What Welfare does

Welfare Group (唯尔福集团), formally Shanghai Welfare Group Co., Ltd. (上海唯尔福集团股份有限公司), is a Chinese manufacturer of disposable daily necessities founded in 1987 and listed on China's New Third Board (NEEQ) under stock code 831782 since January 26, 2015. The group operates a platform-plus-sub-brand architecture spanning four product series — women's sanitary products, baby products, adult nursing/incontinence products, and household tissue paper — marketed under the Welfare (唯尔福), Zhiyin (纸音), and Miaomiao (苗苗) brands. Manufacturing is concentrated in Shanghai (group headquarters) and Shaoxing (production base), executed across seven wholly-owned subsidiaries on roughly 100,000 square meters of modern factory space, with annual capacity exceeding 5 million boxes of daily necessities and 80,000 tons of tissue paper. Inputs include international first-class imported paper machines, 100% imported virgin wood pulp, custom-designed production equipment iterated every 3-5 years, and a proprietary ethylene oxide sterilization process applied to sanitary products; a 15 million yuan intelligent transformation program is expected to more than double capacity upon completion.

The business is principally a B2C consumer-goods operation, with sales distributed through supermarkets, hypermarkets, and retail chains concentrated in Shanghai, Zhejiang, Jiangsu, Jiangxi, and Anhui provinces, complemented by export trade to Japan, Korea, Thailand, Armenia, the UK, and South Africa, OEM/contract manufacturing (定牌), and a developing e-commerce and livestreaming channel operated through Shaoxing Welfare E-commerce Co., Ltd. The group reports annual sales revenue exceeding 1 billion yuan and a 2023 sales target of 800 million yuan (20% YoY growth, with an explicit turnaround-to-profitability objective). Brand assets are meaningful: both Welfare and Zhiyin are recognized Famous Trademarks in Shanghai and Zhejiang respectively, Zhiyin has been designated exclusive tissue paper for the 21st Golden Rooster Hundred Flowers Film Festival, and the group has been consecutively named a Shanghai Civilized Unit for over 10 years and recognized as a Top 10 enterprise in both China's tissue paper and adult incontinence product industries.

Name

Welfare

Legal name

上海唯尔福集团股份有限公司

Website

https://wef2008.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Welfare Group is a Chinese manufacturer founded in 1987, producing disposable daily necessities — sanitary products, baby products, nursing care items, and tissue paper — under brands including Welfare, Zhiyin, and Miaomiao, distributed through supermarkets, retail chains, exports, and e-commerce.

Ownership category

akta.pro rank

Product category

Personal Care and Hygiene Products Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Paper Manufacturing (322)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industry

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

Keywords

• Disposable hygiene products
• Sanitary napkins manufacturing
• Baby diapers production
• Tissue paper manufacturing
• Adult incontinence products

Headquarters

HQ city

Huaxin

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. 一次性生活用品制造与销售: The company manufactures and sells一次性生活用品 (disposable daily necessities) including sanitary products, baby products, nursing products, and tissue paper. Annual sales revenue exceeds 1 billion yuan.
2. 品牌与多渠道销售: The company operates under multiple brands including '唯尔福' and '纸音', with sales through brand products, non-brand products, third-party manufacturing (定牌), export trade, and e-commerce channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Welfare Group manufactures and sells disposable daily necessities across four product series: women's sanitary products, baby products, nursing/adult incontinence products, and household tissue paper. The company operates multiple production lines using international first-class imported paper machines and 100% imported virgin wood pulp, distributing products under its own brands (Welfare/唯尔福, Zhiyin/纸音, Miaomiao/苗苗) through supermarkets, retail chains, export trade, and e-commerce channels.

Product overview

Welfare Group is a professional manufacturer and distributor of disposable daily necessities established in 1987. The company operates a platform-plus-sub-brands architecture with four main product series: sanitary products (hygiene products for women), baby products, care/nursing products, and living paper/tissue products. The portfolio is organized under multiple sub-brands including '唯尔福' (Welfare) as the primary brand, '纸音' (Zhiyin) for living paper products, and '苗苗' (Miaomiao) for certain product lines. The company holds production capacity of over 5 million boxes of daily necessities and 80,000 tons of living paper annually, with products distributed across supermarkets and retail channels in China, as well as exported to Japan, South Korea, Thailand, Armenia, UK, South Africa and other countries.

Differentiator

Problem solved

Functional benefit

Brands

• 唯尔福 (Welfare): Core brand for hygiene products and daily necessities
• 纸音 (Zhiyin)
• 苗苗 (Miaomiao)

Products and services

• Welfare (唯尔福) - Sanitary Products (卫生用品) Women's sanitary napkins and hygiene products manufactured by Welfare Group. The brand pioneered the use of ethylene oxide sterilization technology in the industry. Sold through supermarkets, retail chains, and e-commerce channels to female consumers in China and exported internationally.
• Welfare (唯尔福) - Baby Products (婴儿用品) Baby care products within the Welfare product portfolio, covering infant hygiene and care needs. Sold through supermarkets and retail channels to parents and caregivers.
• Welfare (唯尔福) - Nursing Products (护理用品) Adult incontinence care and nursing products including pants-type adult diapers with technical indicators (rewet, saturated absorption, formaldehyde content, fluorescent substances) all far below national standards. Sold to adult consumers and caregivers through retail and healthcare channels.
• Zhiyin (纸音) - Daily Paper (生活用纸) Household tissue paper products made from 100% imported virgin wood pulp. The Zhiyin brand has annual production capacity of 80,000 tons. Sold to households via supermarkets, retail chains, and exports.

Quantifiable outcome

• All technical indicators far exceed national standards - e.g., adult diaper回渗量, 饱和吸收量, 甲醛含量, 荧光性物质 nearly 20 indicators all far below national values
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• 马边彝族自治县慈善总会minorOthers · 22 October 2024Charitable donation partnership where Weierfu Group donated over 100,000 yuan worth of sanitary products to Mabian Yi Autonomous County, demonstrating corporate social responsibility.
• 绍兴传媒集团 (Shaoxing Media Group)minorStrategic or Co-development PartnerStrategic cooperation partnership with Shaoxing Media Group for media and promotional activities.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welfare