Real Care

What Real Care does

Real Care Immobiliendienstleistungs GmbH is a Vienna-based facility services company founded in 2009 that provides housekeeping and property cleaning services to private property owners and commercial/institutional clients across the Vienna metropolitan area. The company operates from a headquarters at Tuchlauben 8/302, 1010 Wien, with a second administration office at Bruno-Marek-Allee 22/Top 5, 1020 Wien, and is structured as a privately held Austrian limited liability company (GmbH).

Its offering is organized into four integrated service lines: Hausbetreuung (residential building care) sold as a monthly flat-rate package starting at €219 net; Objektreinigung (object/corporate cleaning) for office buildings, shopping centers, schools, embassies, and retail spaces; Sonderreinigung (special cleaning) as an add-on module covering decluttering, graffiti removal, construction cleanup, deep floor cleaning, window/glass cleaning, and attic cleaning; and Winterdienst (winter service) as a seasonal flat-rate package starting at €279 net covering snow clearing, grit/salt spreading, thaw control, and warning posts. The company is a member of the Landesinnung Wien der Denkmal-, Fassaden- und Gebäudereiniger and the Fachgruppe für Abfall- und Abwasserwirtschaft Wien, lending professional credibility in monument, facade, building cleaning, and waste management.

The business model is direct B2B sales-led: customers contact the company by phone (+43 1 535 45 99), email ([email protected]), or a website inquiry form, and receive individualized quotes based on their specific property requirements. Revenue is generated primarily through recurring monthly flat-rate fees for ongoing property management, plus one-time fees for special cleaning engagements. Pricing is quote-based across most service lines, with only two starting prices publicly disclosed. Marketing is minimal: realcare.at serves as the primary information hub, supplemented by Google Analytics for traffic analysis and Facebook Pixel for advertising conversion tracking. In April 2023 the company launched an environmental initiative replacing conventional vehicles with electric cargo bikes, projecting annual CO2 savings of 1,386.13 kg per vehicle replaced, and positioning eco-friendly operations as a differentiator. No proprietary technology, AI capabilities, or disclosed financial metrics are present in the available data.

Name

Real Care

Legal name

Real Care Immobiliendienstleistungs GmbH

Website

https://realcare.at

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Care is a Vienna-based facility services company providing residential building care, corporate cleaning, special cleaning, and winter services to private property owners and commercial clients including offices, shopping centers, schools, and embassies.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

Recurring Floor Care (Vacuum/Mop; Non-Specialty) (HSAEAAAF)

akta.pro secondary industries

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Estate Cleanout Services (HSAKALAD), Landlord/Property Manager Turnover Cleaning (HSAEACAE)

Keywords

• Property cleaning services
• Building maintenance services
• Commercial cleaning services
• Winter maintenance services
• Facility management services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Services: Recurring monthly flat-rate fees for ongoing property management services including house maintenance, cleaning, and winter services. One-time fees for special cleaning services such as construction cleaning, graffiti removal, window cleaning, and decluttering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Real Care is a Vienna-based property services company that delivers building maintenance (Hausbetreuung), corporate and object cleaning (Objektreinigung), special cleaning such as graffiti removal and construction cleaning (Sonderreinigung), and seasonal winter services including snow clearing and salt spreading (Winterdienst) for residential and commercial properties in Vienna and surrounding areas.

Product overview

Real Care is a property management and cleaning services company offering a unified suite of services for residential and commercial properties. The core offerings consist of four integrated service areas: Hausbetreuung (building/home care) as a monthly flat-rate package, Objektreinigung (corporate cleaning) for office buildings and commercial spaces, Sonderreinigung (special cleaning) as an add-on covering deep cleaning, graffiti removal, construction cleanup, and specialized services, and Winterdienst (winter service) as a seasonal package for snow removal and traffic safety. The company provides individualized quotes, allowing clients to select which services they need.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• CO2 savings of 1,386.13kg per year through electric cargo bike substitution

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• Landesinnung Wien der Denkmal-, Fassaden- und GebäudereinigerminorOthersProfessional guild membership providing industry credibility and adherence to professional standards in monument, facade, and building cleaning.
• Fachgruppe für Abfall- und Abwasserwirtschaft WienminorOthersProfessional guild membership in waste and wastewater management demonstrating professional credentials and regulatory compliance.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Gegenbauer: One of Austria's largest facility services companies, offering building cleaning, property services, security, and technical facility management across Austria. Directly comparable to Real Care on geography (Austria), customer base (commercial and residential property owners), and core cleaning offerings.
• STRABAG Property and Facility Services: Facility services arm of STRABAG, providing property and facility management, cleaning, and technical building services across Austria. Operates in the same Austrian market with comparable B2B services targeting commercial and institutional property owners.

Broad incumbents

• Piepenbrock: Family-owned German facility services group providing cleaning, security, building maintenance, and technical services. Overlaps with Real Care on commercial and residential cleaning, though Piepenbrock operates at a much larger scale across Germany.
• Compass Group: Global contract food services and support services company, with cleaning and facility services offerings that overlap with Real Care's commercial Objektreinigung. Operates at massive global scale across multiple service categories.
• ISS A/S: Global facility services company offering cleaning, property services, catering, and support services. Comparable core cleaning offering and target customer segments (commercial offices, institutional clients), though at global scale and broader service portfolio.
• Hochtief Facility Management: German facility services and construction company offering building cleaning, technical facility management, and property services. Comparable commercial cleaning and institutional client focus, though Hochtief operates with much larger scale and integrated construction-services breadth.
• Sodexo: Global integrated facility services company providing cleaning, property management, food services, and workplace experience services. Competes with Real Care on commercial cleaning contracts and institutional clients but with vastly broader scale and service breadth.
• CWS: European hygiene, washroom, and facility services company offering cleaning, hygiene supplies, and related services across DACH and broader Europe. Comparable focus on commercial cleaning and washroom services, though CWS operates at significantly larger European scale.
• Dussmann Group: Large German-headquartered facility services group providing cleaning, security, catering, and technical services globally, with strong DACH-region presence. Comparable service portfolio and target market, though at substantially larger scale and broader geographic footprint than Real Care.
• Wisag: Major German facility services company offering cleaning, security, building technology, and technical services. Comparable commercial cleaning offerings and institutional client base, but operates at much larger national scale than Real Care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/realcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Care