Rock Church

What Rock Church does

Rock Church is a non-profit, multi-site Christian church headquartered at 2277 Rosecrans St in San Diego's Point Loma neighborhood, founded in 2000 by former San Diego Chargers NFL player and Master of Divinity graduate Miles McPherson. The organization operates six physical campuses—five across San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) plus one in Oahu, Hawaii—augmented by online streaming (sdrock.online), a YouTube sermon archive, and a mobile application. Worship services are delivered in English at most campuses with a dedicated Spanish-language service (Rock Church Español) at Chula Vista.

The church operates a broad portfolio of ministries targeting every life stage: Rock Kids (children, infants through 5th grade, including Rock Kids Online and Rock Kids Live on the Brushfire platform), student ministries (middle school, high school, young adults), Marriage Ministry (premarital classes, coaching, annual getaways at $750-850/couple), Rock Financial Life (biblical stewardship education), Counseling Support with external referrals, Rock Community Chaplains, and a Disaster Response Ministry that coordinates with Crisis Response International, the Billy Graham Evangelical Association Rapid Response Ministry, and the San Diego County Office of Emergency Services. Operations are managed on the Rock RMS church management platform for member tracking, check-in, and registrations.

The revenue model is donation-based, with tithes and offerings (collected online, via mobile app, and in-person) functioning as recurring subscription-like contributions, supplemented by nominal fees on selected programs (Marriage Prep at $100/couple plus materials, DivorceCare at $25, Encounter Experience at $25, child dedication free with required class). Most ministry programming is free. The organization reaches members through a community-led growth motion relying on word-of-mouth, life groups, campus events, and service opportunities, with marketing channels spanning Facebook, Instagram, YouTube, email, and content/blog. Headcount is reported at 51-100 employees, and the church has no parent company, subsidiaries, or external investors, operating as an independent religious non-profit.

Name

Rock Church

Legal name

Rock Church

Website

https://sdrock.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Rock Church is a multi-site non-profit Christian church founded in 2000 by Pastor Miles McPherson in San Diego, operating six campuses across San Diego County and Oahu, Hawaii, plus online streaming, and serving congregants with worship services, children's, student, marriage, financial, and disaster response ministries funded primarily by tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Christian church services
• Religious worship services
• Ministry programs
• Community outreach
• Discipleship programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Members contribute through regular tithes and offerings, which form the primary source of church funding. Donations can be made online, through mobile app, or in-person during services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rock Church operates multi-site Christian worship services across six campuses in San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) and Oahu, Hawaii, with online streaming. The church delivers a portfolio of ministry programs including children's ministry (Rock Kids), marriage support, financial stewardship (Rock Financial Life), counseling, chaplaincy, and disaster response, funded primarily through member tithes and offerings.

Product overview

Rock Church is a multi-site Christian church with campuses across San Diego and Oahu, offering in-person and online worship services. The church provides a comprehensive portfolio of ministry programs including Rock Kids (children's ministry with online and campus-based options), Marriage Ministry (premarital, enrichment, and coaching), Rock Financial Life (financial stewardship), Counseling Support, Chaplains Ministry, and Disaster Response. Spiritual formation is delivered through the Discipleship Pathway including LIFE Class, Encounter Experience, and water baptism. Rock Church also offers Spanish-language services through Rock Church Español at its Chula Vista campus.

Differentiator

Problem solved

Functional benefit

Brands

• Rock Financial Life (RFL): A ministry that teaches how to handle money and possessions in a healthy, biblical way that sets people free from financial stress and bondage.
• Rock Kids
• Marriage Ministry

Products and services

• Rock Kids (Children's Ministry) Children's ministry offering age-appropriate Bible teaching, worship, and activities for infants through 5th graders during Sunday services, with online and live interactive streaming options for remote participation.
• Marriage Ministry Comprehensive marriage support program for couples and families offering premarital classes, marriage mentors, marriage getaways, enrichment events, coaching, and DivorceCare support groups.
• Rock Financial Life (RFL) Financial stewardship ministry that teaches how to handle money and possessions in a biblical way through courses, webinars, financial coaching, and resources.
• Counseling Support Pastoral care and counseling services offering professional counselor referrals, healing ministry, marriage coaching, and benevolence assistance to members and community.
• Chaplains Ministry Rock Community Chaplains program providing care to community members and workplace employees through crisis intervention, support groups, and disaster response deployments.
• Disaster Response Ministry Emergency preparedness and disaster relief services providing community training, disaster response teams, and partnerships with organizations for local and international disaster relief.
• Rock Church Español Spanish-language worship services and ministry programs held at the Chula Vista campus at 1:15PM, providing a complete Spanish-language church experience for the Spanish-speaking community.
• Discipleship Pathway Structured spiritual formation pathway including LIFE Class, water baptism, Encounter Experience, Just 1 evangelism training, Groups, and serve opportunities.
• Worship Services at Campus Locations Sunday worship services held across six campuses in San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) and Oahu, Hawaii, with live online streaming available.

