Pure Trek Canyoning

What Pure Trek Canyoning does

Pure Trek Canyoning is a privately held, founder-owned adventure tourism operator established in 2001 in La Fortuna, Costa Rica, near the Arenal Volcano. The company specializes in guided canyoning and waterfall rappelling experiences, led by INA-certified bilingual guides, and has historically served as the pioneer and self-described most popular canyoning operator in the La Fortuna market. Its core product is a half-day canyoning tour featuring four rappels (including a Monkey Drop freefall) combined with hiking, rock climbing, hotel pickup, a Costa Rican lunch, and professional photography; a private tour variant is offered at a premium. Per-person pricing ranges from approximately $109 (group) to $164 (private) for the core canyoning product.

In September 2024, Pure Trek extended its product surface with Rainforest Falls, a new high-adventure experience in La Vieja village featuring a 30-meter waterfall rappel and jungle pools, marketed as a separate sub-brand with its own private and combo offerings. The company has also built an ecosystem of combo tour packages (10+ SKUs priced $171–$248 per person) bundling canyoning with third-party experiences including Mistico Hanging Bridges, Sky Trek ziplining, white water rafting, ATV/Maleku Indigenous Village, chocolate tours, cooking classes, and sloth quests. Distribution is exclusively direct-to-consumer via the company website, WhatsApp, US toll-free and Costa Rica phone lines, with supplemental exposure through TripAdvisor and Viator listings and a content blog driving organic search.

The business model is transactional per-tour booking with no subscription component. Pure Trek has approximately six office staff (reservations, accounting, concierge, operations) plus a per-tour guide pool of four to twelve, deploying a minimum three-guide-to-one rappeller safety ratio. Revenue is concentrated in Costa Rica, founder/CEO Cynthia Crummer remains actively involved, and there are no institutional investors, parent companies, or subsidiaries. Recent strategic activity includes a co-developed wellness retreat with Moon Gate Wellness Sanctuary (October 2025), signaling entry into the wellness vertical, and a custom Costa Rica vacation itinerary service positioning Pure Trek as a concierge for third-party tours.

Name

Pure Trek Canyoning

Legal name

Pure Trek Canyoning

Website

https://puretrek.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Trek Canyoning is a privately held, founder-owned adventure tour operator in La Fortuna, Costa Rica, offering guided canyoning, waterfall rappelling, combo adventure packages, and custom vacation itineraries to individual travelers, families, and thrill-seekers since 2001.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Canyoning, Caving & Technical Exploration (THAJABAG)

akta.pro secondary industries

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Rainforest & Jungle Ecotourism Tours (THAAAEAF)

Keywords

• Adventure tourism
• Canyoning tours
• Waterfall rappelling
• Combo tour packages
• Guided excursions

Headquarters

HQ city

La Fortuna

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Adventure Tour Bookings: Pure Trek generates revenue primarily through direct sales of guided canyoning and waterfall rappelling tours, combo adventure packages (canyoning + ziplining, white water rafting, ATV, hanging bridges, etc.), and custom vacation itineraries. Customers pay per person at published price points ranging from approximately $70 to $248 per person, with transport and meals included. Revenue is transactional per tour booking, not subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pure Trek Canyoning provides guided canyoning and waterfall rappelling tours from its Treehouse Base Camp near La Fortuna, Costa Rica, with the core experience being multiple waterfall rappels including a Monkey Drop freefall. The portfolio extends to combo tours (canyoning paired with white-water rafting, ziplining, hanging bridges, ATV, sloth quests, cooking classes, and chocolate tours), the Rainforest Falls experience, custom Costa Rica vacation itineraries, and concierge-booked third-party tours across Costa Rica.

Product overview

Pure Trek Canyoning is a single-location adventure tour operator specializing in waterfall rappelling and canyoning experiences in La Fortuna, Costa Rica. The core product is the Pure Trek Canyoning tour featuring rappels down multiple waterfalls with Monkey Drop freefall. The company expanded in 2024 with Rainforest Falls, a new high-adventure experience in La Vieja village. The portfolio includes multiple combo tour packages pairing canyoning with external activities (white water rafting, ziplining, hanging bridges, ATV, chocolate tours, cooking classes, sloth quests), offered through business partnerships with local operators. Additional offerings include wellness retreats via Moon Gate Wellness Sanctuary collaboration, and a wide range of independent tour experiences (bird watching, coffee tours, hot springs, volcano hikes, kayaking, etc.) marketed as part of comprehensive Costa Rica vacation planning. The company also offers customizable vacation itineraries for different traveler segments.

Differentiator

Problem solved

Functional benefit

Brands

• Rainforest Falls: Pure Trek's newest adventure experience launched in 2024, featuring cascading waterfalls, pristine pools, and rappelling in a private rainforest located in La Vieja village.

Products and services

• Pure Trek Canyoning (Regular Tour) Half-day canyoning tour featuring 4 rappels (3 waterfalls and one rock wall), Monkey Drop freefall rappel, hiking on canyon trails, rock climbing, and professional bilingual guides. Includes transportation, gear, lunch, and professional photographer.
• Pure Trek Canyoning Private Experience Private version of the canyoning tour for groups wanting an exclusive experience with personalized guide attention; same activities as the regular tour (waterfall rappels, Monkey Drop, rock climbing, canyon trail hiking).
• Rainforest Falls Newest adrenaline-packed adventure launched September 2024, located in La Vieja village 37 km from La Fortuna. Features rappelling down a 30-meter waterfall, swimming in clear jungle pools, optional jumps from 1-10 meters, and professional photography. Minimum age 8.
• Pure Trek Canyoning + White Water Rafting Combo Full-day combo tour (7-8 hours) combining waterfall rappelling with Class II-III white water rafting on the Balsa River. Includes snacks, fruit, drinks, towels, and traditional Costa Rican lunch. Minimum age 8.
• Pure Trek Canyoning + Hanging Bridges Combo Combo tour pairing Mistico Hanging Bridges rainforest walk with waterfall rappelling. Includes naturalist guide, park entrance, binoculars for wildlife spotting, Costa Rican lunch, and 4x4 transport to canyon. Minimum age 5.
• Pure Trek Canyoning + ATV Adventure Combo Combo tour combining canyoning with ATV guided experience through rainforest trails, including Arenal Volcano views, swimming in Arenal River, and Maleku Indigenous Village cultural experience. Valid driver's license required.
• Pure Trek Canyoning + La Fortuna Waterfall Ziplining Combo Combo featuring 7 zipline canopy lines including flight over La Fortuna Waterfall, followed by waterfall rappelling. Includes professional photographer, bilingual guides, gear, and Costa Rican lunch. Minimum age 8.
• Pure Trek Canyoning + Sloth Quest Combo Combo tour pairing guided sloth and wildlife spotting adventure with waterfall rappelling experience.
• Pure Trek Canyoning + Sky Trek Ziplining Combo Combo tour featuring Sky Trek zipline canopy adventure (2nd longest zipline cable in Central America, over the La Fortuna Waterfall) followed by Pure Trek waterfall rappelling in the rainforest canyon.
• Pure Trek Canyoning + Rainforest Falls Combo Full-day adventure combining classic Pure Trek canyoning with Rainforest Falls, featuring double the rappels and exploration of two different canyon settings.
• Pure Trek Canyoning + Chocolate Tour Combo Combo pairing waterfall rappelling with hands-on chocolate-making experience using traditional Mayan methods at a cacao farm.
• Pure Trek Canyoning + Costa Rica Cooking Class Combo Combo combining canyoning adventure with hands-on Costa Rican cooking class featuring 3-course meal preparation with unlimited tropical mojitos and juices.
• Moon Gate Wellness Sanctuary Retreats (Enlightened Adventures Retreat) Wellness retreat collaboration featuring the Enlightened Adventures Retreat (October 1-7, 2025) with Ayurvedic workshops, yoga, meditation, cacao ceremony, adventure activities (canyoning, tubing, hot springs), and luxury lodging at The Springs Resort & Spa near the Arenal Volcano.
• Wellness in Paradise Custom Itinerary Customizable vacation itinerary focused on wellness experiences, yoga, and relaxation activities, with Pure Trek acting as concierge to book and coordinate experiences across Costa Rica.
• Family Vacation Fun Custom Itinerary Customizable family-focused vacation itinerary featuring adventure activities suitable for all ages, with Pure Trek acting as concierge to book and coordinate experiences across Costa Rica.
• Lava Beach Dream Custom Itinerary Customizable vacation itinerary combining volcano and beach experiences across Costa Rica, with Pure Trek acting as concierge.
• Adventure on a Budget Custom Itinerary Budget-conscious customizable vacation itinerary for adventure seekers, with Pure Trek acting as concierge to book and coordinate experiences across Costa Rica.
• Namaste Yoga Retreats Custom Itinerary Customizable yoga-focused vacation itinerary with retreat experiences, with Pure Trek acting as concierge to book and coordinate experiences across Costa Rica.
• LGBTQ Vacations Custom Itinerary Customizable vacation itinerary designed for LGBTQ travelers, with Pure Trek acting as concierge to book and coordinate experiences across Costa Rica.

Quantifiable outcome

• Thousands of clients served since 2001 across all age groups (children from age 5 to adults in their 80s)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Moon Gate Wellness SanctuarycoreStrategic or Co-development Partner · 1 October 2025Pure Trek collaborates with Moon Gate Wellness Sanctuary to offer the Enlightened Adventures Retreat (October 1–7, 2025), combining adventure experiences (canyoning, tubing, hot springs) with Ayurvedic wellness practices, yoga, meditation, and cacao ceremonies at The Springs Resort & Spa near the Arenal Volcano. This is a co-developed, curated retreat offering that positions Pure Trek as part of an elevated wellness experience.
• Mistico Hanging BridgescoreChannel Partner/ Reseller/ DistributorPure Trek partners with Mistico Hanging Bridges Park for its Canyoning + Hanging Bridges combo tour. Pure Trek books Mistico Park entrance on behalf of customers as part of the combo package. Mistico Park provides bilingual naturalist guides, park entrance, and wildlife spotting (birds, monkeys, sloths) for the bridge portion of the tour.
• White Water Rafting OperatorsminorChannel Partner/ Reseller/ DistributorPure Trek outsources white water rafting components to third-party operators as part of its combo tour packages. Rafting is available on multiple rivers including the Balsa River (Class II–III), San José, Tenorio Volcano, and Manuel Antonio areas. The white water rafting portion of combo tours is explicitly noted as outsourced.
• Sky Trek (Aerial Tram/Zip Lines)minorChannel Partner/ Reseller/ DistributorPure Trek offers a Canyoning + Sky Trek Ziplining combo tour, partnering with Sky Trek for the zip line portion. Sky Trek is described as having the 2nd longest zipline cable in Central America, passing over the La Fortuna Waterfall.
• Maleku Indigenous VillageminorStrategic or Co-development PartnerPure Trek's Canyoning + ATV combo includes a visit to the Maleku Indigenous Village — a private indigenous community in the jungle — featuring cultural demonstrations and interaction with the Maleku people. This adds cultural authenticity to Pure Trek's adventure offerings.
• Hot Springs Resorts (Baldi, The Springs, Choyón)minorChannel Partner/ Reseller/ DistributorPure Trek's concierge/tour packages recommend and facilitate access to hot springs including Baldi Hot Springs, The Springs Resort & Spa, and Choyón Hot Springs for post-adventure relaxation. Pure Trek provides ticket referrals and itinerary planning but these are third-party paid admissions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ecoglide Arenal Park: La Fortuna adventure park offering ziplining, rappel, and canyoning experiences. Competes for the same thrill-seeker and family segments and overlaps with Pure Trek's combo products.
• Desafio Adventure Company: Costa Rica adventure tour operator offering canyoning, white water rafting, and combo packages in the Arenal/La Fortuna region. Directly competes with Pure Trek on canyoning plus the same multi-activity combos (rafting, ziplining) that Pure Trek bundles.
• Lost Canyon Adventures: Costa Rica canyoning and waterfall rappelling operator based in Arenal/La Fortuna. Offers nearly identical services — guided rappels down multiple waterfalls with hotel pickup — making it Pure Trek's closest head-to-head competitor in the local canyon market.
• Arenal Mundo Aventura: La Fortuna-based adventure operator offering canyoning, horseback riding, and ATV combos. Operates in the same micro-market with overlapping customer segments (families, adventure tourists) and similar combo-tour structure.

Others

• Mistico Hanging Bridges Park: Pure Trek's hanging-bridges combo partner and a major La Fortuna nature attraction. Adjacent ecosystem participant — channels demand to Pure Trek for combos but also competes for tourists' time in the region.
• The Springs Resort & Spa: Luxury hot springs resort near Arenal that co-hosts Pure Trek's Moon Gate wellness retreats. Ecosystem partner rather than competitor, but represents the wellness/lodging tier Pure Trek is now extending into.
• Baldi Hot Springs: Large hot springs resort in La Fortuna recommended via Pure Trek's concierge. Indirect competitor for the post-adventure relaxation time slot and part of the same La Fortuna tourism ecosystem.

Broad incumbents

• Sky Adventures Arenal: Established Arenal zipline/aerial tram operator and Pure Trek's partner on the Sky Trek combo. Competes more broadly in the Arenal adventure tourism market and represents a partial overlap rather than direct substitution.
• Arenal Volcano National Park guided tours (various): Broader Arenal-area adventure and nature-tourism providers including volcano hikes, hot springs, and hanging bridges. Pure Trek concierge refers customers to many of these, but they also compete for the same tourist's day in the region.

Emerging players

• Canyoning Costa Rica (various operators): Aggregator/site listing multiple canyoning operators in Costa Rica. Competes indirectly by funneling customers to alternate operators in Arenal, Jaco, and other regions, including some that undercut Pure Trek on price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw5STwqj3yetCHbe6Tg41YQ
• Facebookfacebook.com/PureTrekCanyoning
• Instagraminstagram.com/puretrek
• Xx.com/puretrek
• LinkedInlinkedin.com/company/pure-trek-canyoning

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Trek Canyoning