Yunnan Tourism

What Yunnan Tourism does

Yunnan Tourism Co., Ltd. (Shenzhen Stock Exchange: szse:002059), operating through its subsidiary Yunnan Expo Tourism Scenic Area Investment Management Co., Ltd. (云南世博旅游景区投资管理有限公司), runs the Kunming World Horticultural Expo Garden (昆明世界园艺博览园) — a 218-hectare heritage tourism site located approximately 4 km northeast of central Kunming and adjacent to the Jindian Scenic Area. The park is the sole surviving venue of the 1999 Kunming World Horticultural Expo and integrates garden styles from all Chinese provinces, regions, and municipalities alongside pavilions representing 95 countries, with 76.7% vegetation coverage and water features on 10–15% of the site. Its core product is the garden itself, augmented by an integrated on-site service stack: guided tour routes (walking, sightseeing vehicle, shuttle bus), F&B, retail and cultural products, hotel and RV/campsite accommodation, entertainment, and MICE/event services centered on the China Pavilion.

The business model is predominantly asset-heavy and consumer-facing. Primary revenue is generated through on-site admission fees and ticketing (visitor center and online reservation), with supplementary revenue from in-park F&B, retail and cultural products, lodging, and event programming. A growing share of incremental revenue is being shifted to a revenue-share / partnership model — illustrated by 2026 recruitment notices for ice cream vending and claw machine operators, and a 2026 Q2–Q3 event partner solicitation — indicating a tactical move toward asset-light monetization of captive foot traffic. Distribution runs through the on-site visitor center, the park's own website and online reservation system, the affiliated Flower Orange Travel (花橙旅游) booking platform, third-party OTAs such as Huacheng Travel (花橙旅游), and government-backed channels via the Yunnan Provincial Tourism Development Committee. The customer base is horizontal B2C: domestic leisure and cultural tourists (primary) and international tourists served through a Chinese/English/French/Thai/Korean multi-language digital presence.

Financially, consolidated revenue (which per the company's stated scope spans landscape, gardening, transportation, hotel, real estate, travel agency, events, and auto repair) peaked in 2023 at approximately $719M and has since contracted to $351M in 2025, with persistent gross-profit, operating, and net losses across the four-year window. The parent is state-affiliate Yunnan Expo Tourism Holding Group, and the operating entity holds a dominant physical and heritage moat in Kunming, but the company is currently navigating a structural revenue decline alongside deepening net losses, with product diversification and revenue-share partnerships representing the principal tactical response.

Name

Yunnan Tourism

Legal name

云南世博旅游景区投资管理有限公司 (Yunnan Expo Tourism Scenic Area Investment Management Co., Ltd.)

Website

https://kmexpoarea.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Yunnan Tourism operates the 218-hectare Kunming World Horticultural Expo Garden, a state-affiliated heritage tourism site featuring 95 international pavilions and Chinese regional gardens, serving domestic and international leisure tourists through ticketing, on-site F&B, lodging, retail, and event services.

Ownership category

akta.pro rank

Product category

Tourism Destination Operations

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industries

Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Tourism destination operations
• Scenic park ticketing
• Hospitality and lodging
• Event venue rental
• Cultural tourism services

Headquarters

HQ city

Kunming

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Admission and ticketing: The park generates primary revenue through visitor admission fees, with ticketing managed via the on-site visitor center (游客中心) and online reservation systems (入园预约).
2. Food and beverage: On-site dining and catering services within the park generate revenue through restaurant and food kiosk operations.
3. Retail and cultural products: The park operates a retail and cultural products shopping section (文创产品) selling branded souvenirs and cultural merchandise.
4. Hotels and campsites: On-site accommodation options including hotels (酒店) and campsites (营地) within the park generate lodging revenue.
5. Entertainment and activities: Leisure and entertainment services (休闲娱乐) including vending machines and arcade-style games are offered through revenue-sharing arrangements with third-party operators, as evidenced by partnership recruitment notices for ice cream vending machines and claw machines.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yunnan Tourism operates the Kunming World Horticultural Expo Garden as a paid tourism destination, selling admissions to the park along with on-site food and beverage, hotel and campsite lodging, cultural/retail merchandise, in-park entertainment (performances and boat rides), and venue rental for weddings, conferences, and banquets. Its revenue is generated primarily through the operation of this single large destination asset and ancillary consumer services, rather than through the resale of third-party travel inventory.

