Humanas Pflege

What Humanas Pflege does

Humanas Pflege GmbH & Co. KG is a family-owned elderly care operator headquartered in Colbitz, Sachsen-Anhalt, Germany. Founded in 2006 by Dr. Jörg Biastoch, the company runs 25 'Wohnparks' (residential parks) across a single German federal state, with a 26th location planned in Irxleben for mid-2026. Each Wohnpark combines independent living with 24-hour ambulatory care: a central 'Wabe' (hive) building hosts single-room barrier-free apartments, and adjacent row houses provide two-room apartments, all with private bathrooms and terraces. Care services span Ambulante Pflege (outpatient nursing), Tagespflege (day care), Betreutes Wohnen (assisted living), and Service-Wohnen, available to both residents and external community members, supported by 24/7 staffing and domestic services such as cleaning, laundry, and meal preparation.

The operating model is built around a recurring, subscription-style revenue structure: residents pay monthly housing and care fees computed via individualized cost estimates (Kostenvoranschlag), with ambulatory care and housing billed separately. Distribution is direct and regional, with personal consultations, facility tours, and on-site quoting at each Wohnpark. The company employs an international nursing workforce (Ukraine, Kenya, Croatia, Greece, Syria) credentialed through Germany's Anerkennungsprüfung pathway in partnership with BZG Magdeburg. On the technology side, Humanas is co-developing the Huskycare Pflegesoftware with Huskycare (CEO Alexander Misera) to automate tour planning, staff scheduling with one-click functionality, and monthly billing; the project is internally led by Pflegedienstleiterin Kathrin Richter. The company is family-controlled, with Dr. Jörg Biastoch, Fabian Biastoch, and Ina Kadlubietz serving as managing directors, and operates as a GmbH & Co. KG with no external institutional ownership or parent.

Name

Humanas Pflege

Legal name

Humanas Pflege GmbH & Co. KG

Website

https://humanas.de

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Humanas Pflege GmbH & Co. KG is a family-owned elderly care provider operating 25 Wohnparks across Sachsen-Anhalt, Germany, combining barrier-free independent housing with 24-hour ambulatory and day care services for elderly residents and their families.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Elderly care services
• Assisted living facilities
• Residential care homes
• Outpatient nursing care
• Barrier-free housing

Headquarters

HQ city

Colbitz

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Housing Fees: Monthly rental fees for apartments (Einzelzimmerappartements) and row houses (Reihenhäuser/Zweiraumwohnungen) in Humanas Wohnparks. All units are barrier-free with private bathrooms and terraces.
2. Ambulante Pflege (Outpatient Care): 24-hour outpatient care services available to both residents of the Wohnparks and external community members in the surrounding area.
3. Tagespflege (Day Care): Day care services for elderly individuals, providing daily support and activities while allowing family caregivers respite.
4. Hauswirtschaftliche Leistungen: Domestic services including apartment cleaning, laundry/ironing, grocery shopping, and fresh meal preparation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Humanas Pflege operates residential parks (Wohnparks) across Sachsen-Anhalt that combine barrier-free independent Wohnen (living) with on-site 24/7 Ambulante Pflege (ambulatory care), Tagespflege (day care), and hauswirtschaftliche Leistungen (domestic services). Each Wohnpark features a central 'Wabe' (hive) building with single-room apartments and adjacent row houses offering two-room apartments, all barrier-free with private bathrooms and terraces. The model is positioned as an alternative to traditional stationary nursing homes with lower co-payments and preserved resident independence.

