Treza Solutions
Treza Solutions AB is a Swedish Helsingborg-based installer and retailer specializing in air-source heat pumps (air-to-air and air-to-water), serving Swedish residential homeowners and BRF/business customers across Sweden from Skåne to Umeå with bundled product-plus-installation and after-sales service.
- Company typePrivate
- Founded2018
- HeadquartersHelsingborg, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Treza Solutions does
Treza Solutions AB is a Swedish private limited company headquartered in Helsingborg that specializes in the sale, installation, and after-sales service of air-source heat pumps across Sweden. Its core products include air-to-air heat pumps (luft-luftvärmepumpar), air-to-water heat pumps (luft-vattenvärmepumpar), heat pump water heaters (varmvattenberedare med värmepump), multi-split systems, and standalone air-conditioning units, sourced from manufacturers such as Mitsubishi Electric, Daikin, Panasonic, Fujitsu, Samsung, Wilfa, and Kaisai. The company retails both through its own e-commerce storefront (treza.se) and direct phone sales, with professional installation by its own in-house certified refrigeration technicians — bundled into the headline price — as a defining feature of its offering. Service revenue (deep cleaning, gas refilling, troubleshooting) and accessories (condensate pumps, vibration dampers, ground stands, drainage trays) supplement the install-led model.
Treza's primary customer base is Swedish residential homeowners (villor) seeking to displace direct electric heating, with a stated energy-savings outcome of up to 60%. A secondary commercial vertical serves BRF (housing associations) and businesses with multi-pump deployments for apartment buildings, offices, warehouses, and workshops, supported by a dedicated Företagssäljare and free on-site consultations. Since its founding, Treza has completed over 15,000 installations and operates across most of Sweden — from Skåne in the south to Umeå in the north — via regionally stationed technicians and sales staff. A core channel partnership with Villaägarna (270,000 villa-owner members, established 2023) extends top-of-funnel reach alongside complementary brand partners such as Beijer, CircleK, and Flügger. The company is founder/owner-operated by CEO Lorenzo Pittock, with no disclosed external funding rounds or institutional investors, and earns third-party validation through BytCRUSH 2026 recommended status and positive Reco.se customer ratings.
Treza Solutions firmographics
Firmographics- Name
- Treza Solutions
- Legal name
- Treza Solutions AB
- Website
- https://treza.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treza Solutions AB is a Swedish Helsingborg-based installer and retailer specializing in air-source heat pumps (air-to-air and air-to-water), serving Swedish residential homeowners and BRF/business customers across Sweden from Skåne to Umeå with bundled product-plus-installation and after-sales service.
- Ownership category
- akta.pro rank
Treza Solutions industry classification
Industry- Product category
- HVAC installation and heat pump retail
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Heat Pump Repair & Maintenance (HSAOAHAD)
- akta.pro secondary industries
- Water Heater Safety, Code Compliance & Permit Inspection Support (HSAOACAI), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Treza Solutions is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Treza Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Heat Pump Hardware Sales: Sale of air-to-air heat pumps, air-to-water heat pumps, and hot water heaters from brands including Mitsubishi Electric, Daikin, Panasonic, Fujitsu, Samsung, Wilfa, and Kaisai. Products are sold through the company's own e-commerce web shop with installation included in the price.
- Installation Services: Professional installation of heat pumps performed by Treza's own certified refrigeration technicians. Standard installation is included in the product purchase price. Additional charges apply for non-standard installations beyond 5m piping, extra height, island surcharges, etc.
- Accessories and Spare Parts: Sale of heat pump accessories including markstativ (ground stands), condensation pumps, vibration dampers, protective covers, drainage trays, heat kits, and mounting blocks through the web shop.
- Service and Maintenance: Ongoing service and maintenance for installed heat pumps, including deep cleaning, gas refilling, and troubleshooting. Also handles fault reporting and warranty claims forwarding to manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Installation (Southern Sweden) |
| Unit Pricing | Pay-as-you-go | Standard Installation (Northern Sweden) |
| One time/ perpetual license | Pay-as-you-go | Panasonic HZ25ZKE (Premium model) |
| One time/ perpetual license | Pay-as-you-go | Wilfa Svalbard Extreme (Nordic extreme climate) |
| One time/ perpetual license | Pay-as-you-go | Mitsubishi Electric Hero 2.0 LN35 (Premium) |
| One time/ perpetual license | Pay-as-you-go | Fujitsu Slim Excellence 12 (Compact) |
| Unit Pricing | Pay-as-you-go | Condensate Pump Mini (Accessory) |
| Unit Pricing | Pay-as-you-go | Vibration Dampers for Heat Pumps (Accessory) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Treza Solutions product offering
Product offeringCore offering
Treza Solutions AB sells and installs air-to-air and air-to-water heat pumps from brands including Mitsubishi Electric, Daikin, Panasonic, Fujitsu, Samsung, Wilfa, and Kaisai to residential homeowners and businesses/BRFs across Sweden. Every heat pump purchase includes professional installation performed by the company's own certified refrigeration technicians, with service, maintenance, and warranty-claim handling provided over the product's lifetime. The company complements hardware sales with accessories (ground stands, condensate pumps, vibration dampers, drainage trays, outdoor covers), multi-pump installations for larger buildings, and ongoing service/maintenance contracts.
