Megavale Card

What Megavale Card does

Megavale Card is a Brazilian employee benefit card administrator operating as Mega Vale Administradora de Cartões e Serviços LTDA, headquartered in Barueri, São Paulo, and founded in 2015. The company issues physical and virtual benefit cards across five core product lines — Alimentação (food), Refeição (meal), Combustível (fuel), Frota (fleet), and Multibenefícios (consolidated multi-category benefits) — and extends into the public sector through Cartão Social and Benefícios Eventuais for municipal and state benefit disbursement. Its customer base spans private-sector companies of all sizes, public-sector entities, and third-sector organizations (NGOs, institutes, foundations), with "thousands" of corporate clients nationwide.

The platform is built on a credentialed-merchant acceptance network of more than 250,000 establishments across Brazil, supported by a user-facing mobile application (iOS and Android) for real-time balance, statement, and merchant lookup, and a separate merchant application (Megavale Estabelecimento) for QR-code payment generation. Cardholders can tokenize virtual cards into Google Wallet and Apple Wallet for NFC contactless payments at point of sale, and transactions are processed through the ELO card network with Boavista Tecnologia homologation. The company holds PAT (Programa de Alimentação do Trabalhador) registration under number 190697116, authorizing it to operate in the federally regulated worker food-benefit segment, and is compliant with Brazil's LGPD data protection law under the oversight of a named Data Protection Officer.

Megavale generates revenue through two streams: recurring subscription and service fees charged to corporate clients for card issuance, transaction processing, and platform access (monthly billing, quote-based pricing), and transaction-based fees from accredited merchants on payment volume. The company is privately held with no disclosed institutional investors, operates with a headcount of 11-50, and pursues a B2B sales motion targeting HR departments and company management, supplemented by a direct-to-consumer app distribution layer and WhatsApp Business for SMB and bottom-of-funnel conversion. No acquisitions, funding rounds, or material leadership changes are documented in the available source material.

Name

Megavale Card

Legal name

Mega Vale Administradora de Cartões e Serviços LTDA

Website

https://megavalecard.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Megavale Card is a Brazilian benefit card administrator issuing food, meal, fuel, fleet, and multi-benefit cards to corporate, public, and third-sector clients across a network of more than 250,000 accredited establishments.

Ownership category

akta.pro rank

Product category

Employee Benefit Cards

NAICS

Credit Card Issuing (52221)

akta.pro industry

PRIMARYFSAGABAD

Card Issuing Platforms (Issuer Processing)

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

SECONDARYFSAMANAF

Government Benefit & EBT / Social Program Cards

Financial & Insurance/Payments & Transaction Processing/Prepaid, Gift Cards & Stored Value

SECONDARYTHACAJAA

Virtual Card Issuance & Tokenized Corporate Cards

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Payments (Virtual Cards, Lodge Cards, Travel Wallets)

Keywords

• Employee benefit cards
• Corporate benefit programs
• Meal voucher solutions
• Fleet and fuel cards
• Multi-benefits platform

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Benefit Card Services to Companies: Megavale provides benefit card management solutions to companies, charging service fees for card issuance, transaction processing, and platform access. Companies receive automated reloads and administrative tools.
2. Transaction Fees from Accredited Establishments: Partner merchants (supermarkets, restaurants, fuel stations) pay transaction fees when customers use Megavale cards, generating recurring revenue based on payment volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Megavale Card issues and administers physical and virtual employee benefit cards (Alimentação, Refeição, Combustível, Frota, Multibenefícios, and public-sector Cartão Social/Benefícios Eventuais) for Brazilian companies, government entities, and NGOs. The cards are accepted at a network of 250,000+ accredited merchants nationwide, with transactions processed through the ELO network and managed via mobile apps with real-time balance, NFC, and QR code payment capabilities.

