Hubline

What Hubline does

Hubline Berhad is a Malaysian public investment holding company listed on the Main Market of Bursa Malaysia Securities Berhad (Listing No: 7013) and headquartered in Kuching, Sarawak. The group operates two distinct business segments: dry bulk shipping logistics and general aviation services. The shipping segment, active since 2007, operates a fleet of 23 tug-and-barge sets transporting 8,000 to 10,000 metric tonnes of dry bulk cargo per shipment across regional trading routes covering Cambodia, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Cargo categories include coal, gypsum, palm kernel shells, feldspar, scrap metal, and sand, serving industrial and commercial clients.

The aviation segment was added in 2018 through the acquisition of Layang Layang Aerospace Sdn Bhd, which operates 6 helicopters and 9 fixed wing aircraft providing aircraft chartering, emergency medical services, flying doctor services, aerial sightseeing, surveys, mapping and photography, and passenger and cargo transport. Coverage extends across Sabah, Sarawak, Kedah, Langkawi, Penang, and Perak. The aviation group also includes Layang Layang Flying Academy Sdn Bhd (80%-owned), a CAAM-certified approved training organisation that provides fixed wing and helicopter pilot training programs for private pilot and commercial pilot licenses.

The revenue model is predominantly transaction-based for shipping (per-shipment barge logistics fees) and includes recurring components for aviation services, particularly pilot training programs. Distribution is direct through owned fleet operations, with no disclosed intermediary channels. The customer base is horizontal across cargo and aviation service clients, with no named enterprise logos disclosed. Hubline has 101-250 employees, no disclosed AI or proprietary technology, and no public pricing schedule. Ownership is fully public via Bursa Malaysia, with no controlling parent entity.

Name

Hubline

Legal name

Hubline Berhad

Website

https://hubline.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Hubline Berhad is a Malaysian public company operating dry bulk shipping logistics and general aviation services. Its 23-vessel fleet transports bulk cargo across Southeast Asia, while Layang Layang Aerospace provides charter, medical, and pilot training services in Malaysia.

Ownership category

akta.pro rank

Product category

Maritime Shipping and Logistics

NAICS

Coastal and Great Lakes Freight Transportation (483113), Inland Water Freight Transportation (483211)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Breakbulk & Project Cargo Handling (Heavy Lift, Out-of-Gauge Handling) (TLAHALAH)

akta.pro secondary industry

Stevedoring & Vessel Loading/Discharging (Ship-to-Shore Operations) (TLAHALAA)

Keywords

• Dry bulk shipping
• Barge logistics
• Break bulk transport
• General aviation services
• Pilot training academy

Headquarters

HQ city

Kuching

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain

Revenue model

1. Dry Bulk Shipping Logistics Services: Barge logistics services providing transportation of dry bulk cargo. The Group has been in the dry bulk shipping business since 2007, operating a fleet of 23 sets of tugs and barges. Services involve shipment of 8,000 to 10,000 metric tonnes of dry bulk cargo per shipment across Southeast Asian trading routes.
2. Flying Academy and General Aviation Services: Aviation services including aircraft chartering, emergency medical services, flying doctor services, aerial sightseeing, surveys, mapping and photography, and transportation of passenger and cargo. Also includes pilot training programs for private pilot and commercial pilot licenses through Layang Layang Flying Academy.

Distribution channels2 records

Core offering

Hubline Berhad provides barge logistics services for dry bulk cargo transport across Southeast Asia using a fleet of 23 tug-and-barge sets, with each shipment carrying 8,000 to 10,000 metric tonnes. Through its subsidiary Layang Layang Aerospace Sdn Bhd, the company also delivers general aviation services including aircraft chartering, emergency medical and flying doctor services, aerial surveys, mapping and photography, and CAAM-certified pilot training for private and commercial licenses.

