De Bakkers van Verloop
De Bakkers van Verloop is a fourth-generation family-owned Dutch bakery founded in 1926 in Gorredijk, Friesland, operating ten retail shops and cafés that sell artisanal bread and pastries, including Frisian specialties, to local consumers and small business customers.
- Company typePrivate
- Founded1926
- HeadquartersGorredijk, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Bakkers van Verloop does
De Bakkers van Verloop is a fourth-generation, family-owned Dutch artisanal bakery founded on May 6, 1926, by Jan Jozeph and Njankje Verloop in Gorredijk, Friesland. The company bakes bread and pastry products using 100% Dutch flour sourced from Nedertarwe, applies traditional baking methods, and runs some sustainable practices such as recovering residual heat from freezers for proving cabinets. Its product range centres on artisanal bread (e.g., brown bread, Wadloper whole grain, Roggeknar, Vloerbrood Viking) and pastries, including Frisian specialties such as Oranjekoek (with cream) and Kalverpoot, with item prices roughly between €1.95 and €4.50 per unit.
The business operates ten company-owned retail points and cafés distributed across the Friesland province — from Heerenveen to Oosterwolde and Appelscha — supported by a centralized bread bakery in Gorredijk (headquarters, 1926) and an in-house pastry kitchen in Oranjewoud. Distribution channels include the physical shops, online consumer ordering via the Fricom platform, B2B catering for corporate customers, direct delivery, and the De Graancirkel hospitality venue in Drachten. Revenue is generated through unit-priced retail and café transactions, supplemented by a small corporate catering stream. The company is celebrating its 100-year anniversary in 2026 under a refreshed brand identity (motto 'Oandacht smakket') and serves primarily individual consumers in Friesland, with no disclosed external investors or parent entity.
No public revenue, headcount, AI/ML capability, or digital-product signals are present in the available data; consequently, investor-relevant financial benchmarks are not verifiable from the source material.
De Bakkers van Verloop firmographics
Firmographics- Name
- De Bakkers van Verloop
- Legal name
- De Bakkers van Verloop
- Website
- https://debakkersvanverloop.nl
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- De Bakkers van Verloop is a fourth-generation family-owned Dutch bakery founded in 1926 in Gorredijk, Friesland, operating ten retail shops and cafés that sell artisanal bread and pastries, including Frisian specialties, to local consumers and small business customers.
- Ownership category
- akta.pro rank
De Bakkers van Verloop industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where De Bakkers van Verloop is headquartered
LocationHeadquarters
- HQ city
- Gorredijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
De Bakkers van Verloop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail bakery sales: Direct sales of artisanal bread, pastries, and Frisian specialties through 10 company-owned retail stores and cafés in Friesland. Customers purchase products in-person at locations or via online ordering system.
- Business catering: Corporate customers can order fresh bread and pastries through a dedicated online business environment for office lunch or events, with next-day delivery or pickup available for orders placed before 15:00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
De Bakkers van Verloop product offering
Product offeringCore offering
De Bakkers van Verloop is an artisan bakery that produces and retails bread and pastries made with 100% Dutch flour, including Frisian regional specialties (Oranjekoek, Kalverpoot, Pavé cranberry rozijn). Products are sold through 10 company-owned bakery shops and cafés across Friesland, through an online ordering platform (Fricom), and via a dedicated corporate catering service for businesses.
Product overview
De Bakkers van Verloop is a traditional Dutch bakery company operating as a unified bakery-and-café concept. The company runs 10 bakery shops and cafés across Friesland (Fryslân) region, offering artisan bread (brood) made with 100% Dutch flour and pastries (banket) including Frisian specialties like Oranjekoek and Kalverpoot. The product portfolio consists of retail bakery shops and café services as the core offerings, supplemented by a corporate ordering service (zakelijke bestelservice) for business clients and De Graancirkel hospitality venue. Products are sold through physical stores, an online shop (fricom.nl), and a business ordering platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakkerswinkels (Bakery Shops) Traditional bakery retail shops offering freshly baked artisan bread and pastries made with 100% Dutch flour. The company operates 10 shops across Friesland (Fryslân) including Gorredijk, Beetsterzwaag, Drachten (Centrum and de Wiken), Heerenveen (Centrum and Oranjewoud), Noordwolde, Oldeberkoop, Oosterwolde, and Appelscha.
- Cafés Bakery cafés offering breakfast, coffee, and lunch service in a relaxed on-site atmosphere where customers can enjoy freshly baked bread and pastries. Part of the integrated bakery-and-café concept operated across several Friesland locations.
- Zakelijke bestelservice (Corporate Ordering) Dedicated business online ordering environment for corporate clients to order fresh artisan bread and pastries daily. Orders placed before 15:00 can be picked up or delivered the next day, supporting office lunch and corporate event catering needs.
- De Graancirkel Horeca (hospitality) venue opened in Drachten in 2014, featuring fresh sandwiches and pastries on the menu as an extension of the bakery business.
- Brood (Artisan Bread)
- Banket (Pastries & Frisian Specialties)
Quantifiable outcome
- Title of 'Beste Echte Bakker van het jaar' (Best Real Baker of the Year) achieved in 1989
- +1 more outcomes
Companies that use De Bakkers van Verloop
Customer profileSegments1 record
Ideal customer profiles2 records
De Bakkers van Verloop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Bakkers van Verloop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Too Good to GominorDe Bakkers van Verloop partners with Too Good to Go to sell surplus bread and pastries, reducing food waste and providing affordable products to consumers.
