Voices! Research & Consultancy
Voices! Research & Consultancy is a Buenos Aires-based research and consultancy firm founded in 2012 that integrates consulting and market research, serving government agencies, corporations, NGOs, media, and academic institutions across Argentina and globally through the WIN network.
- Company typePrivate
- Founded2012
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Voices! Research & Consultancy does
Voices! Research & Consultancy is a Buenos Aires-based research and consultancy firm founded in 2012 that integrates consulting and market research services. The firm was co-founded by Marita Carballo (President) and Constanza Cilley (Executive Director) and operates as the exclusive Argentine member of WIN (Worldwide Independent Network of Market Research), a 40+ country independent research network. Its service portfolio spans syndicated research products (Worldviews Survey, Annual End-of-Year Survey, and the WIN World AI Index), custom research projects, and workshops, delivered to government agencies, corporations, NGOs, media organizations, and academic institutions both domestically and across the WIN network.
The firm's core technology and methodology stack is centered on survey-based research instruments, statistical analysis, and cross-country comparability enabled by its WIN membership. Gladys Grilli leads internal technological innovation initiatives with a special focus on artificial intelligence applications, supporting both data processing and the firm's positioning in AI-themed research. The firm has earned repeated recognition through the ESOMAR Insight250 list and a Best Paper award at ESOMAR Congress Rio 2026.
Voices! generates revenue through a mix of syndicated report subscriptions, project-based custom research contracts, and workshop/training engagements. Customer relationships span multilateral institutions (World Bank), academic partners (UADE), major Argentine media (La Nación, Clarín), multinational corporates (Booking, DIA Argentina), and government clients. Leadership holds governance positions across WIN (Board of Directors), SAIMO (Presidency), and WAPOR LATINOAMÉRICA, reinforcing the firm's institutional positioning within the global market research ecosystem.
Voices! Research & Consultancy firmographics
Firmographics- Name
- Voices! Research & Consultancy
- Legal name
- Voices! Research & Consultancy
- Website
- https://voicesconsultancy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voices! Research & Consultancy is a Buenos Aires-based research and consultancy firm founded in 2012 that integrates consulting and market research, serving government agencies, corporations, NGOs, media, and academic institutions across Argentina and globally through the WIN network.
- Ownership category
- akta.pro rank
Voices! Research & Consultancy industry classification
Industry- Product category
- Market Research & Public Opinion Consulting
- NAICS
- Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Policy, Regulatory & Public Affairs Research (BPAHALAF), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Voices! Research & Consultancy is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Voices! Research & Consultancy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Syndicated Research Reports: Voices! publishes syndicated reports on social, market, and public opinion topics (e.g., WIN Worldviews Survey, AI Index, environmental surveys, gender studies) available for download or purchase by multiple clients, creating recurring revenue from research subscriptions.
- Custom Research & Consulting: The firm conducts bespoke research projects for government agencies, corporations, NGOs, and media organizations, applying rigorous methodologies to address specific policy, service, or communication challenges for individual clients.
- Workshop & Training Services: Voices! offers specialized workshops (e.g., on pet humanization and its business implications) to industries, providing fee-for-service training and consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Voices! Research & Consultancy product offering
Product offeringCore offering
Voices! Research & Consultancy is a market research and public opinion consultancy founded in 2012 in Buenos Aires. It integrates consultancy and research services, conducting syndicated and bespoke survey-based studies for government, corporate, NGO, and media clients across Argentina and globally through the WIN network. Core deliverables include recurring syndicated reports (WIN World AI Index, Worldviews Survey, Annual End-of-Year Survey), custom research engagements, professional workshops, and published infographics on social, market, and public-opinion topics.
Product overview
Voices! Research & Consultancy is a market research and consultancy firm founded in 2012 that offers syndicated research studies, custom surveys, and published reports on social, market, and public opinion topics. Their core products include the annual WIN World AI Index measuring global AI adoption, the Worldviews Survey covering 45 countries, and Voices! Infografiadas (infographic summaries). They provide specialized workshop services like the Humanización de los animales de compañía workshop and conduct recurring annual surveys. The company operates as part of the WIN (Worldwide Independent Network of MR & OP) global network.
Differentiator
Problem solved
Functional benefit
Products and services
- Syndicated Research Studies
Quantifiable outcome
- Studies covering 40-45 countries and 35,000-45,000 respondents per global survey
- +4 more outcomes
Companies that use Voices! Research & Consultancy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Voices! Research & Consultancy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Voices! Research & Consultancy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship/core, core and minor.
- WIN | Worldwide Independent Network of MR & OPflagship/coreVoices! is the exclusive representative member for Argentina within WIN, the largest global network of independent market research and public opinion firms (one member per country, 40+ members). This partnership enables Voices! to participate in global syndicated studies including the Worldviews Survey (45 countries, 45,000 respondents), WIN World AI Index, and other international research initiatives, providing clients with unique cross-country comparative data.
- ESOMAR (European Society for Opinion and Marketing Research)coreESOMAR is the leading global organization for market research. Voices! executives maintain active involvement through paper presentations, award participation (Insight250), jury service, and conference attendance. Constanza Cilley won the Best Paper award at ESOMAR Congress Rio 2026 and has been named to the Insight250 list three times.
- WAPOR (World Association for Public Opinion Research)coreVoices! maintains deep ties with WAPOR. Marita Carballo is a former President of WAPOR and WAPOR LATINOAMÉRICA. Manuel Hermelo serves as the WAPOR National Representative for Argentina. Voices! participates in WAPOR conferences and webinars.