Product overview

Megavale Card is a Brazilian employee benefit card platform offering five core benefit card products (Alimentação, Refeição, Combustível, Frota, and Multibenefícios) plus specialized solutions for the public sector (Cartão Social, Benefícios Eventuais). The platform operates on a card-based system with physical and virtual cards, supported by a mobile application for users and merchants, and processes transactions through affiliated merchants across Brazil. The ecosystem includes QR Code payment capabilities, digital wallet integration (Google Wallet, Apple Wallet), and a credentialing network of over 250,000 establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartão Alimentação Megavale (Food Benefit Card) Food benefit card allowing employees to purchase food items at supermarkets and grocery stores across Megavale's accredited network, providing flexibility and nutritional support to workers.
• Cartão Refeição Megavale (Meal Benefit Card) Meal benefit card accepted at restaurants, cafeterias, and similar establishments, enabling employees to have meals during work hours.
• Cartão Multibenefícios Megavale (Multi-Benefit Card) Flexible multi-benefit card consolidating various benefit categories including food, health, education, mobility, and leisure into a single solution managed under one card.
• Cartão Combustível Megavale (Fuel Benefit Card) Fuel benefit card accepted at gas stations, providing control over transportation expenses for employees who use personal vehicles for work.
• Cartão Frota Megavale (Fleet Management Card) Fleet management card centralizing fuel, maintenance, and toll expenses into a single digital ecosystem with detailed reporting for corporate fleet operations.
• Cartão Social Megavale (Social Assistance Card) Social assistance card designed for distributing emergency aid and one-time benefits to public servants and beneficiaries, enabling quick and secure benefit delivery in the public sector.
• Benefícios Eventuais Megavale (Occasional Benefits) One-time or occasional benefits for situations such as medical assistance, emergencies, or special aid, providing quick and secure disbursement for public-sector employees and beneficiaries.
• Cartão Virtual Megavale (Virtual Benefit Card) Digital representation of the physical benefit card stored in Google Wallet or Apple Wallet, enabling NFC contactless payments and digital wallet usage for cardholders.
• Aplicativo Megavale Usuário (User Mobile App) Mobile application for employees and cardholders to check balance and statements in real-time, manage benefits, find affiliated establishments, and access exclusive offers. Available on Google Play and Apple App Store.
• Aplicativo Megavale Estabelecimento (Merchant Mobile App) Mobile application for accredited merchants to generate QR codes for payments, enabling contactless transactions with customers using Megavale benefit cards.

Quantifiable outcome

• Automates operational routines including reloads, reconciliations, and reports
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Mega Vale Administradora de Cartões e Serviços LTDAcoreOthersLegal entity name for Megavale Card operations. CNPJ 21.922.507/0001-72. Issues and administers virtual and physical benefit cards under the Megavale brand.
• Google LLC (Google Wallet)coreTechnology or IntegrationDigital wallet integration allowing Megavale virtual cards to be added to Google Wallet for NFC contactless payments.
• Apple Inc. (Apple Wallet)coreTechnology or IntegrationDigital wallet integration allowing Megavale virtual cards to be added to Apple Wallet for NFC contactless payments.
• ELO (Card Network)coreTechnology or IntegrationELO card network partnership enabling card acceptance at establishments and providing card processing infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caju Benefícios: Brazilian benefits-tech platform offering a flexible multi-benefit card with category-level autonomy for employees. Competes for the same Brazilian corporate HR buyer prioritizing vendor consolidation and digital experience.
• iFood Benefícios: iFood's corporate benefits arm extending the iFood delivery ecosystem into meal and food benefit cards. Leverages a large existing consumer base but is more concentrated in food/meals than Megavale's broader multi-category offering.
• Flash Benefícios: Brazilian prepaid benefit-card startup offering Alimentação, Refeição, and Combustível with a mobile-first digital experience. Targets the same SMB and mid-market employer segment as Megavale with similar digital-wallet focus.
• Picpay Benefícios: Brazilian fintech offering prepaid/business cards and broader financial services. Overlaps with Megavale on the prepaid card issuance and acceptance network components and is increasingly competing for the corporate benefits wallet.
• Swile: French-based multi-benefit card platform with comparable multi-category benefit-card product and digital-first HR experience. Relevant as a comparable tech-enabled peer in the employee-benefits category, though currently focused outside Brazil.

Others

• Boa Vista (Boavista Tecnologia): Brazilian payments-technology provider that Megavale is homologated with to expand merchant payment acceptance. Functions as enabling infrastructure rather than a competing benefit-card issuer.

Direct peers

• VR Benefícios: One of Brazil's largest meal/food benefit card issuers (formerly Vale-Refeição), serving private and public-sector employers with the same Alimentação/Refeição categories that Megavale competes for. Closely comparable product set and target customer.
• Pluxee Brasil: Spun off from Sodexo, Pluxee issues meal, food, gift, and mobility benefit cards in Brazil. Same multi-benefit category structure and B2B target market; comparable feature set including mobile apps and digital wallet support.
• Alelo: Brazilian prepaid benefit card issuer (Alimentação, Refeição, Combustível, Cultura) and part of Elo Serviços. Most direct competitor with overlapping product suite and B2B sales motion to corporate HR departments across Brazil.
• Ticket (Edenred Brasil): Brazilian arm of Edenred, offering Ticket Restaurante, Ticket Alimentação, Ticket Car (fleet), and Ticket Mobilidade. Direct competitor across every benefit-card vertical Megavale operates in, with strong B2B procurement penetration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@megavalecard
• Facebookfacebook.com/megavalecard
• LinkedInlinkedin.com/company/mega-vale-card
• Instagraminstagram.com/megavalecard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megavale Card