- Voedselbank (Food Bank)minorSurplus bread products are donated to the food bank to provide second chances for food and support community welfare.
Scale indicators2 records
Recent moves12 records
Expansion highlights6 records
De Bakkers van Verloop competitors and assessment
Company assessmentBroad incumbents
- Délifrance: Délifrance is an international bakery-café and foodservice brand offering viennoiserie, sandwiches, and coffee in retail and travel-horeca channels — comparable to De Bakkers van Verloop's viennoiserie/pastry retail offering and café format, though operating at significantly larger scale and through B2B foodservice contracts.
- Le Pain Quotidien: Le Pain Quotidien is a globally recognized bakery-café chain offering artisan bread, pastries, and breakfast/lunch service in a communal-table format — comparable in concept (retail bakery + café) and in positioning around craft ingredients, though at international scale.
- Paul (bakery-café): Paul is an established international French bakery-café chain combining artisanal bread, viennoiserie, and sit-down café service in hundreds of stores worldwide — comparable to De Bakkers van Verloop's integrated bakery-plus-café concept, but at much larger scale and broader geographic reach.
- La Place (store/café): La Place operates Dutch bakery-café counters inside stores selling fresh-baked bread, pastries, and coffee-to-go service — comparable in offering bakery + café combined retail, though as part of a larger F&B concept inside retail-hospitality locations rather than standalone neighborhood shops.
- Albert Heijn bakery counter: Albert Heijn, the Netherlands' largest supermarket chain, operates in-store fresh-bakery counters selling bread and pastries across 1,000+ locations — not a single retail competitor, but the dominant competing channel for daily fresh-bakery purchases that De Bakkers van Verloop must differentiate against on artisanal quality.
Direct peers
- Bagels & Beans: Bagels & Beans is a Dutch bakery-café chain with multiple locations combining on-site baking of specialty baked goods with café seating — directly comparable to De Bakkers van Verloop's blend of artisanal bakery retail and café experience, though focused on bagels rather than traditional Dutch bread.
- Banketbakkerij De Wit: A long-standing Dutch artisanal pastry/banketbakkerij known for traditional Dutch banket, biscuits, and gift-quality baked goods — comparable to De Bakkers van Verloop's banket, award-winning traditional specialties, and family heritage positioning in the Dutch artisanal bakery category.
- Bakker Bart: Bakker Bart is the largest Dutch bakery franchise chain with hundreds of retail stores across the Netherlands, selling fresh bread, pastries, and sandwiches — directly comparable to De Bakkers van Verloop's multi-location retail-bakery model, though operating nationwide and via franchising rather than as a regional family operator.
Emerging players
- Aux Merveilleux de Fred: Aux Merveilleux de Fred is a specialty patisserie chain built around a signature French-Belgian meringue pastry with strong brand storytelling and café-retail integration — comparable to De Bakkers van Verloop's combination of signature regional specialty (Oranjekoek) and bakery-café retail format.
Others
- Vandemoortele (bakery/lipsticks): Vandemoortele is a major European bakery products manufacturer (frozen and ambient) supplying retail and foodservice — not a direct retail competitor, but a relevant adjacent peer in Dutch/Belgian bakery manufacturing that influences the competitive and supply landscape for regional bakeries like Verloop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Bakkers van Verloop social profiles
Digital presenceDe Bakkers van Verloop compliance and trust
Trust signalCompliance2 records
De Bakkers van Verloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Bakkers van Verloop leadership team
Management profileNumber of profiles
Profiles2 records
De Bakkers van Verloop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Bakkers van Verloop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Bakkers van Verloop
What does De Bakkers van Verloop do?
De Bakkers van Verloop is an artisan bakery that produces and retails bread and pastries made with 100% Dutch flour, including Frisian regional specialties (Oranjekoek, Kalverpoot, Pavé cranberry rozijn). Products are sold through 10 company-owned bakery shops and cafés across Friesland, through an online ordering platform (Fricom), and via a dedicated corporate catering service for businesses.
Is De Bakkers van Verloop a public or private company?
De Bakkers van Verloop is a private company. It is classified as family owned and is currently operating.
When was De Bakkers van Verloop founded?
De Bakkers van Verloop was founded in 1926. It employs 101 to 250 people.
Where is De Bakkers van Verloop based?
De Bakkers van Verloop is headquartered in Gorredijk, Netherlands, in the Europe region.
How does De Bakkers van Verloop make money?
Two revenue lines are on record. Retail bakery sales are the primary driver. The others are business catering.
Who are De Bakkers van Verloop's main competitors?
Broad incumbents on record are Délifrance, Le Pain Quotidien, Paul (bakery-café), La Place (store/café) and Albert Heijn bakery counter. Direct peers are Bagels & Beans, Banketbakkerij De Wit and Bakker Bart. Aux Merveilleux de Fred is listed as an emerging player. Vandemoortele (bakery/lipsticks) is listed as an others.
Does De Bakkers van Verloop have an API?
No public API is recorded for De Bakkers van Verloop.
What industry is De Bakkers van Verloop in?
De Bakkers van Verloop's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.