EM Net Japan
EM Net Japan (TSE Growth Market: 7036) is a Tokyo-headquartered internet advertising agency providing one-stop digital marketing services — search, display, SNS, feed, and AI-augmented in-house support — primarily to Japanese SMBs with approximately 40% regional clients, plus select enterprise accounts.
- Company typePublic
- Founded2013
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
What EM Net Japan does
EM Net Japan (株式会社イーエムネットジャパン, TSE Growth Market: 7036) is a Tokyo-headquartered internet advertising agency incorporated in April 2013 as a Japanese subsidiary of Korean EMNET INC. (KOSDAQ: 123570). The company provides a one-stop digital marketing service portfolio spanning search-linked advertising (Yahoo!/Google), programmatic display advertising, social media advertising (Facebook, Instagram, X, LINE, TikTok), dynamic feed advertising, fixed-placement guaranteed advertising, and inbound/overseas advertising covering eight-plus language regions. Supporting services include web analytics using Google Analytics, AD EBiS, and WebAntenna; content marketing; website production; and LP/banner creative production. The company holds top-tier vendor certifications across the major ad platforms — Google Premier Partner (top 3% in Japan), LINE Yahoo Sales Partner Premier, Microsoft Advertising Elite Partner, Meta Business Partner, AD EBiS Partner GOLD, and Criteo Bronze — which collectively form a cross-platform distribution credential rarely matched by smaller competitors.
The business operates primarily through a direct sales motion with dedicated account executives who handle the full client engagement from new business acquisition (including cold calling) through strategy, execution, operations, and analysis. The customer base is dominated by Japanese SMBs, with approximately 40% of clients located in regional areas outside Tokyo, supplemented by larger enterprise accounts such as AEON Credit Service and apparel EC clients. Specialized add-on services include hands-on in-housing support, LINE official account consulting (delivered by Green Badge-certified specialists), App Store Optimization (offered on both fixed-fee and performance-based pricing), landing page optimization, and TikTok Shop establishment support. A 200 million yen capital and business partnership with POCKETALK (May 2024), comprehensive partnerships with Geniee (Marketing DX) and JAPAN AI (generative AI distribution), and the 2021 SoftBank capital and business alliance that made EM Net Japan a SoftBank Group company shape its current strategic positioning. The company also launched a generative AI-powered in-house marketing package (March 2024) and a B2B manga content platform called Bizcoma (September 2024).
Revenue mechanics are primarily professional services and advertising spend management fees, with most pricing negotiated per client on a quote basis; standardized packages include the LINE Official Account full management service (70,000 yen initial / 70,000 yen monthly annual contract). AI capability is featured rather than foundational — generative AI is layered onto existing services via partnership with JAPAN AI rather than proprietary models, with internal AI contests supporting organizational adoption. The company employs 151 people as of December 2025, is led by President and Representative Director Shinichiro Yamamoto (appointed November 2016), and maintains three SoftBank-affiliated directors on its board.
EM Net Japan firmographics
Firmographics- Name
- EM Net Japan
- Legal name
- 株式会社イーエムネットジャパン
- Website
- https://emnet.co.jp
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EM Net Japan (TSE Growth Market: 7036) is a Tokyo-headquartered internet advertising agency providing one-stop digital marketing services — search, display, SNS, feed, and AI-augmented in-house support — primarily to Japanese SMBs with approximately 40% regional clients, plus select enterprise accounts.
- Ownership category
- akta.pro rank
EM Net Japan industry classification
Industry- Product category
- Digital Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
Keywords
Where EM Net Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
EM Net Japan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Internet Advertising Agency Services: Full-service digital advertising agency providing search-based ads, display ads, social media ads, video ads, affiliate ads, ad network ads, DSP, DMP, smartphone ads, native ads, app ads, pure advertising, overseas advertising, and in-house support services. Revenue is generated through advertising spend management fees, service fees for consulting and creative production, and management fees for ongoing account services.
- Creative Production Services: Banner ad and landing page production services with design and copywriting capabilities that leverage advertising operation know-how to maximize advertising effectiveness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | LINE Official Account Full Management Package |
| Subscription | Monthly | App Store Optimization (ASO) Fixed Consulting |
| Outcome Based/ Performance | Pay-as-you-go | App Store Optimization (ASO) Performance-based |
| Other | Monthly | New Graduate Starting Salary (2027 graduates) |
| Other | Monthly | Mid-career Sales Position |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
EM Net Japan product offering
Product offeringCore offering
EM Net Japan is a Japanese internet advertising agency providing a one-stop suite of digital marketing services, including search-linked advertising, programmatic display advertising, social media advertising, feed advertising, pure/fixed-placement advertising, and inbound/overseas advertising. The company also delivers supporting services such as access analytics, content marketing, website and landing-page production, hands-on in-housing support, LINE official account management, App Store Optimization, and a generative AI-powered in-house marketing support package. Clients are primarily small and medium businesses across Japan (with approximately 40% located outside Tokyo) and selected large enterprises such as AEON Group companies.
