Street Sports

What Street Sports does

Street Sports, Inc. is a privately held automotive performance tuning shop founded on September 5, 1991 by Shawn Sexton in Nicholasville, Kentucky. Operating as Kentucky's oldest tuning shop, the company provides high-performance vehicle modifications including engine swaps, turbocharger and supercharger installations, engine management programming, custom fabrication, nitrous oxide systems, and mobile electronics installation, with focus on import and sport compact vehicles from Honda, Acura, Mitsubishi, and Nissan. The company operates with a very small team (1-10 employees) anchored by its founder, who holds over 100 certifications including the 36th MECP Master Installer designation (1994) and an aerospace engineering background combined with prior US Air Force F-16 Crew Chief experience.

The business operates through four revenue streams: retail automotive parts sales, professional installation services, wholesale distribution to over 50 other shops, and an eBay Trading Assistant service for customers selling leftover parts. Distribution channels include direct retail at the physical Nicholasville location (a three-times-larger facility at the Old Dragstrip), exclusive territorial dealer status for GReddy, JUN, JAOS, AEM, and MotoRex, wholesale supply to 50+ shops, mail/telephone order, and eBay listings. The company maintains a lifetime warranty on all workmanship and uses factory-correct data as a minimum standard for installations.

Street Sports is bootstrapped and founder-owned, with no external funding, no subsidiaries, and no parent company. Its customer base is concentrated in the Kentucky region, with a primary segment of performance vehicle enthusiasts and a secondary segment of other automotive shops and dealerships. The company has incrementally expanded its product surface over three decades, including facility expansions in 2000 and 2005-2007, a new e-commerce-enabled website in 2018, and diversified service offerings ranging from mechanical repair to specialty vehicle imports.

Name

Street Sports

Legal name

Street Sports, Inc.

Website

http://www.streetsports.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Sports, Inc. is a privately held automotive performance tuning shop in Nicholasville, Kentucky, founded in 1991 by Shawn Sexton, serving import and sport compact vehicle enthusiasts with engine swaps, turbo installations, diagnostics, and performance parts retail plus wholesale distribution to 50+ shops.

Ownership category

akta.pro rank

Product category

Automotive Performance Tuning Services

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Performance auto tuning
• Aftermarket parts retail
• Mobile electronics installation
• Custom vehicle fabrication
• Wholesale parts distribution

Headquarters

HQ city

Nicholasville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Parts Retail: Sale of performance parts, accessories, and aftermarket components for Honda, Acura, Mitsubishi, and other import vehicles
2. Installation Services: Professional installation of performance parts, turbo kits, engine swaps, and custom fabrication work
3. Wholesale Distribution: Supplies performance parts to over 50 other shops across the region
4. eBay Trading Assistant: Helps customers sell vehicle parts and upgrades through eBay, handling photography, listing, shipping, and customer service

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Street Sports is a high-performance automotive tuning shop providing engine swaps, turbocharger and supercharger installations, engine management programming, mobile electronics integration, custom fabrication, nitrous oxide systems, and diagnostic services for import and domestic vehicles. The company also retails aftermarket performance parts from brands including GReddy, JUN, AEM, and JAOS, distributes wholesale parts to 50+ other shops, operates an eBay Trading Assistant service, and facilitates Nissan Skyline GT-R importation.

Product overview

Street Sports is a retail automotive tuning shop offering high performance vehicle modifications, mobile electronics installation, vehicle restyling, and general auto repair services. The company operates as a service-based business rather than a software platform. Core offerings include engine swaps, turbocharger/supercharger installations, engine management tuning, car stereo and security system installation, body kit fabrication, and nitrous oxide system services. The shop also retails aftermarket performance parts from brands including GReddy, JUN, AEM, and others, and supplements its services with wholesale parts distribution, mail order capabilities, eBay trading assistant services, and vehicle import assistance for specialty models like the Nissan Skyline GT-R.

