Brand Solutions

What Brand Solutions does

Brand Solutions is a privately-held Dutch field sales and promotional services company that recruits, trains, and deploys in-person sales teams to acquire donors on behalf of charities and subscribers on behalf of media brands. The company operates across three regional offices in the Netherlands — Groningen (headquarters), Leeuwarden (covering Friesland), and Amersfoort (central Netherlands, actively growing) — and sends trained promoters door-to-door, to markets, and onto streets to conduct face-to-face recruitment conversations. Its client base spans charities and NGOs (Bartiméus, Diabetes Fonds, MIND) and regional Dutch media/publishers (De Telegraaf, Leeuwarder Courant, Dagblad van het Noorden, Noord-Hollands Dagblad, Gooi en Eemlander). Revenue is generated as professional services fees for deployed sales teams, with no customer-facing pricing model or product sales.

The service model is built around a training-first employer brand: applicants can apply in 30 seconds via website or WhatsApp with no CV required, and onboarding can occur within 48 hours. Weekly sales coaching, an internal e-learning platform, and a four-tier career pathway (Promotor → Team Leader → Manager → Franchise Owner or MijnTechcarrière transition) are central to both recruitment marketing and operational quality. Sub-brands include MijnCarrière (a 3D career visualization platform) and MijnTechcarrière (a tech recruitment vertical offering €4,000-€7,000+/month for transitioned managers). The company has no disclosed proprietary technology, software platform, patents, AI capabilities, or funding rounds, and is operated as a founder/owner-led private firm. Its stated employer brand assets include a 5-star Google rating and international team-trip incentives used as recruitment and retention tools.

Name

Brand Solutions

Legal name

Brand Solutions

Website

https://brand-solutions.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Brand Solutions is a privately-held Dutch field sales services firm that recruits, trains, and deploys in-person sales teams to acquire donors for charities and subscribers for media brands across Groningen, Friesland, and Amersfoort.

Ownership category

akta.pro rank

Product category

Field Marketing and Sales Promotion Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAJAG

Field Sales & Brand Ambassador Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

SECONDARYHSACAHAJ

Brand Ambassadors, Models & Promotional Talent Staffing

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYHSACAEAE

Brand Ambassadors & Promotional Event Staff

Home & Personal Services/Event & Personal Concierge Services/Event Staffing & Ushering Services

Keywords

• Field sales services
• Donor recruitment
• Subscriber acquisition
• Face-to-face marketing
• Charity fundraising sales

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Field Sales Services for Charities and NGOs: Brand Solutions generates revenue by providing trained sales teams to charities, NGOs, and subscription service providers. Their teams recruit donors and subscribers through face-to-face interactions at doorsteps, street locations, and markets. The company focuses on quality recruitment with retention, not just volume.
2. Field Sales Services for Subscription Services: Brand Solutions provides field sales teams to media companies and subscription services (newspapers, streaming services) to acquire new subscribers through direct personal contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brand Solutions provides outsourced face-to-face field sales and donor/subscriber recruitment services to Dutch charities, NGOs, and subscription media brands. A trained, in-house sales force conducts door-to-door, street, and market campaigns to acquire donors and subscribers on behalf of clients such as Bartiméus, Diabetes Fonds, MIND, De Telegraaf, and Leeuwarder Courant. The company supplements this core service with weekly sales training, an internal e-learning platform, and structured career progression for promoters.

Product overview

Brand Solutions offers a unified service model centered on field sales and marketing for charities, NGOs, and subscription brands. The portfolio consists of four job function tiers (Promotor/Sales, Teamleider/Coach, ZZP Sales, and Management Traineeship) that serve as both service roles and career progression pathways. Supporting these core functions are internal platforms including an E-learning Platform for weekly sales training, MijnCarriere for visualizing career progression, MijnTechcarrière for tech recruitment transitions, and Waarde-check for candidate salary assessment. The company provides face-to-face recruitment services for clients, with teams trained weekly in conversation techniques, brand knowledge, and compliance.

Differentiator

Problem solved

Functional benefit

Brands

• MijnCarriere: Career exploration platform showing the route from seller to entrepreneur with 3D visualization
• MijnTechcarrière

Products and services

• Face-to-Face Recruitment Services Field marketing service providing face-to-face donor and subscriber recruitment for charities, NGOs, and subscription services through trained teams working at doors, streets, and events.
• Promotor / Sales medewerker (entry-level field sales role) Entry-level sales position representing charities and known brands on streets, markets, and door-to-door; involves pitching, engaging people with stories, and signing up new donors and subscribers.
• Teamleider / Coach (team leader role) Team leader role managing a team of promoters, coaching new talent, leading daily start-ups, and serving as the face of Brand Solutions in the region.
• ZZP Sales / Freelance (independent contractor model) Independent contractor model offering maximum freedom with unlimited earning potential; company provides ongoing assignments while the individual manages their own schedule and results.
• Management Traineeship 12-18 month intensive program progressing through sales, coaching, team management, and operations phases, culminating in leadership of own team or branch.

Quantifiable outcome

• Top earners achieve €8,000+ per month
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• CPM International: CPM International is a large multinational field marketing and sales outsourcing group that provides face-to-face customer acquisition, merchandising, and brand activation services across Europe, including the Netherlands. It overlaps directly with Brand Solutions' field sales and brand ambassador service but operates as a broader, multi-service incumbent.
• Appco Group: Appco Group is a large global face-to-face fundraising, sales, and marketing company with operations across multiple continents and verticals. It offers the same door-to-door and event-based customer acquisition service as Brand Solutions, but at much greater scale, broader geographic reach, and a wider client portfolio.

Direct peers

• Wesser: Wesser is a Dutch door-to-door charity fundraising company that recruits donors on behalf of non-profits (e.g., Amnesty, Greenpeace, UNICEF). Like Brand Solutions, it operates a face-to-face field force, represents well-known charity clients, and is headquartered in the Netherlands, making it the closest direct competitor in channel, customer type, and geography.
• Y Group: Y Group is a Netherlands-based direct sales and field marketing organization operating across Europe with a multi-tier career path from promoter to management. Its model of recruiting and training a field sales force to acquire customers on behalf of brands directly mirrors Brand Solutions' promoter-to-manager career track and B2B service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brandsolutionsnl
• LinkedInlinkedin.com/company/brand-solutions-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Solutions