Product overview
EM Net Japan (株式会社イーエムネットジャパン) is an internet advertising agency offering a comprehensive suite of digital marketing services unified under one roof. The core portfolio consists of six primary advertising products: search-based advertising (検索連動型広告), programmatic display advertising (運用型ディスプレイ広告), social media advertising (SNS広告), dynamic feed advertising (フィード広告), guaranteed/fixed-placement advertising (純広告), and multilingual/inbound advertising (インバウンド誘致・海外広告). These are supported by analytics (アクセス解析), content marketing (コンテンツマーケティング), website production (WEBサイト制作), and creative design services (LP/バナー制作). The company also offers specialized add-on modules including hands-on in-housing support (伴走型インハウス化支援), a generative AI-powered in-house marketing package (生成AIを活用したインハウス支援サービス), LINE official account consulting, social media account management, App Store Optimization, TikTok Shop support, and a manga-based B2B content platform (ビズcoma). Recent recognitions include LPO AWARD Silver and Bronze (2025), Meta Best SMB Partner (2025), PinPro Best SMB Partner (2024), and Microsoft Advertising Elite Partner status.
Differentiator
Problem solved
Functional benefit
Products and services
- Search-Linked Advertising (検索連動型広告) Search engine advertising on Yahoo! and Google platforms triggered by user keyword searches. Operates on a pay-per-click model targeting high-intent users with keyword-level targeting, device selection, and ad copy optimization.
- Programmatic Display Advertising (運用型ディスプレイ広告) Programmatic display advertising targeting users based on demographics, interests, site visit history, and behavioral data across publisher networks. Supports DSP, retargeting, dynamic retargeting, geo-targeting, and cross-device delivery.
- Social Media Advertising (SNS広告) Social media advertising across Facebook, Instagram, X (Twitter), and LINE, utilizing each platform's native targeting capabilities for brand awareness, engagement, and conversion campaigns across feed and story placements.
- Feed Advertising (フィード広告) Dynamic feed-based advertising including dynamic ads showing browsed products on other sites and Google Shopping product listings in search results, driven by product data feed synchronization.
- Inbound Attraction & Overseas Advertising (インバウンド誘致・海外広告) Multilingual digital advertising for inbound tourism promotion and overseas market expansion, covering ASEAN, China (Baidu), English-speaking markets, and up to 8 language regions, including native creative production and local influencer promotion.
- Pure/Guaranteed Advertising (純広告)
Quantifiable outcome
- New user sales increased 1.5x for apparel EC client through AD EBiS implementation
- +1 more outcomes
Companies that use EM Net Japan
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
EM Net Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature4 records
EM Net Japan partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- JAPAN AI Corporation (JAPAN AI株式会社)majorComprehensive business partnership for generative AI utilization. JAPAN AI provides AI products and services; EM Net Japan serves as sales referral partner for generative AI services and uses AI products internally for own operational efficiency and to offer AI-powered marketing to clients.
- Geniee Inc. (株式会社ジーニー)coreComprehensive business partnership in Marketing DX. Geniee provides advertising platform and marketing SaaS products with AI integration; EM Net Japan leverages Geniee's products to comprehensively solve client marketing challenges while Geniee uses EM Net Japan's sales network for broader product distribution.
- POCKETALK Co., Ltd. (ポケットalk株式会社)coreCapital and business partnership (200 million yen investment). Joint go-to-market for POCKETALK AI translator devices through digital advertising support for domestic and Asian market expansion, new EC shop opening on Yahoo Shopping, and cross-border EC operations.
- TRANSCOSMOS (MALAYSIA) SDN. BHD.majorGlobal Digital Marketing Center partnership for multilingual advertising operations. Native creators provide translation, website/creative production, and ad management for inbound tourism and overseas talent recruitment advertising across ASEAN languages.
- LINE Yahoo Corporation (LINE雅虎株式会社)coreSales Partner Premier certified partner for LINE Yahoo marketing solutions. EM Net Japan distributes LINE Ads Platform and LINE official account services to SMB clients. Partnership includes Premier tier certification (2024, 2026) and Ads Policy Badge recognition.
- Google (谷歌合同会社)coreGoogle Premier Partner (top 3% in Japan). Certified for search advertising, display advertising, and YouTube advertising. EM Net Japan distributes Google advertising solutions and receives access to latest product information and Google support.
- Microsoft (日本微软株式会社)majorMicrosoft Advertising Elite Partner (2 consecutive years). Top-tier certification for Microsoft advertising distribution. EM Net Japan provides Microsoft advertising solutions to SMB and regional clients.
- Meta Japan (Facebook Japan)majorMeta Business Partner with program badge. Recognized as Best SMB Partner at Meta Agency First Awards Japan 2025. EM Net Japan distributes Facebook, Instagram, and related Meta advertising solutions.
- CriteominorCriteo Certified Partner Bronze status for retargeting and performance advertising distribution.
- AD EBiS (株式会社イルグルム)majorAD EBiS Partner GOLD certification (handling over 10 million yen annually). EM Net Japan uses AD EBiS analytics platform for cross-channel attribution analysis and recommends the platform to clients. Case study published showing 1.5x new user sales improvement.
