All Iceland Tours

What All Iceland Tours does

All Iceland Tours operates as a small private Icelandic ground-transport business, with City Taxi Reykjavík (citytaxi.is) as the disclosed operating entity. The company provides direct-to-consumer taxi and prepaid airport-transfer services between Keflavík International Airport and the Reykjavík Capital Region, optionally including a two-hour Blue Lagoon stopover. Product offerings comprise six packaged tour products (single arrival, single departure, round-trip with 20% discount, and Blue Lagoon stopover variants for both directions), a meter-based taxi service with day/night/holiday (+35%) rate cards across 1–3 and 4–8 passenger vehicle tiers, and a 5,000 ISK battery jumpstart ancillary service. Distribution is exclusively direct via a self-serve website booking portal, phone (+354 422 2222), email contact form, and organic Facebook/Instagram accounts; no third-party resellers, OTAs, or app listings are disclosed.

The business runs on standard taxi dispatch and WordPress-based booking infrastructure with no proprietary technology, API surface, or AI/ML capabilities disclosed. Revenue mechanics are usage-based (per-kilometer taxi fares with time-of-day and holiday surcharges) layered with fixed-price prepaid transfer packages. Pricing is published transparently in Icelandic Króna on the site: 16,000 ISK for a single airport transfer, 32,000 ISK round-trip, and from 50,000 ISK for a Blue Lagoon stopover transfer. There is no disclosed revenue, funding history, ownership structure, management team roster, partnership portfolio, certifications, awards, or M&A activity — the company presents itself as an independent private operator. The brand portfolio also references "All Iceland Tours" (allicelandtours.is) alongside City Taxi Reykjavík, suggesting a broader tour-aggregation positioning that the current operating site does not yet substantively deliver beyond airport transfer and Blue Lagoon routes.

Name

All Iceland Tours

Legal name

City Taxi Reykjavík

Website

https://allicelandtours.is

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Airport Transfer & Ground Transportation Services

NAICS

Taxi and Ridesharing Services (48531)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG)

akta.pro secondary industry

Hotel & Resort Shuttle Services (THAIAFAC)

Keywords

• Airport transfer services
• Taxi services
• Prepaid tour packages
• Ground transportation
• Shuttle services

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Taxi Services: Usage-based taxi fares charged by distance and time. Day rates, night rates, and holiday rates (+35%) available. Base fee plus per-kilometer charges. Group size surcharges for 4-8 passenger vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

All Iceland Tours provides taxi and prepaid airport transfer services between Keflavík International Airport and the Reykjavík Capital Area for individual travelers and groups of 1–8 passengers. Its prepaid tour packages include one-way transfers, round-trip bundles (with 20% savings), and transfers that incorporate a stop at the Blue Lagoon geothermal spa. The company also offers metered taxi rides (day, night, and holiday rates) and ancillary services such as battery jumpstart assistance.

Product overview

City Taxi Reykjavík operates as a taxi and prepaid tour service provider in Reykjavík, Iceland. The company offers a portfolio of airport transfer services (KEF to Reykjavík and vice versa), including both single journeys and round-trip packages, with optional Blue Lagoon stopovers. Pricing varies by passenger count (1-3 and 4-8 passengers), time of day (day/night rates), and holidays. Additional services include battery jumpstart assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Keflavík Airport to Reykjavík Transfer Prepaid airport transfer service from Keflavík International Airport to the Reykjavík city area for arriving travelers, offered as a comfortable fixed-price alternative to metered taxis.
• Reykjavík to Keflavík Airport Transfer Prepaid return transfer service from the Reykjavík Capital Area to Keflavík International Airport, designed to provide a hassle-free departure for travelers heading home.
• Round-Trip Airport Transfer Package (Báðar leiðir) Prepaid round-trip package that bundles both the arrival and departure airport transfers between Keflavík International Airport and Reykjavík, providing a 20% discount compared with booking each direction individually.
• Keflavík Airport to Reykjavík with Blue Lagoon Stop Prepaid airport transfer from Keflavík International Airport to Reykjavík that includes a stop at the Blue Lagoon geothermal spa, allowing travelers to combine ground transportation with a wellness experience.
• Reykjavík to Keflavík Airport with Blue Lagoon Stop Prepaid departure transfer from Reykjavík to Keflavík International Airport that includes a two-hour stop at the Blue Lagoon geothermal spa, enabling travelers to enjoy the spa before their flight.
• Metered City Taxi Service (1–3 and 4–8 passengers) Metered point-to-point taxi service within the Reykjavík Capital Area with published day, night, and holiday (+35%) rates for both 1–3 passenger vehicles and 4–8 passenger larger vehicles, plus a +500 kr Keflavík Airport side fee.
• Battery Jumpstart Service Emergency roadside battery jumpstart assistance for vehicles, priced at a flat 5,000 kr per callout.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hertz Iceland: Major car rental operator at Keflavík Airport serving self-drive tourists — adjacent competitor for tourist ground transportation decisions at the same airport.
• Bolt (ride-hailing in Iceland): App-based ride-hailing platform operating in Iceland, providing on-demand airport transfers and city rides through a technology-led model that competes with traditional taxi dispatch.

Direct peers

• Flybus (Reykjavík Excursions): Operates scheduled airport shuttle/coach transfers between Keflavík Airport and Reykjavík, targeting the same tourist arrivals with a shared-ride alternative to taxi service.
• Blue Lagoon Transfers / Reykjavík Excursions: Offers combined Blue Lagoon + airport transfer packages, directly overlapping the company's highest-value bundled product.
• Hreyfill Taxi: Largest taxi operator in Reykjavík offering Keflavík Airport transfers, city service, and group vehicles — directly comparable on routes, target customers (tourists), and tiered pricing structure.
• Airport Direct Iceland: Specialist in private Keflavík Airport transfers with fixed-price online booking and group options — directly competes on the same corridor with similar prepaid package structure.
• Iceland Taxi: Taxi service in Reykjavík offering Keflavík Airport transfers and city rides; overlaps in customer base, fleet sizing, and tour-oriented offerings.
• Borgarleið Taxi: Established Reykjavík-based taxi company operating airport transfers and city rides, serving the same tourist and local customer base on the KEF–Reykjavík corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/all.i.tours
• Instagraminstagram.com/citytaxireykjavikehf
• Xx.com/allicelandtours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Iceland Tours