St. Louis Apartment Association

What St. Louis Apartment Association does

St. Louis Apartment Association (SLAA) is a Missouri-chartered nonprofit trade association founded in 1976 to advance the multifamily housing industry in the St. Louis metropolitan area and surrounding regions, including Northeast Missouri, Southeast Missouri, and 9 counties in Illinois. The association represents 155 property management companies covering over 104,000 rental units and serves more than 230 supplier partner companies that provide products and services (flooring, restoration, maintenance supplies, broadband, staffing, etc.) into the multifamily ecosystem. Members access four member directories (Owner/Management, Community, NextGen, Supplier), signature events such as the annual Golf Classic, Fall Expo, Business Networking Expo, Bowling Social, and Coffee & Collab networking series, an in-house and NAA-partnered credentialing program, a Career Center, and legislative advocacy services staffed through an in-house legislative consultant and the NAAPAC.

SLAA's core technology stack is modest and largely off-the-shelf: a website (slaa.org) and member experience running on Novi AMS for membership data, event registration, and member communications, plus the SLAA Mobile App for directory access and event information. Product breadth is concentrated in membership services, events, directories, certifications, advocacy, and member-development programs including Leadership Lyceum and NextGen.

The business model combines subscription-style recurring annual membership dues from property management companies and supplier partners with transaction-fee event revenue (registration, exhibitor booth tiers), sponsorship and advertising revenue (sponsoring the Golf Classic as a Diamond example with Chadwell Supply, supporting events and programs), and professional services revenue through NAA credentialing (CAMT, COS, NALP). Specific pricing is not publicly disclosed but event tiering (general, prime, extreme prime booths) and tiered membership by portfolio size indicate a structured, dual-sided monetization approach anchored by long-tenured members rather than enterprise anchor accounts.

Name

St. Louis Apartment Association

Legal name

St. Louis Apartment Association

Website

https://slaa.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Regional nonprofit trade association serving the St. Louis metropolitan multifamily housing industry through membership services, signature events, four member directories, NAA credentialing, and legislative advocacy for 155 property management companies and 230+ supplier partners.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Trade association
• Multifamily housing
• Property management membership
• Industry advocacy
• Supplier directory

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Association membership fees from property management companies and supplier partners
2. Event Revenue: Registration fees for signature events including Golf Classic, Fall Expo, Bowling Social, Morning Exchange Coffee & Collab events
3. Sponsorship Revenue: Corporate sponsorships for events, seminars, and Rising Star Awards
4. NAA Credentials & Certifications: Fees for NAA credentialing programs and certifications for members
5. Advertising: Advertising opportunities within SLAA communications and events for members to get business noticed

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SLAA is a nonprofit trade association providing membership-based services to the multifamily housing industry in the St. Louis metropolitan area. Its offerings include member directories, signature networking events, NAA credentialing programs, a career center, legislative advocacy, and professional development programs such as the Leadership Lyceum and NextGen. The association generates revenue through annual membership dues, event registrations, sponsorships, advertising, and certification fees.

Product overview

The St. Louis Apartment Association (SLAA) is a trade association chartered in 1976 for multifamily housing industry professionals in the St. Louis Metro area. SLAA offers a membership-based platform providing access to professional directories (Owner/Management, Community, NextGen, Supplier), signature events (Golf Classic, Fall Expo, Business Networking Expo, Bowling Social), NAA credentialing programs, a Career Center for job postings, legislative advocacy services, and a mobile app. The association facilitates networking and business development among its 155 property management company members, 230+ supplier partners, and over 104,000 rental units represented. Key programs include the Leadership Lyceum for leadership development and the NextGen Program for young professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Representing over 104,000 rental units
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Apartment Association (NAA)coreStrategic or Co-development Partner · 1 January 1976NAA is a national federation providing advocacy, education, and resources for the apartment industry. SLAA as a local affiliate offers NAA credentials and certifications including CAMT, COS, and NALP. NAA provides legislative advocacy at the federal level and SLAA supports NAAPAC (NAA Political Action Committee).
• Missouri Apartment AssociationcoreStrategic or Co-development PartnerState-level apartment association providing advocacy and resources for multifamily housing professionals in Missouri. SLAA is a proud member organization.
• Apartments.comminorGTM or Marketing PartnerLeading apartment listing platform - sponsor of SLAA events and Rising Star Awards.
• HD SupplyminorGTM or Marketing PartnerNational supplier of multifamily maintenance supplies and equipment - sponsor of Golf Classic events.
• Chadwell SupplyminorGTM or Marketing PartnerMaintenance supply distributor - Diamond sponsor of SLAA Golf Classic.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Institute of Real Estate Management (IREM): International association for real estate management professionals with credentialing programs (CPM, ARM, ACCREDITED RESIDENTIAL MANAGER) — comparable member base of property managers to SLAA, with broader national scope.
• National Apartment Association (NAA): National federation of apartment associations providing federal advocacy, industry credentials (CAMT, COS, NALP), and research. SLAA is an NAA affiliate and operates as a regional extension of NAA's national model.
• National Multifamily Housing Council (NMHC): National trade association representing the largest apartment owners, managers, and developers; overlaps with SLAA's advocacy mission at a national scale.
• Building Owners and Managers Association (BOMA) International: Broader commercial and residential real estate industry association with overlapping membership among property managers and suppliers, though focused more on commercial buildings than multifamily.

Direct peers

• Chicagoland Apartment Association: Regional apartment trade association serving the Chicago metro and parts of Illinois — directly comparable as a Midwest multifamily association with a similar member/advocacy/event model to SLAA.
• Apartment Association of Greater Dallas: Regional multifamily industry trade association serving the Dallas/Fort Worth market with membership, advocacy, and signature events — structurally identical to SLAA's operating model.
• Missouri Apartment Association: State-level apartment trade association serving multifamily housing professionals across Missouri. SLAA is a member of this organization, and both deliver education, advocacy, and networking for overlapping member segments.
• Atlanta Apartment Association: Regional trade association for Atlanta-area apartment industry professionals with comparable programs around supplier networking, education, and advocacy — directly analogous to SLAA.
• Apartment Association of Greater Philadelphia: Regional apartment industry association for the Philadelphia metro, offering membership, events, and advocacy services to multifamily owners, managers, and suppliers using a model similar to SLAA.

Emerging players

• National Association of Residential Property Managers (NARPM): Nationwide association specifically focused on residential property managers (single-family and small multifamily). Smaller-residential segment overlaps with SLAA's membership composition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/info_slaa
• LinkedInlinkedin.com/company/st--louis-apartment-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Apartment Association