Product overview
Treza Solutions is a Swedish heat pump retailer and installer offering a comprehensive portfolio of air-to-air heat pumps, air-to-water heat pumps, heat pump water heaters, air conditioning units, and multi-split systems, complemented by professional installation services and a range of accessories. The core offering consists of Luft-Luftvärmepumpar (air-to-air heat pumps) and Luft-Vattenvärmepumpar (air-to-water heat pumps), sold alongside a Standardinstallation service where installation is always included in the purchase price. The product range spans branded heat pumps from manufacturers including Panasonic (e.g., HZ25ZKE), Wilfa (Svalbard Extreme), Mitsubishi Electric (Hero 2.0 LN35, Ninja FT25), and Fujitsu (Slim Excellence 12), supplemented by accessories such as ground stands (Markstativ), drainage trays, outdoor unit covers, vibration dampers, condensate pumps, and cleaning supplies. The company operates across most of Sweden with local certified refrigeration technicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Air-to-Air Heat Pumps (Luft-Luftvärmepumpar)
- Air-to-Water Heat Pumps (Luft-Vattenvärmepumpar)
- Heat Pump Water Heaters (Varmvattenberedare med värmepump)
- Multi-Split Systems
- Air Conditioning Units (AC / Luftkonditionering)
- Standard Installation Service (Standardinstallation)
- Heat Pump Service & Maintenance
- Heat Pump Accessories (Tillbehör)
- Business & BRF Heat Pump Solutions
Quantifiable outcome
- Up to 60% reduction in heating energy costs for homeowners replacing direct electric heating
- +2 more outcomes
Companies that use Treza Solutions
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Treza Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Treza Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VillaägarnacoreTreza Solutions became a partner of Villaägarna in 2023. Villaägarna has 270,000 members and works to promote villa living and make it easier for Swedish villa owners. Their collaboration partners include well-known brands such as Beijer, CircleK, Flügger, and Treza Solutions, delivering high-quality products with member benefits.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Treza Solutions competitors and assessment
Company assessmentBroad incumbents
- Nibe: Swedish-listed heat pump manufacturer and residential HVAC provider. Nibe competes upstream with Treza via direct sales of its own heat pump brands while also setting wholesale pricing that flows through to retailers like Treza.
- Vattenfall (Heat Pumps / Markets): Swedish state-owned utility with growing heat pump retail and installation offerings bundled with electricity supply — a well-capitalized incumbent that can subsidize customer acquisition in a way Treza cannot.
- Bravida: Leading Nordic technical installation and service contractor with deep HVAC/heat pump installation capabilities for BRF and commercial clients — overlaps with Treza's enterprise/BRF segment at larger contract scale.
- Caverion: Nordic building solutions and HVAC installer with enterprise-grade heat pump projects. Caverion targets the same BRF and commercial customer base as Treza's enterprise vertical but at a much larger contract scale.
- E.ON Sverige: Swedish energy utility actively selling and installing heat pumps as part of its electrification offering, leveraging utility customer relationships and brand trust that compete with Treza's residential funnel.
- Thermia (Vaillant Group): Swedish-origin heat pump manufacturer (now Vaillant Group) with dealer-led installation across Sweden — provides Treza's installed base with brand competition and shapes the multi-brand retail market structure.
- Bosch Thermoteknik (formerly IVT): Major heat pump manufacturer (IVT, Bosch brands) with both direct and dealer-installed distribution across the Nordics — competes with Treza at the brand level and shapes installer economics.
Emerging players
- Svea Solar: Nordic residential electrification provider primarily in solar but expanding into heat pumps and energy storage — competes for the same Swedish homeowner wallet with a digitally-native, well-funded D2C motion.
Direct peers
- Comfort (Sweden): One of Sweden's largest HVAC retailer/installer chains selling and installing heat pumps, ventilation, and AC with national coverage — the closest scaled direct competitor to Treza's bundled product-plus-installation model.
- Klimatbyrån: Swedish heat pump retailer/installer with a similar multi-brand product-plus-installation positioning and direct-to-consumer sales model — a closer SME-scale competitor to Treza's residential core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Treza Solutions social profiles
Digital presenceTreza Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treza Solutions leadership team
Management profileNumber of profiles
Profiles11 records
Treza Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treza Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treza Solutions
What does Treza Solutions do?
Treza Solutions AB sells and installs air-to-air and air-to-water heat pumps from brands including Mitsubishi Electric, Daikin, Panasonic, Fujitsu, Samsung, Wilfa, and Kaisai to residential homeowners and businesses/BRFs across Sweden. Every heat pump purchase includes professional installation performed by the company's own certified refrigeration technicians, with service, maintenance, and warranty-claim handling provided over the product's lifetime. The company complements hardware sales with accessories (ground stands, condensate pumps, vibration dampers, drainage trays, outdoor covers), multi-pump installations for larger buildings, and ongoing service/maintenance contracts.
Is Treza Solutions a public or private company?
Treza Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treza Solutions founded?
Treza Solutions was founded in 2018. It employs 11 to 50 people.
Where is Treza Solutions based?
Treza Solutions is headquartered in Helsingborg, Sweden, in the Europe region.
How does Treza Solutions make money?
Four revenue lines are on record. Heat Pump Hardware Sales are the primary driver. The others are installation Services, accessories and Spare Parts and service and Maintenance.
Who are Treza Solutions's main competitors?
Broad incumbents on record are Nibe, Vattenfall (Heat Pumps / Markets), Bravida, Caverion, E.ON Sverige, Thermia (Vaillant Group) and Bosch Thermoteknik (formerly IVT). Svea Solar is listed as an emerging player. Direct peers are Comfort (Sweden) and Klimatbyrån.
Does Treza Solutions have an API?
No public API is recorded for Treza Solutions.
What industry is Treza Solutions in?
Treza Solutions's product category is HVAC installation and heat pump retail. Its primary akta.pro industry code is HSAOAHAD, Heat Pump Repair & Maintenance, with a secondary code of HSAOACAI, Water Heater Safety, Code Compliance & Permit Inspection Support. Its NAICS code is 423720 and its SIC code is 3585.