Product overview

Humanas Pflege operates as a hybrid residential care provider offering an integrated living-and-care model across 23+ residential parks ('Wohnparks') in Saxony-Anhalt, Germany. The core offering consists of barrier-free Wohnen (apartments/row houses) combined with on-site Ambulante Pflege (ambulatory care) and Tagespflege (day care) services available 24/7. This is complemented by Betreutes Wohnen (assisted living) and Service-Wohnen options. The unique 'Wabe' (honeycomb) concept serves as the central building in each park, housing single-room apartments with four living areas, while row houses provide two-room apartments. All units are barrier-free with private bathrooms and terraces. The company also produces branded content through its Humanas Podcast series. Humanas positions itself as an alternative to traditional stationary nursing homes, offering lower co-payments while providing round-the-clock care through the combination of living, ambulatory care, and day care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wohnen (Residential Housing) Barrier-free apartments (Einzelzimmerappartements) in the central 'Wabe' (hive) building and two-room apartments (Zweiraumwohnungen) in adjacent row houses within Humanas Wohnparks. All units include private bathrooms and terraces and are available to residents choosing independent living with optional 24/7 on-site care support.
• Ambulante Pflege (Ambulatory / Outpatient Care) 24-hour outpatient nursing and personal care services delivered to Wohnpark residents and to external community members in surrounding areas. Costs are billed separately from housing fees and a cost estimate (Kostenvoranschlag) is prepared based on individual care needs.
• Tagespflege (Day Care) Day care services for elderly individuals providing daily support, activities, and respite for family caregivers. Available to both Wohnpark residents and external community members.
• Betreutes Wohnen (Assisted Living) Supported living arrangements that combine independent housing within a Wohnpark with on-site professional care availability, enabling residents to maintain autonomy while accessing nursing support as needed.
• Service-Wohnen (Service Living) Service-based living model offering additional support services alongside independent housing within the Wohnpark concept, with 24/7 staff on site.
• Hauswirtschaftliche Leistungen (Domestic Services) Domestic services including apartment cleaning, laundry and ironing, grocery shopping, and preparation/delivery of fresh meals, delivered to Wohnpark residents.

Quantifiable outcome

• Lower Eigenanteile (own contributions) compared to stationary nursing homes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• Otto pflanzt!minorStrategic or Co-development Partner · 1 December 2025Environmental association 'Otto pflanzt!' conducts tree and shrub planting actions at Humanas Wohnparks with community participation. In December 2025, planted 400 trees and bushes at Wohnpark Zielitz with about 40 volunteers including residents, family members, and neighbors.
• Physiotherapie KörperstrategenminorStrategic or Co-development Partner · 1 December 2025Physiotherapy practice provides services at Wohnpark Wolmirstedt, including group offerings and dedicated day care apartment in row house for smaller groups.
• ASB Wünschewagen (Arbeiter-Samariter-Bund Sachsen-Anhalt)minorStrategic or Co-development Partner · 10 July 2025Charity partnership through annual 'Läuft bei Humanas' campaign where employees run/cycle kilometers and Humanas donates 1.50 EUR per kilometer (50 cents per biked kilometer). 2025 donation of 1839 EUR to ASB Wünschewagen for fulfilling last wishes of terminally ill patients.
• Freiwillige Feuerwehr ZielitzminorStrategic or Co-development Partner · 16 May 2025Volunteer fire brigade collaborated with Wohnpark Zielitz for 5th anniversary celebration, providing Gulaschkanone (field kitchen) and support. Also conducted fire drills at the Wohnpark.
• SBB Baskets WolmirstedtminorStrategic or Co-development Partner · 1 May 2025Local basketball team participated in opening celebration of Wohnpark Wolmirstedt, planting a pear tree together with staff and presenting a signed team jersey.
• HuskycarecoreTechnology or Integration · 1 June 2024Co-development of nursing care software with Huskycare (CEO Alexander Misera). The software aims to automate tour planning for care services, staff scheduling considering preferences with one-click functionality, and automated monthly billing. Led by Pflegedienstleiterin Kathrin Richter.
• MDR (Mitteldeutscher Rundfunk)minorGTM or Marketing Partner · 1 April 2024MDR journalist Katrin Hartig appeared on Humanas podcast to discuss portrayal of nursing in German media and the impact of media images on public perception of the care sector.
• VDAB (Verband Deutscher Alten- und Behindertenhilfe)coreStrategic or Co-development Partner · 1 April 2024Humanas CEO Dr. Jörg Biastoch serves as VDAB Landesvorsitzender (state chairman) for Sachsen-Anhalt. VDAB Bundesgeschäftsführer Thomas Knieling participated in podcast discussion on nursing in media.
• Ministerium für Arbeit, Soziales, Gesundheit und Gleichstellung des Landes Sachsen-AnhaltcoreStrategic or Co-development Partner · 1 April 2024Minister Petra Grimm-Benne participated in Humanas podcast discussing nursing policy, working conditions, digitization, and innovation in care sector.
• Bildungszentrum für Gesundheitsberufe (BZG) MagdeburgcoreStrategic or Co-development Partner · 1 January 2024Training center provides preparation courses for international nursing staff (from Ukraine, Kenya) to obtain German recognition (Anerkennungsprüfung) for their nursing qualifications.
• Kita SarrezwergeminorStrategic or Co-development PartnerKindergarten 'Sarrezwerge' from Wanzleben conducts intergenerational activities with Wohnpark residents, including sports festival and Children's Day celebrations.
• Jeff Lammel GenußmanufakturminorStrategic or Co-development PartnerLocal confectionery/manufacturer that provided a gift voucher to Wohnpark Schönebeck for their 5-year anniversary celebration by the city of Schönebeck.
• OK-Live Ensemble Barleben-WolmirstedtminorStrategic or Co-development PartnerPerforming arts group of children and teenagers performs at Wohnpark events including 5th anniversary celebration in Zielitz.
• Taiko-Gruppe 'higashi daiko' des HKC Magdeburg-Barleben e. V.minorStrategic or Co-development PartnerJapanese taiko drumming group performed at opening celebration of Wohnpark Wolmirstedt.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• DSK Deutsche Seniorenwohnen (curata/Orpea-Gruppe): Curata/DSK operates assisted-living residences and senior housing across Germany as part of the broader Orpea group. Comparable in senior-housing real-estate ownership and operating model, but at significantly larger scale and with institutional capital behind it.
• Alloheim Senioren-Residenzen: Alloheim (backed by Nordic Capital) is one of Germany's largest private care operators with >230 facilities. Comparable because it offers full-stationary nursing, assisted living, and ambulatory care — directly competing with Humanas for residents and nursing staff across Germany.
• Korian Deutschland (Clariane): Korian/Clariane is the largest private stationary and assisted-living operator in Germany and Europe. Comparable because it operates hundreds of Pflegeheime and assisted-living campuses across multiple German states, competing with Humanas for residents, nurses, and state-level contracts.

