Shandong Denghai Seeds

What Shandong Denghai Seeds does

Shandong Denghai Seeds (山东登海种业股份有限公司西由种子分公司, legal name: Shandong Denghai Seeds Co., Ltd. Xiyou Seed Branch) is a China-domestic seed breeding and distribution company headquartered in Laizhou, Shandong Province. Founded in 1983 as Laizhou Xiyong Seed Company, it joined the publicly listed Shandong Denghai Seeds Co., Ltd. (SZSE: 002041) in 1998 as a wholly-owned branch subsidiary. The company specializes in vegetable seed breeding with a core focus on Chinese cabbage (大白菜), which accounts for over 25% of national Chinese cabbage seed usage through its proprietary Fengkang (丰抗), Xixing (西星), and Xibai (西白) series.

The company's technical foundation rests on four specialized units: cruciferous breeding, solanaceous fruit breeding, gourd breeding, and the Shandong Provincial Chinese Cabbage Engineering Technology Research Center (established 2012-05-18). It has bred more than 50 varieties, with 28 approved by provincial or national crop variety approval committees and 30+ registered with the Ministry of Agriculture and Rural Affairs. The product portfolio spans 13 vegetable seed categories including Chinese cabbage, fast-growing greens, radish, green vegetables, spinach, beans, zucchini, winter melon, green onion, pepper, cabbage, and eggplant. Recognition includes a National Science and Technology Progress Second Prize (2004) and two provincial science and technology progress awards.

The business model is a one-time-purchase seed licensing model targeting Chinese vegetable growers and commercial vegetable production bases. Distribution is conducted through a nationwide 'Xixing' brand production and sales alliance covering different ecological zones, supplemented by field trials and demonstration activities. The company employs 501-1,000 people and operates exclusively in the domestic Chinese market with no international footprint. Its primary customers are individual vegetable growers and farmers, with secondary reach into commercial vegetable production operations requiring consistent, large-scale seed supply.

Name

Shandong Denghai Seeds

Legal name

山东登海种业股份有限公司西由种子分公司

Website

http://www.xixingseeds.cn/en/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shandong Denghai Seeds is a Chinese vegetable seed breeder and distributor, specializing in Chinese cabbage (25%+ national share) and 12 other vegetable categories. It serves vegetable growers and commercial production bases nationwide through the Xixing, Fengkang, and Xibai brands as a branch of SZSE-listed Denghai Seeds (002041).

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFABAFAE

Vegetable Seeds (Open-Pollinated & Hybrid)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Seed & Planting Inputs (Seeds, Seed Treatments, Inoculants)

SECONDARYAFAGADAB

Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts)

Agriculture & Food Production/Crop Farming/Vegetable & Melon Farming (Leafy Greens, Root Crops, Cucurbits, Tomatoes)

SECONDARYAFABALAH

Transformation & Tissue Culture Platforms (Plant regeneration, delivery systems)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Seed Technologies (Genetic Engineering & Trait Development)

Keywords

• Vegetable seed production
• Crop seed breeding
• Chinese cabbage seeds
• Agricultural biotechnology
• Hybrid seed varieties

Headquarters

HQ city

Laizhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Seed Sales: The company generates revenue through sale of proprietary vegetable seed varieties including Chinese cabbage (大白菜), radish (萝卜), greens (青菜), spinach (菠菜), beans (豆角), zucchini (西葫芦), winter melon (冬瓜), green onion (大葱), pepper (辣椒), cabbage (甘蓝), and eggplant (茄子) seeds. Seeds are sold under registered trademarks '西星' and other brand names.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shandong Denghai Seeds (Xiyou Seed Branch) researches, breeds, and commercially produces proprietary vegetable seed varieties—most notably Chinese cabbage seeds under the Fengkang (丰抗), Xixing (西星), and Xibai (西白) brands, which collectively account for over 25% of China's Chinese cabbage seed usage. The portfolio spans twelve vegetable seed categories including Chinese cabbage, fast-growing vegetables, radish, greens, spinach, beans, zucchini, winter melon, green onion, pepper, cabbage, and eggplant, sold through a nationwide production and sales alliance network.