- UADE (Universidad Argentina de la Empresa)coreVoices! has a multi-year research partnership with UADE producing joint studies on education in Argentina. Reports include 'The Learning of Mathematics in Secondary School and its Relationship with Educational Policies,' 'Rethinking Evaluation: Challenge of the Argentine Educational System,' and 'Reading Comprehension in the Educational System.' Voices! also participates in UADE's annual SAIMO-CEIM Congress held at the university.
- SAIMO (Sociedad Argentina de Investigadores de Marketing y Opinión)coreConstanza Cilley serves as President of SAIMO. Voices! is actively involved in SAIMO's events, conferences, podcast series ('En cada parte hay su arte'), and industry initiatives. The SAIMO-CEIM annual congress is co-organized with UADE and features Voices! presentations.
- Winn Argentina (Women's Football NGO)minorVoices! partnered with Winn Argentina (an NGO specializing in women's football) on a national study about women's football participation in Argentina, finding that 25% of women had played football in the past 12 months.
- DIA ArgentinaminorVoices! and DIA Argentina (a retail/discount supermarket chain) conducted a joint study on menstrual hygiene in Argentina, published as an infographic and report.
- BookingminorVoices! presented a study on pet ownership and travel behavior for Booking, exploring how the growing trend of pet humanization affects travel and hospitality decisions.
- Yale Program on Climate Change Communication (YPCCC)minorManuel Hermelo participated in a joint webinar organized by WAPOR Latinoamérica and the Yale Program on Climate Change Communication on 'Perceptions and Communication on Climate Change,' discussing Latin American public opinion on environmental issues.
- Gallup InternationalminorVoices! founders Marita Carballo and Constanza Cilley have historical ties to Gallup. Marita served on the Gallup International Executive Board from 1991 and was elected Honorary Lifetime Member in 2003. Constanza directed Voice of the People projects for Gallup International covering 65 countries.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Voices! Research & Consultancy competitors and assessment
Company assessmentDirect peers
- Ipsos Argentina: Ipsos is a global market research and public opinion firm with operations in Argentina serving corporations and governments with custom and syndicated studies. It competes directly with Voices! for Argentine enterprise and public-sector research mandates, particularly in consumer and social research.
- Kantar (formerly TNS Gallup Argentina): Kantar is the global market research firm that absorbed TNS Gallup Argentina, where Voices!' founders Marita Carballo and Manuel Hermelo previously held senior roles. It is the most directly comparable peer: same Argentine market, overlapping research and public opinion offerings, similar client base, and similar methodology stack — making it the closest benchmark for Voices!'s commercial model.
- Make Opinion (Romania, WIN partner): Make Opinion is the WIN network member for Romania and co-author with Constanza Cilley on the ESOMAR 2026 Best Paper. As a fellow WIN exclusive member, it offers the closest structural comparison: small, senior-led national firm using WIN to deliver globally comparative syndicated research.
Broad incumbents
- Gallup: Gallup is the global incumbent in public opinion and survey research with deep historical ties to Voices!' founders (Marita Carballo is an Honorary Lifetime Member). It operates a far broader portfolio (analytics, consulting, polling) across many countries, competing with Voices! for multinational and government contracts.
Regional players
- IBOPE Inteligência (now Kantar IBOPE): IBOPE is the dominant Brazilian market and opinion research firm and a key Latin American regional peer. It serves a similar mix of corporate, government, and media clients, providing a regional comparison for how a national research firm scales and competes across Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Voices! Research & Consultancy social profiles
Digital presenceVoices! Research & Consultancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voices! Research & Consultancy leadership team
Management profileNumber of profiles
Profiles5 records
Voices! Research & Consultancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voices! Research & Consultancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voices! Research & Consultancy
What does Voices! Research & Consultancy do?
Voices! Research & Consultancy is a market research and public opinion consultancy founded in 2012 in Buenos Aires. It integrates consultancy and research services, conducting syndicated and bespoke survey-based studies for government, corporate, NGO, and media clients across Argentina and globally through the WIN network. Core deliverables include recurring syndicated reports (WIN World AI Index, Worldviews Survey, Annual End-of-Year Survey), custom research engagements, professional workshops, and published infographics on social, market, and public-opinion topics.
Is Voices! Research & Consultancy a public or private company?
Voices! Research & Consultancy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voices! Research & Consultancy founded?
Voices! Research & Consultancy was founded in 2012. It employs 11 to 50 people.
Where is Voices! Research & Consultancy based?
Voices! Research & Consultancy is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Voices! Research & Consultancy make money?
Three revenue lines are on record. Syndicated Research Reports are the primary driver. The others are custom Research & Consulting and workshop & Training Services.
Who are Voices! Research & Consultancy's main competitors?
Direct peers on record are Ipsos Argentina, Kantar (formerly TNS Gallup Argentina) and Make Opinion (Romania, WIN partner). Gallup is listed as a broad incumbent. IBOPE Inteligência (now Kantar IBOPE) is listed as a regional player.
Does Voices! Research & Consultancy have an API?
No public API is recorded for Voices! Research & Consultancy.
What industry is Voices! Research & Consultancy in?
Voices! Research & Consultancy's product category is Market Research & Public Opinion Consulting. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAF, Policy, Regulatory & Public Affairs Research. Its NAICS code is 54191 and its SIC code is 8742.