PuriFi Labs
PuriFi Labs (Ionaer International Arizona, LLC) manufactures HVAC-integrated air purification systems using patented bipolar ionization technology, serving residential, commercial, healthcare, education, and senior living customers through dealer networks, direct sales, and a flagship Scottsdale showroom.
- Company typePrivate
- Founded2014
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PuriFi Labs does
PuriFi Labs (legally Ionaer International Arizona, LLC) is a Scottsdale, Arizona-based private company founded in 2014 that develops and manufactures HVAC-integrated indoor air purification systems under the proprietary Airborne Molecular Purification (AMP) brand. The core product consists of three interconnected components: an in-duct Generator (Model IAI-100) that uses bipolar ionization to produce long-life molecular ions, a PM Sensor with a laser particle counter measuring particulates down to 0.3 microns, and a Smart Hub that automates activation when air quality thresholds are crossed. A patented O2 Catalyst converts any residual ozone to oxygen, addressing a common safety issue in ionization-based purification. The system is supported by an iOS/Android app and integrates with Alexa, Google Assistant, and Zigbee smart-home protocols.
PuriFi sells its systems to both residential and commercial customers through a hybrid go-to-market model: a national dealer/installer network handles residential HVAC retrofits, a direct sales team handles commercial projects (office buildings, schools, medical centers, hotels, senior living, and industrial facilities), and a 5,500 sq ft flagship PuriFi Store at Promenade Scottsdale serves as an experiential retail showroom. Recurring revenue is generated through mandatory biennial O2 Catalyst replacements. The company holds 9 US patents, has obtained CARB, UL, FCC, EPA, CE, PSE, and maritime certifications, and has accumulated third-party efficacy data against SARS-CoV-2 variants, MS2 bacteriophage, and common pathogens through partnerships with Innovative Bioanalysis, the University of Arizona, and the EPA Homeland Security Research Division.
The firm employs between 11 and 50 people, operates as a closely-held LLC with no disclosed institutional funding, and reports no publicly available revenue. Customer concentration appears low, with reference accounts across healthcare (Vincere Cancer Center), education (Scottsdale elementary schools), and fitness (The Class) rather than any single anchor enterprise. Leadership is anchored by CEO Tim Bender and President Jerry McGuire, supported by a Scientific Advisory Board with expertise drawn from plasma physics, epidemiology, and the air filtration industry.
PuriFi Labs firmographics
Firmographics- Name
- PuriFi Labs
- Legal name
- Ionaer International Arizona, LLC
- Website
- https://purifilabs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PuriFi Labs (Ionaer International Arizona, LLC) manufactures HVAC-integrated air purification systems using patented bipolar ionization technology, serving residential, commercial, healthcare, education, and senior living customers through dealer networks, direct sales, and a flagship Scottsdale showroom.
- Ownership category
- akta.pro rank
PuriFi Labs industry classification
Industry- Product category
- Indoor Air Quality / HVAC Air Purification Systems
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)
- akta.pro secondary industries
- Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
Keywords
Where PuriFi Labs is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PuriFi Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Systems: PuriFi sells a complete air purification system including Generator (Model IAI-100), PM Sensor, and Smart Hub. The system is installed in existing HVAC systems and requires professional installation. Contact sales required for pricing.
- Subscription/App Services: The PuriFi App provides real-time monitoring and control of the system. Mobile apps available for iOS and Android. Subscription details not publicly disclosed.
- Maintenance Services: O2 Catalyst replacement required every two years. HVAC air filter changes may be needed more frequently. Professional installation services provided through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Complete System (Generator + PM Sensor + Smart Hub) |
| Unit Pricing | Multi-year contract | O2 Catalyst Replacement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PuriFi Labs product offering
Product offeringCore offering
PuriFi Labs manufactures and sells whole-building air purification systems that integrate with existing HVAC infrastructure. The proprietary Airborne Molecular Purification (AMP) platform uses bipolar ionization, combined with the patented O2 Catalyst, to neutralize pathogens, allergens, particulates, and odors, and is delivered through a bundled Generator, Smart Hub, and PM Sensor controlled via a mobile app. The offering is sold as a residential system through dealers and a retail showroom, and as a scalable commercial solution for offices, schools, healthcare facilities, hotels, and senior living communities.
Product overview
PuriFi Labs offers the PuriFi Responsive Air and Surface Purification System, a whole-building indoor air quality management solution consisting of three integrated components: the PuriFi Generator (in-duct purification unit using patented AMP technology), the PuriFi Smart Hub (central controller with smart home integration), and the PuriFi PM Sensor (real-time particle monitoring device). The system operates through a closed-loop process where the PM Sensor continuously monitors air quality, signals the Smart Hub when particulate levels exceed user-determined thresholds, and the Generator responds by flooding the HVAC ducts with high-energy molecular ions that neutralize contaminants. The system is controllable via the PuriFi App and is compatible with Amazon Alexa, Google Assistant, and Zigbee smart home protocols.
Differentiator
Problem solved
Functional benefit
Products and services
- PuriFi Generator (Model IAI-100) Hardware air purification device that installs into existing HVAC ductwork and emits bipolar ions using PuriFi's proprietary AMP technology, neutralizing pathogens, allergens, particulates, and odors across a building or home. Designed for both residential and commercial HVAC integrations.
- PuriFi Smart Hub Hardware controller that connects and coordinates the PuriFi Generator and PM Sensor over a Zigbee wireless network, enabling sensor-triggered automation and connectivity with the PuriFi mobile app for both residential and commercial deployments.
- PuriFi PM Sensor Laser particle counter that continuously measures particulate matter levels in the air and triggers the PuriFi Generator automatically when pollution is detected, providing real-time air quality data to the PuriFi app for residential and commercial users.