Differentiator

Problem solved

Functional benefit

Products and services

• High Performance Vehicle Tuning Automotive tuning services including engine swaps, turbocharger and supercharger installations, engine management programming, and performance modifications for import and domestic vehicles. Targeted at performance vehicle owners seeking specialized engine and drivetrain work.
• Mobile Electronics Installation Professional installation of car stereo systems, mobile video, automotive security systems, and aftermarket electronics. Targeted at vehicle owners wanting MECP-certified mobile electronics integration with factory-quality standards.
• Vehicle Restyling and Custom Fabrication Body kit installation, custom metal fabrication, fiberglass work, body painting, and cosmetic modification services including engine assembly in a dedicated clean room. Targeted at owners seeking visual and structural custom vehicle transformations.
• General Auto Repair and Diagnostics Full-service vehicle repair and maintenance for all makes and models, with emphasis on computer-controlled electronic systems diagnostics using advanced diagnostic equipment. Targeted at owners needing accurate problem diagnosis that other shops have given up on.
• Wholesale and Mail Order Parts Distribution Wholesale supply of performance parts to over 50 other automotive shops and mail/telephone order services for retail customers unable to visit the Nicholasville location. Targeted at regional shop owners and remote enthusiasts needing access to specialty parts.
• eBay Trading Assistant Service Full-service eBay listing assistance helping customers sell leftover automotive parts and accessories, handling photography, listing creation, shipping logistics, and customer service on their behalf. Targeted at individual vehicle owners and hobbyists with unused upgrade parts wanting turnkey liquidation.
• Nitrous Oxide System Services Nitrous oxide injection system installation and bottle refilling services for NOS, Compucar, Nitrous Express, and Zex brands. Targeted at performance vehicle owners seeking additional power augmentation.

Quantifiable outcome

• 36th MECP Master certified technician in industry (1994)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GReddycoreChannel Partner/ Reseller/ Distributor · 20 October 2000Street Sports became the exclusive stocking dealer/distributor for the entire state of Kentucky. They can provide next-day service to many surrounding states and are setting up dealers throughout Kentucky. This is a flagship partnership for the shop.
• JAOSminorChannel Partner/ Reseller/ Distributor · 29 April 2000Street Sports is a full-line JAOS dealer for high-end wheels and off-road equipment for SUVs.
• MotoRexcoreChannel Partner/ Reseller/ Distributor · 28 December 1999Partnership with MotoRex to order and import new and pre-owned Nissan Skylines (R32, R33, R34). Street Sports helps with financing options, insurance, and can arrange vehicle upgrades after delivery.
• JUN (Junction Produce)coreChannel Partner/ Reseller/ Distributor · 10 August 1998Street Sports became the new JUN dealer for Kentucky. JUN is known for record-setting products like the Skyline GT-R that set Bonneville world records. Products range from engine bolt-ons to complete stroker kits and full turnkey race engines.
• SEMA (Specialty Equipment Marketing Association)minorOthersIndustry organization membership spanning automotive aftermarket. SEMA uses resources to police industry, insure quality, protect consumer rights, and retailer rights when legislation attempts to encroach on rights.
• MERA (Mobile Electronics Retailers Association)minorOthersIndustry organization with membership spanning automotive aftermarket. MERA uses resources to police industry and insure quality for consumers.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• King Motorsports: Long-standing Honda/Acura performance parts retailer and tuning shop. Directly comparable to Street Sports because both specialize in import sport-compact tuning, retail premium performance brands, and offer installation services for the same enthusiast segment.
• Real Street Performance: Import performance parts retailer and tuning specialist with online store and shop services. Highly comparable business model combining e-commerce parts sales with professional installation for Honda/Acura and similar platforms.
• GrimmSpeed: Subaru-focused performance parts manufacturer and retailer that also offers tuning services. Comparable as a brand-installer-retailer hybrid operating in the import sport-compact tuning category.
• Torque Solution: Import performance parts brand/manufacturer (Subaru, Mitsubishi, Honda). Comparable as a niche performance brand operating in the same import tuning ecosystem and overlapping customer base.
• Vortech Engineering: Supercharger manufacturer serving import and domestic performance segments. Comparable as a supplier of forced-induction components that Street Sports installs and resells, and as a peer in the same performance ecosystem.

Broad incumbents

• Summit Racing Equipment: The largest U.S. retailer and wholesaler of performance aftermarket parts. Comparable as the dominant incumbent Street Sports competes against for both retail customers and wholesale shop accounts.
• Turn5 (AmericanMuscle / ExtremeTerrain): Vertically integrated e-commerce retailer for performance and off-road aftermarket parts. Comparable as a large-scale digital incumbent pursuing the same enthusiast customer that Street Sports targets.
• Holley Performance Products: Aftermarket performance conglomerate owning multiple brands (Holley, MSD, Hooker, etc.). Comparable as a broad-line incumbent that distributes many of the same performance categories Street Sports handles.

Others

• AEM Performance Electronics: Engine management and electronics brand that Street Sports has trained on directly. Comparable as a supplier partner in Street Sports' stack and as an emerging brand-side player in import tuning.

Emerging players

• Boomba Racing: Boutique import performance parts manufacturer (focus, short shifters, engine bay accessories) for Ford, Subaru, Honda platforms. Comparable as a small/emerging aftermarket brand competing for the same shelf space at performance shops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/StreetSports1
• Facebookfacebook.com/streetsportsinc
• Instagraminstagram.com/streetsportsinc
• LinkedInlinkedin.com/company/street-sports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Sports