Direct peers

• Convivo Group: Convivo operates Wohnpark-style residential-care campuses in northern and eastern Germany with similar integration of independent living, ambulatory care, and full-time staffing. Closely comparable in unit-mix and operating philosophy to Humanas' Wohnpark concept.
• Victor's Group: Victor's Group runs assisted-living residences and Pflegeheime across Germany under brands like 'Residenz' and 'Haus am Park.' Comparable in offering barrier-free housing combined with on-site care, family-business heritage, and multi-state expansion strategy.
• Pflegewerk Seniorenresidenzen: Pflegewerk operates assisted-living residences and ambulant-supported Wohnen concepts in Germany, with a portfolio mix similar to Humanas' Wohnparks. Comparable in offering barrier-free apartments, on-site care, and focus on resident independence vs. full Pflegeheim.
• Kursana (Dussmann Group): Kursana operates assisted-living residences and senior care facilities across Germany within the Dussmann Group. Comparable in delivering Wohnen-plus-Pflege hybrids with on-site staffing, competing for the same mid-market private-pay resident segment.
• advita Pflegedienst: advita is a mid-sized German operator focused on assisted-living residences and intensive outpatient care. Comparable because it integrates 24-hour Betreutes Wohnen with Ambulante Pflege and Tagespflege at each campus — the same building-block combination Humanas uses in each Wohnpark.

Emerging players

• Schönes Leben Gruppe: Schönes Leben operates assisted-living and betreutes Wohnen campuses with concierge-style services across Germany. Comparable as a non-stationary, Wohnpark-style operator targeting residents who reject traditional Pflegeheim settings.
• Bonitas Pflegegruppe: Bonitas is a German regional operator of residential care and outpatient services with a comparable integrated housing-and-care model. Useful as a same-size, family/regional-operator benchmark for Humanas' capital structure and growth pace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@humanas-pflege
• Facebookfacebook.com/Humanas.Pflege
• Instagraminstagram.com/humanas_pflege
• Xx.com/humanaspflege

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanas Pflege