Product overview

Shandong Denghai Seeds (山东登海种业股份有限公司西由种子分公司) is a specialized agricultural technology company engaged in seed research, breeding, and commercial seed production. Founded in 1983, the company operates through four specialized research departments:十字花科育种室 (Cruciferous Breeding), 茄果育种室 (Solanaceous Fruit Breeding), 瓜果育种室 (Gourd Breeding), and生物工程技术研究中心 (Biotechnology Research Center). The company owns three main self-developed seed brands—'丰抗' (Fengkang), '西星' (Xixing), and '西白' (Xibai)—which together account for over 25% of China's total Chinese cabbage seed market. The product portfolio spans 13 major seed categories: Chinese cabbage (大白菜种), fast-growing vegetables (快菜种), radish (萝卜种), green vegetables (青菜种), spinach (菠菜种), beans (豆角种), zucchini (西葫芦种), winter melon (冬瓜种), green onion (大葱种), pepper (辣椒种), cabbage (甘蓝种), eggplant (茄子种), and additional varieties. The company has developed over 50 superior varieties, with 28 varieties approved by provincial or national crop variety approval committees and 30+ varieties registered with the Ministry of Agriculture and Rural Affairs. The company also operates the '山东省大白菜工程技术研究中心' (Shandong Provincial Chinese Cabbage Engineering Technology Research Center) for advanced seed technology research.

Differentiator

Problem solved

Functional benefit

Brands

• 丰抗 (Fengkang): 大白菜种子系列品牌 - Chinese cabbage seed series brand
• 西星 (Xixing)
• 西白 (Xibai)

Products and services

• Chinese Cabbage Seeds (大白菜种) Core product line of Chinese cabbage (大白菜) seed varieties including the proprietary Fengkang (丰抗), Xixing (西星), and Xibai (西白) hybrid series, which together account for over 25% of China's total Chinese cabbage seed usage. Includes approved varieties such as Xibai 65, Xibai 9, Xibai 88, Xibai 57, Fengkang 70, and Xixing Qiangchun No. 1, bred for different seasons and ecological zones.
• Fast-Growing Vegetable Seeds (快菜种) Fast-growing vegetable seeds with short growth cycles of 25-35 days, including varieties such as Xixing Kuaicai 6, Xixing Kuaicai 7, Xixing Kuaicai 30, Xixing Kuaicai 5, Xixing Kuaicai 3, Xixing Cuilv, Xixing Chunxiu, and Susheng Kuaicai. Designed for quick-turnover commercial vegetable production.
• Radish Seeds (萝卜种) Radish seed varieties including Xixing Baiyu, Luobo No. 1, Xixing Xianshi Luobo No. 2, Xichun Fuluobo No. 3, Xixing Luobo No. 5, Gailiang 791 Canned Luobo, and Xixing Water Luobo No. 1, with growth periods ranging from 30 to 85 days.
• Green Vegetable / Bok Choy Seeds (青菜种) Green vegetable and bok choy seed varieties including Xixing Qingcai 6, Xixing Qingcai 8, Xixing Qingcai 20, Xixing Zhonghua Guan, Xixing Zhonghua Wang, Shanghai Qing, Suiyue Man, Zhonglv Qing, and Ailv Qing, with growth periods of 25-45 days.
• Spinach Seeds (菠菜种) Hybrid spinach seed varieties including Xixing Bocai 5 and Xixing Bocai 2, with round or long-round leaf shapes, good disease resistance, and adaptability across growing conditions.
• Bean Seeds (豆角种) Climbing bean seed varieties including Xixing Changyulong, Xixing Chang Lvlvlong No. 1, and Xixing Yandou 2, with pod lengths of 80-120cm.
• Zucchini Seeds (西葫芦种) Zucchini / summer squash seed variety Xixing Xihulu No. 1 (西星西葫芦1号), an early-maturing variety ready for harvest in 45 days at 250g+ weight.
• Winter Melon Seeds (冬瓜种) Winter melon variety Xixiao Donggua No. 1 (西小冬瓜一号), a trailing-type variety with first female flower at nodes 4-5 and fruit weight of 1.5-2kg.
• Green Onion Seeds (大葱种) Green onion seed varieties Jufu No. 1 Bag (据辐一号袋装) and Jufu No. 1 Can (据辐一号罐装), with plant height of 130cm and white-stem length of 70cm, suitable for both fresh and cooked consumption.
• Pepper Seeds (辣椒种) Pepper seed variety Xixing Pengjiao (西星棚椒), a medium-early maturing variety producing sheep-horn shaped fruit up to 30cm in length, suitable for greenhouse cultivation.
• Cabbage Seeds (甘蓝种) Cabbage seed varieties including Xixing Ganlan No. 3 and Xixing Ganlan No. 1, early to mid-maturing types with harvest in 60-65 days and ball weight of approximately 1.5kg.
• Eggplant Seeds (茄子种) Eggplant seed variety Xixing Changqie No. 1 (西星长茄1号), developed as part of the company's solanaceous fruit breeding program and approved by the Shandong Province Crop Variety Approval Committee.

