U Pull R Parts

What U Pull R Parts does

U Pull R Parts is a privately held, family-owned auto salvage operator headquartered in Rosemount, Minnesota, that runs a self-serve model for selling recycled OEM automotive parts to consumers and small repair professionals. The company operates three physical yard locations—two in Minnesota (Rosemount, East Bethel) and one in Toledo, Ohio—with documented customer reach extending into Michigan and Wisconsin. Founded in 1996 and continuously operating since, the company acquires end-of-life vehicles from insurance companies, salvage auctions, towing companies, donation centers, and private parties; drains and reclaims fluids (gasoline, oil, antifreeze, batteries, freon); and stages the vehicles on wheel stands for customer self-extraction.

The core product is the self-serve pulling experience. Customers pay a $3 per-person cash admission fee and remove parts themselves using their own tools, with the yard supplying wheelbarrows and carts. Parts are priced on a transparent flat-rate basis (engines $199, manual transmissions $152, door assemblies approximately $65, hoods approximately $58, brake rotors $12), include a 6% environmental fee, and are backed by a 30-day return policy with stated exclusions. An online Part Interchange Search tool lets customers locate which yard vehicles hold compatible parts before visiting, with the inventory constantly refreshed—3,500+ vehicles available at any time, 85+ vehicles added per day, and roughly 2,500+ parts sold per day. Scrap vehicles are processed at a rate of 150 tons crushed per day and sold to reclamation facilities; recovered fluids are reused internally (gas for equipment, oil for heating).

The business model is primarily transactional retail on used parts, supplemented by scrap-metal revenue and modest admission fees, with a tiered loyalty program called Yank & Bank Rewards (Base, Silver, Gold, Platinum, Ultimate VIP) that pays 1-5 points per dollar in cash-back. Customer segments are horizontal: DIY auto hobbyists as the primary persona and professional mechanics as a secondary buyer, both served on an individual-transaction basis with no disclosed enterprise or wholesale anchor accounts. Distribution is purely through physical yards with the website used as a top-of-funnel awareness and inventory-search tool; there is no e-commerce part shipping, no mobile application, and no described paid-media or social media presence beyond email newsletters and the careers page.

Name

U Pull R Parts

Legal name

U Pull R Parts

Website

https://upullrparts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

U Pull R Parts is a family-owned, self-serve auto salvage operator running three Midwest yards that sells flat-rate recycled OEM parts directly to DIY mechanics and hobbyists, supported by scrap-metal recycling and a tiered cash-back loyalty program.

Ownership category

akta.pro rank

Product category

Auto Salvage & Used Auto Parts Retail

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Motor Vehicle Parts (Used) Merchant Wholesalers (423140)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYEUAIAJAF

Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Scrap Metal & End-of-Life Vehicle (ELV) Recycling

SECONDARYIMAKAMAD

End-of-Life Vehicle (ELV) Dismantling & Auto Shredding (ASR)

Industrials, Manufacturing & Construction/Metals & Mining/Scrap Metal & Recycling (Ferrous & Non-Ferrous)

SECONDARYTLABAKAI

End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Used auto parts
• Auto salvage yard
• Recycled OEM parts
• Self-serve junkyard
• Vehicle recycling

Headquarters

HQ city

Rosemount

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Used Auto Parts Sales: Direct sales of recycled OEM auto parts to DIY customers and mechanics. Parts are priced on a flat rate basis. Customers pay admission fee ($3.00 per person) to access the yard and pull parts themselves.
2. Vehicle Acquisition and Recycling: Company purchases end-of-life vehicles from private parties, insurance companies, towing companies, salvage auctions, and donation centers. After stripping usable parts, vehicles are crushed and sold as scrap metal to reclamation facilities.
3. Yank & Bank Rewards Loyalty Program: Points-based loyalty program where customers earn points on purchases. Points can be redeemed for cash rewards. Tiered system (Base to Ultimate VIP) provides increasing point multipliers per dollar spent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

U Pull R Parts operates self-serve auto salvage yards at three Midwest locations where customers pay a $3.00 admission fee and use their own tools to physically remove used OEM auto parts from end-of-life vehicles staged on wheel stands. Parts are priced at flat rates across categories such as engines, transmissions, body panels, electrical, and interior components, and are backed by a 30-day return policy. The company acquires inventory vehicles from private parties, insurance companies, towing companies, salvage auctions, and donation centers, drains fluids prior to placement in the yard, and crushes residual hulks for scrap metal.

Product overview

U Pull R Parts operates as a self-serve auto salvage yard with an online inventory system. The core offering is the Self-Serve Auto Parts Pulling service where customers use the Online Part Interchange Search to locate compatible parts, then visit one of three physical yards (Rosemount MN, East Bethel MN, Toledo OH) to physically extract parts using their own tools. The company supports this with a Vehicle Purchase Program to acquire end-of-life vehicles, Vehicle Fluid Drainage Service for environmental safety, and the Yank & Bank Rewards loyalty program for customer retention. All parts are sold through Used Auto Parts Sales at flat-rate pricing with a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Serve Auto Parts Pulling

Quantifiable outcome

• Keeps older vehicles on the road longer
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Car-Part.com: Online marketplace aggregating used auto parts inventory from thousands of salvage yards for direct-to-consumer search and shipping. Increasingly competitive alternative to physical self-serve yards.
• eBay Motors: Major online used auto parts marketplace offering home-delivered used components from individual and commercial sellers. Competes with self-serve yards on convenience and reach for DIY buyers.

Broad incumbents

• RockAuto: Online catalog retailer of aftermarket and some used auto parts with broad vehicle coverage. Comparable as a price-transparent digital alternative competing for DIY customer wallet share.
• Copart: Leading online salvage auction platform connecting sellers (insurers, donors, fleets) with buyers including self-serve yards. Comparable as a competing inbound source and adjacent channel for end-of-life vehicles and used parts.
• NAPA Auto Parts: Large national auto parts distributor and retailer serving both DIY and professional mechanics. Adjacent competitor for replacement-part purchases, though primarily new rather than recycled.
• LKQ Corporation: Largest North American provider of recycled and aftermarket auto parts, operating salvage yards plus a B2B parts distribution network. Broad incumbent whose self-serve Pick Your Part segment directly competes with U Pull R Parts' model.
• AutoZone: Largest U.S. specialty retailer of automotive replacement parts and accessories. Competes for DIY repair occasions with new parts, free diagnostics, and loaner-tool programs that partially substitute for used-parts visits.
• IAA (Insurance Auto Auctions): Major salvage auction operator owned by Ritchie Bros. Competes indirectly by setting the price and availability of total-loss vehicles that flow into the self-serve salvage yard ecosystem.

Direct peers

• Pull-A-Part: National self-serve auto salvage yard chain with a near-identical model: customers pay an admission fee, bring their own tools, and pull parts from vehicles on stands. Direct competitor to U Pull R Parts across the Southeast and Midwest.
• Pick-n-Pull: Self-service used auto parts retailer operating across the Western and Central U.S. Closely comparable model offering flat-rate recycled OEM parts and online inventory lookup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UPullMN
• Facebookfacebook.com/upullrparts
• LinkedInlinkedin.com/company/u-pull-r-parts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U Pull R Parts