- PuriFi O2 Catalyst Patented replacement component for the PuriFi AMP system that converts ozone generated during bipolar ionization back into oxygen, supporting safe operation of the air purification system. Sold as a recurring consumable to existing PuriFi system owners.
- PuriFi Commercial Air Purification Solutions Scalable whole-building deployment of the PuriFi AMP platform tailored for commercial facilities including offices, medical centers, K-12 schools and universities, hotels, and senior living communities, integrating with existing HVAC systems to deliver building-wide indoor air quality improvements.
Quantifiable outcome
- 99.99% neutralization of tested viruses and bacteria in occupied environments
- +7 more outcomes
Companies that use PuriFi Labs
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
PuriFi Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
PuriFi Labs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- EPA Office of Research and DevelopmentflagshipPuriFi AMP technology tested by the EPA's Homeland Security Research Division under real-world HVAC mechanical conditions. As part of EPA's test method development research, testing assists in researching standardized test processes and assessing efficacy of aerosol treatment technologies. PuriFi is the first technology tested as part of this program.
- Innovative BioanalysiscoreIndependent BSL-3 certified biosafety laboratory performing in vitro testing of PuriFi AMP technology against SARS-CoV-2 variants including Omicron and Delta. Testing performed under real-world HVAC system conditions in 1,280 cu ft biosafety room.
- University of ArizonacoreUniversity of Arizona conducted efficacy testing on pathogens and microbials including E. coli, A. baummanii (mold), S. aureus (Staph), and non-enveloped viral surrogate Norovirus MS2.
- NASA and US Department of DefensecoreCompany brings together expertise from multiple projects completed for NASA and the United States Department of Defense, bringing decades of experience in air purification, automated control systems, and IoT.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
PuriFi Labs competitors and assessment
Company assessmentDirect peers
- IQAir: IQAir manufactures premium residential and commercial HEPA and HyperHEPA air purifiers with detailed real-time performance data, directly comparable to PuriFi's transparency-led, premium IAQ positioning.
- Dyson: Dyson sells consumer air purifiers with HEPA+activated carbon filtration, real-time air quality sensing, and smart home integration, competing with PuriFi's residential system on connected experience and brand.
- RGF Environmental Group: RGF manufactures in-duct air purification systems including the REME Halo (bipolar ionization + UV) that integrate with residential and commercial HVAC, closely overlapping PuriFi's AMP-based in-duct Generator product.
- Aura Air: Aura Air is a smart, wall-mounted air quality monitor and purifier with multi-stage filtration targeting residential and commercial customers, directly competing on connected IAQ and real-time data.
- Molekule: Molekule is a premium consumer and commercial air purifier company using PECO (photo-electrochemical oxidation) technology with real-time air quality claims, closely analogous to PuriFi's premium positioning and efficacy-led marketing.
- Plasma Air: Plasma Air produces commercial HVAC-integrated bipolar ionization and plasma air purification systems used in offices, schools, and healthcare, directly competing with PuriFi's commercial offering.
Emerging players
- Field Controls: Field Controls produces UV and air purification products designed for HVAC integration targeting residential and light commercial applications, an adjacent but smaller player in PuriFi's competitive set.
Broad incumbents
- Honeywell: Honeywell offers a broad portfolio of indoor air quality products including air purifiers, IAQ sensors, and HVAC controls, with overlapping capabilities across residential and commercial segments where PuriFi competes.
- Trane Technologies: Trane Technologies is a global HVAC OEM offering commercial and residential air quality products including UV and advanced filtration, competing with PuriFi in commercial building IAQ projects.
- Carrier: Carrier is a global HVAC OEM offering indoor air quality solutions including UV and ionization modules bundled with its systems, creating broad competitive overlap with PuriFi in commercial HVAC-integrated IAQ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PuriFi Labs social profiles
Digital presencePuriFi Labs compliance and trust
Trust signalCompliance7 records
PuriFi Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
PuriFi Labs leadership team
Management profileNumber of profiles
Profiles5 records
PuriFi Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PuriFi Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PuriFi Labs
What does PuriFi Labs do?
PuriFi Labs manufactures and sells whole-building air purification systems that integrate with existing HVAC infrastructure. The proprietary Airborne Molecular Purification (AMP) platform uses bipolar ionization, combined with the patented O2 Catalyst, to neutralize pathogens, allergens, particulates, and odors, and is delivered through a bundled Generator, Smart Hub, and PM Sensor controlled via a mobile app. The offering is sold as a residential system through dealers and a retail showroom, and as a scalable commercial solution for offices, schools, healthcare facilities, hotels, and senior living communities.
Is PuriFi Labs a public or private company?
PuriFi Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PuriFi Labs founded?
PuriFi Labs was founded in 2014. It employs 1 to 10 people.
Where is PuriFi Labs based?
PuriFi Labs is headquartered in Scottsdale, United States, in the North America region.
How does PuriFi Labs make money?
Three revenue lines are on record. Hardware Systems are the primary driver. The others are subscription/App Services and maintenance Services.
Who are PuriFi Labs's main competitors?
Direct peers on record are IQAir, Dyson, RGF Environmental Group, Aura Air, Molekule and Plasma Air. Field Controls is listed as an emerging player. Broad incumbents are Honeywell, Trane Technologies and Carrier.
Does PuriFi Labs have an API?
No public API is recorded for PuriFi Labs.
What industry is PuriFi Labs in?
PuriFi Labs's product category is Indoor Air Quality / HVAC Air Purification Systems. Its primary akta.pro industry code is IMAHAKAI, Air Quality & Filtration Equipment (IAQ), with a secondary code of IMADANAE, Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs). Its NAICS code is 333413 and its SIC code is 3564.