowdfunding campaigns, and likely grant or municipal cultural funding typical of Dutch nonprofit arthouses. Pricing is not publicly disclosed on the website, beyond the existence of a "Tarieven, passen en korting" (rates, passes and discounts) page. Customer segments split across general film audiences, schools and educational institutions, and families with children, with no single anchor customer visible. Geographic scope is regional (Utrecht), with digital overflow via the PICL platform.

Name

Hoogt on Tour

Website

https://hoogt.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoogt on Tour is a Utrecht-based nonprofit arthouse founded in 1973 operating the De Sien community cinema. It delivers film screenings, school-based film education, and touring film programs with 1-10 staff, funded via ticket sales, donations, and crowdfunding campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue from selling tickets for film screenings at De Sien @Kanaal30 and various film events

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hoogt on Tour is a nonprofit arthouse organization that operates De Sien, a community cinema at Kanaal30 in Utrecht, programming and screening independent, international, and previously unreleased films. It complements its cinema operations with a film club, an online viewing channel through PICL, and educational film programs for primary schools, secondary schools, and teacher training (filmeducatie).

Product overview

de Sien is a community cinema in Utrecht operating as part of Hoogt on Tour. The organization offers a unified cinema experience with multiple programming channels: physical screenings at De Sien @Kanaal30 venue, an online viewing platform via Picl partnership, a dedicated film club, and comprehensive film education programs for primary schools, secondary schools, and teacher training. The cinema also curates special programming including Cineville preview days, Cinekid children's programming, previously unreleased film showcases, and international film series with English subtitles or English-spoken content.

Differentiator

Problem solved

Functional benefit

Products and services

• De Sien @Kanaal30 Cinema Screenings

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• PICLcoreChannel Partner/ Reseller/ DistributorOnline platform integration for theater content allowing users to watch films through PICL service
• CinevillecoreChannel Partner/ Reseller/ DistributorPartnership with Cineville pass system enabling subscribers to access films through preview screenings and Cineville Previewdagen events
• CinekidcoreStrategic or Co-development PartnerChildren's film programming partnership bringing family-friendly and educational film content to young audiences

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KINO Rotterdam: Independent arthouse cinema in Rotterdam with curated programming, education initiatives, and community positioning. Closely comparable mission and operating model to de Sien, though in a different city.
• 't Hoogt (former name / parent brand): The originating Utrecht arthouse cinema brand under which 'Hoogt on Tour' programs operate. Direct same-city, same-brand predecessor and still referenced for upcoming programming.
• Louis Hartlooper Complex: Arthouse cinema also located in Utrecht, offering similar independent, international, and repertory programming to overlapping audiences. Most directly comparable competitor by city and category.

Others

• PICL: Online platform for arthouse and independent film in the Netherlands, integrated with de Sien for online viewing; adjacent infrastructure provider in the Dutch independent cinema distribution chain.
• Cineville: Dutch cinema subscription pass that aggregates independent and arthouse theaters; both a distribution partner and an ecosystem player shaping demand across de Sien's peer set.

Emerging players

• Cinekid: Dutch children's film festival and education organization with which de Sien already partners for Cinekid programming. Comparable in mission (children's film education) but operates festival-style rather than as a permanent venue.

Broad incumbents

• Eye Filmmuseum: The Netherlands' flagship film museum and repertory cinema in Amsterdam, offering independent and arthouse programming plus exhibitions. Larger incumbent operating in the same cultural film space across a broader portfolio.
• Pathé: Largest cinema chain in the Netherlands, operating mainstream multiplexes nationwide; not a direct competitor for arthouse, but competes for overall cinema attendance and ticket share in Utrecht.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/hoogt
• Facebookfacebook.com/Hoogt
• LinkedInlinkedin.com/company/hoogtontour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogt on Tour