Quantifiable outcome

• 25%+ market share in Chinese cabbage seed market nationwide
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• 山东省大白菜工程技术研究中心coreStrategic or Co-development Partner · 18 May 2012Engineering technology research center established with approval from Shandong Provincial Science and Technology Department, dedicated to Chinese cabbage breeding technology research
• 北方大白菜育种开发协作中心coreStrategic or Co-development PartnerJoint establishment with 8 provinces and cities, 12 research institutes for collaborative Chinese cabbage breeding and development
• 西星牌蔬菜种子产销联盟coreChannel Partner/ Reseller/ DistributorNationwide production and sales alliance under '西星' brand covering different ecological zones throughout China for seed distribution

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Yuan Longping High-Tech Agriculture: China's largest listed seed company (Shenzhen: 000998), active across hybrid rice, corn, vegetables, and other crops. Directly comparable as a Chinese listed seed major with both corn (like Denghai parent) and vegetable seed operations serving similar growers nationwide.
• Syngenta (ChemChina/Sinochem): Global agribusiness major (now owned by ChemChina) with extensive vegetable seed portfolio and global biotech R&D. Comparable as a multinational vegetable seed incumbent competing in China through local channels and bringing deeper biotech capabilities.
• Bayer Crop Science: Global agribusiness major with leading vegetable seed brands (Seminis, De Ruiter). Comparable as a broad incumbent vegetable seed competitor with global R&D, biotech traits, and multinational distribution that increasingly targets the Chinese market.

Direct peers

• Origin Agritech: Beijing-based Chinese seed company focused on corn and vegetable seeds with proprietary GMO traits. Comparable as a China-focused seed breeder competing for the same farmer customer base and pursuing biotech-driven differentiation.
• Bejo Zaden: Dutch global vegetable seed specialist with deep cruciferous (cabbage, broccoli) and allium breeding programs. Comparable as a competing cruciferous-focused vegetable seed breeder targeting similar commercial growers worldwide.
• Enza Zaden: Dutch global vegetable seed breeder with strong programs in leafy brassicas, solanaceous crops, and cucurbits — directly overlapping Denghai's cruciferous/solanaceous/melon focus. Comparable as a multinational private vegetable seed company with similar R&D-led breeding model.
• Rijk Zwaan: Dutch family-owned vegetable seed company with leading global positions in leafy greens, brassicas, and greenhouse vegetables. Comparable as a competing private vegetable seed breeder with similar category breadth and grower-channel focus.
• Sakata Seed Corporation: Japanese global vegetable and flower seed company with strong cruciferous and Asian vegetable portfolios. Comparable as a competing cruciferous-focused vegetable seed breeder serving Asian and global commercial growers.
• Takii & Co. Japanese family-owned seed company with significant vegetable seed operations, including Chinese cabbage and Asian leafy vegetables. Directly comparable as a competing Asian vegetable seed specialist with cruciferous heritage.

Emerging players

• East-West Seed: Tropical vegetable seed company operating across Asia, Africa, and Latin America with smallholder-farmer channel model. Comparable as a vegetable seed specialist with emerging-market grower focus, though geographically distinct from Denghai's China-centric footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shandong-denghai-seeds-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shandong Denghai Seeds