Product overview

Kunming World Horticultural Expo Garden (昆明世界园艺博览园) is a unified tourist destination and cultural park serving as the former site of the 1999 World Horticultural Expo. The offering comprises the core expo garden itself (218 hectares featuring provincial and international garden styles from 95 countries) supported by multiple integrated service modules including tour route services (walking, sightseeing vehicle, and shuttle bus options), shopping facilities (cultural creative products, dining, hotels, campsites, and entertainment), event programming (festivals, weddings, conferences, and exhibitions), science education exhibits (flowers and medicinal herbs), visitor services, and branded offerings like the Expo Passport souvenir program and Flower Orange Travel booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kunming World Horticultural Expo Garden park admission Ticketed entry to the Kunming World Horticultural Expo Garden, a 4A-rated national tourism destination in Kunming, Yunnan, targeting domestic leisure travelers, families, and tour groups visiting the garden estate.
• In-park food and beverage services On-site dining outlets serving visitors to the Kunming World Horticultural Expo Garden, providing meals and refreshments as part of the in-park experience for individual tourists, families, and tour groups.
• Hotel and campsite lodging On-site hotel rooms and campsites at the Kunming World Horticultural Expo Garden, offering overnight accommodation to leisure visitors and tour groups staying within the garden estate.
• Cultural and tourism merchandise retail On-site sale of cultural and tourism merchandise at the Kunming World Horticultural Expo Garden, targeting park visitors seeking souvenirs and local cultural products.
• In-park entertainment (performances and boat rides) In-park entertainment offerings at the Kunming World Horticultural Expo Garden, including scheduled performances and boat rides, designed for leisure visitors and families spending time within the garden.
• Venue rental for weddings, conferences, and banquets Rental of on-site scenic venues within the Kunming World Horticultural Expo Garden for weddings, corporate conferences, and banquets, offered to event organizers, wedding planners, and corporate clients seeking a distinctive garden setting, often bundled with on-site catering and lodging.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• 2026 Q2–Q3 Event Partners (recruitment)minorStrategic or Co-development Partner · 19 May 2026The park issued a public recruitment notice (合作方招募公告) seeking partners for a series of events planned for Q2 and Q3 of 2026. This indicates an ongoing practice of collaborating with third-party event organizers and promoters for seasonal programming.
• Ice Cream Vending Machine and Claw Machine OperatorsminorStrategic or Co-development Partner · 4 March 2026The park issued recruitment notices for revenue-sharing partnerships to operate ice cream self-service vending machines and claw machine games within the park. These are third-party-operated entertainment and F&B services deployed on a revenue-share basis.
• Yunnan Expo Tourism Holding Group (云南世博旅游控股集团有限公司)coreStrategic or Co-development PartnerYunnan Expo Tourism Holding Group is the parent company of Yunnan Expo Tourism Scenic Area Investment Management Co., Ltd., which operates the Kunming World Horticultural Expo Garden. The holding group provides strategic oversight and brand affiliation for the park within the broader Yunnan tourism ecosystem.
• Yunnan Provincial Tourism Development Committee (云南省旅游发展委员会)minorGTM or Marketing PartnerListed as a friendly link on the park's official website, the Yunnan Provincial Tourism Development Committee (operated via 云南旅游电子政务网) provides government-backed tourism promotion and visibility within official provincial tourism channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chimelong Group: China's largest domestic theme park operator with flagship resorts in Guangzhou, Hengqin and other provinces. Comparable in operating large-scale themed outdoor attractions with integrated ticketing, hotel, retail and event revenue.
• Gardens by the Bay (Singapore): Iconic botanical garden destination in Asia operating large-scale garden pavilions and event venues with mixed-use tourism programming. Closest international comparable to a 95-country horticultural park with events and on-site commercial offers.
• Hangzhou Songcheng Ltd (parent-listed entity): Publicly listed Chinese tourism and live-entertainment operator with the park-and-show model. Comparable admission + event revenue and Chinese-tourism-resort scale.
• Yalong River Tropical Paradise Forest (Sanya): Hainan-based nature-themed park including tropical forest gardens plus lodging. Directly comparable as a Chinese region-based outdoor botanical/nature-themed attraction with on-site hotel, dining and event services.
• Songcheng Performance (Songcheng Group): Performs live cultural shows anchored by a large garden/park setting in Hangzhou. Comparable in driving visitation through cultural performance + garden/park mixed-use attractions with event-driven revenue.
• Longwood Gardens (Pennsylvania): US botanical garden operating 1,000+ acres of gardens with ticketing, events, dining and education. Comparable in admission-based botanical-garden destination model with bundled event and education revenue.
• Fantawild (Shenzhen OCT Group subsidiary): Operates Chinese cultural-themed parks such as Fantawild乐园, focusing on local cultural IP-driven theme park attractions. Directly comparable in operating culturally-themed paid-admission outdoor parks in China.
• Keukenhof (Lisse, Netherlands): World-famous seasonal flower-garden attraction operating as a ticketed visitor destination with concentrated horticultural content and event programming. Closely comparable in monotheme botanical garden operating model.

Broad incumbents

• Beijing Tourism Group (BTG): State-affiliated Chinese tourism conglomerate integrating hotels, travel agencies, attractions and tourism real estate. Comparable in operating multi-segment Chinese tourism assets under state ownership.
• OCT Group (China Overseas Jinjiang): Largest Chinese theme park and tourism real-estate operator (Overseas Chinese Town / 华侨城). Operates a portfolio of major parks including Window of the World and Happy Valley, directly comparable in scale and mix of gardens, ticketing, F&B, hotels, and events to Kunming Expo Garden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yunnan Tourism