Pavillon Holdings
- Company typePublic
- Founded1991
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pavillon Holdings does
Pavillon Holdings Ltd (formerly Thai Village Holdings Ltd) is a Singapore-domiciled, SGX-listed holding company that operates through three business segments: restaurant operations, franchising, and financial leasing. Its flagship operating brand is Thai Village Restaurant, a premium Thai-Teochew cuisine chain established in 1991, anchored by signature dishes such as Braised Superior Shark's Fin soup, Black Pepper Crab, Whole Abalone with Special Sauce, and Double-Boiled Bird's Nest with Ginseng.
The company runs a hybrid distribution model consisting of two self-managed restaurant outlets in Singapore (Leisure Park Kallang and Goodwood Park Hotel) and four franchise locations across Shanghai (two outlets), Ho Chi Minh City, and Hanoi. Reservation infrastructure combines a 2-day-advance online booking system, phone, and WhatsApp, while takeaway and delivery orders flow through the Oddle third-party platform with a 10% self-collection discount. Marketing is executed via a bilingual English/Chinese website, Facebook and Instagram pages, and an email newsletter.
The company targets discerning, sophisticated consumers seeking premium occasion dining (celebrations, business meals, fine dining) in an upscale setting. Revenue mechanics span direct dine-in (self-managed outlets), franchise royalties and licensing (franchise outlets), and a separately disclosed financial-leasing segment under subsidiaries. Pricing is structured around à la carte dining, Premium Set Menus, Lunch Promotions, Individual Value Meals, and a rotating Wine of the Month program. Awards from Singapore Tatler, Wine & Dine Magazine, and the Restaurant Association of Singapore underscore brand positioning in the regional premium-Chinese dining segment.
Pavillon Holdings firmographics
Firmographics- Name
- Pavillon Holdings
- Legal name
- Pavillon Holdings Ltd
- Website
- https://thaivillagerestaurant.com.sg
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Pavillon Holdings is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
Pavillon Holdings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Operations: Revenue generated from two self-managed Thai Village Restaurant outlets operating premium Thai-Teochew cuisine. The restaurants serve signature dishes including Braised Superior Shark's Fin soup, Black Pepper Crab, Pan-fried Japanese Wagyu Beef with Mushrooms, Whole Abalone with Special Sauce, Baked King Prawns with Vermicelli, and premium desserts such as Almond Paste with Glutinous Rice Balls and Double-Boiled Bird's Nest with Ginseng. Dining services include à la carte dining, set menus (Lunch Promotion, Premium Set Menu, Individual Value Meal), and wine offerings (Wine of the Month Promotion).
- Franchising: Revenue derived from four franchise Thai Village Restaurant locations across the region. The company licenses its brand, menu, and operating standards to franchisees.
- Financial Leasing: A third business segment managed under Pavillon Holdings' subsidiaries, generating revenue through financial leasing activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-Collection Discount — 10% off for self-pickup orders |
| Unit Pricing | Pay-as-you-go | Lunch Promotion — Set lunch menus at promotional pricing |
| Unit Pricing | Pay-as-you-go | Premium Set Menu — High-end multi-course dining experience |
| Unit Pricing | Pay-as-you-go | Individual Value Meal — Mid-tier value-focused set meals |
| Unit Pricing | Monthly | Wine of the Month Promotion — Discounted wine selections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pavillon Holdings product offering
Product offeringCore offering
Pavillon Holdings operates the Thai Village Restaurant chain, serving premium Thai-Teochew cuisine through 2 self-managed restaurants in Singapore and 4 franchise restaurants in Shanghai, Ho Chi Minh City, and Hanoi. The group also generates revenue through restaurant franchising and a financial leasing segment, with signature dishes such as shark's fin soup supporting brand differentiation.
Product overview
Pavillon Holdings operates Thai Village Restaurant as a unified restaurant brand offering premium Thai-Teochew cuisine. The core product is the restaurant dining experience at two Singapore locations (Leisure Park Kallang and Goodwood Park Hotel), complemented by online ordering capabilities through Oddle, various set menu offerings (Premium Set Menu, Value Set Menu), and promotional programs including lunch deals and monthly wine specials. The company manages both company-owned and franchised restaurant outlets.
Differentiator
Problem solved
Functional benefit
Products and services
- Thai Village Restaurant (Self-Managed Restaurants) Premium Thai-Teochew cuisine restaurants operated directly by the group in Singapore, serving à la carte dining, set menus, and signature dishes such as shark's fin soup to individual diners, families, and corporate guests.
- Thai Village Restaurant Franchising Franchise licensing of the Thai Village brand, recipes, and operating model to hospitality operators in China and Vietnam, generating franchise fees and ongoing royalties.
- Online Ordering via Oddle Online ordering and delivery service for Thai Village menu items, accessed via the Oddle ordering platform with self-collection discount options.
- Financial Leasing Services Financial leasing services offered by the group as a non-restaurant business segment, contributing interest income and diversifying revenue beyond F&B operations.
Quantifiable outcome
- Award recognition from Singapore Tatler, Wine & Dine Magazine, and Restaurant Association of Singapore
Companies that use Pavillon Holdings
Customer profileSegments1 record
Ideal customer profiles2 records
Pavillon Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pavillon Holdings partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights4 records
Pavillon Holdings competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
Pavillon Holdings social profiles
Digital presencePavillon Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pavillon Holdings leadership team
Management profileNumber of profiles
Profiles8 records
Pavillon Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pavillon Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pavillon Holdings
What does Pavillon Holdings do?
Pavillon Holdings operates the Thai Village Restaurant chain, serving premium Thai-Teochew cuisine through 2 self-managed restaurants in Singapore and 4 franchise restaurants in Shanghai, Ho Chi Minh City, and Hanoi. The group also generates revenue through restaurant franchising and a financial leasing segment, with signature dishes such as shark's fin soup supporting brand differentiation.
Is Pavillon Holdings a public or private company?
Pavillon Holdings is a public company. It is classified as public and is currently operating.
When was Pavillon Holdings founded?
Pavillon Holdings was founded in 1991. It employs 11 to 50 people.
Where is Pavillon Holdings based?
Pavillon Holdings is headquartered in Singapore, Singapore, in the Asia region.
How does Pavillon Holdings make money?
Three revenue lines are on record. Restaurant Operations are the primary driver. The others are franchising and financial Leasing.
Does Pavillon Holdings have an API?
No public API is recorded for Pavillon Holdings.