Visit Morocco

What Visit Morocco does

Visit Morocco DMC is a private destination management company (DMC) headquartered in Casablanca, Morocco, founded in 1994. The company delivers B2B travel and event services to corporate clients, event planners, travel agencies, and organized leisure groups across three markets: Morocco, the UAE, and Spain. Its service portfolio spans four integrated verticals: MICE (Meetings, Incentives, Conferences & Events, including venue sourcing, logistics, audiovisual, F&B, and onsite management), Leisure Tours (tailored and experiential itineraries with accommodation, transport, activities, and guides), Incentive Travel (corporate incentive programs with ticketing, ground logistics, and themed events), and Special Interest / Experiential Travel (cultural, gastronomy, adventure, family, golf, fly/ride/drive, and wellness programs, plus a Morocco Festivals vertical).

The company operates on a project-based, quote-driven professional services revenue model with no publicly disclosed pricing. Distribution is hybrid: direct enterprise field sales to corporate MICE clients, inbound inquiries generated through the company website, and a representative agent network that includes a formal channel partnership with ATPI, a global travel management company, where Visit Morocco acts as ATPI's in-country representative in Morocco. Primary customers are corporate MICE clients, with secondary segments including leisure/FIT travelers, university groups, and specialty interest organizations.

Operationally, the company runs a headquarters office in Casablanca and a regional operational office in Marrakech. Headcount is reported in the 11–50 range. The technology stack is limited to a Squarespace-hosted marketing website with no proprietary platform, app, API, or AI capability disclosed. No funding rounds, M&A, leadership changes, certifications, or regulatory actions are recorded in the available data, indicating a privately held, owner-operated operating profile that has sustained continuous multi-market operations across three decades.

Name

Visit Morocco

Website

https://visitmorocco.ma

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Morocco DMC is a private destination management company, founded 1994, providing MICE, leisure, incentive, and experiential travel services to corporate clients and organized groups across Morocco, the UAE, and Spain.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

Keywords

• Destination management services
• MICE event management
• Corporate incentive travel
• Leisure tour operator
• Experiential travel services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. MICE Services: Revenue from organizing and managing Meetings, Incentives, Conferences, and Events including venue sourcing, logistics, transportation, F&B management, audiovisual services, and onsite assistance.
2. Leisure Tours: Revenue from selling tailored and experiential tours including accommodation bookings, transportation, activities, excursions, restaurant reservations, and local guide services.
3. Incentive Travel: Revenue from incentive travel programs including airline ticketing, ground logistics, team building activities, themed events, gala dinners, and accommodation management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Visit Morocco DMC is a Destination Management Company that organizes and delivers corporate MICE programs (Meetings, Incentives, Conferences & Events), tailored leisure and experiential tours, corporate incentive travel, special interest tours, and Morocco festival experiences across Morocco, the UAE, and Spain. It handles venue sourcing, accommodation, transportation, activities, F&B, audiovisual, logistics, and onsite coordination as an integrated service package, and operates as the ATPI representative in Morocco.

Product overview

Visit Morocco DMC operates as a unified Destination Management Company platform providing travel and event services across Morocco, the UAE, and Spain. The core offering combines MICE Services (Meetings, Incentives, Conferences & Events), Leisure Tours (tailored and experiential), Incentive Travel, Special Interest Tours, Corporate Events, Experiential Travel, and Morocco Festivals services. These products are offered as integrated, personalized services delivered by a team of seasoned professionals with local expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE Services (Meetings, Incentives, Conferences & Events) End-to-end management of Meetings, Incentives, Conferences & Events including venue finding and booking, logistics, audiovisual and video services, photography, transportation, F&B, printing, and onsite assistance for corporate clients in Morocco, UAE, and Spain.
• Leisure Tours Tailored and experiential leisure tours providing selected accommodation, transportation, activities, visits, excursions, restaurant bookings, and local guides customized to client needs across Morocco, UAE, and Spain.
• Incentive Travel Corporate incentive travel programs including airline ticketing, ground logistics, activities, tours, accommodation, restaurant bookings, gala dinners, out-of-the-box ideas, and giveaways for corporate incentive buyers.
• Special Interest Tours Specialized tours covering cultural, gastronomy, adventure, family, golf, fly/ride/drive, and wellness experiences, designed for travelers with specific interests in Morocco, UAE, and Spain.
• Corporate Events Corporate event conceptualization and execution covering concept creation, venue and activities sourcing, set up, decoration, entertainment, logistics, and permit management.
• Experiential Travel Immersive travel experiences focused on culture, authenticity, nature, sport, and adventure activities for travelers seeking culturally rich and active experiences.
• Morocco Festivals Festival-related travel and event services designed around Morocco's cultural celebrations and events, providing access and on-the-ground coordination for festival attendees.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ATPIcoreChannel Partner/ Reseller/ DistributorATPI is a global travel management company with a representative network. Visit Morocco DMC operates as ATPI's representative in Morocco, leveraging ATPI's global client base and distribution network to serve corporate clients requiring destination management services in Morocco.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Intrepid Travel: An adventure and experiential tour operator with active tours and DMC-style services in Morocco, UAE, and Spain. Strong overlap with Visit Morocco's experiential, cultural, and adventure product lines.
• G Adventures: A small-group experiential tour operator with Morocco, Spain, and Middle East programs covering cultural, adventure, and special-interest itineraries — directly overlapping Visit Morocco's leisure and special-interest tour offerings.
• Arabian Adventures: A long-established DMC in the UAE providing MICE, leisure, and experiential services that overlap directly with Visit Morocco's UAE operations, especially for inbound incentive and corporate groups.
• Abercromlie & Kent: A global luxury DMC and tour operator offering high-end experiential travel and MICE services across numerous destinations, including Morocco. Directly comparable to Visit Morocco in curating bespoke leisure and incentive experiences in the same regions.
• Kuoni (DER Touristik): A premium destination management and tour operator with significant presence across Morocco, UAE, and Southern Europe. Competes head-to-head with Visit Morocco for MICE and incentive accounts in the same geographies.

Broad incumbents

• American Express Global Business Travel: A leading business travel and meetings management company offering integrated MICE and event solutions worldwide. Overlaps with Visit Morocco's corporate MICE and incentive travel servicing model.
• TUI Group: A global tourism conglomerate running tour operations, hotel brands, and DMC-style services across the Mediterranean, North Africa, and the Middle East. A much larger incumbent that competes with Visit Morocco at the upper end of group and MICE work.
• BCD Travel: A major corporate travel management company with MICE and event-management divisions that source destination services globally. Functions as both a competitor and a potential buyer of Visit Morocco's MICE capacity.
• CWT (Carlson Wagonlit Travel): A global corporate travel and meetings & events player that aggregates DMC services across multiple countries — competes for the same multinational MICE RFPs that Visit Morocco services via partners like ATPI.

Others

• ATPI: A global corporate travel and events company whose representative network includes Visit Morocco in Morocco. Functions as both a key distribution partner and a peripheral competitor in the same MICE/incentive space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisitMoroccoDMC
• LinkedInlinkedin.com/company/visit-morocco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Morocco