Nowagruppen
- Company typePrivate
- Founded-
- HeadquartersGothenburg, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
Nowagruppen firmographics
Firmographics- Name
- Nowagruppen
- Website
- https://nowagruppen.se
- Company type
- Private
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Nowagruppen industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Nowagruppen is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Nowagruppen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Nowagruppen product offering
Product offeringCore offering
Nowagruppen provides integrated marketing and communications services including digital marketing, public relations, advertising, media planning, analysis, and event management. The firm operates as a full-service marketing group based in Gothenburg, Sweden, serving clients with combined strategic, creative, and media-buying capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations PR and communications services for client brands, including media relations and reputation management. Targeted at business clients seeking brand visibility and stakeholder communications.
Companies that use Nowagruppen
Customer profileIdeal customer profiles1 record
Nowagruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nowagruppen partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Nowagruppen competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Publicis Groupe is a global advertising and communications holding group with creative, media, digital, and PR agencies across the Nordics. It competes broadly with Nowagruppen for major Scandinavian advertising, media planning, and digital mandates, though as part of a far larger global portfolio.
- Digitas (Publicis): Digitas is Publicis' global digital and advertising network with operations across the Nordics. It overlaps with Nowagruppen on digital advertising, media, and analytics, and competes for the same digitally-led Scandinavian and European accounts.
- Edelman: Edelman is a global public relations and communications firm with a Nordic presence. It is comparable to Nowagruppen on the corporate PR and communications side, but operates from a much larger global platform and competes for multinational and pan-Nordic PR retainers that Nowagruppen also targets.
- Havas Sweden: Havas operates a network of creative, media, and PR agencies across Sweden and the Nordics (including Havas Play and Havas Nordic). It is a broad incumbent competitor for Nordic advertising, media planning, and PR briefs that Nowagruppen also targets.
Direct peers
- North Kingdom: North Kingdom is a Swedish digital experience and advertising agency known for digital creativity, content, and brand-building work. It is comparable to Nowagruppen on the digital/advertising side of the offering and a competitor for digitally-led Nordic brand engagements.
- Forsman & Bodenfors: Forsman & Bodenfors is one of Sweden's leading creative and advertising agencies, now part of the GIM Group. It competes with Nowagruppen for major Swedish B2C and B2B brand accounts across creative, advertising, and increasingly digital and PR mandates.
- NoA: NoA (formerly North Alliance) is a Swedish/Nordic agency group combining creative, PR, digital, and media capabilities under one roof. Its full-service Nordic footprint and Stockholm/Gothenburg presence make it the most directly comparable multi-discipline competitor to Nowagruppen.
- Åkestam Holst: Åkestam Holst is a Stockholm-based Swedish creative and PR agency, now part of the NoA group. It competes directly with Nowagruppen for creative, advertising, and PR briefs from Swedish B2C and consumer brands.
- ANTI (Anti/Antiestudio): ANTI is a Swedish creative, advertising, and digital agency with offices in Stockholm and Malmö. It competes with Nowagruppen across advertising, PR, and digital mandates, particularly for Scandinavian brand and employer-branding work.
- Frank Bold: Frank Bold is a Gothenburg-based Swedish creative and PR agency of comparable size and offering. It is the closest geographic and service-line peer to Nowagruppen, competing head-to-head for West Sweden-region clients across advertising, PR, and digital.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Nowagruppen social profiles
Digital presenceNowagruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowagruppen leadership team
Management profileNumber of profiles
Nowagruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowagruppen M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowagruppen
What does Nowagruppen do?
Nowagruppen provides integrated marketing and communications services including digital marketing, public relations, advertising, media planning, analysis, and event management. The firm operates as a full-service marketing group based in Gothenburg, Sweden, serving clients with combined strategic, creative, and media-buying capabilities.
When was Nowagruppen founded?
Nowagruppen was founded in -1. It employs 101 to 250 people.
Where is Nowagruppen based?
Nowagruppen is headquartered in Gothenburg, Sweden, in the Europe region.
Who are Nowagruppen's main competitors?
Broad incumbents on record are Publicis Groupe, Digitas (Publicis), Edelman and Havas Sweden. Direct peers are North Kingdom, Forsman & Bodenfors, NoA, Åkestam Holst, ANTI (Anti/Antiestudio) and Frank Bold.
Does Nowagruppen have an API?
No public API is recorded for Nowagruppen.
What industry is Nowagruppen in?
Nowagruppen's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 541810 and its SIC code is 7311.