Prenger Financial Services

What Prenger Financial Services does

Prenger Financial Services is a privately held financial advisory firm headquartered in Versailles, Ohio. Founded in 1998, the firm delivers personal financial planning services — primarily college funding, retirement planning, and business planning — to individuals and small businesses in the local Ohio market. The firm has no disclosed technology product, proprietary software platform, or digital service beyond an online resource center providing educational content to clients and prospects.

The practice operates with a six-person team led by Dan Watren (President), alongside Scott Garrison, Zach Steinbrunner, John Barga, Renee Poeppelman, and Sandy Bergman. The team carries over 50 years of combined advisory experience and a range of professional designations, including CFP, CPA, Series 7, and Series 66. Securities and brokerage services are provided through a third-party partnership with Osaic Wealth, Inc., a FINRA/SIPC member firm, which supplies the regulatory, clearing, and product-distribution infrastructure for the practice. This broker-dealer relationship is the firm's principal external dependency and its route to market for investment products.

The business model is a traditional fee-and-commission advisory practice: revenue is generated from advisory fees, product commissions, and asset-based charges on client portfolios, with all distribution driven by personal relationships and local community presence in Darke County, Ohio. There is no public revenue disclosure, no disclosed AUM, no AI/ML capabilities, no funding history, and no M&A activity; growth has been incremental, signaled by three advisor hires since 2018 and the addition of a digital resource center.

Name

Prenger Financial Services

Legal name

Prenger Financial Services, Inc.

Website

https://prengerfinancial.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Prenger Financial Services is a Versailles, Ohio-based financial advisory firm founded in 1998. Its six-person team provides college funding, retirement, and business planning services to individuals and small businesses, with securities offered through Osaic Wealth.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Wealth management

Headquarters

HQ city

Versailles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Advisory Services: Fee-based financial advisory services for wealth management, retirement planning, and investment management. Services include portfolio management, financial planning, and ongoing advisory relationships with individual and business clients.
2. Securities and Insurance Products: Commissions from sale of securities (bonds, stocks, mutual funds, variable annuities) and insurance products (life, disability, long-term care). Securities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Prenger Financial Services, Inc. is an independent financial advisory firm offering investment products (bonds, common stock, IRAs including Traditional, Roth, SEP, Simple and Educational, brokerage accounts, Treasury securities, and variable annuities), comprehensive financial planning (retirement, tax, 401(k), 403(b), college funding, and estate planning) and insurance products (disability income, life, and long-term care). Securities and investment advisory services are provided through its broker-dealer affiliate Osaic Wealth, Inc., member FINRA/SIPC. The firm serves both individuals/families and small businesses through personalized, relationship-based advisory engagements.

Product overview

Prenger Financial Services offers a comprehensive financial advisory service combining investment products, financial planning, and insurance services as a unified advisory practice. The core offerings consist of Investment Services (bonds, stocks, IRAs, annuities), Financial Planning (retirement, tax, estate, college funding), and Insurance Services (life, disability, long-term care). These are complemented by a client education platform featuring Resource Centers with articles, calculators, and videos covering retirement, estate, investment, tax, insurance, and money management topics, plus account access portals and tax preparation tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Services Comprehensive investment products including bonds, common stock, Traditional, Roth, SEP, Simple and Educational IRAs, brokerage accounts, Treasury securities, and variable annuities to help individual and small business clients build and manage wealth. Securities offered through Osaic Wealth, Inc., member FINRA/SIPC.
• Financial Planning Holistic financial planning services covering retirement plans, tax planning strategies, 401(k) and 403(b) planning, college funding, estate planning strategies, and business retirement plans including money purchase and profit sharing plans, for individuals, families, and small businesses.
• Insurance Services Risk protection products including disability income insurance, life insurance, and long-term care insurance designed to protect families and individuals from unexpected financial consequences. Insurance products offered through Osaic Wealth, Inc.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edward Jones: Largest U.S. retail brokerage by advisor count with a deeply localized branch model similar to Prenger's community-anchor approach. Serves mass-affluent individuals with comprehensive financial planning, investment, and insurance products through a captive advisor network.
• Raymond James Financial Services: Major independent broker-dealer and wealth manager whose financial advisors operate under the same BD-affiliated model as Prenger's relationship with Osaic. Competes for the same small-town Ohio advisor recruitment market and serves comparable mass-affluent client profiles.
• Northwestern Mutual: Large U.S. insurance and wealth management company with a captive advisor network focused on insurance products, retirement planning, and investment advisory — directly competing with Prenger's insurance-adjacent service model in Ohio.
• LPL Financial: Largest independent broker-dealer in the U.S. by advisor count, hosting thousands of independent advisor practices structurally similar to Prenger. Competes for advisor recruitment and supports comparable fee-based advisory, brokerage, and insurance product offerings.
• Cetera Advisor Networks: Independent broker-dealer and RIA custodian hosting affiliated advisor practices offering retirement planning, investment management, and insurance. Targets the same segment of small/mid-sized advisory practices as Osaic Wealth.
• Stifel Independent Advisors: Diversified wealth management and investment banking firm with a significant independent-advisor channel. Competes directly with Osaic-affiliated practices like Prenger for talent and offers overlapping retirement, investment, and financial planning services to retail clients.

Emerging players

• Hightower Advisors: National RIA platform aggregating high-performing independent advisors with comprehensive wealth management services. Comparable in serving advisors seeking affiliation benefits without going fully corporate.
• Carson Group: Fast-growing RIA and coaching platform for independent financial advisors. Represents a viable growth trajectory option for Prenger-type practices seeking scale, technology infrastructure, and succession support.
• Sequoia Financial Group: Midwest-based (Akron, OH) wealth management firm providing comprehensive financial planning, investment management, and tax services. Comparable holistic advisory model targeting mass-affluent and small business clients, though significantly larger than Prenger.

Regional players

• Meeder Investment Management: Ohio-based (Dublin, OH) independent investment management firm offering portfolio management and financial planning to individuals and institutions. Comparable in regional positioning and Midwest-anchored client base, though larger in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prenger-financial-svc-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prenger Financial Services