PPG Industrial Coatings

What PPG Industrial Coatings does

PPG Industrial Coatings is a global business segment of PPG Industries, Inc. (NYSE: PPG), a corporation founded in 1883 and headquartered in Pittsburgh, Pennsylvania. The division supplies a comprehensive portfolio of industrial coating technologies — powder coatings, liquid coatings, electrocoat, pretreatment solutions, and UV/EB curable coatings — to manufacturers, professional coaters, and specifiers across more than a dozen industrial and automotive segments worldwide. PPG positions itself as the world's only total solution provider spanning all five major coating chemistries from a single supplier, backed by 21 powder manufacturing plants across more than 21 countries, a powder resin plant, and a global Center of Excellence.

The product portfolio includes customizable powder coatings available in over 200 shades, PPG DURANAR liquid coil coatings with 50+ years of market trust, sustainability-advantaged waterborne coatings for consumer electronics, electrocoat systems delivering 98% color consistency, pretreatment solutions for metal substrates, and energy-cure UV/EB coatings that cure in seconds. Technical differentiation rests on long-term test data, real-world case studies, and the Secure Launch Excellence process designed to accelerate customer time-to-market. The company invests approximately 3% of annual net sales in R&D and committed more than $44 million to Americas powder expansion in 2023.

PPG Industrial Coatings generates revenue primarily through one-time product sales of coating systems to enterprise customers via field sales representatives, with quote-based pricing for large accounts and unit-based pay-as-you-go pricing through the USA online powder store, which carries over 4,500 SKUs in more than 100 color options. The go-to-market is enterprise-led B2B field sales supplemented by direct e-commerce for the mid-market, and the offering is structured to enable custom coating stacks for diversified applications across industrial and automotive end-markets.

Name

PPG Industrial Coatings

Legal name

PPG Industries, Inc.

Website

https://ppgindustrialcoatings.com

Company type

Public

Founded year

1883

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PPG Industrial Coatings is a global business segment of PPG Industries supplying powder, liquid, electrocoat, pretreatment, and UV/EB coating systems to manufacturers, coaters, and specifiers across more than a dozen industrial and automotive segments worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Coatings Products: PPG generates revenue through the sale of industrial coating products including powder coatings, liquid coatings, electrocoat, pretreatment solutions, and UV/EB curable coatings. Products are sold to manufacturers, coaters, and specifiers with quantities varying by product, typically available in volumes up to 50 pounds for the USA online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PPG Industrial Coatings is a business segment of PPG Industries that manufactures and supplies industrial coating systems, including powder coatings (200+ shades), liquid coatings (including the DURANAR brand and waterborne coatings for consumer electronics), electrocoat (e-coat), pretreatment solutions, and UV/EB curable coatings. It serves manufacturers, coaters, and specifiers globally across more than a dozen industrial and automotive segments, operating 21 powder manufacturing plants across more than 21 countries and a USA online powder store with over 4,500 SKUs.

Product overview

PPG Industrial Coatings offers a comprehensive portfolio of coating systems as a unified platform approach. The core product line includes five main coating technologies: Powder Coatings (customizable in 200+ shades), Liquid Coatings (including the established PPG DURANAR brand with 50+ years of trust and new sustainability-advantaged waterborne coatings), Electrocoat (98% color consistency), Pretreatment Solutions (metal substrate preparation), and UV/EB curable coatings (energy-efficient, fast cure). An e-commerce platform (Online Powder Store) provides direct access to over 4,500 products. This total solution approach allows customers to create custom coatings stacks for diversified applications across industrial segments.

Differentiator

Problem solved

Functional benefit

Brands

• PPG DURANAR: Trusted coil coatings brand for over 50 years, part of liquid coatings solutions.

Products and services

• Powder Coatings Customizable powder coatings available in a spectrum of over 200 shades, applied as a dry powder and cured to form a durable finish. Manufactured at 21 powder plants across more than 21 countries, targeting manufacturers and coaters across multiple industrial segments.
• Liquid Coatings Liquid coating solutions, including the PPG DURANAR coil coatings line and sustainability-advantaged waterborne coatings, designed to bring durability, beauty and functionality to industrial products.
• Electrocoat (E-coat) Electrocoat solutions that deliver 98% color consistency and uniform film build for next-level efficiency in industrial coating applications.
• Pretreatment Solutions Integrated pretreatment solutions that enhance, strengthen and protect metal substrates before coating application.
• Ultraviolet and Electron Beam (UV/EB) Coatings Energy cure coatings that require much less energy than conventional heat-cured coatings and cure in seconds.
• PPG DURANAR Coil Coatings Trusted coil coatings brand with over 50 years of industry trust, providing durable finishes for architectural and industrial applications.
• Online Powder Store (USA) USA e-commerce platform featuring over 4,500 powder coating products in a range of chemistries and more than 100 color options, typically available in volumes up to 50 pounds.

Quantifiable outcome

• 98% color consistency with electrocoat solutions
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest North American coatings company with a broad portfolio that includes industrial finishing and protective/marine coatings. Overlaps with PPG in industrial liquid and powder coatings while being stronger in architectural paints.
• Nippon Paint Holdings: Asia-headquartered global coatings major with automotive, industrial, and decorative paint businesses. Comparable in industrial and automotive OEM coatings, especially in APAC where PPG also competes heavily.

Direct peers

• BASF Coatings: Division of BASF providing automotive OEM, automotive refinish, and industrial coatings including e-coat and powder. Competes head-to-head with PPG across automotive OEM and industrial liquid/e-coat technologies.
• AkzoNobel: Global paints and coatings major with a large industrial coatings portfolio spanning powder, liquid, and protective coatings. Direct competitor to PPG across automotive OEM, industrial, and architectural metal segments.
• Axalta Coating Systems: Pure-play industrial coatings specialist focused on automotive OEM/refinish, industrial, and powder coatings. Closely comparable to PPG Industrial Coatings in product mix and customer base, especially in automotive OEM and general industrial.
• RPM International: Specialty coatings holding company with strong positions in protective, industrial, and powder coatings through brands such as Tnemec and Stonhard. Comparable in industrial and protective coatings, though more fragmented than PPG.

Regional players

• Kansai Paint: Japan-based coatings company with strong automotive OEM and industrial coatings positions, particularly in Asia. Comparable technology stack to PPG in automotive and industrial liquid coatings, with less presence in the Americas.
• Jotun: Norway-headquartered coatings company focused on protective, marine, and powder coatings. Comparable in powder and protective/industrial coatings, particularly across Europe, Middle East, and Asia.
• Hempel: Denmark-based global coatings supplier with decorative, protective, marine, and industrial offerings. Comparable in industrial liquid and protective coatings, with stronger marine focus than PPG.

Emerging players

• TIGER Drylac (Tiger Coatings): Specialist powder coatings manufacturer with global manufacturing footprint. Directly competes with PPG's powder coatings franchise in architectural, furniture, and general industrial segments, especially among coaters and job shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PPGIndustrialCoatings
• LinkedInlinkedin.com/company/ppg-industrial-coatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPG Industrial Coatings