Product overview

Hubline Berhad operates as a dual-segment company comprising dry bulk shipping logistics and general aviation services. The shipping segment operates a fleet of twenty-three tug-and-barge sets for dry bulk cargo transportation, while the aviation segment is managed through Layang Layang Aerospace Sdn Bhd (including its 80%-owned subsidiary Layang Layang Flying Academy Sdn Bhd), providing aircraft charter, emergency medical services, and pilot training. The company is listed on Bursa Malaysia Main Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Bulk Shipping Logistics Services Barge logistics services transporting between 8,000 to 10,000 metric tonnes of dry bulk cargo per shipment across Southeast Asian trading routes including Cambodia, Indonesia, Malaysia, Philippines, Thailand and Vietnam. Serves industrial and commercial clients transporting commodities such as coal, gypsum, palm kernel shells, feldspar, scrap metal and sand.
• General Aviation Services Aircraft chartering, emergency medical services, flying doctor services, aerial sightseeing, aerial surveys, mapping and photography, and transportation of passenger and cargo, operated through Layang Layang Aerospace Sdn Bhd with 6 helicopters and 9 fixed-wing aircraft across Sabah, Sarawak and selected West Malaysia locations.
• Pilot Training Programs Fixed-wing and helicopter pilot flight training programs preparing cadets for private pilot and commercial pilot licenses, delivered through a CAAM-certified approved training organisation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Layang Layang Aerospace Sdn BhdcoreStrategic or Co-development Partner · 1 January 2018Hubline Berhad acquired Layang Layang Aerospace Sdn Bhd in 2018, establishing the Group's presence in the aviation sector. Layang Layang Aerospace was established in April 1994 and has grown to become one of the largest general aviation companies in Malaysia, operating six units of helicopters and nine units of fixed wing aircraft.
• Layang Layang Flying Academy Sdn BhdcoreStrategic or Co-development PartnerLayang Layang Aerospace Sdn Bhd owns 80% of Layang Layang Flying Academy Sdn Bhd, which provides fixed wing pilot and helicopter pilot flight training programs to prepare cadets for private pilot and commercial pilot licenses. The academy is CAAM-certified.
• Civil Aviation Authority of Malaysia (CAAM)coreOthersLayang Layang Flying Academy Sdn Bhd is an approved training organisation certified by the Civil Aviation Authority of Malaysia (CAAM), enabling it to provide official pilot training programs for private pilot and commercial pilot licenses.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Weststar Aviation: Malaysian general aviation operator providing charter, offshore crew transfer and helicopter services. Comparable as a Malaysian aviation peer to Layang Layang Aerospace in general aviation services and fleet scale.
• ASL Marine Holdings: Singapore-based marine company operating a fleet of tugboats and barges for transhipment and bulk cargo across Asia. Most directly comparable to Hubline's core business of breakbulk dry bulk shipping with tug-and-barge sets in Southeast Asia.
• Winson Group: Singapore-based conglomerate with tug-and-barge and shipping operations across Southeast Asia, including dry bulk transport. Comparable as a regional tug-and-barge operator serving ASEAN trade lanes.

Broad incumbents

• MISC Berhad: Malaysian maritime giant operating LNG, petroleum, container and offshore businesses with global fleet. Comparable as a broader Malaysian shipping incumbent competing in the same domestic maritime ecosystem as Hubline.
• Pacific International Lines: Singapore-headquartered container shipping line with regional presence across Southeast Asia, China, India, Africa and the Middle East. Comparable as a broad regional carrier serving overlapping ASEAN ports and trade lanes.
• Malaysia Marine and Heavy Engineering: Malaysian-listed shipyard and heavy engineering services company serving the offshore and maritime sector. Comparable as a broader Malaysian maritime industry participant with adjacent exposure to Hubline's shipping operations.
• Regional Container Lines: Thai-listed container shipping company operating intra-Asia and ASEAN feeder services. Comparable as a regional shipping operator with overlapping presence in Hubline's core ASEAN trade lanes.

Emerging players

• TASCO Berhad: Malaysian logistics and freight forwarding company with cold-chain and contract logistics services across Asia. Comparable as a Malaysian-listed transport/logistics peer operating in overlapping regional supply chains.

Regional players

• Samudera Indonesia: Indonesian-listed shipping and logistics company operating container and bulk shipping services across Indonesia and ASEAN. Comparable as a regional shipping operator with similar trade lane exposure to Hubline's Southeast Asian routes.
• Destini Berhad: Malaysian-listed group with maritime, aviation MRO, and offshore services. Comparable as a Malaysian diversified transport peer overlapping with Hubline's combination of shipping and aviation businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubline