Japan Int’l Food & Beverage Expo

What Japan Int’l Food & Beverage Expo does

Japan Int'l Food & Beverage Expo (JFEX) is a B2B trade exhibition platform operated by RX Japan GK (合同会社), a Japanese subsidiary of the international exhibition organizer RX Global. JFEX connects Japanese food and beverage exporters with overseas and domestic buyers through a biannual show cycle (Summer at Tokyo Big Sight, Winter at Makuhari Messe), comprising multiple co-located specialized exhibitions: "Japan's Food" Export EXPO, JFEX International Food & Beverage Trade Week (five sub-shows covering processed foods, wine & spirits, premium foods, fresh foods, and inbound products), and the newer International Food Logistics EXPO (FoodLogiX). A new "Japan Tableware & Cooking Utensils Export EXPO" is scheduled for launch in 2027. The underlying platform combines an in-person exhibition with digital pre-registration and a buyer-to-exhibitor matching system, an online exhibitor/product search directory spanning approximately 700 companies per show, and the owned-media blog "食シル" (Shoku-shiru), which publishes on food export procedures, market trends, and logistics.

The business model is a two-sided marketplace monetized primarily through exhibitor booth fees (B2B) and visitor admission fees of JPY 5,000 (tax included) for standard visitors, with VIP buyers, purchasing managers, and visitors who pre-select an exhibitor admitted free of charge. JFEX targets three primary customer segments: Japanese F&B exporters seeking overseas distribution channels, international buyers and import traders sourcing Japanese products, and food logistics/cold-chain providers (the latter served via FoodLogiX). Government partners — the Ministry of Agriculture, Forestry and Fisheries (MAFF), which operates an export consultation corner, and the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), which supports FoodLogiX — lend institutional credibility and help promote the shows to relevant industry stakeholders.

Scale evidence shows meaningful seasonal variation: the July 2025 Summer show at Tokyo Big Sight attracted 617 exhibitors and 19,980 visitors, while the December 2025 Winter show at Makuhari Messe drew 315 exhibitors and 10,339 visitors; the June 2026 Summer show is expected to reach approximately 700 exhibitors. One documented exhibitor outcome (Senri Co., Ltd.) shows sales scaling from approximately JPY 9 billion to JPY 36 billion and sea urchin exports growing from approximately JPY 200 million to over JPY 1 billion since first exhibiting in 2019, providing concrete ROI validation for the platform. JFEX is privately held as a sub-brand of RX Japan GK, with no standalone revenue or funding disclosures available.

Name

Japan Int’l Food & Beverage Expo

Legal name

RX Japan 合同会社

Website

https://jfex.jp

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

JFEX is a Tokyo-based B2B trade exhibition platform operated by RX Japan GK that connects Japanese food and beverage exporters with international buyers through biannual shows at Tokyo Big Sight and Makuhari Messe, hosting approximately 700 exhibitors and 20,000+ visitors per event.

Ownership category

akta.pro rank

Product category

Trade Shows and Exhibitions

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade exhibition
• Food and beverage expo
• Export matching services
• Food logistics exhibition
• Buyer matching events

Headquarters

HQ city

Makuhari

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor booth fees: Companies pay to exhibit at the trade show to connect with buyers and business partners
2. Visitor admission fees: Standard visitors pay JPY 5,000 admission; VIP buyers and select registrations receive free entry

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JFEX organizes and hosts a B2B trade exhibition network for the Japanese food, beverage, and food logistics industries, held twice annually at Tokyo Big Sight (and previously Makuhari Messe for the Winter show). The platform brings together Japanese food exporters, international buyers, trading companies, and logistics providers through co-located specialized shows, a pre-registration buyer matching system, free industry seminars, and an online exhibitor/product directory. Revenue is generated primarily from exhibitor booth/sponsorship fees and visitor admission fees (JPY 5,000 standard, free for VIP buyers and pre-selecting visitors).

Product overview

JFEX (Japan Int'l Food & Beverage Expo) is a comprehensive trade show platform organized by RX Japan, comprising multiple specialized exhibitions for the food and beverage industry: 「日本の食品」輸出 EXPO for Japanese food exports, JFEX (国際 食品・飲料 商談Week) featuring five specialized trade shows covering processed foods, wines & spirits, premium foods, fresh foods, and inbound products, and 国際 食品物流EXPO [FoodLogiX] for food logistics solutions. The platform hosts approximately 700 exhibitors and 20,000+ visitors per event, holding two annual shows (Summer and Winter) at Tokyo Big Sight.

Differentiator

Problem solved

Functional benefit

Brands

• JFEX AWARDS ~New to Japan~: Award program recognizing new-to-Japan products voted by visitors

Products and services

• "Japan's Food" Export EXPO ("日本の食品"輸出 EXPO) Export-focused trade show dedicated to Japanese food and agricultural products (livestock, marine, beverages, seasonings, processed foods), connecting Japanese exporters with international buyers from overseas markets and domestic export trading companies.
• JFEX - International Food & Beverage Trade Week (JFEX 国際 食品・飲料 商談Week) Comprehensive international food and beverage trading week comprising five specialized exhibitions: Processed Foods, Wine & Spirits, Premium Foods, Fresh Foods, and Inbound Food Products, attracting Japanese distributors and international buyers.
• International Food Logistics EXPO [FoodLogiX] (国際 食品物流EXPO) Specialized exhibition focused on food logistics including import, export, and domestic food logistics services, packaging solutions, and import/export consulting. Supported by MLIT as official government supporter.
• "Japan's Tableware & Cooking Utensils" Export EXPO ("日本の食器・調理器具"輸出EXPO) Export-focused trade show specializing in Japanese tableware and cooking utensils (Japanese knives, ceramics, chopsticks, kitchenware) for overseas buyers and domestic export trading companies.
• Buyer Matching System (バイヤーマッチングシステム) Free business matching service connecting exhibitors with qualified international buyers through a pre-registration matching system and VIP buyer matching with scheduled business appointments during the show.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ministry of Land, Infrastructure, Transport and Tourism (MLIT)coreStrategic or Co-development Partner · 24 June 2026MLIT serves as an official supporter/endorser of the International Food Logistics Expo (FoodLogiX). The ministry provides guidance on international logistics trends and helps promote the exhibition to logistics industry stakeholders.
• Ministry of Agriculture, Forestry and Fisheries (MAFF)coreStrategic or Co-development Partner · 24 June 2026MAFF operates an export consultation corner at the exhibition, providing guidance on food export procedures, regulations, and government support programs for Japanese food exporters.
• Indonesia PavilionminorChannel Partner/ Reseller/ Distributor · 24 June 2026The Indonesia Pavilion at JFEX features Indonesian food companies exhibiting at the show, providing cross-border business matching between Japan and Indonesia.
• 郵船ロジスティクス (NYK Line Logistics)minorStrategic or Co-development Partner · 3 December 2025NYK Line Logistics co-curated the 'International Logistics Latest Trends Corner' at the December 2025 show, in partnership with MLIT, to showcase cutting-edge food logistics solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FOODEX Japan: FOODEX Japan is the largest and longest-running B2B food and beverage trade exhibition in Japan, organized by the Japan Management Association. It directly competes with JFEX for the same Japanese food exporters and international buyer pool, making it the most comparable peer.

Regional players

• FHA-Food & Beverage: FHA-Food & Beverage is a major Asian food and hospitality trade exhibition held in Singapore. It draws Japanese food exporters and competes with JFEX for Southeast Asian buyer attention, making it a comparable regional peer.
• Speciality & Fine Food Asia: Speciality & Fine Food Asia is a Southeast Asian food trade exhibition operated by Informa Markets. While based in Singapore, it attracts Japanese exporters and competes with JFEX for the same Asian buyer base, making it a regional peer.
• Alimentaria (Barcelona): Alimentaria is a leading European food and beverage trade show held biennially in Barcelona. While geographically distant, it competes for international buyer attention and is comparable as an established global F&B exhibition.

Broad incumbents

• Koelnmesse (Anuga, ISM): Koelnmesse organizes Anuga, the world's leading food trade fair, plus ISM (sweets and snacks). It competes with JFEX for international food exhibitor mindshare and is comparable as a major European-based incumbent in the same category.
• Gulfood: Gulfood is the Middle East's largest F&B trade show, held annually in Dubai. It is comparable to JFEX as a major regional hub for international food trade and a destination for buyers from the Asia-Pacific region JFEX targets.
• SIAL (RX Global): SIAL is a flagship global food exhibition network operated by RX Global — JFEX's parent. While not Japan-based, SIAL serves the same food and beverage buyer/exhibitor community internationally and is a sister show within the same parent portfolio, making it highly comparable as a broader incumbent.
• Messe Frankfurt (Wine & Spirits portfolio): Messe Frankfurt runs numerous food-related exhibitions including ProWine and a Wine & Spirits portfolio. JFEX features a Wine & Spirits sub-show, making Messe Frankfurt a comparable incumbent in adjacent sub-categories.
• Informa Markets (Food & Hospitality portfolio): Informa Markets operates a large global portfolio of food and hospitality trade shows (e.g., Speciality & Fine Food Asia, FHA-Food & Beverage). It is a direct competitor in the international food trade show space and comparable in scale and exhibitor/buyer matching model.

Emerging players

• Seafood Expo Asia: Seafood Expo Asia is a specialized B2B seafood trade show in Asia. It is comparable to JFEX's Fresh Foods sub-show for the seafood export segment and competes for the same Japanese seafood exporter participation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Japan-International-Food-Beverage-Expo-61558049579081
• LinkedInlinkedin.com/company/jfex-japan
• Instagraminstagram.com/japansfood_exportfair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japan Int’l Food & Beverage Expo