- B.LEAGUE Chiba Jets Funabashi (千葉ジェッツふなばし)minorDigital Promotion Partner for Chiba Jets basketball team. EM Net Japan provides digital marketing support including social media advertising, website analytics, and consulting to help expand fan base and team awareness.
- Yext Japan (イエクスト株式会社)minorYext Knowledge Engine authorized reseller. Provides digital knowledge management platform for multi-location businesses to manage brand information across Google, Facebook, Instagram, Amazon Alexa, Apple Maps, and other platforms.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
EM Net Japan competitors and assessment
Company assessmentBroad incumbents
- Dentsu Group: Japan's largest global advertising group (TSE: 4324) with extensive digital, creative, and media capabilities through Dentsu Digital and IREP (formerly Hakuhodo's digital arm). Dominant incumbent competing for the same enterprise digital mandates as EM Net Japan.
- Hakuhodo DY Holdings: Japan's second-largest advertising group (TSE: 2433) providing full-service advertising including digital, creative, and media. Broad incumbent offering overlapping digital marketing capabilities within a much larger integrated agency network that competes for enterprise accounts like AEON.
- Omnicom Media Group (OMG): Global media services arm of Omnicom Group providing digital, programmatic, and performance media services through Hearts & Science, PHD, and OMD. Broad incumbent relevant as a comparable global agency holding structure competing for enterprise Japan mandates and platform-partner status.
- Accenture Song (formerly Accenture Interactive): Global experience transformation arm of Accenture offering digital marketing, commerce, and creative services. Broad incumbent that increasingly competes for Japanese enterprise digital transformation mandates, including the in-housing support engagements EM Net Japan provides to AEON-class accounts.
Direct peers
- D.A. Consortium: Japanese digital advertising agency (TSE: 4801) providing integrated digital marketing services including ad operations, creative production, and data-driven solutions. Comparable peer with focus on platform partnerships and data analytics, serving a mix of SMB and enterprise clients.
- Geniee Inc. Japanese ad-tech and marketing SaaS provider (TSE: 6562) that is both a partner of EM Net Japan (May 2024 alliance) and a competitor in programmatic/marketing SaaS. Comparable on Japan-anchored digital ad technology with overlap in SMB client targeting.
- FreakOut Holdings: Tokyo-based digital advertising technology company (TSE: 6094) specializing in programmatic DSP, AI-driven ad optimization, and integrated digital marketing. Direct peer on ad-tech and performance media focus with comparable SMB-to-enterprise client mix in Japan and Southeast Asia.
- Digital Garage: Japan-listed digital marketing and payments group (TSE: 4819) operating digital agency services, marketing technology, and fintech. Comparable on integrated digital marketing plus payments context, and competes for the same Google/Meta/Yahoo partner certifications.
- Septeni Holdings / Septeni Japan: One of Japan's largest independent digital advertising agencies with similar SEM/display/social full-service offering, listed on TSE (now part of Dentsu group via equity participation). Directly comparable on platform-partner-driven agency model serving both SMB and enterprise clients in the Japan market.
Emerging players
- Repro Inc. Japan-based marketing automation and customer engagement platform provider serving SMB to enterprise with analytics, push notifications, and personalization. Comparable on Japan digital marketing infrastructure layer with overlap in LINE/account-based marketing and SMB client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EM Net Japan social profiles
Digital presenceEM Net Japan compliance and trust
Trust signalCompliance8 records
EM Net Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
EM Net Japan leadership team
Management profileNumber of profiles
Profiles8 records
EM Net Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EM Net Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EM Net Japan
What does EM Net Japan do?
EM Net Japan is a Japanese internet advertising agency providing a one-stop suite of digital marketing services, including search-linked advertising, programmatic display advertising, social media advertising, feed advertising, pure/fixed-placement advertising, and inbound/overseas advertising. The company also delivers supporting services such as access analytics, content marketing, website and landing-page production, hands-on in-housing support, LINE official account management, App Store Optimization, and a generative AI-powered in-house marketing support package. Clients are primarily small and medium businesses across Japan (with approximately 40% located outside Tokyo) and selected large enterprises such as AEON Group companies.
Is EM Net Japan a public or private company?
EM Net Japan is a public company. It is classified as public and is currently operating.
When was EM Net Japan founded?
EM Net Japan was founded in 2013. It employs 101 to 250 people.
Where is EM Net Japan based?
EM Net Japan is headquartered in Tokyo, Japan, in the Asia region.
How does EM Net Japan make money?
Two revenue lines are on record. Internet Advertising Agency Services are the primary driver. The others are creative Production Services.
Who are EM Net Japan's main competitors?
Broad incumbents on record are Dentsu Group, Hakuhodo DY Holdings, Omnicom Media Group (OMG) and Accenture Song (formerly Accenture Interactive). Direct peers are D.A. Consortium, Geniee Inc., FreakOut Holdings, Digital Garage and Septeni Holdings / Septeni Japan. Repro Inc. is listed as an emerging player.
Does EM Net Japan have an API?
No public API is recorded for EM Net Japan.
What industry is EM Net Japan in?
EM Net Japan's product category is Digital Advertising Agency Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 541810 and its SIC code is 7311.