Selekkt

What Selekkt does

Selekkt (operating entity: selekkt Digital GmbH) is a privately held German online marketplace headquartered in Mainz that aggregates products from more than 500 independent young German designers across categories including fashion, accessories, bags, home goods, children's products, stationery, and design games. The platform operates a multi-vendor marketplace model in which third-party sellers list products, set their own pricing (typically €10-35 per item), and ship directly to end consumers, while Selekkt provides the storefront, centralized checkout, and customer service. The technology stack is built on a Magento-based e-commerce platform with category and city-based landing pages optimized for organic SEO discovery.

Revenue is generated through marketplace commissions on transactions processed via selekkt.com, with no platform-level subscription or tiered pricing structure. The go-to-market motion emphasizes organic social channels (Instagram, TikTok, Pinterest), email newsletters, and SEO-driven content, with a nascent B2B wholesale channel ('Für Händler') for retailers seeking curated German design brands. Customer segments include gift and lifestyle consumers (primary), B2B retailers and resellers (secondary), and city-based local shoppers served via dedicated Berlin, Hamburg, Cologne, Frankfurt, and Mainz pages. The company is managed by co-Managing Directors Christian Voigt and Jan Rode, with 11-50 employees and no disclosed external institutional funding.

Name

Selekkt

Legal name

selekkt Digital GmbH

Website

https://selekkt.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Selekkt is a German online marketplace connecting consumers with more than 500 independent young German designers across fashion, accessories, home goods, and stationery, operating a multi-vendor commission model headquartered in Mainz.

Ownership category

akta.pro rank

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission / Transaction Fees: Selekkt operates as a multi-vendor marketplace hosting third-party sellers (independent designers and small studios). Revenue is generated through transaction fees on sales, with individual sellers shipping products directly to customers. Sellers pay shipping costs to customers (e.g., €1.80 per order for die Schweiferei, €3.90 for KINDACUTE, €4.50 for Pikto3000, €4.90 for Vanilla Milk and Girls in Motion). Selekkt processes the order and retains a commission on each sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Selekkt is a curated German online marketplace (Marktplatz) for young German product design, connecting consumers with over 500 independent designers and small studios. The multi-vendor platform offers fair and sustainably produced fashion, accessories, home goods, children's items, and stationery under one storefront with centralized checkout, while sellers ship directly to customers across Germany.

Product overview

Selekkt is a curated German online marketplace connecting consumers with young German product designers. The platform operates as a multi-vendor e-commerce marketplace featuring independent brands across fashion accessories, children's products, home goods, and stationery. Key brand collections include KINDACUTE Studio's organic footprint paints, Pikto3000's upcycled bags from truck tarps, die Schweiferei's urban scavenger hunt booklets, Vanilla Milk's statement socks and apparel, Girls in Motion's empowerment-themed clothing and prints, and a curated socks category from multiple designers. The marketplace emphasizes sustainable, fair, and locally produced German design.

Differentiator

Problem solved

Functional benefit

Products and services

• Selekkt Online Marketplace

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• die SchweifereiminorChannel Partner/ Reseller/ DistributorIndependent design studio based in Cologne, Germany. Sells scavenger hunt booklets (Schweifbooklets) on Selekkt. Founded 2024 by Kathrin Gölz and Lisa Herbst. Products printed locally on recycled paper. 5 products listed on Selekkt.
• Pikto3000minorChannel Partner/ Reseller/ DistributorIndependent design studio based in Leipzig, Germany. Creates colorful accessories from recycled truck tarps, neoprene, and Tyvek. 28 products listed on Selekkt including wallets, bags, and straps. Founded by Diane Martinot.
• KINDACUTE Studio (KINDACUTE GmbH & Co. KG)minorChannel Partner/ Reseller/ DistributorDesign studio based in Munich. Produces organic fingerprint and footprint paints for babies, children, and adults. 26 products on Selekkt. Products are dermatologically safe, made from natural raw materials, certified by Ökotest.
• Girls in MotionminorChannel Partner/ Reseller/ DistributorFemale-owned collective and label based in Nuremberg. Offers unique apparel designs with female empowerment messaging, including socks, prints, and T-shirts. Products fair-produced in Portugal and Turkey.
• Vanilla Milk Studio (Vanilla Milk GbR)minorChannel Partner/ Reseller/ DistributorCreative duo (Tina Paschetag and Ute Schernau) based between Münster and Bielefeld. Design studio producing pastel-colored statement socks, T-shirts, and sweaters. Products designed in Germany, manufactured in the EU.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Manufactum: German curated retailer offering high-quality, traditionally-manufactured products across home, garden, and lifestyle categories. Shares Selekkt's emphasis on craftsmanship and German/European production heritage but operates a primarily owned-inventory model.
• Otto: Major German e-commerce and marketplace platform offering multi-category fashion, home, and lifestyle products. Provides marketplace infrastructure and scale competition to Selekkt in the same German consumer market.
• NotOnTheHighStreet: UK-based curated marketplace for unique gifts and home products from independent designers and makers. Closely comparable business model to Selekkt but serves UK rather than German consumers.
• Westwing Group: European e-commerce company specializing in home and living products with a curated discovery-led shopping experience. Adjacent competitor for Selekkt's home goods and lifestyle category spend in Germany.
• Zalando: Europe's largest online fashion platform headquartered in Berlin. Competes for German fashion and apparel consumer spend, though operating at vastly different scale and price points than Selekkt's curated designer focus.
• Etsy: Global multi-vendor marketplace for handmade, vintage, and craft goods. Competes with Selekkt for the same independent-designer-discoverer shopper, but at vastly larger scale and broader category scope.
• Amazon Handmade: Amazon's curated handmade and artisan product marketplace, offering Prime shipping and massive consumer reach. Operates as a specialized vertical within Amazon's broader e-commerce platform competing for the same seller pool.

Direct peers

• Faire: B2B wholesale marketplace connecting independent brands with retailers globally. Directly relevant to Selekkt's existing "Für Händler" motion and represents the natural evolution of its B2B channel.
• Avocadostore: German online marketplace specializing in sustainable, fair-trade, and organic products from independent brands. Highly comparable to Selekkt in both curation philosophy (sustainability focus) and target customer (conscious German consumers).

Others

• Tundra: Zero-commission B2B wholesale marketplace for independent brands and retailers. Relevant as an emerging alternative for Selekkt's seller base considering wholesale channels beyond Selekkt's own "Für Händler" page.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selekkt
• Instagraminstagram.com/selekkt
• TikToktiktok.com/@selekkt
• Pinterestpinterest.com/selekkt
• Facebookfacebook.com/selekkt
• LinkedInlinkedin.com/company/selekkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selekkt