Washington State Ridesharing Organization

What Washington State Ridesharing Organization does

Washington State Ridesharing Organization (WSRO) is a 501(c)(6) non-profit trade association founded in 1988 and headquartered in Olympia, Washington, that serves as the statewide coordinating body for Transportation Demand Management (TDM) professionals in Washington State. WSRO's mission centers on promoting sustainable transportation alternatives including biking, walking, rolling, carpooling, vanpooling, transit, and remote working. Its members and stakeholders include Employee Transportation Coordinators, municipal and state transportation agencies (notably WSDOT, King County Metro, Pierce County, the Cities of Bellevue, Redmond, Tukwila, and Vancouver, and Thurston Regional Planning Council), Transportation Management Associations such as Move Redmond, and enterprise employers such as Swedish Health Services.

The organization's product surface is built around four pillars: (1) an annual two-day conference rotating between Western and Central/Eastern Washington with tiered registration pricing ranging from $200 for ETC members to $475 for non-members; (2) the Switch Your Trips WA statewide campaign promoting sustainable commuting; (3) the Wheel Options employer toolkit and campaign; and (4) a recognition program including the Wall of Fame and Recognition Awards. Supporting infrastructure includes a members-only forum, the Best Practices Guide for Employer-based Transportation Demand Management, and the Wild Apricot membership management platform that powers membership sign-up, renewals, and event registration.

WSRO's business model is a classic association model, generating revenue from individual membership dues (with reduced conference fees, voting privileges, and board eligibility as member benefits) and conference registration fees across member, non-member, student, and speaker tiers. The organization is governed by an 8-member volunteer board, employs a staff in the 11-50 range, and collaborates with peer organizations including the Cascade Chapter of the Association of Commuter Transportation (ACT) and the Transportation Options Group of Oregon (TOGO). WSDOT provides acknowledged financial support, anchoring the organization's relationship with the state government.

Name

Washington State Ridesharing Organization

Legal name

Washington State Ridesharing Organization

Website

https://wsro.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Washington State Ridesharing Organization (WSRO) is a 501(c)(6) non-profit trade association founded in 1988, serving Washington's transportation demand management professionals, transit agencies, and employers through annual conferences, statewide campaigns, and recognition awards.

Ownership category

akta.pro rank

Product category

Transportation Demand Management Association Services

NAICS

Other Transit and Ground Passenger Transportation (48599)

SIC

Services-Membership Organizations (8600), Transportation Services (4700)

akta.pro primary industry

Transportation Demand Management (TDM) & Commute Programs (EDALAKAJ)

Keywords

• Transportation demand management
• Commute trip reduction
• Sustainable transportation
• TDM professional association
• Ride sharing advocacy

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees providing access to reduced conference registration, members-only training and resources, and voting privileges
2. Conference Registration Fees: Revenue from annual two-day conference with tiered pricing for members, non-members, students, and speakers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Washington State Ridesharing Organization (WSRO) is a 501(c)(6) non-profit membership association that convenes and supports Washington's transportation demand management (TDM) professionals through an annual two-day conference, statewide sustainable-commuting campaigns (Switch Your Trips WA and Wheel Options), recognition awards, and member-only training, best-practice guides, and forums.