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Crisis Response International (CRI)coreStrategic or Co-development PartnerRock Church partners with CRI for national and international disaster responses. CRI manages operations, resources, and volunteers to assist victims of disaster and crisis. Operations vary by disaster size and scope, with the goal of comforting hearts and turning people to Jesus through demonstrations of service, mercy, and love. Rock Community Chaplains serve alongside CRI in deployment efforts.
• Convoy of HopecoreStrategic or Co-development PartnerFaith-based nonprofit organization that empowers others to live with greater independence and freedom from poverty, disease, and hunger. Rock Church collaborates with Convoy of Hope on community outreach and disaster relief initiatives.
• Billy Graham Evangelical Association (BGEA) Rapid Response MinistrycoreStrategic or Co-development PartnerMinistry of crisis-trained volunteer chaplains who deploy in the aftermath of disasters to respond to emotional and spiritual needs of victims. BGEA Rapid Response Team shares Jesus Christ in the midst of crisis, with chaplains demonstrating the compassion of Jesus and appropriately sharing God's hope.
• 211 San DiegominorStrategic or Co-development PartnerResource and information hub connecting people with community, health, and disaster services in San Diego County. Rock Church refers community members to 211 for comprehensive resource access.
• LISTOS CaliforniaminorStrategic or Co-development PartnerEmergency preparedness campaign empowering communities and individuals to get informed, ready, and involved. Rock Church participates in this initiative to prepare communities for disasters like wildfires, earthquakes, and floods through the Listos California program.
• Hopestart InternationalminorStrategic or Co-development PartnerChild sponsorship organization that Rock Kids partners with to sponsor Sabrina Felix from Haiti. Monthly sponsorship of $100 provides housing, nutritious food, loving care, and education to help develop her into a positive contributor to her community.
• ElderHelp of San DiegominorStrategic or Co-development PartnerOrganization providing personalized services and information to help seniors remain independent and live with dignity. Rock Church partnered during COVID-19 to distribute groceries and essentials to home-bound seniors in San Diego and El Cajon.
• Leave It To UsminorStrategic or Co-development PartnerNationwide movement of college students shopping for senior citizens. Rock Church Young Adults Ministry partnered with Leave It To Us during COVID-19 crisis to assist seniors with grocery shopping and delivery.
• Rock RMScoreTechnology or IntegrationChurch management software platform used by Rock Church for member tracking, check-in systems, family registration, and church operations.
• BrushfirecoreTechnology or IntegrationEvent registration and streaming platform used by Rock Church for Rock Kids Live broadcasts, event registration, and online experiences.
• Center for Enriching RelationshipsminorOthersChristian counseling agency with multiple San Diego locations offering low-cost, sliding scale fee services. Referred to church members seeking professional counseling support.
• San Diego County Office of Emergency ServicescoreStrategic or Co-development PartnerRock Church collaborates with the Office of Emergency Services to coordinate disaster response efforts in harmony with community needs, receiving guidance on emergency protocols and preparedness programs.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• North Point Ministries: Atlanta-based multi-campus church network known for pioneering the multisite model and digital content distribution; directly comparable operating model (multiple physical campuses + online) to Rock Church.
• Elevation Church: Multi-site megachurch based in North Carolina with numerous physical locations and a strong digital presence, comparable in model to Rock Church — congregation-led growth via campuses, online streaming, and charismatic lead-pastor brand.
• Summit Church: North Carolina multi-site church with comparable ministry structure (kids, students, marriage, outreach) and similar campus count, similar community-led GTM motion.
• Gateway Church: Texas-based multi-campus church with strong digital streaming, children's ministry, and outreach programs — similar operating model to Rock Church with comparable ministry portfolio breadth.
• NewSpring Church: South Carolina-based multi-campus church with comparable size and structure; similar children/student ministry programs and online streaming model to Rock Church.
• Christ Fellowship Church: Large multi-site church in South Florida with extensive children's ministry, outreach programs, and digital presence — directly comparable operating model to Rock Church.
• Saddleback Church: One of the largest U.S. multi-site churches with campuses across multiple states and regions; directly comparable scale and multi-site strategy to Rock Church.

Broad incumbents

• Bethel Church: California-based megachurch with extensive online media content and worship broadcasting — broader international reach but similar ministry model and California regional base.
• Lakewood Church: Larger Houston-based megachurch and broadcast operation with much greater scale; comparable ministry categories but operates at significantly larger size than Rock Church.

Others

• Convoy of Hope: Faith-based disaster relief and humanitarian organization that Rock Church partners with for community outreach; serves as ecosystem partner rather than direct competitor but occupies adjacent space in faith-based services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/milesmcpherson
• YouTubeyoutube.com/therocksandiego
• Facebookfacebook.com/therocksandiego
• Instagraminstagram.com/sdrockkids
• LinkedInlinkedin.com/company/therocksandiego

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Church