Product overview

Washington State Ridesharing Organization (WSRO) is a 501(c)6 non-profit organization that serves as the premier organization for Washington transportation demand management (TDM) professionals and industry leaders. WSRO offers a portfolio of programs including annual two-day conferences, the Switch Your Trips WA campaign, the Wheel Options campaign, Recognition Awards, and a membership program with discounted conference fees and exclusive training resources. The organization also publishes a Best Practices Guide and maintains a members-only forum for TDM professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• WSRO Annual Conference Annual two-day conference bringing together TDM professionals, Employee Transportation Coordinators, transit agencies, and industry leaders for education, networking, and best practice sharing, with tiered pricing for members, non-members, students, and speakers.
• Switch Your Trips WA Campaign Annual statewide campaign promoting sustainable transportation options such as biking, walking, rolling, carpooling, vanpooling, transit, and remote working to Washington commuters.
• Wheel Options Campaign WSRO-sponsored statewide commute promotion program partnering with transit agencies and employers to provide education, resources, and incentive programs supporting employer-based commute reduction efforts.
• WSRO Membership Program Annual membership program offering benefits including reduced conference registration fees, access to members-only training and resources, voting privileges, and eligibility to join the WSRO Board and Committees.
• Recognition Awards (Wall of Fame and Recognition Award) Annual awards honoring individuals, teams, and organizations in the TDM community who demonstrate commitment to sustainable transportation and WSRO's mission, including Wall of Fame selections and Recognition Awards for excellence in transportation.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Washington State Department of Transportation (WSDOT)coreStrategic or Co-development PartnerWSDOT provides financial support to WSRO and collaborates on statewide transportation demand management initiatives. WSDOT representatives participate in WSRO conferences and board activities.
• Cascade Chapter of Association of Commuter Transportation (ACT)coreStrategic or Co-development PartnerRegional ACT chapter that works with WSRO to offer education, share best practices, and guide policy for transportation demand management in the Pacific Northwest.
• Transportation Options Group of Oregon (TOGO)coreStrategic or Co-development PartnerOregon counterpart organization that collaborates with WSRO to share best practices and guide policy for transportation demand management across the Pacific Northwest.
• Wheel Options Program PartnerscoreGTM or Marketing PartnerNetwork of transit agencies and employers participating in the annual Wheel Options campaign, a WSRO-sponsored statewide initiative encouraging employees to explore sustainable commuting options.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Commute.org: Bay Area, California TDM organization serving employers and commuters with commute alternatives programs. Operates the same membership-plus-conference model as WSRO but in the larger San Francisco Bay Area market.
• Drive Less Connecticut: Connecticut's statewide commute alternatives program managed by the Connecticut Department of Transportation. Operates the same employer-facing TDM model — outreach to employers, commute option promotion, and CTR-style program support — as WSRO, but on a state-agency-administered basis.
• MassRIDES: Massachusetts statewide ridesharing and TDM program operated under the state Executive Office of Energy and Environmental Affairs. MassRIDES is a state-sponsored rideshare/TDM program that parallels WSRO's mission of promoting carpooling, vanpooling, and commute alternatives.

Direct peers

• Transportation Options Group of Oregon (TOGO): Oregon's state-level TDM/ridesharing organization, formally partnered with WSRO via joint conferences and shared policy advocacy. TOGO operates the same model — membership, annual conference, and commute promotion campaigns — for the Oregon TDM professional community.
• Move Redmond: Transportation Management Association (TMA) in Redmond, WA focused on advocating for better streets, trails, and transit. Move Redmond is both a WSRO member and is chaired by the current WSRO Board Chair, making it the closest local TMA peer within the WSRO ecosystem.

Emerging players

• Best Workplaces for Commuters: National recognition program identifying employers offering exceptional commuter benefits. Comparable to WSRO's Wall of Fame and Recognition Award programs; both target employer TDM excellence and serve overlapping audiences of ETCs and HR leaders.

Others

• League of American Bicyclists: National bicycle advocacy organization promoting cycling infrastructure and Bike Friendly Business / Community programs. Addresses one of WSRO's core commute modes (biking) and serves overlapping employer/community audiences in active transportation.
• Center for Transportation and the Environment: Non-profit focused on clean, efficient, and sustainable transportation technologies and policies. Operates in adjacent policy/advocacy space to WSRO and engages many of the same transit agencies, MPOs, and employer stakeholders on sustainable mobility.

Broad incumbents

• Association of Commuter Transportation (ACT): National industry association for TDM professionals and commuter transportation programs. ACT is the direct national counterpart to WSRO; the Cascade Chapter of ACT is already a formal WSRO strategic partner, and ACT offers education, advocacy, and an annual conference serving the same ETC/TDM audience.
• UBER for Business / Enterprise Mobility Programs: Enterprise mobility platform offering corporate commute, carpool, and rideshare programs to employers. Represents the technology-enabled, scaled alternative to the traditional TDM association model that WSRO and its peers operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wsronews
• Facebookfacebook.com/WSRONews
• LinkedInlinkedin.com/company/washington-state-ridesharing-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington State Ridesharing Organization